Add a serum into your beauty routine

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acne or hydration, algae, anti-oxidant phenolic compounds, antioxidants, bathroom, beauty routines, brightness, bug bear, cleanse, clinically proven, collagen, concentrated blend, daily-use treatment oil, Dermalogica C-12 Pure Bright Serum, Dermalogica Phyto Replenish Oil, dewy, Dhatelo Oil, discoloration, dryness, elastin, Elemis Hydra-Boost Serum, Elemis Pro-Collagen Marine Cream, Elemis Pro-Collagen Oxygenating Night Cream, Elemis Pro-Collagen Quartz Lift Serum, epidermis, face lifting effect, feel, fine lines, glowing complexion, hydrators, hyperpigmentation, Jan Marini Age Intervention Peptide Extreme, look, luxe product, mantra, morning and evening, next-generation, Orchid Flower and Chia Seed Oil, Padina Pavonica, peptides, perfect base, phytoactives, poten, proteins, quartz, radiant, Rhodochrosite, Rice Bran, Rice derived Phytic Acid, silky cream, skin care product, skin type ranges, sun shines, sunflower, talk, thirsty skin, tone and moisturise, uneven tone, UV rays, youthful, Zinc Glycinate

Cleanse, tone and moisturise is our mantra when it comes to beauty routines, but we think there is a place for a serum in there too.

Yes, it is another product for your bathroom, and they aren’t always cheap, but adding a serum into the mix could be worth it.

Just to get things straight, a serum is a skin care product you apply to your skin after cleansing but before moisturising to help tackle specific concerns such as fine lines, brightness, acne or hydration.

At Pure Beauty, we sell a range of serums across the skin type ranges and are sure we have something that will work for you.

Let’s start with one of our summer favourites, the Dermalogica C-12 Pure Bright Serum. This is a potent skin brightening serum that really helps with pesky hyperpigmentation and uneven tone. Used morning and evening, the blend of Oligopeptides, Rice derived Phytic Acid, Zinc Glycinate and Algae work on the pigmentation imbalance that can become more problematic when the sun shines and UV rays hit the skin. The silky cream is quickly absorbed into the skin, leaving the perfect base for your moisturiser and as well as brightening the skin, it will also help minimise discoloration and improve clarity

Next we want to talk about the Elemis Hydra-Boost Serum. This clinically proven hydrating serum provides all day moisturisation for thirsty skin. Quinic and Hyaluronic Acid plus Dhatelo Oil have been blended with Myrtle, which is super-rich in anti-oxidant phenolic compounds, and together they help maintain natural defence systems. Simply apply to cleansed skin before you moisturise and watch your skin come to life once again.

If you really need to rebuild and revitalise your skin, we would suggest trying out the outstanding Jan Marini Age Intervention Peptide Extreme. We love this concentrated blend of antioxidants, hydrators, peptides and soothing agents which not only deal with dreaded wrinkles, but also get to work on uneven texture and redness. Used morning and night, this luxe product will really make a difference to the look and feel of your skin making it appear firmer and more radiant thanks to the increased production of collagen and elastin.

If dryness is your bug bear, look no further than the Dermalogica Phyto Replenish Oil. This remarkable next-generation, daily-use treatment oil works on three levels:

Phytoactives from Camellia and Tamanu oils help restore the skin’s natural barrier.
Orchid Flower and Chia Seed Oil smooth dehydration lines and lock in moisture.
Sunflower, Rice Bran and Rosemary extracts create a shield against free radical damage.

The results are a dewy, glowing complexion free of the tightness and irritation dehydration can cause.

For a real face lifting effect, without going anywhere near a surgeon, the Elemis Pro-Collagen Quartz Lift Serum is perfect. Created from concentrated Padina Pavonica, Rhodochrosite, Quartz and Argan Oil, this special serum forms a network of proteins which deliver an immediate tightening effect to the skin. Organic Seaweed binds moisture in the epidermis so your skin feels firm and strengthened and because fine lines and wrinkles are smoothed, your look more youthful. For best results, use morning and night together with the Elemis Pro-Collagen Marine Cream and Elemis Pro-Collagen Oxygenating Night Cream.

If you would like more information about serums or if you would like to try a sample, get in touch today and we would love to help.

Team Pure-Beauty

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Embracing the Power of Rice

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anti ageing, anti-oxidant, balance, balanced, broccoli seed, bronze, cells, chia seed, clear, complexion, cucumber, daikon radish, dehydration, Dermalogica C-12 Pure Bright Serum Dermalogica, Dermalogica Daily Microfoliant, Dermalogica Phyto Replenish Oil, dryness, Elemis, Elemis Superfood Facial Oil, Elemis Total Glow Bronzing Moisturiser, exfoliate, exfoliation, fine lines, flax seed, free radical, glow, gradual tanner, healthy, hyperpigmentation, macadamia, meadowfoam seed, moisture, moisturise, omegas, orchid flower, phytic acid, pigmentation, poppy seed, radiant, refrehsed, refreshing, rice, Rice Bran, rice bran extract, rosehip seed, skin, smooth, smoothing, soften, superfoliant, wrinkles

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Rice. Great for serving alongside a curry, using to make sushi or even mixing with cream and sugar to make a filling, wintery pudding, but that’s about it, right? WRONG! Rice, and specifically rice bran oil, is a useful ingredient in many of the beauty products that we stock, and today we’re highlighting five of our favourites to show you that rice can be so much more than just part of your Friday night takeway!

Dermalogica C-12 Pure Bright Serum

One of the things that rice contains is phytic acid, which is really useful for addressing pigmentation imbalance and evening out skin tone, which is why Dermalogica have used it in this brightening serum. When combined with various oligopeptides and algae extracts, this serum actually manages to control melanin production, not only reversing the signs of hyperpigmentation but stopping them from happening again in the future.

Elemis Total Glow Bronzing Moisturiser

Anyone who’s even used a fake tan knows that moisture is the key to a non-orange, streak-free glow, which is why Elemis have packed this gradual tanner with highly nourishing rice bran oil. The oils allow your skin to develop an even, bronzed look because they banish dry skin cells which the tan can cling to and look patchy. Within 2-3 days, you’ll have a natural colour which looks like you’ve spent the weekend in Southern France, rather than Slough!

Dermalogica Phyto Replenish Oil

This replenishing oil from Dermalogica is intended for use between cleansing and moisturising and protects the skin from ageing and the environmental stresses which deplete the skin’s own moisture. Rice bran extracts create a luminous antioxidant shield against free radical damage, while orchid flower and chia seed oil smooth visible dehydration lines and locks in critical moisture.

Elemis Superfood Facial Oil

As well as harnessing the power of rice bran oil, this facial oil also includes oils from other superofoods such as broccoli seed, flax seed, daikon radish, rosehip seed, cucumber, macadamia, poppy seed and meadowfoam seed. The combination of oils are rich in omegas and anti-oxidants to feed the skin, ensuring maximum skin health and helps to lock in skin’s natural moisture to help prevent dryness and soften the skin.

Dermalogica Daily Microfoliant

This unique product uses rice bran enzymes to smooth the skin, sloughing away dead cells and dullness to reveal a balance, radiant complexion beneath. As well as micro-exfoliating skin cells, it helps to control melanin production, ensuring that the skin maintains a balanced look and calms inflammation, leaving the skin extraordinarily clear and refreshed. Perhaps most remarkably, it’s gentle enough to use on a daily basis!