The Honest Truth About Ageing

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Photo by Juno Jo on Unsplash

Unless you’re one of those unspeakably lucky people who has as the perfect mixture of genetics which allow you to stay looking youthful, right until you’re in your 80s, you’re probably going to have to come to terms with the fact that your face will start to show signs of getting older.

For some reason, many women seem to find the ageing process something to be ashamed of and will go to great lengths to avoid talking about it. Here at Pure Beauty, while we sell lots of amazing products which slow down the signs of ageing, we don’t think that the natural ageing process is anything to hide away from.

With this in mind, we thought we would take a look at the honest truth about ageing and what you can expect to happen as the years pass.

Drier Skin

It’s an unfortunate fact that as we age our skin not only loses the ability to produce its own moisture, it also finds it harder to retain moisture which is applied to the skin. Dry skin is something which almost every older woman has to learn to deal with, even if they’ve had oily or combination skin in their younger years. Investing in a good moisturiser which is specifically designed for ageing skin is the best way to tackle this, as well as using powerful night creams and serums to enhance the power of whichever moisturisers you choose to use.

Loss of Muscle Tone

Another factor of ageing is loss of muscle tone, which can give the appearance of a droopy face, and jowls underneath your chin. This can create the look of a double chin, even if you’re slim everywhere else. Facial exercises which help to activate and tone the muscles can help greatly, as well as ensuring that you apply all of your skincare with an upwards stroking motion so as not to exacerbate the effects of muscle droopage, by dragging the face downwards when you apply your creams.

Less Collagen

Everyone has collagen in their skin and this is the thing between the upper layers and your muscles which allows youthful faces to look plump and smoothed. As we age, our ability to produce collagen naturally is greatly reduced which is why skin begins to look thinner and more papery, losing that youthful plumpness. There are lots of creams on the market which stimulate natural collagen production and investing in one of these as you get older is a really good way to combat that thin-skinned look.

Let Pure Beauty save your skin

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acne, acne attacks, age, anti-oxidant, antidote, apply, bacteria, balances, bane of your life, cleansed skin, clears, CoEnzyme Q10, collagen production, comfort, concentrated, controls, correct, daily, Decleor Mandarin Smoothing Oil Serum, dehydration, Dermalogica Breakout Control, Dermalogica Redness Relief Essence i, discomfort, DMAE, drops, dryness, ease, effective, Elemis Hydra-Boost Sensitive Day Cream, environmental issues, Eyes, face, fast-absorbing formula, fine lines, genetics, gentle, gently calms, hazelnut, healthier, hyaluronic acid, hydrate, hydration, ingredients, invisible cream, Jan Marini C-ESTA Eye Repair Concentrate, lightweight toner, locks in moisture, massage, Mirabilis Jalapa, mix, moisture, moisturisers, morning, naturally, night, olis, Orange Blossom milk, outbreaks, palms, people, prevents, redness, refreshing formula, relieve, rested, restore, sad eyes, save your skin, sebum, sensitive skin, sensitivity, serum, silky, skin, smooth, soothed, spots, suffer, sunflower, teenagers, toning, unique blend, Vitamin C, warm, water intake, wrinkles

Whether it’s outbreaks, fine lines, redness, sensitivity or dryness, at Pure Beauty we are confidence we have a product, or two, that can help save your skin.

Redness
If redness is the bane of your life, the Dermalogica Redness Relief Essence is just for you. This lightweight toner gently calms and balances sensitive skin, leaving it feeling soothed and rested. Concentrated like a serum, this product has a refreshing formula that not only deals with redness but thanks to a gentle blend of ingredients it helps relieve, restore and hydrate skin so that discomfort and dehydration is taken out of the equation.

Sensitive skin
The Elemis Hydra-Boost Sensitive Day Cream is the perfect antidote to sensitive skin. This anti-oxidant rich, calming, fragrance-free day cream offers hydration to even the most sensitive skin. Hyaluronic acid locks in moisture, while naturally rich anti-oxidant Mirabilis Jalapa and orange blossom milk, soothe, moisturise and comfort. Used on a daily basis, after toning, your skin will start to feel more balanced, calmer and beautifully hydrated.

Fine lines
Age, genetics, water intake and environmental issues all play a part in fine lines, but there are products that can ease them. We love the Decleor Mandarine Smoothing Oil Serum as it can help with the first signs of ageing and correct both the fine lines and wrinkles that come to us all, and it smells pretty good to. A unique blend of hazelnut, sunflower and camellia oils means that from the first use skin appears even and radiant. This can be used morning and night and it is suggested you warm two drops between your palms and then massage into cleansed skin, and then apply your moisturiser.

Acne attacks
Most people suffer from some form of acne during their lives, and not just when they are teenagers. There are many reasons for spots to occur, but there is one thing we know and that is that the Dermalogica Breakout Control works at getting rid of them. This is an effective, invisible cream that clears, controls and prevents breakouts thanks to a gentle but effective mix of ingredients. The silky, fast-absorbing formula starts to work on application, soothing the skin as bacteria is taken away.

Sad eyes
The skin around our eyes is super thin which means it’s one of the first places to show signs of ageing. The Jan Marini C-ESTA Eye Repair Concentrate comes with high levels of vitamin C along with DMAE and CoEnzyme Q10 which together address the visible signs of ageing around the eyes. Regular application can lead to the reduced appearance of fine lines and wrinkles, and because the complex encourages collagen production, skin looks tighter, firmer and so much healthier too.

If you would like more details, or are interested in trying some samples, get in touch and let us come to your rescue.

Team Pure Beauty

Getting to grips with hyperpigmentation

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acne, age, age spots, antioxidants, appearance, bed, boosted, brighter, cleansing, clearer skin, clinically proven, concern, Daisy, Dermalogica C-12 Pure Bright Serum, Dermalogica Multivitamin Power Serum, Dermalogica PowerBright TRx, Dermalogica PowerBright TRx Treatment Kit, Dermalogica Pure Light SPF50, elasticity levels, Elemis White Brightening Even Tone Cleanser, Elemis White Brightening Even Tone Serum, fine lines, genetics, GP, happier, hormones, hyperpigmentation, inflammation, intensive approach, Jan Marini Age Intervention Retinol Plus Mask, Jan Marini Bioglycolic Bioclear Lotion, Kiwi Extract, light to dark skin, melanin, naturally illuminated, patches, peptides, pregnancy and skin injuries, reduces excess oil, removes impurities, retinol, Rice Silk, rosacea, self-conscious, smoother, softer, soothing agents, Sophora, sun damage, sun exposure, sunflower butter, travel-size, Vitamin C, winner, wrinkles

Hyperpigmentation occurs when there is the overproduction of melanin and results in patches of light to dark skin that and vary in size and shape.

Sun exposure, genetics, age, hormones, pregnancy and skin injuries or inflammation can all be contributing factors and while hyperpigmentation isn’t usually a concern, it can make people feel self-conscious.

While there is no cure, at Pure Beauty we stock a number of products that can help deal with hyperpigmentation but we do suggest that if you have any concerns about your skin, you check in with your GP.

Elemis White Brightening Even Tone Cleanser is great for uneven skin tone. It gently removes impurities and reduces excess oil so that skin is left brighter, softer, smoother and naturally illuminated. A complex of Daisy, Vitamin C, Sophora and Kiwi Extract have been blended to help deal with the appearance of hyperpigmentation and brightens the skin the natural way.

We also like the Elemis White Brightening Even Tone Serum. Daisy and Pea Extracts have been mixed with Vitamin C to helps to reduce the appearance of imperfections, and thanks to added Rice Silk, skin feels silky soft feel from the very first application. Clinically proven to reduce the appearance of pigmentation in just 28 days, if you have a big event coming up and want to look and feel great, this could be a winner for you.

For a more intensive approach, we like the Jan Marini Age Intervention Retinol Plus Mask. Used once or twice a week, retinol, peptides, antioxidants and soothing agents give skin a fresh polished look and helps to reduce the appearance of fine lines, wrinkles, sun damage and hyperpigmentation. This can be used in conjunction with the Jan Marini Bioglycolic Bioclear Lotion, a multi-functional resurfacing solution containing three acids that help reduce the appearance of skin concerns including acne, hyperpigmentation, rosacea, fine lines and wrinkles.

We have said it before and we will say it again, but we love the Dermalogica Multivitamin Power Serum. Microencapsulated Vitamins A, C and E have been blended with Sunflower butter which all sink into your skin and help decrease fine lines and hyperpigmentation. Elasticity levels are boosted and the overall effect, when applied before moisturiser, is smoother, happier, clearer skin.

The Dermalogica PowerBright TRx range has been designed to brighten skin and even tone and is excellent for anyone dealing with hyperpigmentation. The Dermalogica PowerBright TRx Treatment Kit contains travel-sizes of all three products and can be a good starting point for anyone new to this brand. After cleansing apply the Dermalogica C-12 Pure Bright Serum and wait for a minute or two for the ingredients to absorb into the skin. In the morning, follow with the Dermalogica Pure Light SPF50 and use the Dermalogica Pure Night before going to bed.

For more information get in touch today and we would love to help.

Team Pure Beauty