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Busting More Beauty Myths

12 Thu May 2022

Posted by jaynecrammondglpbo in Product Information, Pure Beauty, Skincare Advice

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chemicals, cleansing, damage, deficiency, follicle, hair, harmful rays, hypoallergenic, ingredients, irritant, irritating, make up, make-up, makeup, misinformation, Myth, nail polish, nails, natural, natural ingredients, oxygen, safe, sensitive skin, shave, Shaving, sleep, sunscreen, synthetic, thicker, Vitamin D

Busting More Beauty Myths

Photo by Emiliano Vittoriosi on Unsplash

Back in 2019, we wrote this post where we looked at some of the oldest and most persistent beauty myths around and gave you the truths behind them. The beauty industry seems to be awash with untruths about what is and isn’t good for you and your skin, and there are many more myths out there which need to be debunked, so we’ve come up with five more myths and the reality behind them: 

“Using sunscreen all year round causes vitamin D deficiency”

Sunscreen’s effect on vitamin D levels is actually minimal for most people. The truth is that everyone is at risk for vitamin D deficiency whether they have lighter skin tones or darker skin tones, even among people who live in sunny climates and are outdoors year-around. Skipping sunscreen is a case where the risk significantly outweighs the reward, so it just doesn’t make any sense to do in hopes of increasing your vitamin D levels.

“Wearing makeup every day is bad for your skin”

While wearing lots of makeup can be cumbersome for the skin on your face, wearing makeup consistently won’t actually make your skin worse. Granted, a day with no makeup feels great, but the real culprit of skin damage is not consistently washing your makeup off and leaving makeup on overnight. And no, using a face wipe won’t do the trick, either! Make sure you use a proper make-up removing cleanser and the effect of your make-up on the skin should be minimal. 

“Shaving makes your hair grow back thicker”

This is one of THE most persistent (and if we’re honest, IRRITATING!) beauty myths out there. Shaving will not make your hair grow back thicker, faster, or darker. The growth of hair is controlled by the follicle, and shaving doesn’t affect the follicle or growth pattern whatsoever. Your hair just might appear more stubbly because the blade cuts the hair at the thickest part. There are products which can help to slow the regrowth, but there’s no need to worry about turning into a yeti just from shaving! 

“Nail polish harms nails because it prevents them from breathing”

Nails are dead cells. The reality is that nails do not actually “breathe”; they receive their nutrients and oxygen from the bloodstream and not the air. If your nails are feeling weak and damaged, especially after having gel polish or extensions, using Protein Formula For Nails No:4 can help to restructure and strengthen damaged nails, whilst hydrating and promoting healthy nails.

“Natural ingredients are better for sensitive skin”

If you have sensitive skin, it can be easy to think that ingredients which are derived from natural sources will be less irritating than those which aren’t. However, this is simply not true. Some of our most potent products are made almost entirely from natural ingredients and in fact, it’s important to be selective about ALL ingredients, not just the synthetic ones. There are lots of synthetic ingredients proven to be hypoallergenic and safe for sensitive skin. And even if a synthetic ingredient has the potential for irritation, cosmetic chemists have the ability to remove the allergenic portion of the ingredient in a lab, making it more tolerable for your skin.

Pure Beauty’s Newest Arrivals

12 Wed Feb 2020

Posted by Stark in Decleor Skincare Products, Dermalogica Skincare, Elemis Skincare Products, Product Information

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28 day course, absorb, antioxidants free radicals, botanical oils, carrot extract, cleanse, cleanser, cleansing, customers, decleor, dermalogica, Elemis, Elemis micellar, environmental stress, exfoliate, exfoliating, fermented agave, fine lines, friendly, glycolic acid, green mandarin essential oils, healthy, juice, makeup, minimising, miracle, moisturising, natural fruit acid, natural sugars, new, newest, night, nourishment, oil, overnight, peel, pores, prematurely aging, Pure Beauty, radiant, rebalancing, redness, refined, sheer Glow, SLS, smooth, smoother, soothing, sulphate-free, suspended, texture, tired, up-to-date, Vegan, Vitamin C, wrinkles

Elemis Superfood CICA Calm Hydration Juice

Elemis Superfood CICA Calm Hydration Juice

Here at Pure Beauty, we love nothing more than shouting from the rooftops about the newest products to hit our shelves. We’re lucky in the respect that all of our brands are constantly innovating and inventing to add new and improved products to their ranges, which means that we’re able to then offer these to our customers. With this in mind, today we’re looking at 5 of the nearest products from Decleor, Elemis and Dermalogica to keep you up-to-date with the newest products available.

Decleor Green Mandarin Overnight Bi-Phase Peel

This overnight peel from Decleor is a 28-day course and should be used every night to achieve glowing and radiant skin. It contains soothing botanical oils as well as glycolic acid and natural fruit acids which exfoliate your skin overnight, leaving it looking smooth and radiant. After 28 days your skin will look less tired and it’s texture will be refined and renewed.

Elemis Superfood CICA Calm Cleansing Foam

This cleansing foam from Elemis is a micellar cleanser which means that particles of fermented green tea seed oil are spended in in kefir, fermented agave and biotransformed CICA to deeply cleanse the skin while calming redness. It contains moisturising elements which help to reverse dehydration, as well as minimising the appearance of pores and rebalancing the complexion. It’s a vegan friendly and sulfate-free formula which contains no parabens or SLS.

Dermalogica Biolumin-C Eye Serum

This serum from Dermalogica is formulated specifically for the delicate skin around the eyes and contains a huge boost of vitamin C which will dramatically brighten and visibly firm the skin. It’s perfect for normal, mature or prematurely aging skin and helps to reduce the appearance of fine lines and wrinkles. It will hydrate and exfoliate the skin for a smoother complexion, as well as protecting against environmental stress.

Decleor Green Mandarin Exfoliating 2 in 1 Scrub Mask

This physical exfoliating product from Decleor is a bit of a miracle in a tub. It contains green mandarin essential oils and natural sugars which will exfoliate the skin, as well as carrot extract which gives an instant sheer tint and glow to your complexion. It contains antioxidants to protect against free radicals, while apricot and marula botanical oils provide nourishment to the skin.

Elemis Superfood CICA Calm Hydration Juice

This gel moisturiser from Elemis is a super hydrating juice which will hydrate skin and dramatically improve its texture. It’s a lightweight formula which layers well under makeup thanks to the fact that it absorbs so quickly, and is packed with antioxidants which will leave your skin with a healthy glow.

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