The simple guide to happy hair

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bacteria, brittleness, brushes, Busy lives, central heating, chop, coconut oil, cold winter months, combs, conditioner, conditioning mask, damage, damp cloth, dandruff, dark brown sugar, deep-cleansing shampoo, drink lots of water, dry naturally, drying, extreme cold, feeling lighter, germs, hair glossy, hairdresser, hairdryers, healthy, heated styling tools, heavy, homes, hydrated, ingredients, locks, longer styles, looking better, lotions and potions, massage, product build up, product residue, regular products, scalp, silicon heavy product, six to eight weeks, skin, snow, split ends, springtime ready, straighteners, super-stylish bottle, tongs, trim, warm water, week, work

Springtime is typically when we spruce up our homes and gardens, but it’s a great time to tackle our locks, too.

The wind and snow of the cold winter months, can cause drying, split ends and dandruff as well as product build up and a lack of bounce and shine.

We have put together a simple, but effective, plan to get your hair glossy, healthy and springtime ready.

Go for a chop
Before you do anything else, book in with your hairdresser and have a decent cut. Busy lives, and longer styles, can mean we leave having a cut for months, but this won’t do you any favours. A trim every six to eight weeks will not only leave your hair looking better and feeling lighter, but it strengthens it so you are less likely to have to deal with split ends and breaking due to brittleness.

Ditch the build up
Product build-up can leave hair looking lank and dull – the opposite of what we want if we are spending hard-earned cash on lotions and potions. Many people don’t know this, but silicon heavy products can, over time, cause build up on the hair shaft which can make it look and feel heavy. To bring your hair back to life, go for a deep-cleansing shampoo and conditioner, something different to your regular products, and wash two or three times a week and let it dry naturally whenever you can.

Put a mask on it
Once a week we suggest that you put a conditioning mask on your hair and let the ingredients get to work. There are some great options on the market, or you can keep things simple and massage coconut oil straight from the pot into your hair and you will feel a difference in no time at all.

Go for the scalp
Winter isn’t just hard on our hair, your scalp is constantly exposed to extreme cold outside then the warmth of central heating inside which can make skin dry and cause flaking. To combat the impact of the winter, mix two tablespoons of dark brown sugar, two tablespoons of fine oats and a tablespoon of olive oil together and massage into your scalp before washing away with warm water and shampoo.

Turn the heat off
We know you love them, but heated styling tools cause all manner of damage to your hair, so why not just turn them off for a week or two and let your hair dry naturally. Put hairdryers, straighteners and tongs away but before you do, give them a clean with a damp cloth to take away product residue as well as bacteria and germs, and this goes for your brushes and combs too.

Go H2O
We say this a lot but drink lots of water. As well as being great for your skin, it helps your hair, too. Buy yourself a super-stylish bottle and take it with you wherever you go to ensure you and your hair are totally hydrated all the time.

We hope these tips get your hair look great all summer long.

Team Pure-Beauty

Clean up your make-up act

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Baby shampoo, bag, bar, base, bathroom, beauty staples, bin, brushes, change colour, clear, cool, cream-based foundations, crumble, dark, day, die, dry, dry naturally, dry up, evening, eye, eye infection, formula, G&T, game over, gentle liquid soap, good to go, life is busy, light reflecting particles, lip liners, lipstick, make-up bag, Mascara, mix, nail varnish, prone to clumping, Pure Beauty, re-infection, replaced, shake, share, sheer, smell, smoothly, SPF, synthetic, tip, winter

We use our make-up bags every day, often more than once, but how often do you clean it and clear it out?

Made you think, didn’t we?

The reality is, life is busy, time is short and with a G&T with your name on it at the bar, you don’t want to spend your time sorting out old mascaras, but you need to.

Today we are looking at just how long you should keep your beauty staples, before throwing them in the bin and replacing them with something shiny and new.

First things first, take everything out of your bag, clean and dry it and if it has seen better days, buy a new one. This is also the perfect time to wash your brushes. Baby shampoo is brilliant for natural hair brushes and a gentle liquid soap does the job for the synthetic ones. Brushes really can be a breeding ground for germs, so wash them once a week to be safe. Rather than storing them in the bottom of your bag, keep brushes tip up in pot and allow them to dry naturally.

Next, sort out the products in front of you and anything that you haven’t used for a while, that is past its best or has had the top left off, should be replaced. It is also worth noting, if you’ve had an eye infection it’s a good idea to throw out make-up that could cause a re-infection. Oh, and if you want your stuff to last, don’t store it in the bathroom but somewhere cool, dark and dry.

The shelf life for foundation changes depending on the formula, but generally cream-based foundations last between six months to a year, and if there’s an SPF it tends to be less. Always pay attention to how your foundation looks and feels on your skin and if you notice that is starts to change colour or smell, it is time to ditch it. Also remember, as we head towards winter, you might want to swap your lighter sheer foundation for a stronger base but go for a product with light reflecting particles.

Ideally a mascara is good to go for around four months. After this time, they tend to become dry and prone to clumping, and using the same brush over and over can increase the risk of eye infections.

We all tend to have a different lipstick in every bag, ones for day, others for evening and ones we never even wear. This is totally fine but just make sure you keep them clean and if you come across one that is past it’s best, chuck it away and use another one. Oh, and don’t share them!

Eye and lip liners can last up to three years but it is likely you will use them before that, or they will dry up and crumble. Again, don’t pass these around on a night out and at the first sign of dehydration, bin and buy a new one.

Nail varnish is one of those products that never seems to die, but shake it and if the colour doesn’t completely mix or the varnish is too sticky to apply smoothly, it’s game over.

Got a tip we have missed, then get in touch and let us know.

Team Pure Beauty

How to Apply the Perfect Smoky Eye

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blend, blending, brushes, crows feet, decleor, Decleor Hydra-Radiance Smoothing and Cleansing Mousse, dermalogica, Dermalogica Ultra Sensitive Tint SPF30, eye, eye liner, eye make up, eye shadow, Eyes, greys, liner, make-up, Mascara, pallette, purple, skin, smoky eye, smooth

Make up trends come and go on what seems like an almost daily basis, but if there’s one make-up look which is always in style, it’s the smoky eye. Achievable in a number of different tones with each more effective than the last, the killer smoky eye is easy to achieve providing you follow the right steps:

• Make sure your face is super clean first so that you’ve got the best canvas on which to work. Opt for an all-round cleanser such as Decleor Hydra-Radiance Smoothing and Cleansing Mousse, which is suitable for all skin types.
• Use a good eye cream which will help you to reduce the appearance of fine lines around the area. Nothing ruins a smoky eye quicker than all of your eye shadow disappearing under loose skin!
• Apply a primer to your face, which will blur imperfections and smooth out your skin, making it far easier to apply an even layer of colour.
• Use the right brushes. The applicators which are given away with most eye shadows are actually really rubbish for blending, so invest in a good set of brushes before you take the plunge.
• Choose a shade which suits you – olive and darker skins look fantastic with a bronze-based gradient, while lighter skinned women look great with greys and blacks. If you’re feeling really brave, you could even opt for other hues, such as purple or a shimmery emerald which are both huge right now.
• Use a cotton bud dipped into a little concealer to get rid of any mistakes or smudges, otherwise you’ll end up rubbing everything off and starting again!
• If you use eyeliner – a harsh line of black on your lid will stand out a mile, whereas a well-blended line of kohl will make your eyes pop.
• Use concealer (or dab some Dermalogica Ultra Sensitive Tint SPF30) under your eyes to ensure you don’t have dark bags, which could potentially ruin your whole look.
• BLEND, BLEND, BLEND! The key to a smoky eye is that the colours are seamlessly blended together to create the whole look – fail to do so and ‘smoky’ becomes ‘stripey’!