Add a serum into your beauty routine

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acne or hydration, algae, anti-oxidant phenolic compounds, antioxidants, bathroom, beauty routines, brightness, bug bear, cleanse, clinically proven, collagen, concentrated blend, daily-use treatment oil, Dermalogica C-12 Pure Bright Serum, Dermalogica Phyto Replenish Oil, dewy, Dhatelo Oil, discoloration, dryness, elastin, Elemis Hydra-Boost Serum, Elemis Pro-Collagen Marine Cream, Elemis Pro-Collagen Oxygenating Night Cream, Elemis Pro-Collagen Quartz Lift Serum, epidermis, face lifting effect, feel, fine lines, glowing complexion, hydrators, hyperpigmentation, Jan Marini Age Intervention Peptide Extreme, look, luxe product, mantra, morning and evening, next-generation, Orchid Flower and Chia Seed Oil, Padina Pavonica, peptides, perfect base, phytoactives, poten, proteins, quartz, radiant, Rhodochrosite, Rice Bran, Rice derived Phytic Acid, silky cream, skin care product, skin type ranges, sun shines, sunflower, talk, thirsty skin, tone and moisturise, uneven tone, UV rays, youthful, Zinc Glycinate

Cleanse, tone and moisturise is our mantra when it comes to beauty routines, but we think there is a place for a serum in there too.

Yes, it is another product for your bathroom, and they aren’t always cheap, but adding a serum into the mix could be worth it.

Just to get things straight, a serum is a skin care product you apply to your skin after cleansing but before moisturising to help tackle specific concerns such as fine lines, brightness, acne or hydration.

At Pure Beauty, we sell a range of serums across the skin type ranges and are sure we have something that will work for you.

Let’s start with one of our summer favourites, the Dermalogica C-12 Pure Bright Serum. This is a potent skin brightening serum that really helps with pesky hyperpigmentation and uneven tone. Used morning and evening, the blend of Oligopeptides, Rice derived Phytic Acid, Zinc Glycinate and Algae work on the pigmentation imbalance that can become more problematic when the sun shines and UV rays hit the skin. The silky cream is quickly absorbed into the skin, leaving the perfect base for your moisturiser and as well as brightening the skin, it will also help minimise discoloration and improve clarity

Next we want to talk about the Elemis Hydra-Boost Serum. This clinically proven hydrating serum provides all day moisturisation for thirsty skin. Quinic and Hyaluronic Acid plus Dhatelo Oil have been blended with Myrtle, which is super-rich in anti-oxidant phenolic compounds, and together they help maintain natural defence systems. Simply apply to cleansed skin before you moisturise and watch your skin come to life once again.

If you really need to rebuild and revitalise your skin, we would suggest trying out the outstanding Jan Marini Age Intervention Peptide Extreme. We love this concentrated blend of antioxidants, hydrators, peptides and soothing agents which not only deal with dreaded wrinkles, but also get to work on uneven texture and redness. Used morning and night, this luxe product will really make a difference to the look and feel of your skin making it appear firmer and more radiant thanks to the increased production of collagen and elastin.

If dryness is your bug bear, look no further than the Dermalogica Phyto Replenish Oil. This remarkable next-generation, daily-use treatment oil works on three levels:

Phytoactives from Camellia and Tamanu oils help restore the skin’s natural barrier.
Orchid Flower and Chia Seed Oil smooth dehydration lines and lock in moisture.
Sunflower, Rice Bran and Rosemary extracts create a shield against free radical damage.

The results are a dewy, glowing complexion free of the tightness and irritation dehydration can cause.

For a real face lifting effect, without going anywhere near a surgeon, the Elemis Pro-Collagen Quartz Lift Serum is perfect. Created from concentrated Padina Pavonica, Rhodochrosite, Quartz and Argan Oil, this special serum forms a network of proteins which deliver an immediate tightening effect to the skin. Organic Seaweed binds moisture in the epidermis so your skin feels firm and strengthened and because fine lines and wrinkles are smoothed, your look more youthful. For best results, use morning and night together with the Elemis Pro-Collagen Marine Cream and Elemis Pro-Collagen Oxygenating Night Cream.

If you would like more information about serums or if you would like to try a sample, get in touch today and we would love to help.

Team Pure-Beauty

Skincare Do’s and Don’ts for the Over Fifities

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age, ageing, balm, base, BB Cream, chest, colour, cream, dark spots, décolleté, decleor, Decleor Lift and Firm Eye Cream, decolletage, Elemis, Elemis Pro-Collagen Marine Cream, Elemis Pro-Collagen Neck and Décolleté Balm, Elemis Pro-Radiance Hand and Nail Cream, face, fifties, fifty, fine lines, foundation, hands, hyperpigmentation, make-up, neck, primer, puffiness, rich, skin, tighten, tightness, wash, wrinkles

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For many women, once they reach a certain age they notice that their skin has changed in many ways. Elasticity is often reduces, skin feels softer and more papery and many products can feel far too heavy to use on your face, despite the fact that dryness is often an issue for ageing skin, too. We’ve put together a list of five do’s and don’ts to help you deal with unfamiliar skin issues and so that you can avoid some of the most common mistakes that people make with ageing skin.

DON’T Drag Your Skin Down

When you’re applying an anti-ageing cream such as Elemis Pro-Collagen Marine Cream, it can be tempting to just rub it all over your face, willy-nilly, without thinking about what the actual motion of your hand is doing to your skin. We ALWAYS recommend that women should apply creams to their faces using a sweeping upwards circular motion so that delicate skin isn’t dragged downwards. This will also help to encourage circulation, which will additionally plump the skin.

DO Opt for a Wash of Colour

Many women find that foundation is simply too heavy on their skin and no matter which primers you use, make-up will accumulate between fine lines, giving a very uneven appearance. Opt instead for a wash of colour with a BB cream which will not only give you a layer of moisture, but will help to even your skin tone and give you a base which compliments your skin’s texture.

DON’T Forget Your Neck

Skincare doesn’t finish at your chin, and having a face which is as smooth as a baby’s bottom sitting atop a neck like a turkey will do you NO favours! Remember to apply your face cream all the way down to your chest, or even invest in a product which is specifically designed for necks and décolletage areas such as Elemis Pro-Collagen Neck and Decollete Balm.

DO Invest in an Eye Cream

Eyes are probably the first place to show signs of age and while you may have got away with using an all-over face cream in your thirties or forties, once you hit your fifties you’re probably going to need to invest in something specifically for this area. Decleor Lift and Firm Eye Cream is a great place to start as it contains ingredients which will reduce puffiness, tighten the skin and even reduce dark circles around your eyes.

DON’T Neglect Your Hands

Hands are another place where ageing catches up with us, and also a place where many people forget to care for. Hands will lose moisture quicker than almost anywhere else on your body, making ageing skin look even more obvious. You may also notice areas of hyperpigmentation (known in the old days as ‘liver spots’) which will give your age away quickly! Use Elemis Pro-Radiance Hand and Nail Cream which is designed to reduce the appearance of ageing on the hands and give you more radiant skin.

Deal with Menopause the Pure Beauty Way

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aches, ageing, anxiety, brittle, Dermalogica Antioxidant HydraMist, discomfort, dry, Elemis British Botanical Hand and Nail Butter, Elemis Musclease Active Body Oil, Elemis Pro-Collagen Marine Cream, Elemis Quiet Mind Temple Balm, flushes, hands, hormones, hot, inflammation, joints, menopausal, Menopause, muscle, muscles, nails, night time, oestrogen, pain, skin, smooth, stiffness, sweat, woman, women

 

For many of our customers, the menopause is a very real issue and even if they’re not already in the grips of it, they know that it could be just around the corner. Some women manage to go through the menopause without too many side effects, but it can also bring a whole load of unpleasant physcal issues. We thought we’d take a look at some of the most common side-effects of the menopause, and what you can do to combat them.

Hot Flushes

Probably the most common side-effect of the menopause is hot flushes, which experts attribute to the decrease in oestrogen production in menopausal women. Hot flushes can feel really uncomfortable and can come on in waves, making sufferers feel rubbish while they’re in progress. Using a cooling spritz like Dermalogica Antioxidant HydraMist will help to cool you down and will have the added bonus of revitalising your skin in the process.

Dry Skin

Dry skin is another widely-reported effect of the menopause, largely because as the body ages it slows down on essential process and cannot retain as much moisture in the upper layers of the epidermis. Elemis Pro-Collagen Marine Cream is a rich cream for ageing skin which will replenish moisture and stop skin from feeling dry, papery and tight.

Brittle Nails

As well as losing hydration from the skin, many menopausal women lose moisture from their nails which leads to them becoming dry and brittle with the edges flaking off. Choosing the right cream to replenish moisture to the hands AND nails is vital, and Elemis British Botanical Hand and Nail Butter does exactly this by cocooning them in precious essential oils.

Muscle Pain

Muscle and joint pain might just seem like a symptom of getting older, but it can also be directly related to the menopause. Once again, those pesky low oestrogen levels are the reason, causing inflammation and stiffness. Elemis Musclease Active Body Oil won’t be a miracle cure but will definitely help you to smooth away some of the pain and help you to relax, ridding you of those ashes and pains.

Anxiety

Anxiety during menopause can be caused by a number of things, not least of all the raft of emotions that the ebbing hormones can foist upon you. Rubbing a little Elemis Quiet Mind Temple Balm onto your temples when you need to calm your nerves and refocus your mind can really help and the powerful blend of essential oils will promote harmony, tranquillity and relaxation.