The Honest Truth About Ageing

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Photo by Juno Jo on Unsplash

Unless you’re one of those unspeakably lucky people who has as the perfect mixture of genetics which allow you to stay looking youthful, right until you’re in your 80s, you’re probably going to have to come to terms with the fact that your face will start to show signs of getting older.

For some reason, many women seem to find the ageing process something to be ashamed of and will go to great lengths to avoid talking about it. Here at Pure Beauty, while we sell lots of amazing products which slow down the signs of ageing, we don’t think that the natural ageing process is anything to hide away from.

With this in mind, we thought we would take a look at the honest truth about ageing and what you can expect to happen as the years pass.

Drier Skin

It’s an unfortunate fact that as we age our skin not only loses the ability to produce its own moisture, it also finds it harder to retain moisture which is applied to the skin. Dry skin is something which almost every older woman has to learn to deal with, even if they’ve had oily or combination skin in their younger years. Investing in a good moisturiser which is specifically designed for ageing skin is the best way to tackle this, as well as using powerful night creams and serums to enhance the power of whichever moisturisers you choose to use.

Loss of Muscle Tone

Another factor of ageing is loss of muscle tone, which can give the appearance of a droopy face, and jowls underneath your chin. This can create the look of a double chin, even if you’re slim everywhere else. Facial exercises which help to activate and tone the muscles can help greatly, as well as ensuring that you apply all of your skincare with an upwards stroking motion so as not to exacerbate the effects of muscle droopage, by dragging the face downwards when you apply your creams.

Less Collagen

Everyone has collagen in their skin and this is the thing between the upper layers and your muscles which allows youthful faces to look plump and smoothed. As we age, our ability to produce collagen naturally is greatly reduced which is why skin begins to look thinner and more papery, losing that youthful plumpness. There are lots of creams on the market which stimulate natural collagen production and investing in one of these as you get older is a really good way to combat that thin-skinned look.

Keep Your Routine Cruelty-Free

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Photo by William Daigneault on Unsplash

Whether you eat a vegan diet, are veggie, or still have meat in your diet, it’s important to most of us that our beauty products aren’t tested on animals. Cruelty-free beauty means that you can use products with the peace of mind that nothing you’re using has been tested on animals, and here at Pure Beauty, we try to offer as many of these products as we can find. Here are five of our favourites:

Dermalogica Age Bright Clearing Serum

This serum from Dermalogica is deisgned for people with ageing skin who still deal with adult acne or breakouts, giving you spot-busting power which will also tackle the signs of ageing. The AGE Bright™ Complex works with the skin’s natural microbiome for clearer, brighter skin and as well as being cruelty free, the formula is also gluten free, vegan friendly and contains no artificial fragrances, colours or parabens.

Orly Breathable Almond Milk

This beautiful soft taupe colour is the perfect neutral colour for autumn and is cruelty free, as are all of the polishes from Orly. The strong formulation means that you have no need for top coat or base coat and the advanced technology means that oxygen can still penetrate through to the nail, reducing any risk of damage from having your nails painted.

Dermalogica UltraCalming Calm Water-Gel

Many products for deeply dry skin are often oil-based, but this water-gel from Dermalogica is different. It’s designed for use on skin which suffers from sensitivity and redness and treats the underlying dryness using hyaluronic acid technology which works in different skin layers to increase and lock in moisture. It’s vegan friendly and cruelty free, as well as being free from gluten and parabens.

Dermalogica UltraCalming Barrier Defence Booster

This defence booster from Dermalogica is formulated using a combination of oils which not only moisturise the skin but also protect it from environmental stressors. Squalane locks in moisture, while soothing oat oil helps combat sensitivity and support healthy looking skin. It’s made using cruelty-free ingredients and can be applied directly to the skin, or mixed with your usual moisturiser for an added boost.

Dermalogica Phyto-Nature Firming Serum

This vegan, cruelty-free serum from Dermalogica is aimed at ageing skin and provides flash-firming properties with just one application. It’s clinically proven to double skins luminosity and minimise the appearance of fine lines after just one application, while reducing visible wrinkles in 4 weeks.

Find fabulous new habits in your forties

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When you get to your forties you may well find that the habits you have formed have been with you for years, but the reality is they might not be doing your mind or body very much good. No one is perfect, including us, so we’ve looked at easy ways to get happier and healthier as you sail through your forties.

Drop the vices
We all know that smoking and drinking isn’t good for us at any age, but this really is the time to try and get things under control. Binge drinking, midnight snacks, gambling excessively and lighting up one cigarette after another will be taking a toll on your health, and wallet. So look at what’s going on and make a decision to stop, and find something better to do with your time, and money.

Have health checks
Diabetes, high cholesterol, certain cancers and heart disease are all conditions that can be detected early through routine GP visits, so book in and get a clear bill of health. If things aren’t 100% good, it’s best to know what’s happening and trying to get it fixed because if you hide you head in the sand, things could get worse and then it could be too late. You might also want to keep a watch on the menopause at this stage in your life.

Get to bed
Sleep is so important and if you don’t get enough, you can feel irritable, miserable and life can quickly get you down. You might however be finding that as you move through your forties, the ease at which you get to sleep, and the amount of time you actually sleep, will change. We would suggest you still aim to get at least seven hours of snoozing a night as this will enhance your immune system, reduce stress levels, and generally help you to cope with life better.

No tech at bedtime
Talking about sleep, the one thing we do suggest is that you don’t take your phones or devices to bed. Yes, they can help you keep connected with the world, but night time is when you need to switch off, so power down and leave those light emitting screens downstairs.

Keep sun damage away
We need to do this all of our lives, but it is critical in your forties to look after your skin if you want to keep your melanoma risks down, as these increase with age. The sun’s UV rays is one of the biggest risk factors you can control, so find a moisturiser that has sunscreen in it, and if you want to go one step further to both protect yourself from skin cancer and keep wrinkles at bay, use an SPF stand alone too!

Look after your eyes
Yes, celebrities wear sunnies all the time, but they are so much more than a fashion statement; they are a good habit to get into. So take Victoria Beckham’s lead (she’s in her forties and wearing it well) and put your sunglasses on not just in the summer, but every time you go outside, and keep your eyes safe.

Smile
Life can be hard in your forties as your kids move away and your parents fall ill, but getting into the habit of smiling and laughing during your day, can be a really good for you. Laughter boosts your mood, reduces stress, and smiling at a stranger could be the lift they also need in their day.

So, what new habits are you going to make, and which badies are you going to ditch to make your forties fabulous?

Team Pure Beauty

Back to school with Pure Beauty

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acne, apple, back, back to school, beauty routine, blackhead, botanicals, breakouts, bus passes, clean skin, cleanse, clear, complexion, dead cells, decongest, deep cleansing, dermalogica, Dermalogica Blackhead Clearing Fizz Mask, Dermalogica Foaming Wash, Dermalogica Hydrating Lotion, discomfort, dry, dry patches, easy to use cream, energise, essential oils, excess sebum, Eyes, face, ginger, goodness, Grapefruit, happy skin, homework, hot bath, kaolin clay, kit bag, lavender oil, lightweight, look and feel better, Meadowsweet, moisturiser, neck, New bags, orange peel, pamper, PE, pimple, protect, refresh, refreshing, revive, Salicylic Acid, sample, shiny pencil cases, skin, skincare, smart blazers, smooth, soak, spots, spotty skin, spray, squalane, Tea Tree Oil, teenage skin, tone and moisturise, Toner, top marks, washes away, young people

New bags, shiny pencil cases, smart blazers and bus passes are often top of the list when it comes to back to school preparation, but what about skincare. Getting young people into a beauty routine is a good idea and what better time than now to introduce them to something new for their skin?

Cleanse, tone and moisturise is a good place to start, so we’ll give you the low down on that first and throw in some added extra so you’ve got all bases covered and top marks will be scored.

Clean skin is happy skin, so we would suggest using the Dermalogica Foaming Wash for deep cleansing and purifying morning and night. Perfect for teenage skin that is prone to acne and breakouts, this doesn’t strip away essential oils but instead washes away nasties that don’t help the skin. Meadowsweet has been added to protect against excess sebum, salicylic acid gently exfoliates away dead cells and reduces inflammation ,while tea tree oil kills bacteria.

Next to come into play is the Dermalogica All Over Toner. This refreshing, toner contains an impressive twelve gentle botanicals that refresh, energise and revive the skin in one go. We love that orange peel and lavender oil have been added to soothe skin and when you spray it onto the face, neck and back, after cleansing, the goodness gets straight to work.

Some people think that spotty skin doesn’t need to be moisturised, but this isn’t the case as the right products help skin look and feel better. What you might have been looking for is the Dermalogica Hydrating Lotion. This lightweight, easy to use cream helps soothe the discomfort caused by breakouts, while hydrating dry patches. Apply after toning and let the ginger, orange and grapefruit soothe and protect the skin, while plant based squalane softens and nourishes it.

OK, what next?

Well, we all love a pamper, so when the homework has been done, why not try a hot bath and pop on the Dermalogica Blackhead Clearing Fizz Mask. As you soak your troubles away, the mask will decongest skin so it is clear and blackhead free. Things don’t stop there, as added kaolin clay absorbs excess oil and apple is on hand to hydrate.

Last but not least, if the pimple pops up after PE, a bottle of Dermalogica Breakout Clearing Booster in the kit bag will do the job. Salicylic acid has been added to get rid of bacteria and phytoplankton extract prevents the over drying that can happen with some harsher products. The best thing is that it works in 15 minutes, so by the end of lunch skin can be smoother and worries will be over.

Fancy trying a sample or two? Get in touch and we would love to help.

Team Pure Beauty

Toners are in the spotlight

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absorb, acne, Aloe, apply, Arnica, bacteria, balance, bank, beauty regime, blend, bottle, breakout prone skin, cleansers, clear complexion, complexion, cucumber, damp cotton pad, day, Decleor Essential Tonifying Lotion, dehydration, Dermalogica All Over Toner, Dermalogica Multi-Active Toner, Dermalogica Redness Relief Essence, detoxifying, discomfort, Elemis, Elemis Balancing Lavender Toner i, enhances, essential oils, evens out, Eyes, face, face cloth, fight, fragrance-free spray, fresh, Green Tea Essential Water, healthy, hydrating, hydration, hygienic, impurities, inflammation, lavender, long flights, love, luggage, moisture, moisturiser, moisturisers, money, Neroli Essential Oil, oil, paraben-free toner, PH levels, professional-strength toner, protect, purifying, Quillaja Wood, redness, refreshing blend, relieve, repair, restore, results, Salicylic Acid, sensitive skin, sensitivity, skin, skin-repairing, smooth, soothing, spots, spritz on toner, summer heat, surface skin cells, Sweet Betty flower, teenage skin, tightens pores, tip-top condition, Toner, UltraCalming, venly absorbed

You might not think you have time for a toner in your life, but we think you need to make time if you want to keep your skin healthy and in tip-top in your beauty regime, and extra money out of your bank account, but we hope our overview of some of the best toners we sell, will make you rethink.

One of the most popular toners at Pure Beauty works for all skin types and is the Dermalogica Multi-Active Toner. This refreshing blend of skin-repairing aloe,moisture-binding sodium PCA and soothing lavender, mint, and arnica is perfect for hydrating skin after cleansing. The hygienic, fragrance-free spray can be used throughout the day and because it evens out skin porosity, it means your moisturiser to be evenly absorbed, which has to be a good thing.

If balance is what you need, the Elemis Balancing Lavender Toner is for you. This product effectively tones the skin and rebalances the pH levels, without the use of alcohol or harsh chemicals, so you are left with a fresh, clear complexion. Extracts of lavender, sweet Betty flower and saponins from Quillaja wood are all part of the blend and we think you will love it as much as we do.

While the Dermalogica Redness Relief Essence is lightweight like a toner it is concentrated like a serum, which means it reduces redness and sensitivity by strengthening the skin’s moisture barrier. As part of the UltraCalming line, this product works to relieve, restore and hydrate skin, taking care of discomfort and dehydration and is a great addition to the beauty regime of anyone with sensitive skin.

How about trying the Decleor Essential Tonifying Lotion? This professional-strength toner totally enhances the toning process and leaves skin feeling beautifully refreshed, revitalised and rehydrated. Detoxifying green tea essential water removes impurities and tightens pores, while neroli essential oil helps protect, repair and fight against dehydration, something many of us need in the summer heat and on long flights. Use after cleansing by applying to the face using a damp cotton pad or clean face cloth which can then be used to absorb any excess product before your moisturiser comes on the scene.

Breakout prone skin needs toner love too, and this is where the Dermalogica All Over Toner comes into play. This light, refreshing, purifying, spritz on toner is suitable for teenage skin and is a great intro to a good beauty habits. Salicylic acid exfoliates surface skin cells and reduces inflammation. Orange peel and lavender soothe and refresh sad skin, while the antiseptic in tea tree oil kills bacteria and you can spray the toner over your face, and as well as anywhere else that is prone to breakouts. Try to give it time for the toner to absorb before applying other products and use morning and evening for best results.

If you are worried you won’t be able to take a toner in your luggage this summer, think again. The fantastic Decleor Essential Tonifying Lotion now comes in a 50ml bottle, and is perfect for ensuring your skin is refreshed and balanced when you are away. This gentle paraben-free toner contains neroli essential oil which protects and repairs your skin whilst easing dehydration so you are left with a complexion that is moisturised and radiant.

Need help to find the toner for you, get in touch and we would love to help.

Team Pure Beauty