Make 2018 the year to go freelance

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Fed up of the daily commute?

Had enough of mundane water cooler conversations?

Sick and tired of Sarah in IT and Jo in HR making your life a misery?

Then maybe it is time to go freelance.

While you might not have the security of a 9-5 role, a monthly salary or 21 days holiday a year, being your own boss does offer you flexibility and the chance to do what you love but on your terms.

We aren’t saying hand your notice in now, but have a think about what you want to do and if you consider the points below, we think you might start making that dream a reality.

Have a plan
Create a business plan that looks at finance, growth, location, activities and skills. This don’t need to be anything long or fancy but setting things out in black and white can give you a focus and realistic goals.

Network
Breakfast meetings, lunches and evening events are all greats ways to start making connections even if you are still in a full-time job. If you are nervous, why not go with a friend and then swap notes at the end of the session?

Contacts
The old saying, ‘it’s who you know not what you know’ is very true when you start a new venture. Maybe your best friend works on a magazine, your old school mate is a blogger or you know a couple of people who design websites or do PR? Make the most of the people you know and it could well be there is synergy between you and them that could lead to business opportunities.

Look at the Competition
You might be able to make a mean cake or write a really creative marketing plan – but so do loads of other people out there. Do your research, check out the competition and work out what makes you different and where your offerings would site in the market place.

Think About the Money
Let’s not beat about the bush, starting out requires hard cash investment and you are going to need this, so start planning. Look at how much money you need to start your business, what equipment you would need, and before you make a start make sure you have a buffer saved up for those unexpected costs and quiet patches. It might even be that you need to work part-time for a while to get things up and running and keep money coming in, but it will be worth it in the long run.

Marketing and PR
This is something you can do as you get ready to take the next step of full-time freelancing. Decide in a business name, get a logo, set up your social media feeds and ensure you have a website in place. All of this takes time, and money, but if you get the basics set up in the background, when you are ready to go, people will be able to find when you when you are open and firing on all cylinders.

Small Print
The excitement of setting up something new can mean the details get left behind, but this isn’t a mistake you want to make. Finding an accountant or book-keeper, registering for tax, considering VAT status and researching professional insurance might seem boring, but they need to be done and will make you more efficient and professional in the long run.

Location, Location, Location
When you work for someone else, you go to their premise day in and day out but when you fly solo it is a very different matter. You need to make sure you have a base to work from and one that is ideally close to local amenities, has a decent internet connection and phone support as well as good transport links.

Whatever you do, if you have a dream, go for it.

Team Pure-Beauty

Getting it right when you work from home

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An increasing number of people are turning to freelance careers which often means working from home.

Journalists, marketing professionals, surveyors, photographers – the list goes on and while it saves sitting on a busy bus and taking part in water cooler conversations, to get it right you need to set yourself boundaries.

We have looked at some of the fundamental rules of home working to keep you on track so you can get the work done and strike a balance.

Dress for the job
It’s easy to sit working in your PJs but it won’t make you feel as professional as you do if you are up, showered and dressed. Answering the door to the postman in a nightie isn’t ideal and if you are just in a vest and pants when your client calls on Skype out of the blue, it could be embarrassing.

Find you place
The same goes for sitting in front of the TV with your laptop and the dog. Get a decent desk and chair, make sure you have good lighting and ‘go pro’ in a designated work space or office, if you have the room.

Structure your day
Create a timetable for work just as you would in the office. Writing and calls in the mornings, meetings over lunch and the admin and accounts later in the day. If you have a structure to your days, it will help keep you focused and productive.

Get some exercise
Going out for a walk, having a cycle or taking a yoga class will get you away from your desk and take away and feelings of claustrophobia that can come with working from home. It is good to get fresh air, a little Vitamin D and feel the blood pumping around your body as your heart rate goes up – something that won’t happen while you sit at your desk.

Step away from social media
As tempting as it can be, leave social media behind while you work, taking it off your toolbar and mobile if need be. You might only mean to have a browse and before you know it you have been sucked in and lost an hour of your day.

Eat well
Being at home doesn’t mean you have to snack all day long. Hide the biscuits and chocolate, get healthy snacks, drink lots of water, don’t over do it on the coffee and don’t be tempted to raid the fridge when you are feeling bored.

Take a break
However much you love your job, make sure you take breaks during the day. Step away from the computer from time to time, do some stretches and remember to stop for lunch each day.

See people
We don’t mean spend all day with family and friends, they need to know you are working not around for coffee and errands, but you do need to socialise. Maybe use a co-working space once a week, go to networking events or even meet clients and suppliers face to face to ensure you get some human interaction.

Book time off
Whether it’s a long weekend by the sea, a city break with the girls or two weeks in the sunshine, make sure you go on holiday. Allocate yourself a certain number of days a year, spread those wisely and don’t feel bad about putting your out of office on – you deserve a rest.

Team Pure-Beauty