Add a serum into your beauty routine

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acne or hydration, algae, anti-oxidant phenolic compounds, antioxidants, bathroom, beauty routines, brightness, bug bear, cleanse, clinically proven, collagen, concentrated blend, daily-use treatment oil, Dermalogica C-12 Pure Bright Serum, Dermalogica Phyto Replenish Oil, dewy, Dhatelo Oil, discoloration, dryness, elastin, Elemis Hydra-Boost Serum, Elemis Pro-Collagen Marine Cream, Elemis Pro-Collagen Oxygenating Night Cream, Elemis Pro-Collagen Quartz Lift Serum, epidermis, face lifting effect, feel, fine lines, glowing complexion, hydrators, hyperpigmentation, Jan Marini Age Intervention Peptide Extreme, look, luxe product, mantra, morning and evening, next-generation, Orchid Flower and Chia Seed Oil, Padina Pavonica, peptides, perfect base, phytoactives, poten, proteins, quartz, radiant, Rhodochrosite, Rice Bran, Rice derived Phytic Acid, silky cream, skin care product, skin type ranges, sun shines, sunflower, talk, thirsty skin, tone and moisturise, uneven tone, UV rays, youthful, Zinc Glycinate

Cleanse, tone and moisturise is our mantra when it comes to beauty routines, but we think there is a place for a serum in there too.

Yes, it is another product for your bathroom, and they aren’t always cheap, but adding a serum into the mix could be worth it.

Just to get things straight, a serum is a skin care product you apply to your skin after cleansing but before moisturising to help tackle specific concerns such as fine lines, brightness, acne or hydration.

At Pure Beauty, we sell a range of serums across the skin type ranges and are sure we have something that will work for you.

Let’s start with one of our summer favourites, the Dermalogica C-12 Pure Bright Serum. This is a potent skin brightening serum that really helps with pesky hyperpigmentation and uneven tone. Used morning and evening, the blend of Oligopeptides, Rice derived Phytic Acid, Zinc Glycinate and Algae work on the pigmentation imbalance that can become more problematic when the sun shines and UV rays hit the skin. The silky cream is quickly absorbed into the skin, leaving the perfect base for your moisturiser and as well as brightening the skin, it will also help minimise discoloration and improve clarity

Next we want to talk about the Elemis Hydra-Boost Serum. This clinically proven hydrating serum provides all day moisturisation for thirsty skin. Quinic and Hyaluronic Acid plus Dhatelo Oil have been blended with Myrtle, which is super-rich in anti-oxidant phenolic compounds, and together they help maintain natural defence systems. Simply apply to cleansed skin before you moisturise and watch your skin come to life once again.

If you really need to rebuild and revitalise your skin, we would suggest trying out the outstanding Jan Marini Age Intervention Peptide Extreme. We love this concentrated blend of antioxidants, hydrators, peptides and soothing agents which not only deal with dreaded wrinkles, but also get to work on uneven texture and redness. Used morning and night, this luxe product will really make a difference to the look and feel of your skin making it appear firmer and more radiant thanks to the increased production of collagen and elastin.

If dryness is your bug bear, look no further than the Dermalogica Phyto Replenish Oil. This remarkable next-generation, daily-use treatment oil works on three levels:

Phytoactives from Camellia and Tamanu oils help restore the skin’s natural barrier.
Orchid Flower and Chia Seed Oil smooth dehydration lines and lock in moisture.
Sunflower, Rice Bran and Rosemary extracts create a shield against free radical damage.

The results are a dewy, glowing complexion free of the tightness and irritation dehydration can cause.

For a real face lifting effect, without going anywhere near a surgeon, the Elemis Pro-Collagen Quartz Lift Serum is perfect. Created from concentrated Padina Pavonica, Rhodochrosite, Quartz and Argan Oil, this special serum forms a network of proteins which deliver an immediate tightening effect to the skin. Organic Seaweed binds moisture in the epidermis so your skin feels firm and strengthened and because fine lines and wrinkles are smoothed, your look more youthful. For best results, use morning and night together with the Elemis Pro-Collagen Marine Cream and Elemis Pro-Collagen Oxygenating Night Cream.

If you would like more information about serums or if you would like to try a sample, get in touch today and we would love to help.

Team Pure-Beauty

Face washes with a difference

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3-in-1 cleanser, acne, Apple amino acid, berries, Bioglycolic Facial Cleanser, breakouts, Calming, Calming Balm Mint, clear, concentrated cream, conditions and moisturises, dead cells, dead skin cells, Decleor Hydra-Radiance Cleansing Mousse, Dermalogica Foaming Wash, Dermalogica Special Cleansing Gel, dry or sensitive skin, dull, Elemis Sensitive Cleansing Wash, Elemis Smart Cleanse Micellar Water, face, face washes, foaming gel, foams, German Chamomile, glowing complexion, grape juice, healthy, hyaluronic acid, hydrate, iconic, Indian Soapnut, inflamed skin, infused, Jan Marini, Japanese white mulberry., Lady’s Mantle, Lavender extracts, make-up, micelles, moisture levels, morning, mouse, natural humectant, Neroli Essential Oil, new range, night, oft and fresh, orange peel, organic English Rose water, Papaya Extract, post-cleansing toner, Quillaja Saponaria, radiant complexion, rich, rich cleansing foam, rosehip seed oil, Salicylic Acid, soap free, soothing cleansing experience, soothing extracts, sorbitol, Special, spot, success, Tea Tree, thyme, toxins, unbalance

We know that there are many face washes out there which can make it tricky when it comes to knowing which one is right for you.

Today we are looking at our favourites and you will find something that hits the spot.

If you have dry or sensitive skin, find the right products can be hard, but we think you might find what you are looking for with the Elemis Sensitive Cleansing Wash. Perfect for even the trickiest of skins, the soothing extracts of Thyme, German Chamomile and Lady’s Mantle are key to this calming, soothing cleanser. The rich cleansing foam conditions and moisturises and the added antibacterial ingredients means this wash is effective but free of harshness. Used morning and night on a regular basis, irritation and itching will ease and your face will feel soft and fresh.

Jan Marini is a new range on the site and we love their Bioglycolic Facial Cleanser. As a soap-free cleanser, this product helps make the skin softer and smoother and rinses without the need for a post-cleansing toner. Sorbitol, a natural humectant that comes from berries, has been added to hydrate the skin and Glycolic Acid helps with texture. We have been impressed with the results and think you might be too.

For something special, why not try the Elemis Smart Cleanse Micellar Water? This brilliant product uses micelles, Apple Amino Acid, Rosehip Seed Oil and Indian Soapnut to take make-up, dirt and other impurities away from the skin gently. Infused with organic English Rose water and Chamomile, skin is gently cleansed, to reveal a clear, radiant complexion.

You really cannot go wrong with the iconic Dermalogica Special Cleansing Gel. Many of our regular customers choose this soap-free, foaming gel because it cleans their skin and makes it look great but doesn’t unbalance the moisture levels. Suitable for everyone to use, Calming Balm Mint and Lavender extracts soothe skin and natural Quillaja Saponaria foams away make up, dead cells and toxins. The results are simple – clean, happy faces.

If you are up for trying a mouse, we suggest the Decleor Hydra-Radiance Cleansing Mousse. Packed with effective caring ingredients, this 3-in-1 cleanser is at the heart of a healthy, glowing complexion. The rich, concentrated cream turns in a mousse when added to water and deep cleans your skin leaving it soft and velvety. Grape Juice, Papaya Extract and Japanese White Mulberry exfoliates dull, dead skin cells away and nourishing Neroli Essential Oil and Hyaluronic Acid are the added extras that make this product such a success.

For skin that is young and prone to acne and breakouts, the Dermalogica Foaming Wash is a saving grace as it cleans skin but doesn’t dry or take away natural oils. Orange Peel and Tea Tree energise and refresh inflamed skin while Salicylic Acid deals with dead cells and clears trapped oil. Packed with anti-inflammatory, antioxidant and sebum-regulating ingredients, spots are kept at bay and skin is left happy, as are customers.

If you would like more details about these or any products, get in touch and we would love to help.

Team Pure-Beauty