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Skincare Do’s and Don’ts for the Over Fifities

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For many women, once they reach a certain age they notice that their skin has changed in many ways. Elasticity is often reduces, skin feels softer and more papery and many products can feel far too heavy to use on your face, despite the fact that dryness is often an issue for ageing skin, too. We’ve put together a list of five do’s and don’ts to help you deal with unfamiliar skin issues and so that you can avoid some of the most common mistakes that people make with ageing skin.

DON’T Drag Your Skin Down

When you’re applying an anti-ageing cream such as Elemis Pro-Collagen Marine Cream, it can be tempting to just rub it all over your face, willy-nilly, without thinking about what the actual motion of your hand is doing to your skin. We ALWAYS recommend that women should apply creams to their faces using a sweeping upwards circular motion so that delicate skin isn’t dragged downwards. This will also help to encourage circulation, which will additionally plump the skin.

DO Opt for a Wash of Colour

Many women find that foundation is simply too heavy on their skin and no matter which primers you use, make-up will accumulate between fine lines, giving a very uneven appearance. Opt instead for a wash of colour with a BB cream which will not only give you a layer of moisture, but will help to even your skin tone and give you a base which compliments your skin’s texture.

DON’T Forget Your Neck

Skincare doesn’t finish at your chin, and having a face which is as smooth as a baby’s bottom sitting atop a neck like a turkey will do you NO favours! Remember to apply your face cream all the way down to your chest, or even invest in a product which is specifically designed for necks and décolletage areas such as Elemis Pro-Collagen Neck and Decollete Balm.

DO Invest in an Eye Cream

Eyes are probably the first place to show signs of age and while you may have got away with using an all-over face cream in your thirties or forties, once you hit your fifties you’re probably going to need to invest in something specifically for this area. Decleor Lift and Firm Eye Cream is a great place to start as it contains ingredients which will reduce puffiness, tighten the skin and even reduce dark circles around your eyes.

DON’T Neglect Your Hands

Hands are another place where ageing catches up with us, and also a place where many people forget to care for. Hands will lose moisture quicker than almost anywhere else on your body, making ageing skin look even more obvious. You may also notice areas of hyperpigmentation (known in the old days as ‘liver spots’) which will give your age away quickly! Use Elemis Pro-Radiance Hand and Nail Cream which is designed to reduce the appearance of ageing on the hands and give you more radiant skin.