Why hydrated skin equals happy skin

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acne, ageing and environmental elements, an antioxidant shield, antioxidant rich day cream, balanced and supple, bodies, brains, Broccoli, Camellia, chia seeds, cool blend, daily intake, Decleor Essential Tonifying Lotion, deeper, dehydrated, delicate, Dermalogica Hydrating Lotion r, Dermalogica Phyto Replenish Oil, drink water, dryness, Elemis Hydra-Balance Day Cream, Elemis Superfood Facial Oil, Eyes, flax seed, game changer, good shape, green tea, grey and tired, happy, healthy, highly concentrated plant-based superfoods, hydrate, hydrated, impurities, issue, Jan Marini Transformation Eye Cream, lines, lower eyelids, macadamia, moisture, natural barrier, natural ingredients, natural moisturising factor, natural pH levels, neroli oil, NMF, normal skin, oleic, orchid flower, pores, radish, refreshed, restore, revitalised, Rice Bran, rosemary extracts, saggy, secret, simple, smooth, soften, solve, soothes discomfort, spots, sunflower, superfoods, tamanu, tender, thin, tight, twice a day, ultra-light, visible dehydration lines, Why hydrated skin equals happy skin, working, young skin

The secret to happy skin is a simple one; hydration.

Just like we need to drink water to keep our bodies and brains working properly, our skin needs a daily intake of moisture to keep it healthy and in good shape. As well as skin looking grey and tired, a lack of hydration can make it feel tight, lines look deeper and cell turnover can slow down.

At Pure Beauty we sell a range of fantastic products that keep your skin hydrated and happy, so let’s see what might work for you.

We know that ageing and environmental elements can lead to dryness and dehydration, but the Dermalogica Phyto Replenish Oil uses nature to help solve this issue. First of all, camellia and tamanu oils help restore the skin’s natural barrier, then orchid flower and chia seeds sweep in and smooth visible dehydration lines and lock in moisture. If this wasn’t enough, sunflower, rice bran and rosemary extracts create an antioxidant shield against the free radicals that can do so much damage. This all means you are left with happy, hydrated skin!

You might think that a toner will dehydrate your skin, but this isn’t true. Using the Decleor Essential Tonifying Lotion twice a day balances the skin’s natural pH and leaves it refreshed, revitalised and hydrated. Green tea gently removes impurities and tightens pores, while Neroli oil protects, repairs and fights dehydration.

Even normal skin can become dehydrated and that’s when the Elemis Hydra-Balance Day Cream comes into play. This ultra-light, antioxidant rich day cream gives normal and combination skin ongoing hydration, so it is balanced and supple. It works with the skin’s natural moisturising factor (NMF) to help maintain a balanced moisture level and used morning and night can help you get the skin you love and deserve.

Even young skin can become dehydrated, and even more so if acne and spots are on the scene. We love how the lightweight Dermalogica Hydrating Lotion really helps dehydrated, breakout-irritated skin that is tender and sad. The sheer, easy-to-apply formula soothes discomfort and hydrates thanks to a cool blend of natural ingredients that work with nature, not against it.

The skin around the eyes is super delicate and thin, so it can soon look sad and saggy when dehydration hits. If this sounds familiar to you, we joke not when we say that the Jan Marini Transformation Eye Cream is a game changer. The clever complex visibly improves skin texture and restores hydration around eyes, while helping prevent future damage. When used sparingly morning and evening on the lower eyelids and across the brow bones, this cream can make big changes.

We can’t go without mentioning the fabulous Elemis Superfood Facial Oil. A blend of highly concentrated plant-based superfoods are packed into this beautiful bottle, and means your skin is deeply nourished and hydrated after the very first application. Broccoli, flax seed and radish soften and smooth the skin while macadamia, oleic and poppy seed oils nourish and moisturise. The results are a healthy, radiant glow like no other.

If you would like more help on happy, hydrated skin, get in touch and we would love to see what could work for you.

Team Pure Beauty

Find the perfect jeans for you

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ankle, authentic denim look, bagging, black, blue, body shape, bold separates, bootcut, botfriend, bright white trainers, chic, colours, comfortable, confident, denim, distressed, effortlessly polished, everyday ease, fitted jacket, fitted shirt, friend, grey, high-stretch fabric, High-waisted styles, indigo, issue, jeans, Jeggings, knee high boots, lift and sculpt, Loafers, masculine edge, modern, oversized sweatshirt, perfect pair of jeans, pull-on waistband, quality brand, research, ripped, skinny jeans, sleek, slim legs, slogan tee, soft sweater, spring, statement belt, statement sleeves, Straight Leg Jeans, style, styles, timeless option, touch of glamour, trainers, tunic top, versatile colour options, wardrobe staple, weekend look, white shirt, winning look, work

Ever looked at a friend and wondered how they always look great in jeans?

Well, we are pretty sure it’s because they have tried on a variety of styles and colours and have jeans that not only work with their body shape but are comfortable and make them feel confident.

From jeggings to skinnies, to bootcut and everything in-between, and we have done our denim research and hope it will allow you to find the perfect pair of jeans this spring.

Slim Leg Jeans
If you are looking for everyday ease, this timeless option is for you. Team slim leg jeans with a smart top and fitted jacket for work and a match with a long-sleeved t-shirt and fancy flats to create an effortlessly polished weekend look.

Bootcut Designs
You might think this style isn’t ‘in’ but it’s actually a really versatile option that is sleek and modern. Flattering for all bodies shapes, the bootcut jeans are great worn with heels or boots as they lengthen your legs and instantly slim your figure. Go for a dark denim option and try a number of brands to get the best fit for you.

Jeggings
When it comes to being comfy, things don’t get better than jeggings. The combo of pull-on waistband and high-stretch fabric means jeggings hug your body and if you go for a quality brand, bagging isn’t an issue. While you might not get away with jeggings in the office, they are perfect when worn with a tunic top or an oversized sweatshirt and bright white trainers, you are onto a winning look.

Skinny Jeans
Skinny jeans are a wardrobe staple that aren’t going anywhere, so get involved. High-waisted styles offer a flattering fit and give the illusion of long legs, whatever your shape. Blue, black and grey are all versatile colour options and matched with statement sleeves or bold separates, you can look chic from morning to night. Loafers give you a masculine edge, heels create leg length and knee high boots add a touch of glamour.

Super Skinny Jeans
One step on from skinny jeans, these beauties are offer maximum style with minimum effort. A sharp, white shirt, pair of flat ballet pumps and a red lipstick are all you need to make this a statement look.

Straight Leg Jeans
Cut slim and straight from the hip to the ankle, straight leg jeans offer a really authentic denim look. The sleek lines are forgiving and a high-rise fit that lifts and sculpts your bottom, you will look and feel fab. Wearing a soft sweater over a fitted shirt and adding block heel boots is simple but effective.

Boyfriend Jeans
For cool chic, look at boyfriend jeans. Whether they’re indigo, distressed, ripped or low slung, the baggy boyfriend style offers a modern twist on classic denim. Pair with a slogan tee, statement belt and trainers and you have the ultimate combination of chic style and fashion comfort.

In summary, straight-leg and skinny jeans are really flattering styles and a great place to start when it comes to denim, but why not be brave and try something new this year?

Team Beauty