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Fashion royalty took their seats for London Fashion Week in February and there were some stunning sites.

Whilst the stage was packed with lithe models who strutted their stuff and wore some amazing outfits, for many of us, haute couture simply isn’t ever going to be in our budget.

Fear not.

As well as spotting stars galore lining the catwalk, we picked out some easy to wear styles that will make you feel a million dollars and put you at the forefront of fashion but won’t break the bank.

Let’s start with block brights. Many people like to keep things safe when it comes to colour with black and navy being a wardrobe staple. Well, it’s time to step away from the shadows and embrace colour in a big way. Go for bold blues, glittering golds and rusty reds paired with denim and sunglasses and you will be as rainbow ready as Roksand Ilincic.

It has to be said that when it comes to feminine dressing with a twist, Temperley wins time and again. London 2017 was no exception as the designer signalled that folklore is back. Victorian style dresses, beautiful blouses and amazing jumpsuits will be big in the coming months, mark our words. Chains will soon be stocking simply styles that are super easy to wear with denim, pumps and flash of red lippy will add a little drama.

When it comes to dresses, it seems that flowers are the way to go. With Erdem and Preen putting floral on the fashion agenda once again it is only a matter of time until the High Street is awash in buds of colour. One shoulder numbers are still top of the list, but the maxi isn’t far behind. Heels, trainers and cowboy boots are perfect with dress and a satchel will complete your look.

Checks are never far from the fashion agenda, and Burberry and Daks made sure this isn’t going to change for the coming season. Clashing tartans, Prince of Wales checks and classic tweeds were out in full force on the catwalk and we can’t wait to embrace this iconic trend, come autumn.

We love a slogan tee at Pure Beauty, and it seems that political unrest on both sides of the Atlantic has created fashion waves! Ashish and House of Holland models were plastered in slogans and we don’t think it will be long before this trend will be seen in a shop near you.

There is something safe about oversized knits as they hide a multitude of sins but with Joseph and Topshop taking them to London Fashion Week, keeping them for Sunday slobbing is over. Go for a chunky roll neck and pencil skirt or add a slouchy sweater to a silky slip and you will be ready to rock with the chicest set in town.

Last but not least, accessories were big, like really big. Super-sized totes, enormous earrings and miles and miles of scarves were scattered across town like never before. Matchy matych or a clash of colours, it doesn’t matter but size does.

Let us know what look you love and what you are planning to take form the catwalk to create you 2017 style.

Team Pure Beauty