Add a serum into your beauty routine

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acne or hydration, algae, anti-oxidant phenolic compounds, antioxidants, bathroom, beauty routines, brightness, bug bear, cleanse, clinically proven, collagen, concentrated blend, daily-use treatment oil, Dermalogica C-12 Pure Bright Serum, Dermalogica Phyto Replenish Oil, dewy, Dhatelo Oil, discoloration, dryness, elastin, Elemis Hydra-Boost Serum, Elemis Pro-Collagen Marine Cream, Elemis Pro-Collagen Oxygenating Night Cream, Elemis Pro-Collagen Quartz Lift Serum, epidermis, face lifting effect, feel, fine lines, glowing complexion, hydrators, hyperpigmentation, Jan Marini Age Intervention Peptide Extreme, look, luxe product, mantra, morning and evening, next-generation, Orchid Flower and Chia Seed Oil, Padina Pavonica, peptides, perfect base, phytoactives, poten, proteins, quartz, radiant, Rhodochrosite, Rice Bran, Rice derived Phytic Acid, silky cream, skin care product, skin type ranges, sun shines, sunflower, talk, thirsty skin, tone and moisturise, uneven tone, UV rays, youthful, Zinc Glycinate

Cleanse, tone and moisturise is our mantra when it comes to beauty routines, but we think there is a place for a serum in there too.

Yes, it is another product for your bathroom, and they aren’t always cheap, but adding a serum into the mix could be worth it.

Just to get things straight, a serum is a skin care product you apply to your skin after cleansing but before moisturising to help tackle specific concerns such as fine lines, brightness, acne or hydration.

At Pure Beauty, we sell a range of serums across the skin type ranges and are sure we have something that will work for you.

Let’s start with one of our summer favourites, the Dermalogica C-12 Pure Bright Serum. This is a potent skin brightening serum that really helps with pesky hyperpigmentation and uneven tone. Used morning and evening, the blend of Oligopeptides, Rice derived Phytic Acid, Zinc Glycinate and Algae work on the pigmentation imbalance that can become more problematic when the sun shines and UV rays hit the skin. The silky cream is quickly absorbed into the skin, leaving the perfect base for your moisturiser and as well as brightening the skin, it will also help minimise discoloration and improve clarity

Next we want to talk about the Elemis Hydra-Boost Serum. This clinically proven hydrating serum provides all day moisturisation for thirsty skin. Quinic and Hyaluronic Acid plus Dhatelo Oil have been blended with Myrtle, which is super-rich in anti-oxidant phenolic compounds, and together they help maintain natural defence systems. Simply apply to cleansed skin before you moisturise and watch your skin come to life once again.

If you really need to rebuild and revitalise your skin, we would suggest trying out the outstanding Jan Marini Age Intervention Peptide Extreme. We love this concentrated blend of antioxidants, hydrators, peptides and soothing agents which not only deal with dreaded wrinkles, but also get to work on uneven texture and redness. Used morning and night, this luxe product will really make a difference to the look and feel of your skin making it appear firmer and more radiant thanks to the increased production of collagen and elastin.

If dryness is your bug bear, look no further than the Dermalogica Phyto Replenish Oil. This remarkable next-generation, daily-use treatment oil works on three levels:

Phytoactives from Camellia and Tamanu oils help restore the skin’s natural barrier.
Orchid Flower and Chia Seed Oil smooth dehydration lines and lock in moisture.
Sunflower, Rice Bran and Rosemary extracts create a shield against free radical damage.

The results are a dewy, glowing complexion free of the tightness and irritation dehydration can cause.

For a real face lifting effect, without going anywhere near a surgeon, the Elemis Pro-Collagen Quartz Lift Serum is perfect. Created from concentrated Padina Pavonica, Rhodochrosite, Quartz and Argan Oil, this special serum forms a network of proteins which deliver an immediate tightening effect to the skin. Organic Seaweed binds moisture in the epidermis so your skin feels firm and strengthened and because fine lines and wrinkles are smoothed, your look more youthful. For best results, use morning and night together with the Elemis Pro-Collagen Marine Cream and Elemis Pro-Collagen Oxygenating Night Cream.

If you would like more information about serums or if you would like to try a sample, get in touch today and we would love to help.

Team Pure-Beauty

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Wear pink with confidence this spring

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apples, apples of your cheeks, bags, beauty bag, black trousers, bomber jacket, boots, bronzer, cape, catwalk, cerise, chic, coat, cream pink blush, dark grey, energy, evening, Eyes, fitted Chanel-esque jacket, gloves, grey, gym kit, healthy glow, heels, High Street, honey hues, jeans, killer office look, lightweight puffa, lipsticks, look, magazine, make-up, Metallic pink loafers, nail varnish, navy long sleeve tee, office, on trend, outfit, pastel, pencil skirt, pink, pink shoes, professional, pumps, reflect, ruffle hem, scarves, season, shade, shiny, silver trainers, skin, soft pink, spring, statement, steel leggings, sunglasses, sweatshirt, wardrobe, warmth, weekend

Look through any magazine and you will see that pink is everywhere.

If you’ve wondered whether this is the colour for you, the answer, this season at least, is… absolutely!

From the palest blush to honey hues and bright splashes, this sugary shade is here for spring, and beyond, and we have looked at how you can make it chic not shiny.

Go for a coat
If you want to make a statement with pink, go for a coat. Whether it’s a ruffle hem cape, silk bomber jacket, fitted Chanel-esque blazer or even a lightweight puffa, it will be a wardrobe staple. These are perfect all great trans seasonal items and can be worn with jeans and boots while it is still chilly, but pop over a dress and flats later in the season and you will still be on-trend.

Wear the jeans
From the catwalk to the High Street, there are some pretty pastel jeans on offer and they can be the perfect way to add a flash of pink into your day. Team with a navy long sleeve tee or an oversized sweatshirt in grey and silver trainers for a weekend look that will work all spring long.

Blouse it
An easy way to add pink into your office or evening outfits is to wear a soft pink blouse which will take the edge off black trousers but still look professional. It you get the right shade for you, it will reflect onto your face and give you a healthy glow.

Look at your feet
You might not have thought about wearing pink shoes but this is a brilliant way to start your fashion adventures in pink. Metallic pink loafers worn with a dark grey pencil skirt is a killer office look and you can inject energy into your gym kit by matching steel leggings with cerise trainers.

Accessorise the pink way
Pink accessories are an easier way to buy into this look before you really invest. Sunglasses, gloves, pumps, heels, scarves and bags are all the perfect way to add a pop of pink into your wardrobe and once you feel comfortable with this, you can go bigger.

It’s all in the make-up
Adding pink to your beauty bag is a great way to update your look. Swap your bronzer for a cream pink blush and apply to the apples of your cheeks, for a fresh, spring look. Experiment with lipsticks and go for a pink that adds warmth to your skin and brings your eyes alive. A bright, vibrant nail varnish can totally change your look and worn on your toes with white gliders is a winning look that never dates.

We hope we have convinced you that pink can work in any number of ways and you now feel brave enough to take the plunge.

Unplug and live life

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Sunday 25th June marked National Unplugging Day, the third of its kind in the UK and something we think will grow and grow as more and more of us question just how much time we spend online.

National Unplugging Day is a day all about breaking free from technology and having fun with family and friends away from the screens and gadgets many of us use for more than eight hours a day.

Taking a break from social media is easier said than done as it is part of everyday life, but we have some ideas that might work.

Rather than starting your day checking Facebook, why not kick it off with a decent breakfast, yoga session of do a little meditation. Concentrate on you first thing, then worry about how many ‘likes’ you’ve had over night.

Go old skool and rather than buying the latest novel on your Kindle, got for the paperback and read it on the train or bus and we think you’ll become so absorbed you’ll forget to check your phone.

One day a week, maybe a Sunday, turn off all devices and have a totally unplugged day. Meet friends (no selfies over lunch), go to the gym, have a bike ride, visit a museum – the ideas are endless and none of the require technology.

Pick a sport, any sport but one that means you can’t look at your phone. Tennis, badminton and netball are all fast paced and need 100% focus, so unlike golf or running, you can sneak a peek at Snapchat every now and again.

Turn apps off. Remember the days when a phone was a phone? Go back to those times and take social media off your mobile and limit the amount of time you can check on what your boyfriend had for dinner or where the girls are planning to go at the weekend. The end of apps doesn’t mean the end of the world!

If you do work at a computer, turn the Wi-Fi off and simply concentrate on your ‘to do list’. OK, you might need to do some research for a presentation or look at stats for a report but other than that, leave social media behind and you will be amazed at how much you get done.

When you do leave work, really make sure you leave it behind. Turn on your email “out of office”, don’t divert works calls to your personal mobile, and don’t check emails until you return to your desk. Very little is so urgent that it can’t wait, even if you are the Prime Minster it seems!

Be in the moment. Rather than head down and eyes on the screen, you will get so much more from life by actually living it. Go for a walk but don’t take Google maps. Get on a train and see where it takes you, without looking at a travel and rather than sending your flatmate a text, leave them a note, go on, give it a go.

Don’t only ban tech from the bedroom, also give it a bedtime! Agreeing that you will turn of the screens an hour before you hit the sack will mean you and your brain start to slow down and turn off and really get some decent rest.

Buy an alarm clock. Out of touch we know, but if you wake up to the alarm on your phone or iPad, chances are you will check them before you go to sleep or if you wake up in the night. If they aren’t around, you can’t look and won’t get distracted for hours.

We aren’t saying do all of these tomorrow, but over time just watch how long you spend plugged in and think about what life might be like if you were unplugged.

Team Pure Beauty

Free your mind

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Stressed?

Over worked and under paid?

Tired?

Anxious?

Far from being words that are banded around for the sake of it, for many of us this is the reality of 21st century living.

We are expected to be on the ball, on trend and down with the kids 24/7 and sometimes, things can get a bit too much.

We have put together some easy ideas of how to free your mind so you can relax and chill out once in a while rather than constantly having your brain in free fall mode.

Breath
Before you do anything else, sit back, count to ten and breath. Focus on your breathing, feel the air go into your body and out and just stop for a few minutes and regroup.

Talk
After breathing, comes talking. If you bottle everything up, then it is only going to get worse and seem harder and harder to deal with. Open up to your partner, mum or a close friend and they may have ideas about how you can make changes and find a positive way forwards.

Live in the moment
Whatever is making you anxious right now, isn’t going to last. Breakdown what is bothering you into manageable chunks and tackle it one step at a time. For example, if you are moving house you might feel overwhelmed, but step back, make a list, work out what needs to be done and if you can, delegate.

Not this again
If you are worried about an interview, think back and see if was the same the last time you went for a new job? If it was, and you got the job, what are you worried about? You aced it last time and we bet it will be the same the time round too.

It’s not all about you!
Harsh we know, but not everything that happens in this world is about you. Yes we can all feel put upon or have our sensitive days, but thinking every situation revolves around you in some way can be really destructive and you could be missing out on a lot of fun.

Look at the bigger picture
Ask yourself whether the issue that is on your mind right now will still be there tomorrow, in a week or in a month. It is unlikely it will be, so regroup, relax and look at what is going on in the world and see there is more to life than a difficult boss or messy flatmate.

Preparing for the worst
I will lose my job. He is going to dump me. She doesn’t want to be my best friend anymore. We tend to jump to conclusions and dwell on the worst-case scenarios and this can lead to stress and depression. It is far better to talk to the person involved face to face and find out what is really going on before you make yourself ill believing the world is about to end.

Take some exercise
Social media, long hours and desk based jobs mean many of us get less exercise than ever. Try to get some fresh air every day and even if you have a brisk walk or a quick swim, your heart beat will go up and the endorphins will pump good vibes around your body.

Laugh
If nothing else, remember to laugh. Life is short so make the most of it and enjoy every single day you have.

Team Pure Beauty