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prolong tanHere a Pure Beauty, tanning is a bit of a hot topic for us; while we love to travel and spend time in warmer climates, we’re all too aware of the damage that the sun can do to our skins and how much of an effect that has on the ageing process. However, tans which are achieved naturally and gradually (i.e. not through deliberately baking ourselves in the sun for hours) can give us a healthy glow that we want to hold onto, so we thought we’d share some tips and tricks for prolonging your tan, with the use of some handy Decleor and Dermalogica products.

Use the right sunscreen

So many people still think that if you use sunscreen you won’t tan, which is nonsense. Using the right broad-spectrum sunscreen with a high SPF will protect your skin from the sun’s harmful rays and prevent your skin from burning. Using a minimum of SPF30 is essential (unless you’re naturally dark skin, when an SPF15 should suffice) as is reapplying every 2 hours, to ensure your skin absorbs only the good parts of the suns rays.

Find Shade

The skin has a natural cut-off point for how much melanin it will produce, which means that sitting in the sun all day long isn’t going to increase the depth of your tan if you’re just not that dark skinned to begin with. Give your skin regular breaks by sitting in the shade to avoid damage from UVA and UVB rays and use an aftersun to replenish the moisture lost and prolong your tan.

Eat carrots!

Okay, this one may sound a little ridiculous but beta-carotene is found in carrots and can hugely improve the skin’s ability to tan. It’s best taken as a supplement, rather than becoming a Bugs Bunny impersonator, but taking a beta-carotene supplement daily can improve your skins natural defences against the sun and will give you longer before the skin starts to burn, as well as increasing melanin production, the thing which gives us a colour.


Sorry to get all shouty, but we cannot emphasise this one enough: MOIST-U-RISE! Keeping the skin well hydrated is the single most important step towards maintaining your tan. Skin which is dehydrated will immediately start to look dull and more pale, so we recommend stepping up your moisturising routine and adding something rich like Dermalogica Ultra Rich Body Cream to give you maximum moisture potential.

Fake it

If all else fails, fake it! There’s no point risking your health to top up your tan when there are so many amazing gradual tanners on the market which allow you to build a natural looking colour without ANY of the risks associated with tanning.