Boost your business with a book

Tags

author, Better Than Before, Big Magic, bloggers, Boss, building a brand, business books, business plan, Colin Barrow, cyber safe, designer, easy to follow advice, easy to read, Elizabeth Gilbert, employee, fear, Fiona Humberstone, food for thought, getting ahead, Gretchen Rubin, How to Style Your Brand, imposter syndrome, industry experts, Jen Sincero, John McLachlan & Karen Meager, knowledge, Little Black Book: A Toolkit for Working Women, love, make money, negotiating payments, networking, new, Otegha Uwagba, pages, photographer, power, practical advice, public speaker, read, self employed, self-sabotaging beliefs, sing, smart way, Starting a Business for Dummies, success, The Million Dollar Blog, Time Mastery: Banish Time Management Forever, transition, vision, work life balance, writer, You Are a Badass

With more and more people working for themselves, there has never been such a wealth of business books available to increase the knowledge of the self-employed.

We have had a look at some of our favourite reads and hope they will be food for thought for you too.

The Little Black Book: A Toolkit for Working Women is a ‘must have’ book every creative woman should buy. Otegha Uwagba’s compact companion is full of easy to follow advice and gives you a basic understanding of what you need when to do it comes to getting ahead. Whether it’s negotiating payments, building a brand, networking or being a confident public speaker, this book gives you insight and confidence and because it’s light, you can read on your commute.

Getting your branding right is paramount, and Fiona Humberstone can help you nail it from the start if you read How to Style Your Brand. From finding a brand focus, to creating an overall vision and how to the power of colour, this book can take you from OK to amazing.

If running late is your thing then Time Mastery: Banish Time Management Forever, by John McLachlan & Karen Meager, is the book for you. The authors teach you to make the most of your time so you can do the things that are most important to you and aren’t always chasing your tail.

Big Magic by Elizabeth Gilbert might not sound like a business book but this outstanding author shares her wisdom and unique understanding of creativity, so that readers can deal with what they most love, and fear. Whether you’re a writer, photographer, designer or PR, this book will help you look at your business, and your life, in a whole new way.

Starting your own business can be a huge learning curve and a reliable place to start is with Starting a Business for Dummies. The name shouldn’t put you off because Colin Barrow offers solid ideas and advice that can help you navigate the transition from employee to boss. Whether you need help writing your first business plan, want details about funding or want to keep cyber safe, this book really gets to the point so you aren’t left in the dark.

Better Than Before by Gretchen Rubin is a best seller around the world for good reason. Her easy to read book is full of practical advice and strategies on how to create a true work life balance and gets you thinking about what really matters to you.

If you want to know how to blog and make money from blogging, you need a copy of The Million Dollar Blog. Natasha Courtenay Smith has combined practical advice with interviews from industry experts so new bloggers and vloggers can get out there and make money the smart way.

If self-sabotaging beliefs and feelings of imposter syndrome get in the way of your success, read You Are a Badass and the pages will simply sing to you. Jen Sincero will change your beliefs and show you why you are how you are, how you can love what you can’t change, change what you don’t love, and be the success you deserve to be.

Got a book you love, let us know about it.

Team Pure-Beauty

Make 2018 the year to go freelance

Tags

accountant, activities, basics, best friend, Blogger, book keeper, boring, Breakfast meetings, buffer, business opportunities, business plan, cake, competition, creative, cylinders, daily commute, design websites, dream, equipment, evening event, excitement, finance, flexibility, fly solo, focus, freelance, full time freelancing, full-time job, growth, hard cash, holidays, HR, insurance, investment, IT, location, logo, love, lunches, magazine, Marketing and PR, marketing plan, mistake, money, name, new venture, offerings, out there, own boss, people, PR, professional, realistic goals, reality, research, school mate, skills, small print, social media, synergy, tax, think, unexpected costs, up and running, VAT, water cooler conversations, website

Fed up of the daily commute?

Had enough of mundane water cooler conversations?

Sick and tired of Sarah in IT and Jo in HR making your life a misery?

Then maybe it is time to go freelance.

While you might not have the security of a 9-5 role, a monthly salary or 21 days holiday a year, being your own boss does offer you flexibility and the chance to do what you love but on your terms.

We aren’t saying hand your notice in now, but have a think about what you want to do and if you consider the points below, we think you might start making that dream a reality.

Have a plan
Create a business plan that looks at finance, growth, location, activities and skills. This don’t need to be anything long or fancy but setting things out in black and white can give you a focus and realistic goals.

Network
Breakfast meetings, lunches and evening events are all greats ways to start making connections even if you are still in a full-time job. If you are nervous, why not go with a friend and then swap notes at the end of the session?

Contacts
The old saying, ‘it’s who you know not what you know’ is very true when you start a new venture. Maybe your best friend works on a magazine, your old school mate is a blogger or you know a couple of people who design websites or do PR? Make the most of the people you know and it could well be there is synergy between you and them that could lead to business opportunities.

Look at the Competition
You might be able to make a mean cake or write a really creative marketing plan – but so do loads of other people out there. Do your research, check out the competition and work out what makes you different and where your offerings would site in the market place.

Think About the Money
Let’s not beat about the bush, starting out requires hard cash investment and you are going to need this, so start planning. Look at how much money you need to start your business, what equipment you would need, and before you make a start make sure you have a buffer saved up for those unexpected costs and quiet patches. It might even be that you need to work part-time for a while to get things up and running and keep money coming in, but it will be worth it in the long run.

Marketing and PR
This is something you can do as you get ready to take the next step of full-time freelancing. Decide in a business name, get a logo, set up your social media feeds and ensure you have a website in place. All of this takes time, and money, but if you get the basics set up in the background, when you are ready to go, people will be able to find when you when you are open and firing on all cylinders.

Small Print
The excitement of setting up something new can mean the details get left behind, but this isn’t a mistake you want to make. Finding an accountant or book-keeper, registering for tax, considering VAT status and researching professional insurance might seem boring, but they need to be done and will make you more efficient and professional in the long run.

Location, Location, Location
When you work for someone else, you go to their premise day in and day out but when you fly solo it is a very different matter. You need to make sure you have a base to work from and one that is ideally close to local amenities, has a decent internet connection and phone support as well as good transport links.

Whatever you do, if you have a dream, go for it.

Team Pure-Beauty