Beautify Your Brows with Precision

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accentuate, angled brush, arch, biotin, blend, blending, brows, condition, eyebrows, gel, HD Brows Angled Brow Brush, HD Brows Brow Beater, HD Brows Eye and Brow Palette, HD Brows Spoolie Brush, lipids, natural, nourish, overplucking, Panthenol, peptides, plucking, redness, regrowth, Revitabrow Advanced Eyebrow Conditioner, shape, shaping, spoolie, thin, threading, vitamin A, Vitamin C, waxing

Photo by Garin Chadwick on Unsplash

If you’d have taken a poll of all of your female friends a decade ago and asked what they felt was the most important area of their face when it came to their make-up routine, you probably would have got a variety of answers ranging from eyes to lips to cheeks. These days if you were to ask the same people that same question, there is a very good chance that the vast majority of them would answer “eyebrows”. 

In the last few years the focus on brows has become much more intense and many women say they wouldn’t mind leaving the house without any make up, as long as their brows are done. With this in mind we’ve put together a list of five products which create a kit for the perfect brows and will keep your eyebrows in great shape.

Revitabrow Advanced Eyebrow Conditioner

If you are fairly new to working with your eyebrows, there’s a good chance that you’ve probably got quite a thick natural brow. However, those of us who have been doing things to our eyebrows since the 80s, 90s, or even the early noughties have probably plucked their eyebrows into oblivion so that they now barely grow past a thin line! Fortunately Revitabrow has created the Advanced Eyebrow Conditioner which helps to address the visible signs of eyebrow ageing and encourage regrowth, to remedy over plucking. The combination of peptides, lipids, biotin and panthenol combine to create healthier looking more luxurious eyebrows.

HD Brows Spoolie Brush

Most brow experts, whether they be amateur or professional, will agree that the most important tool in your eyebrow kit is a spoolie. A spoolie brush looks like a mascara wand and is fairly essential for shaping your brows and keeping them neat and tidy, however not all spoolies are created equal and many are cheap and abrasive. This Spoolie Brush from HD Brows is specifically designed for blending make-up throughout the brow and is an ultimate for any brow lover.

HD Brows Brow Beater

Once you’ve got your eyebrows to a shape that is acceptable, you will need a product to help keep them that way. HD Brows Brow Beater is a lightweight eyebrow gel which helps to condition your brows and has a completely translucent formula to give you a totally natural finish. It keeps brows in place and can even help, over time, to train your brow hairs to stay in the correct position.

HD Brows Angled Brow Brush

An angled brow brush is another tool which many brow experts will agree is essential to have on hand. This Angled Brow Brush from HD Brows has slimline bristles and natural fibres which are firm enough to create precise lines when shaping your brows but is gentle on the skin and won’t leave any redness even when creating the cleanest lines.

HD Brows Eye and Brow Palette

Our final recommendation for your brow kit is an Eye and Brow Palette from HD Brows. It contains several shades of brow colours, as well as a highlighter to accentuate your brow arch. The powders are silicon-rich and blend beautifully with their silky smooth textures, while also being enriched with vitamins C and A to nourish your brow area while keeping it looking slick.

5 Face Masks to Get Your Skin Through the Rest of Winter

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circulation, complexion, cuticles, decleor, Decleor Neroli Bigarade Oil Mask, deep, delicate, dry hands, dryness, Elemis, Elemis Exotic Cream Moisturising Mask, elemis exotic cream moisturising mask mimosa, Elemis Exotic Frangipani Monoi Hair and Scalp Mask, Elemis Fruit Active Rejuvenating Mask, Elemis Pro-Collagen Hydra-Gel Eye Masks, extract, eye, fruit, gel, hair, heating, hyaluronic acid, intensive, January, kiwi, mask, masks, orange, overnight, plumped, revitalising, revive, say rocket, scalp, sensitive, skin, smoother, smoothing, strawberry, synthesis, wild pansy

Photo by Chris Knight on Unsplash

We all know that January can be a gruelling time for you skin. It’s often the coldest month of the year which means that every time we go outside our is dealing with the elements – then we go back indoors and are faced with central heating, which is a bad combination for our skin. Combine this with shorter days and a tendency to want to hibernate, hardly anyone can ever say that their skin is at its best in January. Masks are a fantastic product for reviving the skin at this time of year and regular usage of a targeted mask can help to ensure that by the time spring comes around and the sun starts to peek through the clouds, your complexion will have a rosy glow that is rarely seen at the end of winter. Here are 5 of our best masks for nourishing the skin, to give you a great start to 2020.

Elemis Exotic Cream Moisturising Mask

This mask from Elemis is made from exotic ingredients and works as a hydrating and soothing treatment. It takes the purest part of the therapeutic plant extracts from mimosa, sea rocket, orange and bergamot leaves, enriching the skin and evening out skin tone. It can be left on overnight as a more intensive treatment and can even be used on dry hands and cuticles if they are suffering the same dryness as your face.

Decleor Neroli Bigarade Oil Mask

This mask from Decleor melts into a fine oil as you massage into the skin, allowing more of the active ingredients to be absorbed into your complexion. It contains extracts of wild pansy which encourages hyaluronic acid synthesis, giving you a plumped, smoother and more youthful complexion in just 10 minutes of use.

Elemis Exotic Frangipani Monoi Hair and Scalp Mask

It’s easy to forget about your scalp as it’s hidden beneath your hair, but many, many people suffer with dryness on their scalp as well as their hair, which is why Elemis invented this mask. It’s a 3-in-1 treatment that deep cleanses the scalp and hair, and can be used either in the shower or as an intensive overnight mask to revive the area. It removes build up and restores healthy looking shine while revitalising the scalp and hair

Elemis Fruit Active Rejuvenating Mask

If your skin is looking dull and tired, this rejuvenating mask from Elemis contains fruit extracts of strawberry and kiwi in a kaolin clay base, which will revive a sallow complexion. Apply to clean skin and leave on for 10 minutes, and your skin will look brighter and more radiant. It’s great for using while laying in the bath and Elemis tells us that it’s also great for smokers as it helps to enhance the circulation in your facial complexion.

Elemis Pro-Collagen Hydra-Gel Eye Masks

Darkness around the eyes is also a really common thing at this time of year, although many face masks aren’t suitable for use around the eyes. That’s why Elemis developed these eye masks which are formulated to instantly reduce the appearance of fine lines and wrinkles around the eyes, giving the delicate area a deep wash of moisture which will get rid of dark circles and tighten the skin. Each individual mask contains potent plankton extract, leaving the skin around the eyes intensity moisturised and instantly hydrated.

New Year Boost from Pure Beauty

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10 applications, 2020, adapts, amazing, balanced, brighter, butterfly bush, Christmas and New Year period, Cold-pressed honesty seed oil, compromised, cooking, cracked cuticles, dawn to dusk, Decleor Antidote Serum, delicate skin, Dermalogica Rapid Reveal Peel, discolouration, drinking and late nights, dry, eating, Elemis Peptide4 Adaptive Day Cream, essential oil, Eyes, Favourites, feather-light priming moisturiser, firmer skin, flawless complexion, fun, gel, gentle mix, glowing, hands, heal dry, healthier skin, hyaluronic acid, hydrated, iconic products, Jan Marini Luminate Eye Gel, Lactic Acid, lightweight gel, Mallow, manicure, moisture barrier, mountain fresh, nail polish applications, Nailtiques Cuticle and Skin Gel, natural origin serum, new, new decade, oily or sensitive skin, Patchouli, peppermint, phytoactive AHA extracts, pigment, powerful blend, professional grade ‘at home’ peel, pumpkin fruit and Australian caviar lime extracts, regular use, sagging skin, Sandalwood, serum, skin’s barrier, smooth, strengthen, Swiss botanical extracts, thyme, under eye circles, uneven, varnish, winter, wrapping

If the eating, drinking and late nights got a little out of hand during the Christmas and New Year period, don’t beat yourself up about it.

We can all overdo it when we are having fun and that’s fine, but now is the time to get back in the saddle and look after ourselves as we step into a new decade.

At Pure Beauty we sell some amazing, iconic products that can bring your skin back to life and today we are showcasing some of our favourites.

If it’s brighter, healthier skin in just minutes that you want, the Dermalogica Rapid Reveal Peel is for you. This is a professional grade ‘at home’ peel that is packed with phytoactive AHA extracts and lactic acid. There are also pumpkin fruit and Australian caviar lime extracts which work to reveal new, firmer skin and reduce the appearance of the fine lines and wrinkles that can look worse when we are tired. Each pack contains 10 applications and you simply leave on for three to seven minutes, once a week and new 2020 skin will start to appear in no time at all.

Late nights and too much partying can take a toll on the delicate skin around our eyes, but these signs can be wiped away with the Jan Marini Luminate Eye Gel. This gel tightens skin on impact and works to reduce the appearance of under eye circles, sagging skin, fine lines and wrinkles. Made from a powerful, but gentle mix of ingredients, this gel also reduces the appearance of pigment and discolouration, and because the eye area is hydrated, it will look healthier and smoother too.

A serum can be a great way to get the skin you want, and we love the Decleor Antidote Serum. Whether you have dry, uneven, oily or sensitive skin, this natural origin serum will leave it smooth and glowing, thanks to the addition of hyaluronic acid. On top of this, a powerful blend of peppermint, sandalwood and patchouli essential oils will strengthen your skin’s barrier and protect it from the outside world.

A flawless complexion from dawn to dusk you say? Yes, this is what you get with regular use the Elemis Peptide4 Adaptive Day Cream. This feather-light priming moisturiser adapts to the needs of your skin, which means your complexion looks balanced and smooth all day long. Cold-pressed honesty seed oil is part of the mix and it helps support the moisture barrier of your skin that can be compromised during the winter. Swiss botanical extracts, including butterfly bush, thyme and mallow have been added so your skin looks mountain fresh.

Let’s not forget your hands because after all the wrapping, cooking and nail polish applications, they can be left feeling unloved and tired. Nailtiques Cuticle and Skin Gel is a lightweight gel designed to heal dry, cracked cuticles, and can be used on dry skin on your elbows and any other area that needs hydration and moisture. This might also be the time to let your nails have a rest, so have a manicure to clean and tidy things up but leave the varnish for a month or two and you’ll be pleased you did.

Got a question about these products, or any others on the site? Let us know and we would love to help you get things right for 2020.

Team Pure Beauty

Look after your eyes the Pure Beauty way

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active, algae, amino acid complex, anti-ageing formula, anti-inflammatory properties, Baikal Skullcap Root Extract, Blue Flower Linseed, brightens, brighter, busy, chamomile and arnica, Christmas parties, combo, cooling applicator, cooling cream-gel, cornflower water, dark circles, decleor, Decleor Jasmine Eye Cream, delicate skin, dermalogica, Dermalogica Stress Positive Eye Lift, dry, Elemis, Elemis Pro-Collagen Advanced Eye Treatment, Elemis Pro-Collagen Hydra-Gel Eye Masks, Elemis Pro-Radiance Illuminating Eye Balm, energise, eye contour area, Eyes, face, fans, fatigue, fine lines, fragile, gel, gentle formula, healthier, hyaluronic acid, hydrate, hydration, ideas, illuminating, improving skin tone a, jasmin, life, lightweight, look, lush, magic mix, make-up, moisture, moisturising eye balm, Mother Nature, nourishes, Omega-rich apricot oil, Padina Pavonica, party, plankton extract, protective barrier, puffiness, refreshes, sea water extracts, skin, smoothed, sparkle, Stimulating caffeine, stressed, supports, targets, tired, tired eyes, TLC, under-eye luminosity, Vitamins B3 and CG, wild indigo, winter, wrinkles, youthful

We are often so busy making sure our faces are cared for, that our eyes are left out of the picture. During the winter the delicate skin around your eyes needs a little more TLC than usual, and we have some ideas that could earn you life your look.

If the Christmas parties have started, the Elemis Pro-Radiance Illuminating Eye Balm could be what you need. This lush, illuminating, moisturising eye balm brightens and refreshes tired eyes and can make you sparkle. Soothing chamomile and arnica help reduce the appearance of dark circles which can get worse when we party too hard. Omega-rich apricot oil nourishes the eye contour area and thanks to the cooling applicator, you can use underneath or on top of make-up.

We are big fans of the Decleor Hydra Floral Ever Fresh Hydrating Wide-Open Eye Gel and for good reason. This lightweight, anti-ageing formula creates a youthful look and thanks to cornflower water and baikal skullcap root extract, fatigue is minimised, puffiness is eased, and those fine lines are smoothed away. The gentle formula also acts as a protective barrier so you have a brighter, healthier and younger looking appearance, however tired you might be.

There is no doubt that this time of year is busy, and that’s where the Dermalogica Stress Positive Eye Lift comes into play. This active, cooling cream-gel works with your skin to brighten and energise the eye area, and with sea water extracts and algae added into the magic mix, puffiness and dark circles are gone. One key ingredient is wild indigo that brings anti-inflammatory properties to the table and helps brighten skin by increasing under-eye luminosity, improving skin tone and reducing those pesky dark circles. Mother Nature at her very best, and you at your best too.

For something a little extra, you could consider the Elemis Pro-Collagen Advanced Eye Treatment that targets the fine lines and wrinkles which seem to look worse when you are tired and stressed. Super active padina pavonica and blue flower linseed help tone and firm, whilst a clever amino acid complex locks in moisture. This cool combo supports fragile skin without overloading it and is worth a try.

A real tiredness winner is the Decleor Jasmine Eye Cream that leaves your skin luminous and radiant. Jasmin fights wrinkles and lack of radiance all day long so you are left looking so much brighter. Stimulating caffeine, vitamins B3 and CG plus orange pigments help with drainage and your entire eye area is given a much-needed boost.

If time is on your side, we would suggest using the Elemis Pro-Collagen Hydra-Gel Eye Masks once or twice a week. Packed with plankton extract, padina pavonica and chlorella, these magic masks have an instant skin-tightening effect. To ensure your skin is left looking fantastic, hyaluronic acid has been added to gently, but effectively hydrate the fragile eye area. Put on for 20 minutes, lie back and relax and when you take the mask off, you will be left with visibly smoother, intensely moisturised, happy eyes.

If would like some expert eye guidance, get in touch and we would love to help.

Team Pure Beauty

Keep Your Routine Cruelty-Free

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ageing, ageing skin, base coat, boost, Booster, brighter, complexion, Cruelty, cruelty-free, defence, Dermalogica Age Bright Clearing Serum, Dermalogica Phyto-Nature Firming Serum, Dermalogica UltraCalming Barrier Defence Booster, Dermalogica UltraCalming Calm Water-Gel, dryness, fine lines, gel, gluten, gluten free, hyaluronic acid, lock, luminoity, microbiome, moisture, moisturise, moisturised, moisturiser, moisturising, nail, oil, Orly Breathable Almond Milk, oxygen, sensitive, sensitivity, serum, skin, soothe, soothing, squalene, top coat, Vegan, water, wrinkles

Photo by William Daigneault on Unsplash

Whether you eat a vegan diet, are veggie, or still have meat in your diet, it’s important to most of us that our beauty products aren’t tested on animals. Cruelty-free beauty means that you can use products with the peace of mind that nothing you’re using has been tested on animals, and here at Pure Beauty, we try to offer as many of these products as we can find. Here are five of our favourites:

Dermalogica Age Bright Clearing Serum

This serum from Dermalogica is deisgned for people with ageing skin who still deal with adult acne or breakouts, giving you spot-busting power which will also tackle the signs of ageing. The AGE Bright™ Complex works with the skin’s natural microbiome for clearer, brighter skin and as well as being cruelty free, the formula is also gluten free, vegan friendly and contains no artificial fragrances, colours or parabens.

Orly Breathable Almond Milk

This beautiful soft taupe colour is the perfect neutral colour for autumn and is cruelty free, as are all of the polishes from Orly. The strong formulation means that you have no need for top coat or base coat and the advanced technology means that oxygen can still penetrate through to the nail, reducing any risk of damage from having your nails painted.

Dermalogica UltraCalming Calm Water-Gel

Many products for deeply dry skin are often oil-based, but this water-gel from Dermalogica is different. It’s designed for use on skin which suffers from sensitivity and redness and treats the underlying dryness using hyaluronic acid technology which works in different skin layers to increase and lock in moisture. It’s vegan friendly and cruelty free, as well as being free from gluten and parabens.

Dermalogica UltraCalming Barrier Defence Booster

This defence booster from Dermalogica is formulated using a combination of oils which not only moisturise the skin but also protect it from environmental stressors. Squalane locks in moisture, while soothing oat oil helps combat sensitivity and support healthy looking skin. It’s made using cruelty-free ingredients and can be applied directly to the skin, or mixed with your usual moisturiser for an added boost.

Dermalogica Phyto-Nature Firming Serum

This vegan, cruelty-free serum from Dermalogica is aimed at ageing skin and provides flash-firming properties with just one application. It’s clinically proven to double skins luminosity and minimise the appearance of fine lines after just one application, while reducing visible wrinkles in 4 weeks.