Add a serum into your beauty routine

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acne or hydration, algae, anti-oxidant phenolic compounds, antioxidants, bathroom, beauty routines, brightness, bug bear, cleanse, clinically proven, collagen, concentrated blend, daily-use treatment oil, Dermalogica C-12 Pure Bright Serum, Dermalogica Phyto Replenish Oil, dewy, Dhatelo Oil, discoloration, dryness, elastin, Elemis Hydra-Boost Serum, Elemis Pro-Collagen Marine Cream, Elemis Pro-Collagen Oxygenating Night Cream, Elemis Pro-Collagen Quartz Lift Serum, epidermis, face lifting effect, feel, fine lines, glowing complexion, hydrators, hyperpigmentation, Jan Marini Age Intervention Peptide Extreme, look, luxe product, mantra, morning and evening, next-generation, Orchid Flower and Chia Seed Oil, Padina Pavonica, peptides, perfect base, phytoactives, poten, proteins, quartz, radiant, Rhodochrosite, Rice Bran, Rice derived Phytic Acid, silky cream, skin care product, skin type ranges, sun shines, sunflower, talk, thirsty skin, tone and moisturise, uneven tone, UV rays, youthful, Zinc Glycinate

Cleanse, tone and moisturise is our mantra when it comes to beauty routines, but we think there is a place for a serum in there too.

Yes, it is another product for your bathroom, and they aren’t always cheap, but adding a serum into the mix could be worth it.

Just to get things straight, a serum is a skin care product you apply to your skin after cleansing but before moisturising to help tackle specific concerns such as fine lines, brightness, acne or hydration.

At Pure Beauty, we sell a range of serums across the skin type ranges and are sure we have something that will work for you.

Let’s start with one of our summer favourites, the Dermalogica C-12 Pure Bright Serum. This is a potent skin brightening serum that really helps with pesky hyperpigmentation and uneven tone. Used morning and evening, the blend of Oligopeptides, Rice derived Phytic Acid, Zinc Glycinate and Algae work on the pigmentation imbalance that can become more problematic when the sun shines and UV rays hit the skin. The silky cream is quickly absorbed into the skin, leaving the perfect base for your moisturiser and as well as brightening the skin, it will also help minimise discoloration and improve clarity

Next we want to talk about the Elemis Hydra-Boost Serum. This clinically proven hydrating serum provides all day moisturisation for thirsty skin. Quinic and Hyaluronic Acid plus Dhatelo Oil have been blended with Myrtle, which is super-rich in anti-oxidant phenolic compounds, and together they help maintain natural defence systems. Simply apply to cleansed skin before you moisturise and watch your skin come to life once again.

If you really need to rebuild and revitalise your skin, we would suggest trying out the outstanding Jan Marini Age Intervention Peptide Extreme. We love this concentrated blend of antioxidants, hydrators, peptides and soothing agents which not only deal with dreaded wrinkles, but also get to work on uneven texture and redness. Used morning and night, this luxe product will really make a difference to the look and feel of your skin making it appear firmer and more radiant thanks to the increased production of collagen and elastin.

If dryness is your bug bear, look no further than the Dermalogica Phyto Replenish Oil. This remarkable next-generation, daily-use treatment oil works on three levels:

Phytoactives from Camellia and Tamanu oils help restore the skin’s natural barrier.
Orchid Flower and Chia Seed Oil smooth dehydration lines and lock in moisture.
Sunflower, Rice Bran and Rosemary extracts create a shield against free radical damage.

The results are a dewy, glowing complexion free of the tightness and irritation dehydration can cause.

For a real face lifting effect, without going anywhere near a surgeon, the Elemis Pro-Collagen Quartz Lift Serum is perfect. Created from concentrated Padina Pavonica, Rhodochrosite, Quartz and Argan Oil, this special serum forms a network of proteins which deliver an immediate tightening effect to the skin. Organic Seaweed binds moisture in the epidermis so your skin feels firm and strengthened and because fine lines and wrinkles are smoothed, your look more youthful. For best results, use morning and night together with the Elemis Pro-Collagen Marine Cream and Elemis Pro-Collagen Oxygenating Night Cream.

If you would like more information about serums or if you would like to try a sample, get in touch today and we would love to help.

Team Pure-Beauty

Best Beauty Ingredients – Amazing Avocados

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2 hours, avocado, barrier, brighter, cacoa seed, coconut, cocoon, decleor, Decleor 24 Hour Hydrating Rich Cream, dermalogica, Dermalogica Daily Cleansing Shampoo, Dermalogica Lip Renewal Complex, Dermalogica UltraCalming Serum Concentrate, dry, dryness, Elemis, Elemis Pro-Collagen Oxygenating Night Cream, face, hair, hydration, lipid, lips, moisture, nourish, nourishment, oil, plump, rehydration, Rice Bran, sensitive, sensitivity, shampoo, Shea butter, skin, soothing, soy plant, velvety, wheatgerm

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Avocados are one of natures greatest gifts; as well as being a hugely nutritious food full of vitamins, minerals and good fats, they’re an amazing ingredient for beauty products. We’ve taken some time to go through our products and work out which ones have harnessed the power of avocados and we thought we’d share our discoveries with our lovely readers:

Dermalogica Daily Cleansing Shampoo

Avocado is a key ingredient in Dermalogica’s shampoo as it provides key oils which offer the hair moisture, helping to protect against breakage and keep the hair super soft and smooth. It contains antioxidant-rich ingredients which shield hair from heat and sun damage and is completely free of drying detergents and harsh chemicals. As well as containing avocado oil, it also benefits from grapefruit, lavender and coconut oil to keep your hair in tip-tip condition.

Elemis Pro-Collagen Oxygenating Night Cream

This night cream from Elemis is packed with antioxidants from avocado oils, as well as sesame oil, which protect the skin against free-radicals, deeply moisturise and provide a deep dose of anti-ageing magic. This night cream raises the skins ability to absorb oxygen, replenishes the skin to improve moisturisation and prevent future water loss and has a satin texture to leave your skin feeling plump, brighter and hydrated

Dermalogica Lip Renewal Complex

This lip treatment from Dermalogica is SO much more than your average lip balm. As well as restoring moisture to dry lips, it contains powerful ingredients which slow down the ageing process, reverse fine lines around the mouth and give an overall appearance of a more youthful, plumped lip. Avocado is included alongside cacao seed butter, rice bran oil, wheatgerm oil and shea butter to smooth and condition lip tissue while helping to prevent hydration.

Decleor 24 Hour Hydrating Rich Cream

This cream from Decleor is designed to cocoon the skin, giving nourishment for a full 24 hours to skin which is in dire need of deep rehydration. Rosehip oil provides essential fatty acids to the face, while avocado and soy plant oils offer comfort, especially in the winter months when conditions can be a little too harsh for skin which is prone to dryness. It offers a velvety finish and preserves the skins natural beauty.

Dermalogica UltraCalming Serum Concentrate

Avocado has an incredible soothing power which makes it perfect for skin which is hyper-sensitised, red and inflamed. This concentrated serum from Dermalogica helps to soothe, defend and correct skin which is suffering from sensitivity and flare-ups and can also be used following cosmetic procedures for calming and soothing skin. Avocado, as well as evening primrose and sunflower oils, will intensify the skins natural lipid barriers to improve skin from the inside out.