Why hydrated skin equals happy skin

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acne, ageing and environmental elements, an antioxidant shield, antioxidant rich day cream, balanced and supple, bodies, brains, Broccoli, Camellia, chia seeds, cool blend, daily intake, Decleor Essential Tonifying Lotion, deeper, dehydrated, delicate, Dermalogica Hydrating Lotion r, Dermalogica Phyto Replenish Oil, drink water, dryness, Elemis Hydra-Balance Day Cream, Elemis Superfood Facial Oil, Eyes, flax seed, game changer, good shape, green tea, grey and tired, happy, healthy, highly concentrated plant-based superfoods, hydrate, hydrated, impurities, issue, Jan Marini Transformation Eye Cream, lines, lower eyelids, macadamia, moisture, natural barrier, natural ingredients, natural moisturising factor, natural pH levels, neroli oil, NMF, normal skin, oleic, orchid flower, pores, radish, refreshed, restore, revitalised, Rice Bran, rosemary extracts, saggy, secret, simple, smooth, soften, solve, soothes discomfort, spots, sunflower, superfoods, tamanu, tender, thin, tight, twice a day, ultra-light, visible dehydration lines, Why hydrated skin equals happy skin, working, young skin

The secret to happy skin is a simple one; hydration.

Just like we need to drink water to keep our bodies and brains working properly, our skin needs a daily intake of moisture to keep it healthy and in good shape. As well as skin looking grey and tired, a lack of hydration can make it feel tight, lines look deeper and cell turnover can slow down.

At Pure Beauty we sell a range of fantastic products that keep your skin hydrated and happy, so let’s see what might work for you.

We know that ageing and environmental elements can lead to dryness and dehydration, but the Dermalogica Phyto Replenish Oil uses nature to help solve this issue. First of all, camellia and tamanu oils help restore the skin’s natural barrier, then orchid flower and chia seeds sweep in and smooth visible dehydration lines and lock in moisture. If this wasn’t enough, sunflower, rice bran and rosemary extracts create an antioxidant shield against the free radicals that can do so much damage. This all means you are left with happy, hydrated skin!

You might think that a toner will dehydrate your skin, but this isn’t true. Using the Decleor Essential Tonifying Lotion twice a day balances the skin’s natural pH and leaves it refreshed, revitalised and hydrated. Green tea gently removes impurities and tightens pores, while Neroli oil protects, repairs and fights dehydration.

Even normal skin can become dehydrated and that’s when the Elemis Hydra-Balance Day Cream comes into play. This ultra-light, antioxidant rich day cream gives normal and combination skin ongoing hydration, so it is balanced and supple. It works with the skin’s natural moisturising factor (NMF) to help maintain a balanced moisture level and used morning and night can help you get the skin you love and deserve.

Even young skin can become dehydrated, and even more so if acne and spots are on the scene. We love how the lightweight Dermalogica Hydrating Lotion really helps dehydrated, breakout-irritated skin that is tender and sad. The sheer, easy-to-apply formula soothes discomfort and hydrates thanks to a cool blend of natural ingredients that work with nature, not against it.

The skin around the eyes is super delicate and thin, so it can soon look sad and saggy when dehydration hits. If this sounds familiar to you, we joke not when we say that the Jan Marini Transformation Eye Cream is a game changer. The clever complex visibly improves skin texture and restores hydration around eyes, while helping prevent future damage. When used sparingly morning and evening on the lower eyelids and across the brow bones, this cream can make big changes.

We can’t go without mentioning the fabulous Elemis Superfood Facial Oil. A blend of highly concentrated plant-based superfoods are packed into this beautiful bottle, and means your skin is deeply nourished and hydrated after the very first application. Broccoli, flax seed and radish soften and smooth the skin while macadamia, oleic and poppy seed oils nourish and moisturise. The results are a healthy, radiant glow like no other.

If you would like more help on happy, hydrated skin, get in touch and we would love to see what could work for you.

Team Pure Beauty

Products to soothe summer skin at Pure Beauty

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Amazonian trees, anti-oxidant, apple, Aspergillus, balance, Bearberry, buff, burning, care, chlorine, comfort, creamy lathe, de-stresses, dead cells, Decleor Gradual Glow Hydrating Body Milk, dehydration, Dermalogica Daily Microfoliant, Dermalogica UltraCalming Serum Concentrate, dry skin, easily absorbed, Elemis Gentle Foaming Facial Wash, Elemis Hydra-Nourish Night Cream, Elemis Superfood Facial Oil, exfoliator, extra softening ingredients, Extracts of Vanilla, feed, fig, flare ups, flax seed, geranium, Ginkgo, glow, Grapefruit, green tea, hyaluronic acid, increased temperatures, life, lightweight, Liquorice, luxurious, Magnolia Essential Oil, massaged, natural oil levels, nature, non-greasy product, nourishes, Oatmeal, omega-rich broccoli, overdone, Persian Silk Tree extract, prevent moisture loss, radish, recovers, redness, relief, replenished, rested, rich cream, samples, sea salt, sensitive skin, showering, skin, sleep, soften, soothe summer skin, stronger rays, suds, summer, sun, sun-kissed glow, super moisturising, superfoods, tan, the ageing signs of fatigue, tired skin, trouble, uneven skin pigmentation, unique blend, warm water, Ylang-Ylang

If you’ve overdone things out in the sun this summer, don’t panic, it happens to all of us at some point. Burning, redness and dehydration are all a result of stronger rays, increased temperatures as well as sea salt and chlorine which stick to our skin when we jump into the water to cool down our bodies.

We have put together some of the products we sell at Pure Beauty that can help soothe summer skin and offer you comfort and relief.

Dry skin recovers overnight, so give nature a helping hand by applying the Elemis Hydra-Nourish Night Cream before you go to sleep. This rich cream helps prevent moisture loss while it nourishes and de-stresses tired skin. The magic happens thanks to Persian silk tree extract which reduces the ageing signs of fatigue, while hyaluronic acid steps in and provides added hydration, which we need after a day by the pool. A sensual blend of geranium and ylang-ylang calms and rebalances the skin so that in the morning it feels as rested and replenished as you.

You might think that using an exfoliator in the summer will take away your tan, but what it will actually do is help your skin be better than ever. We adore the Dermalogica Daily Microfoliant because it can be used everyday to gently buff away dead cells so that skin is left smoother and brighter. A magic blend of green tea, ginkgo and oatmeal calm inflammation, while bearberry, aspergillus, grapefruit and liquorice balance uneven skin pigmentation which can strike when the sun beats down on us. Use daily and we think you will be delighted with the results.

Washing the day, and night away can be one way to ensure your skin doesn’t get tight and dehydrated in the summer. The Elemis Gentle Foaming Facial Wash comes with extracts of fig and apple as well as oils from Amazonian trees, and together they soften the skin and maintain key natural oil levels. Mix with warm water and massage the luxurious, creamy lather into your skin and when you rinse the suds away, your skin will thank you for the care and attention you have given it.

We all react differently to the sun. If you find your complexion gets red and inflamed, however careful you are, you might want to give the Dermalogica UltraCalming Serum Concentrate a go. This super silky serum is perfect for treating, correcting and defending against inflammation and redness and can even prevent flare-ups. Best suited for sensitive skin, which often doesn’t like the sun anyway, this can be used morning and night and will help keep trouble at bay.

Our faces really can take the brunt of the summer, so if you need a little extra loving, the Elemis Superfood Facial Oil delivers! This unique blend of superfoods deeply nourishes and hydrates the skin and brings it back to life. Anti-oxidant, omega-rich broccoli, flax seed and radish come together to feed sad skin, and because this is a lightweight, non-greasy product, it is easily absorbed so your complexion becomes soft, balanced and healthy.

If you want to stay out of the sun but still glow, our money is on the Decleor Gradual Glow Hydrating Body Milk. Packed with super moisturising, extra softening ingredients, Decleor has bought together extracts of vanilla and magnolia essential oil to create a light melting cream that ensures your skin has the sun-kissed glow we love, without the burn we don’t. For best results, apply to your skin daily after showering and exfoliating and once you have massaged it evenly into your body, wash your hands so there are no signs that you’ve had behind the scenes help to look so fantastic.

For more information, samples or if you just want to ask us what we think might work for you, get in touch and we are here to help you get your best skin ever.

Team Pure Beauty

Feed your skin with superfoods from Elemis

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amazing, anti-oxidant and omega-rich Broccoli, antioxidants, avender, avocado, balance, Barley, beauty regime, blended, blog, bright, Broccoli, coconut water, complexion will look luminous, concentrated plant-based superfoods, cream, cucumber oil, daikon radish, easily absorbed cream, Elemis, Elemis Superfood Day Cream, Elemis Superfood Facial Oil, Elemis Superfood Facial Wash, Elemis Superfood Night Cream, essential fatty acids, face, facial wash, fall asleep, feel, flax seed, fresh, fuller, ginger, glow, goji berries, goodness, greasy, healthy, healthy diets, healthy salad, hydrates, IG feed, influence, kale, lant-based, look, magazine, massaging, match tea, natural barrier, natural sugar derived prebiotic, neck, Nettle, nourishes, nutrient-dense ingredients, nutrients, outdoor glow, pre-biotic, Pumpkin Seed Oils, quinoa, radiant, Relax, replenish, retain moisture, revives and refreshes, salads, scroll, shakes, shiny, sleep, smoothies, snooze, soft, soothe, spinach, sterols, summer, Superfood Skincare System, supple, Sweet Almond Milk, Vetivert Essential Oils, vitamins, vocado, Wheatgrass, winter, Ylang-Ylang, youthful glow

Turn the page of any magazine, read any lifestyle blog or scroll through pretty much any IG feed, and you are bound to come across someone, somewhere talking about the latest superfood that will make you look, and feel, amazing.

We are advised to add Avocado, Goji Berries, Nuts, Coconut Water and Spinach to smoothies, shakes and salads to give us the nutrients we need to glow and feel fuller, for longer.

We are all for healthy diets, but it is good to remember that what you put on your skin can also influence how good it looks and this is why we love the Superfood Skincare System from Elemis.

Made from a blend of plant-based, nutrient-dense ingredients, as well as a natural sugar derived prebiotic, these products can help to replenish your skin and feed it with the vital hydrating nourishment that creates a healthy, outdoor glow.

There are facial washes and then there is the Elemis Superfood Facial Wash. This gorgeous nourishing facial wash revives and refreshes the skin while deeply cleansing it, so it is left feeling fresh and soft. Just like a healthy salad, this product is made from Avocado, Broccoli and Pumpkin Seed Oils which all help to balance the skin’s precious microbiome. Wheatgrass, Kale, and Nettle have also been added to the mix and mean that your complexion will look luminous, bright and radiant.

The Elemis Superfood Day Cream combines Ginger and Matcha Tea which work together to leave your complexion looking healthy from the very first application. Goji Berries, which are super rich in vitamins, essential fatty acids and antioxidants, help protect the skin’s natural barrier from the elements, which is what you need in both summer and winter. The easily absorbed cream should be used after cleansing and your skin will feel soft and supple all day long.

You might not think an oil would work as part of your beauty regime, but believe us when we say you need the Elemis Superfood Facial Oil in your life. This blend of concentrated plant-based superfoods nourishes and hydrates the skin, but doesn’t leave it greasy or shiny. The goodness comes from anti-oxidant and omega-rich Broccoli, Flax Seed and Daikon Radish as well as Cucumber Oil, which all help to retain moisture and soothe the skin. Massaging just a couple drops of drops into your face and neck each morning, will soften and smooth the skin and leave it looking healthy and bright.

Superfoods don’t stop working when you sleep, so we would suggest using the Elemis Superfood Night Cream if you want to wake up with skin that has a fresh, youthful glow. A pre-biotic has been blended with Barley, Quinoa and Sweet Almond Milk so that your skin is nourished as you snooze. The cream is rich in the omegas and anti-oxidants that feed the skin and thanks to a blend of Lavender, Ylang Ylang and Vetivert Essential Oils being added to the mix, this cream also helps you to relax and fall asleep.

For more information, get in touch and we would love to find a superfood solution that is perfect for you.

Team Pure Beauty

Embracing the Power of Rice

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anti ageing, anti-oxidant, balance, balanced, broccoli seed, bronze, cells, chia seed, clear, complexion, cucumber, daikon radish, dehydration, Dermalogica C-12 Pure Bright Serum Dermalogica, Dermalogica Daily Microfoliant, Dermalogica Phyto Replenish Oil, dryness, Elemis, Elemis Superfood Facial Oil, Elemis Total Glow Bronzing Moisturiser, exfoliate, exfoliation, fine lines, flax seed, free radical, glow, gradual tanner, healthy, hyperpigmentation, macadamia, meadowfoam seed, moisture, moisturise, omegas, orchid flower, phytic acid, pigmentation, poppy seed, radiant, refrehsed, refreshing, rice, Rice Bran, rice bran extract, rosehip seed, skin, smooth, smoothing, soften, superfoliant, wrinkles

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Rice. Great for serving alongside a curry, using to make sushi or even mixing with cream and sugar to make a filling, wintery pudding, but that’s about it, right? WRONG! Rice, and specifically rice bran oil, is a useful ingredient in many of the beauty products that we stock, and today we’re highlighting five of our favourites to show you that rice can be so much more than just part of your Friday night takeway!

Dermalogica C-12 Pure Bright Serum

One of the things that rice contains is phytic acid, which is really useful for addressing pigmentation imbalance and evening out skin tone, which is why Dermalogica have used it in this brightening serum. When combined with various oligopeptides and algae extracts, this serum actually manages to control melanin production, not only reversing the signs of hyperpigmentation but stopping them from happening again in the future.

Elemis Total Glow Bronzing Moisturiser

Anyone who’s even used a fake tan knows that moisture is the key to a non-orange, streak-free glow, which is why Elemis have packed this gradual tanner with highly nourishing rice bran oil. The oils allow your skin to develop an even, bronzed look because they banish dry skin cells which the tan can cling to and look patchy. Within 2-3 days, you’ll have a natural colour which looks like you’ve spent the weekend in Southern France, rather than Slough!

Dermalogica Phyto Replenish Oil

This replenishing oil from Dermalogica is intended for use between cleansing and moisturising and protects the skin from ageing and the environmental stresses which deplete the skin’s own moisture. Rice bran extracts create a luminous antioxidant shield against free radical damage, while orchid flower and chia seed oil smooth visible dehydration lines and locks in critical moisture.

Elemis Superfood Facial Oil

As well as harnessing the power of rice bran oil, this facial oil also includes oils from other superofoods such as broccoli seed, flax seed, daikon radish, rosehip seed, cucumber, macadamia, poppy seed and meadowfoam seed. The combination of oils are rich in omegas and anti-oxidants to feed the skin, ensuring maximum skin health and helps to lock in skin’s natural moisture to help prevent dryness and soften the skin.

Dermalogica Daily Microfoliant

This unique product uses rice bran enzymes to smooth the skin, sloughing away dead cells and dullness to reveal a balance, radiant complexion beneath. As well as micro-exfoliating skin cells, it helps to control melanin production, ensuring that the skin maintains a balanced look and calms inflammation, leaving the skin extraordinarily clear and refreshed. Perhaps most remarkably, it’s gentle enough to use on a daily basis!