Look after your eyes the Pure Beauty way

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active, algae, amino acid complex, anti-ageing formula, anti-inflammatory properties, Baikal Skullcap Root Extract, Blue Flower Linseed, brightens, brighter, busy, chamomile and arnica, Christmas parties, combo, cooling applicator, cooling cream-gel, cornflower water, dark circles, decleor, Decleor Jasmine Eye Cream, delicate skin, dermalogica, Dermalogica Stress Positive Eye Lift, dry, Elemis, Elemis Pro-Collagen Advanced Eye Treatment, Elemis Pro-Collagen Hydra-Gel Eye Masks, Elemis Pro-Radiance Illuminating Eye Balm, energise, eye contour area, Eyes, face, fans, fatigue, fine lines, fragile, gel, gentle formula, healthier, hyaluronic acid, hydrate, hydration, ideas, illuminating, improving skin tone a, jasmin, life, lightweight, look, lush, magic mix, make-up, moisture, moisturising eye balm, Mother Nature, nourishes, Omega-rich apricot oil, Padina Pavonica, party, plankton extract, protective barrier, puffiness, refreshes, sea water extracts, skin, smoothed, sparkle, Stimulating caffeine, stressed, supports, targets, tired, tired eyes, TLC, under-eye luminosity, Vitamins B3 and CG, wild indigo, winter, wrinkles, youthful

We are often so busy making sure our faces are cared for, that our eyes are left out of the picture. During the winter the delicate skin around your eyes needs a little more TLC than usual, and we have some ideas that could earn you life your look.

If the Christmas parties have started, the Elemis Pro-Radiance Illuminating Eye Balm could be what you need. This lush, illuminating, moisturising eye balm brightens and refreshes tired eyes and can make you sparkle. Soothing chamomile and arnica help reduce the appearance of dark circles which can get worse when we party too hard. Omega-rich apricot oil nourishes the eye contour area and thanks to the cooling applicator, you can use underneath or on top of make-up.

We are big fans of the Decleor Hydra Floral Ever Fresh Hydrating Wide-Open Eye Gel and for good reason. This lightweight, anti-ageing formula creates a youthful look and thanks to cornflower water and baikal skullcap root extract, fatigue is minimised, puffiness is eased, and those fine lines are smoothed away. The gentle formula also acts as a protective barrier so you have a brighter, healthier and younger looking appearance, however tired you might be.

There is no doubt that this time of year is busy, and that’s where the Dermalogica Stress Positive Eye Lift comes into play. This active, cooling cream-gel works with your skin to brighten and energise the eye area, and with sea water extracts and algae added into the magic mix, puffiness and dark circles are gone. One key ingredient is wild indigo that brings anti-inflammatory properties to the table and helps brighten skin by increasing under-eye luminosity, improving skin tone and reducing those pesky dark circles. Mother Nature at her very best, and you at your best too.

For something a little extra, you could consider the Elemis Pro-Collagen Advanced Eye Treatment that targets the fine lines and wrinkles which seem to look worse when you are tired and stressed. Super active padina pavonica and blue flower linseed help tone and firm, whilst a clever amino acid complex locks in moisture. This cool combo supports fragile skin without overloading it and is worth a try.

A real tiredness winner is the Decleor Jasmine Eye Cream that leaves your skin luminous and radiant. Jasmin fights wrinkles and lack of radiance all day long so you are left looking so much brighter. Stimulating caffeine, vitamins B3 and CG plus orange pigments help with drainage and your entire eye area is given a much-needed boost.

If time is on your side, we would suggest using the Elemis Pro-Collagen Hydra-Gel Eye Masks once or twice a week. Packed with plankton extract, padina pavonica and chlorella, these magic masks have an instant skin-tightening effect. To ensure your skin is left looking fantastic, hyaluronic acid has been added to gently, but effectively hydrate the fragile eye area. Put on for 20 minutes, lie back and relax and when you take the mask off, you will be left with visibly smoother, intensely moisturised, happy eyes.

If would like some expert eye guidance, get in touch and we would love to help.

Team Pure Beauty

We Do Like to Be Beside the Seaside!

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acne prone, algae, bladderwrack, blemishes, breakout, bromelain, delicate, dermalogica, Dermalogica Breakout Clearing Booster, Dermalogica Power Rich, Elemis, Elemis Papaya Enzyme Peel, Elemis Pro-Collagen Quartz Lift Serum, extract, eye area, Eyes, fine lines, firming, firms, hyaluronic acid, Jan Marini, Jan Marini Age Intervention Eye Cream, marine, microbiome, ocean, papaya, phytic acid, phytoplankton, pineapple, sea, seaweed, soothing, spots, supple, tightening, tightens, wrinkles

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We all love the seaside, here at Pure Beauty – the sun, sand, deck chairs and a cheeky ice cream…what’s not to love? But there’s even more to love about the sea, namely the wonderful, skin-nourishing ingredients that we can find beneath the waves. We’ve put together a list of five of our favourite products which are derived from things found in the sea, so you can see the benefits of marine-based extracts.

Dermalogica Power Rich

Marine botanicals are particularly powerful in the fight against ageing, which is why this moisturiser for prematurely ageing skin contains red seaweed extract to help stimulate and strengthen damaged tissue while supplying vital nutrients to help reduce fine, dry lines, resurface and regenerate skin. It’s also rich in phytic acid and hyaluronic acid to aid in softening and exfoliating the skin.

Elemis Papaya Enzyme Peel

If your complexion is looking dull and lacklustre, you’ll need a potent pick-me-up to give you your zing back. This peel from Elemis contains bladderwrack, seaweed also known as fucus vesiculosus, which s rich in minerals and trace elements and has powerful moisturising properties. Papain from papaya gently lifts dead skin cells while bromelain from pineapple purifies the skin.

Jan Marini Age Intervention Eye Cream

This cream from Jan Marini is specifically designed to target the eyes and contains algae extract which helps soften, smooth, hydrate, firm and define the appearance of the eye area. It provides dramatic reduction in the appearance of fine lines and wrinkles and results in smoother, more supple looking skin.

Dermalogica Breakout Clearing Booster

Often, ocean-derived ingredients are associated with anti-ageing, but here, Dermalogica has harnessed the soothing power of seaweed to help control acne-prone skin. The spot-busting formula also contains phytoplankton extract which will work with skin’s natural microbiome and help prevent over drying.

Elemis Pro-Collagen Quartz Lift Serum

Arguably, Elemis is the home of some of the best marine-based products on the market, with its own range of Marine Creams. But this serum also contains seaweed extract and is just as deserving of a place on your shelf. It firms, smooths and lifts the skin, giving immediate tightening and firming results for a “face lifting” effect.

Add a serum into your beauty routine

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acne or hydration, algae, anti-oxidant phenolic compounds, antioxidants, bathroom, beauty routines, brightness, bug bear, cleanse, clinically proven, collagen, concentrated blend, daily-use treatment oil, Dermalogica C-12 Pure Bright Serum, Dermalogica Phyto Replenish Oil, dewy, Dhatelo Oil, discoloration, dryness, elastin, Elemis Hydra-Boost Serum, Elemis Pro-Collagen Marine Cream, Elemis Pro-Collagen Oxygenating Night Cream, Elemis Pro-Collagen Quartz Lift Serum, epidermis, face lifting effect, feel, fine lines, glowing complexion, hydrators, hyperpigmentation, Jan Marini Age Intervention Peptide Extreme, look, luxe product, mantra, morning and evening, next-generation, Orchid Flower and Chia Seed Oil, Padina Pavonica, peptides, perfect base, phytoactives, poten, proteins, quartz, radiant, Rhodochrosite, Rice Bran, Rice derived Phytic Acid, silky cream, skin care product, skin type ranges, sun shines, sunflower, talk, thirsty skin, tone and moisturise, uneven tone, UV rays, youthful, Zinc Glycinate

Cleanse, tone and moisturise is our mantra when it comes to beauty routines, but we think there is a place for a serum in there too.

Yes, it is another product for your bathroom, and they aren’t always cheap, but adding a serum into the mix could be worth it.

Just to get things straight, a serum is a skin care product you apply to your skin after cleansing but before moisturising to help tackle specific concerns such as fine lines, brightness, acne or hydration.

At Pure Beauty, we sell a range of serums across the skin type ranges and are sure we have something that will work for you.

Let’s start with one of our summer favourites, the Dermalogica C-12 Pure Bright Serum. This is a potent skin brightening serum that really helps with pesky hyperpigmentation and uneven tone. Used morning and evening, the blend of Oligopeptides, Rice derived Phytic Acid, Zinc Glycinate and Algae work on the pigmentation imbalance that can become more problematic when the sun shines and UV rays hit the skin. The silky cream is quickly absorbed into the skin, leaving the perfect base for your moisturiser and as well as brightening the skin, it will also help minimise discoloration and improve clarity

Next we want to talk about the Elemis Hydra-Boost Serum. This clinically proven hydrating serum provides all day moisturisation for thirsty skin. Quinic and Hyaluronic Acid plus Dhatelo Oil have been blended with Myrtle, which is super-rich in anti-oxidant phenolic compounds, and together they help maintain natural defence systems. Simply apply to cleansed skin before you moisturise and watch your skin come to life once again.

If you really need to rebuild and revitalise your skin, we would suggest trying out the outstanding Jan Marini Age Intervention Peptide Extreme. We love this concentrated blend of antioxidants, hydrators, peptides and soothing agents which not only deal with dreaded wrinkles, but also get to work on uneven texture and redness. Used morning and night, this luxe product will really make a difference to the look and feel of your skin making it appear firmer and more radiant thanks to the increased production of collagen and elastin.

If dryness is your bug bear, look no further than the Dermalogica Phyto Replenish Oil. This remarkable next-generation, daily-use treatment oil works on three levels:

Phytoactives from Camellia and Tamanu oils help restore the skin’s natural barrier.
Orchid Flower and Chia Seed Oil smooth dehydration lines and lock in moisture.
Sunflower, Rice Bran and Rosemary extracts create a shield against free radical damage.

The results are a dewy, glowing complexion free of the tightness and irritation dehydration can cause.

For a real face lifting effect, without going anywhere near a surgeon, the Elemis Pro-Collagen Quartz Lift Serum is perfect. Created from concentrated Padina Pavonica, Rhodochrosite, Quartz and Argan Oil, this special serum forms a network of proteins which deliver an immediate tightening effect to the skin. Organic Seaweed binds moisture in the epidermis so your skin feels firm and strengthened and because fine lines and wrinkles are smoothed, your look more youthful. For best results, use morning and night together with the Elemis Pro-Collagen Marine Cream and Elemis Pro-Collagen Oxygenating Night Cream.

If you would like more information about serums or if you would like to try a sample, get in touch today and we would love to help.

Team Pure-Beauty

An Elemis Cleanser For Every Skin Type

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acid mantle, algae, anti ageing, balance, calms, cleanser, dead cells, delicate, dirt, dry, dull, elderberry, Elemis, Elemis Balancing Lime Blossom Cleanser, Elemis Pro-Collagen Cleansing Balm, Elemis Rehydrating Rosepetal Cleanser, Elemis Sensitive Cleansing Wash, Elemis Superfood Facial Wash, excess surface oils, fatty acids, grime, lecithin, lime blossom, make-up, melt away, normal, oily, omega-3, Omega-6, Optimega oils, pre-biotic, problematic skin, purifies, radiance, radiant, rebalanced, sensitive, soap, soothe, soothes, starflower, Vegan, Vitamin E, wash

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Elemis is a brand which has something for just about every skin type imaginable, and knows the value of a proper skincare routine. The best place to start is with a cleanser, but if you’ve got anything other than “normal” skin, you’ll know that finding the right one can be tricky. Never fear, because Elemis has you covered, and we stock a cleanser for every skin type. Here’s 5 of the best:

Dry skin

Dry skin is often one of the trickier skin types to cleanse, because many cleansers contain ingredients which dry the skin out even more. Opting for an hydrating cleanser such as Elemis Rehydrating Rosepetal Cleanser will allow you to remove all traces of daily dirt and grime from your complexion without stripping away the natural oils and giving your skin a wash of moisture in the process.

Oily Skin

Oily skin can often lead to blocked pores and congestion, which in turn can affect the skin’s own ability to balance itself. Elemis Balancing Lime Blossom Cleanser is specifically designed to rebalanced problematic skin and uses lime blossom, lecithin and vitamin E help to balance excess surface oils and soothe the skin.

Normal skin

If you’ve got normal skin, this means that you don’t generally suffer with dryness, oiliness or sensitivity and can usually use any products. Elemis Pro-Collagen Cleansing Balm is actually suitable for all skin types, and contains elderberry, starflower and optimega oils as well as anti-ageing algae to melt away the day’s make-up and grime.

Sensitive skin

Having sensitive skin is a bit like dealing with an angry toddler – give it too much or too little attention and it’s going to throw a tantrum either way! Sensitive skin requires products which are gentle enough to clean away dirt without affecting the skin’s delicate balance, and also needs to be able to soothe skin which is already over-sensitised. Elemis Sensitive Cleansing Wash is a rich cleansing foam to condition and moisturise the face during cleansing, and also purifies, soothes and calms the skin, cleansing without soap to protect the skin’s natural acid mantle.

Dull skin

If your skin is looking dull and lacklustre, you’ll need a cleanser which can buff away the top layer of dead cells, give you a fix of nutrients and use a pre-biotic to leave your skin looking radiant. Elemis Superfood Facial Wash is rich in vitamins and omega 3 and 6 essential fatty acids, and cleanses, nourishes and revitalises dull skin to reveal a more glowing complexion. It’s also vegan friendly.