Be serum say this summer

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100% naturally-derived, added boost, African Birch Bark, all day care, all skin types, anti-oxidant rich, balance facial pigmentation, bathroom cabinet, beauty routine, Borage, Chia Seed Oil, cleanse, clinically proven, Decleor Lavendula Iris Rejuvenating Serum, deliver results, Dermalogica Biolumin-C Serum, Dhatelo Oil, DMAE, drops, Elemis Hydra-Boost Serum, Elemis Pro-Collagen Super Serum Elixir, essential oils, fine lines and wrinkles, firm, fresh and healthy, gently exfoliating, geranium, glow, gluten and paraben free serum, heart, high-performance product, hyaluronic acid, iris, Jan Marini C-ESTA Oil Control Serum, Lactic Acid, lemongrass, Manuka, massage, mature skin, more youthful, morning and night, oil breakthrough, omega-rich Camelina oil, organic Myrtle, parched, perfect, Plum Kernals, plumper, promotes collagen production, quinic acid, Red Seaweed, rose, smile, soften, sophora japonica flower extract, stimulating, sunnier, super hydrated, super thirsty skin, temperatures soar, tone and moisturise, toning, Tri-Peptides, vegan friendly

Cleanse, tone and moisturise are at the heart of any good beauty routine, but if you want to keep you skin seriously hydrated as the temperatures soar this summer, seriously think about adding a serum to your bathroom cabinet.

Serums are generally used before moisturising and give you skin an added boost and at Pure Beauty we offer something for everyone.

We love the Dermalogica Biolumin-C Serum because this high-performance product works with the skin to brighten, firm and make your smile just that little but sunnier. This gluten and paraben free serum is vegan friendly and suitable for all skin types. As well as gently exfoliating the skin, it helps balance facial pigmentation as well as ease the appearance of fine lines and wrinkles. Vitamin C has been blended with Lactic Acid, Sophora Japonica Flower Extract and well as Chia Seed Oil and using just a little, after toning and before moisturising, morning and night, you will soon start to see a change for the better.

If your skin is feeling parched, you may well need the Elemis Hydra-Boost Serum. This clinically proven hydrating serum provides all day care for super thirsty skin. Quinic Acid, Dhatelo Oil and Hyaluronic Acid have been mixed with anti-oxidant rich, organic Myrtle, and come together to help maintain the skin’s natural defences. Apply a little of the serum to cleansed skin let the goodness of the ingredients get to work.

If you want your skin to look fresh and healthy, we suggest trying out the Jan Marini C-ESTA Oil Control Serum. This powerful antioxidant serum, is packed with skin loving Vitamin C and DMAE and is ideal for helping to reduce the appearance of fine lines and wrinkles, while also reducing oil breakthrough. Continued use, morning and night, will make your skin look more toned as lines are smoothed and you will have a glow that may have been missing until now.

Decleor Lavendula Iris Rejuvenating Serum is 100% naturally derived and the blend of essential oils can help to firm more mature skin. Geranium has been added to help soften the signs of ageing, Lemongrass promotes collagen production and boosts firmness while Manuka relaxes the skin. Stimulating and toning Iris, protecting Rose and comforting Jasmine have been mixed with Borage and Plum Kernals for added hydration and the result is a floral serum that works in harmony with your skin to deliver results and make you smile.

Age catches up with us all, but you can keep the signs at bay with the Elemis Pro-Collagen Super Serum Elixir. This concentrated anti-ageing super serum significantly reduces the appearance of fine lines and wrinkles. Tri-Peptides, African Birch Bark, Red Seaweed and Padina Pavonica have been expertly blended with Hyaluronic Acid and omega-rich Camelina Oil, to create a serum that leaves skin visibly smoother, plumper and more youthful. Simply massage one or two drops into your skin morning and night and watch the years slip away.

If you would like more information about these, or any of our products, get in touch and we would love to help find the right choice for you.

Team Pure Beauty

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Add a serum into your beauty routine

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acne or hydration, algae, anti-oxidant phenolic compounds, antioxidants, bathroom, beauty routines, brightness, bug bear, cleanse, clinically proven, collagen, concentrated blend, daily-use treatment oil, Dermalogica C-12 Pure Bright Serum, Dermalogica Phyto Replenish Oil, dewy, Dhatelo Oil, discoloration, dryness, elastin, Elemis Hydra-Boost Serum, Elemis Pro-Collagen Marine Cream, Elemis Pro-Collagen Oxygenating Night Cream, Elemis Pro-Collagen Quartz Lift Serum, epidermis, face lifting effect, feel, fine lines, glowing complexion, hydrators, hyperpigmentation, Jan Marini Age Intervention Peptide Extreme, look, luxe product, mantra, morning and evening, next-generation, Orchid Flower and Chia Seed Oil, Padina Pavonica, peptides, perfect base, phytoactives, poten, proteins, quartz, radiant, Rhodochrosite, Rice Bran, Rice derived Phytic Acid, silky cream, skin care product, skin type ranges, sun shines, sunflower, talk, thirsty skin, tone and moisturise, uneven tone, UV rays, youthful, Zinc Glycinate

Cleanse, tone and moisturise is our mantra when it comes to beauty routines, but we think there is a place for a serum in there too.

Yes, it is another product for your bathroom, and they aren’t always cheap, but adding a serum into the mix could be worth it.

Just to get things straight, a serum is a skin care product you apply to your skin after cleansing but before moisturising to help tackle specific concerns such as fine lines, brightness, acne or hydration.

At Pure Beauty, we sell a range of serums across the skin type ranges and are sure we have something that will work for you.

Let’s start with one of our summer favourites, the Dermalogica C-12 Pure Bright Serum. This is a potent skin brightening serum that really helps with pesky hyperpigmentation and uneven tone. Used morning and evening, the blend of Oligopeptides, Rice derived Phytic Acid, Zinc Glycinate and Algae work on the pigmentation imbalance that can become more problematic when the sun shines and UV rays hit the skin. The silky cream is quickly absorbed into the skin, leaving the perfect base for your moisturiser and as well as brightening the skin, it will also help minimise discoloration and improve clarity

Next we want to talk about the Elemis Hydra-Boost Serum. This clinically proven hydrating serum provides all day moisturisation for thirsty skin. Quinic and Hyaluronic Acid plus Dhatelo Oil have been blended with Myrtle, which is super-rich in anti-oxidant phenolic compounds, and together they help maintain natural defence systems. Simply apply to cleansed skin before you moisturise and watch your skin come to life once again.

If you really need to rebuild and revitalise your skin, we would suggest trying out the outstanding Jan Marini Age Intervention Peptide Extreme. We love this concentrated blend of antioxidants, hydrators, peptides and soothing agents which not only deal with dreaded wrinkles, but also get to work on uneven texture and redness. Used morning and night, this luxe product will really make a difference to the look and feel of your skin making it appear firmer and more radiant thanks to the increased production of collagen and elastin.

If dryness is your bug bear, look no further than the Dermalogica Phyto Replenish Oil. This remarkable next-generation, daily-use treatment oil works on three levels:

Phytoactives from Camellia and Tamanu oils help restore the skin’s natural barrier.
Orchid Flower and Chia Seed Oil smooth dehydration lines and lock in moisture.
Sunflower, Rice Bran and Rosemary extracts create a shield against free radical damage.

The results are a dewy, glowing complexion free of the tightness and irritation dehydration can cause.

For a real face lifting effect, without going anywhere near a surgeon, the Elemis Pro-Collagen Quartz Lift Serum is perfect. Created from concentrated Padina Pavonica, Rhodochrosite, Quartz and Argan Oil, this special serum forms a network of proteins which deliver an immediate tightening effect to the skin. Organic Seaweed binds moisture in the epidermis so your skin feels firm and strengthened and because fine lines and wrinkles are smoothed, your look more youthful. For best results, use morning and night together with the Elemis Pro-Collagen Marine Cream and Elemis Pro-Collagen Oxygenating Night Cream.

If you would like more information about serums or if you would like to try a sample, get in touch today and we would love to help.

Team Pure-Beauty

Tips to help your skin breathe

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add hydration, apply, balm, bath, beauty, body, boost your circulation, breakouts, cap, cleanse, cleanse twice a day, congestion, dead skin cells, deep breaths, dirty and oily, enhance, essential, exercise, facial, feels, flawless complexion, gentle, heavy duty products, imperfections, layers, lips, looks, love, make-up bag, make-up free, massaging facial oil, natural complexion, natural exfoliation product, natural glow, natural look, oil, pores, powder, pretty, principle, process, rejuvenates, Relax, relaxing at home, repairs, residue, sculptured, silky-smooth, skin tone, sleep, smooth, soft, sunglasses, TLC, tone and moisturise, toxins, tutorials, wake up

While foundation is helpful when it comes to hiding blemishes and creating a flawless complexion, wearing layers of make-up and powder everyday doesn’t always help your skin breath and won’t leave it in the best condition.

We all know we need to take deep breaths when life seems out of control, and you can apply the same principle to your skin.

Here are our top tips on how to give your skin a break so it feels and looks great.

Cleanse every morning and night
We have said it before and will say it again but it is essential to cleanse twice a day with a face wash or cleanser designed for your skin type. This is especially important if you do wear make-up as the process will remove left over products and residue which has built up over time.

Remove make-up before you sleep
When we sleep, our skin rejuvenates and repairs itself, however if you have make-up on when you fall asleep, this won’t happen as well as it could. The dirt will sit on your face as you sleep so your pores may well get clogged up, leaving you with unhappy skin when you wake up.

Exfoliate
A gentle, natural exfoliation product is a must have for most of us as they gently remove dead skin cells and product-build leaving you with a silky-smooth, natural glow. Check the details of the product before you use it, and always follow instructions.

Take a make up detox
For many people this is scary, but how about going make-up free one day a week to give your skin a break? Maybe on a Sunday, cleanse, tone and moisturise, leave your make-up bag zipped up and if you have to go out, wear sunglasses and a cap to make it less painful. Go on, we dare you.

Love your lips
Go easy with lipstick as they can be drying. Simply apply a little balm to your lips and this will keep them soft and moisturised.

Go for lighter coverage
Swapping heavy-duty products for lighter alternatives will let your skin breath and they are less likely to block pores and cause congestion. There are some great tutorials and guides online that show you how to create a pretty, natural look that you might even prefer to the more sculptured approach you usually take to make-up. You may find that using the right moisture followed by a foundation that matches your skin tone will actually enhance your natural complexion and erase any imperfections without having to add layers of product that hides your beauty.

Don’t exercise with make-up on
It might leave you feeling exposed, but try not to exercise with your make-up on. The reason for this is because as you exercise you sweat and this gets rid of the toxins in your body. If you’re pores are clogged up with make-up, your skin can’t sweat productively so your face remains dirty and oily leaving it prone to breakouts, something you don’t want and can avoid.

TLC
We all need a little TLC and so does out skin. Once a month try to have a facial which will not only relax you but also boost your circulation, add hydration and leave your skin soft and smooth. If you don’t have the time, or budget, to go to a pro, apply a face mask or massaging facial oil into your skin as you relax in the bath can also give you the time out you need to let go off stress and give your skin some love too.

Team Pure Beauty

The Absolute Beginner’s Guide to Skincare

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base, clean, cleanse, combination, comedogenic, complexion, daily, dry, grime, hydration, make-up, normal, oily, perfect, pollution, primer, sensitive, skin type, skincare, SPF, spots, sun protection, sunscreen, unbalanced, water

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Whether you’re a young person who’s just started to take care of their skin, or an older person who’s steadfastly refused to deal with skincare before, being an absolute beginner can be a little intimidating, especially when you consider the vast amount of products available. We decided to put together some tips that we thing every skincare virgin should know, so that it doesn’t feel so daunting.

Take your make up off every day, no matter how tired you are

When you leave your make up on, not only are you leaving potentially comedogenic (that’s blackhead-forming, to you and me) products on your face, you’re also leaving the days dirt and grime. This can cause your skin to become dry, red, sensitised and generally unbalanced. Elemis Pro-Radiance Cream Cleanser is a great cleanser for most skin types as it melts make-up and removes the daily pollutants that can dull the skin.

SUNSCREEN!

Baz Luhrmann said it years ago, and it’s still as true as ever – “ALWAYS wear sunscreen”! The fastest way to age your skin is with prolonged, unprotected sun exposure, and this can be highly damaging even beyond the signs of ageing. Decleor Anti-Pollution Hydrating Fluid SPF30 is the perfect daily SPF for normal to dry skin and leaves skin feeling hydrated and comfortable.

Barely anyone has ‘perfect’ skin

We know that the slew of airbrushed images that we’re bombarded with makes it easy to believe that loads of people have perfect skin, but it’s actually very rare and we guarantee that almost every single person you asked would say they have at least one bugbear with their own complexion. Using a primer is a good place to start to get a flawless base before you apply your make up, allowing you to fake it all the way!

Know your skin type

When it comes to skincare, using the right type for your skin type is hugely important. If you have dry skin and are using products for normal skin, they won’t be powerful enough to keep you hydrated. If you’ve got normal skin, products for oily skin could dry you out and if you’ve got sensitive skin, anything perfumed or too rich will have you red and itchy. Use our guide to work out your skin type before you buy anything.

Drink plenty of water

You can use all of the moisturisers and skin-fixing products you like, but if your body is severely dehydrated then the source of your dryness isn’t going to be fixed. The old ‘eight glasses a day’ thing isn’t necessarily the right amount for everyone, but if your urine is almost clear and the skin doesn’t feel papery, you’re probably hydrated to a decent level.

Freshen Up After the Gym with Pure Beauty

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bacteria, BB Cream, blemishes, botanical, clean, cleanse, conditioning, decleor, Decleor BB Cream 24 Hour Hydration SPF15, Decleor Imperfections Roll-on, dermalogica, Dermalogica Conditioning Body Wash, DOMS, Elemis, Elemis Deep Cleanse Facial Wash, Elemis Devils Mint Body Scrub, Elemis Men, essential oils, exercise, extracts, facial hair, fragrant, freshen, gym, hydrate, lather, milk protein base, muscle soreness, oak bark, Panthenol, peppermint, Pro-Vitamin B5, shower, spearmint, SPF, sweat, tension, workout

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Whether you’re a regular gym goer, an occasional class-taker or someone who’s just getting into the swing of fitness, having a post-gym freshen up is absolutely essential unless you want to smell less than pleasant. If you’ve worked up a real sweat, it may feel like your regular products don’t give you that just-washedQ feeling, so we’ve put together a list of products to use after your workouts to help you to feel as fresh as a daisy:

Dermalogica Conditioning Body Wash

Although this body wash from Dermalogica is completely soap-free, the unique blend of essential oils and moisturisers will not only leave your skin feeling and smelling clean, it will also soften and soothe your skin in the process. The fragrant botanical extracts provide a natural conditioning lather that gently cleanses and conditions the skin and it’s enriched with moisturising essential oils and panthenol (pro-vitamin B5) to leave skin smooth and supple.

Elemis Devils Mint Body Scrub

If your muscles are feeling fatigued, there’s a good chance that you’re going to be dealing with DOMS (that’s ‘delayed-onset muscle soreness’, in case you were wondering) for a couple of days. Giving your arms and legs a really thorough scrub and kneading while you’re in the shower can really help to reduce the amount of time you ache for and this invigorating scrub from Elemis will only improve things further.

Elemis Deep Cleanse Facial Wash

This facial wash from the Elemis Mens range is designed to deeply cleanse your face, getting rid of daily dirt and impurities and can even help to prevent ingrown hairs. The potent blend of oak bark, spearmint and peppermint in a unique milk protein base will leave your face feeling so clean that it tingles and it’s even great for keeping facial hair clean and soft, too.

Decleor Imperfections Roll-on

Working up a heavy sweat can play havoc with your complexion and sometimes even the best cleansing regime can’t keep blemishes at bay. This roll-on product from Decleor is designed to reduce the appearance of blemishes, kill the spot causing bacteria and soothe the skin, leaving it feeling purified and clean.

Decleor BB Cream 24 Hour Hydration SPF15

If you don’t want to slap on a full face of make-up after your post-gym shower but equally don’t want to go make-up free, this BB cream is a great alternative. As well as containing an SPF and ingredients which will hydrate your skin, it will give a light wash of colour and re-texturising effect like a primer, to give your skin a flawless appearance without feeling too made-up.