The Honest Truth About Ageing

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Photo by Juno Jo on Unsplash

Unless you’re one of those unspeakably lucky people who has as the perfect mixture of genetics which allow you to stay looking youthful, right until you’re in your 80s, you’re probably going to have to come to terms with the fact that your face will start to show signs of getting older.

For some reason, many women seem to find the ageing process something to be ashamed of and will go to great lengths to avoid talking about it. Here at Pure Beauty, while we sell lots of amazing products which slow down the signs of ageing, we don’t think that the natural ageing process is anything to hide away from.

With this in mind, we thought we would take a look at the honest truth about ageing and what you can expect to happen as the years pass.

Drier Skin

It’s an unfortunate fact that as we age our skin not only loses the ability to produce its own moisture, it also finds it harder to retain moisture which is applied to the skin. Dry skin is something which almost every older woman has to learn to deal with, even if they’ve had oily or combination skin in their younger years. Investing in a good moisturiser which is specifically designed for ageing skin is the best way to tackle this, as well as using powerful night creams and serums to enhance the power of whichever moisturisers you choose to use.

Loss of Muscle Tone

Another factor of ageing is loss of muscle tone, which can give the appearance of a droopy face, and jowls underneath your chin. This can create the look of a double chin, even if you’re slim everywhere else. Facial exercises which help to activate and tone the muscles can help greatly, as well as ensuring that you apply all of your skincare with an upwards stroking motion so as not to exacerbate the effects of muscle droopage, by dragging the face downwards when you apply your creams.

Less Collagen

Everyone has collagen in their skin and this is the thing between the upper layers and your muscles which allows youthful faces to look plump and smoothed. As we age, our ability to produce collagen naturally is greatly reduced which is why skin begins to look thinner and more papery, losing that youthful plumpness. There are lots of creams on the market which stimulate natural collagen production and investing in one of these as you get older is a really good way to combat that thin-skinned look.

Why reducing salt is good for me

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A pinch here and a grind there, salt on our food is a habit many of us can’t break, but maybe we need to think about putting some restrictions in place.

While we need some salt in our diet to keep our hearts, bones, muscles and brains working well, too much isn’t a good thing. Going OTT with the salt shaker can raise your blood pressure which increases your risk of developing heart disease, so you need to keep an eye on things.

We know that people sometimes think that going without salt is tasteless, but this isn’t the case, so we have looked at what you can do to keep the salt levels down and your health levels high.

Check it out
When you are shopping, read the nutritional information on labels and where you can, go with low-salt options and ingredients. You will be amazed where salt, like sugar hides. Ketchup, bread, cereals, crackers and even pizzas are packed with the white stuff, so do your research and start to make sensible swaps.

Change habits
Like most things, making small changes and taking things one step at a time is the key to salt reduction success. Add less salt to your food when you are cooking, and don’t even put the salt on the table when you are eating. Cutting down this way means your taste buds will adapt and over time you will simply get used to a new normal when it comes to salt and food.

Look at spices
You don’t have to flavour your food with salt, there are healthier options out there. Black pepper, herbs, garlic, spices like turmeric as well as garlic and lemon juice all pack a flavour punch but without the health hazards of salt. With this said, do read those labels again when it comes to things like soy sauce and seasoning packets as some of these are very high in salt and worth avoiding.

Go meat free
A lot of processed meat comes with a lot of salt, so just look at how much you are eating and where changes can be made here. Those gammon steaks, bacon butties and sausage casseroles might taste great, but part of that comes from all the salt. Even if it is once or twice a week, go meat free and look at some of the veggie and vegan options that are out there, and you might find you actually prefer them.

Salt swaps
We all know that snacks like crisps and some nuts come with a heavy salt serving, so swapping for chopped fruit and vegetables with dips, and make salty foods such as bacon, cheese, takeaways and ready meals a treat rather than an everyday occurrence.

Just think about it, with the experts saying that we should eat no more than six grams of salt each day – that’s about one teaspoon – if we want to be healthy, maybe it’s time we went back to basics and looked at just how much we are eating and where changes can be made for a brighter future.

Team Pure Beauty

Easy ways to add a little exercise into your life

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We know that exercising can impact all areas in your life, for the better, but we also know that getting time to actually do it can be hard. We’ve had a look at how you can fit just a little bit of workout time into your schedule so you feel bright and happy all day long.

Jog on
If you’re not keen on intense cardio training but would like to break out in a slight sweat, then how about some gentle jogging? This exercise helps to strengthen your entire body and keep you in good shape, without putting huge pressure on your joints. We do suggest that you invest in some decent trainers, take water with you, and always warm-up and cool down to prevent injuries.

Speed walking
Taking it down another notch from jogging, we have speed walking. You might not know this but a brisk walk can help build your cardiovascular health and can also boost your mental wellbeing. This really is a low commitment exercise that anyone can fit into their day, and if you have a dog, even better as they need their walk and you can get fit together!

Yoga
As well as keeping your heart healthy, it is also important to ensure you have muscle flexibility and a still mind, and yoga can do this for you. Yoga, as well as tai chi and Pilates, engage your muscles so they stay healthy and you also have the meditative elements that still your mind, allow you to focus on your breathing and bring down your anxiety.

Crunch it out
If you want to work on your abs without going OTT in the gym, simple crunches are the way to go. Crossing your arms across your chest while doing these exercises can help you to avoid pulling on your neck and causing injury. If you aren’t quite sure how to get this right, ask a PT and they will be only too happy to assist so you know you are on the right track.

Shake it out
Dancing is an amazing way to keep fit, stay healthy and make friends. Zumba, ballet, salsa, and tap are just some of the options out there and not only will taking part make you feel good but because of the social element, you will feel like you’ve had a group hug at the end of the session.

Go for a swim
We often think about swimming in the summer but this is a great cardio exercise that will benefit your health and mental well-being all year round. As swimming isn’t dangerous for joints and muscles, it’s something many of us can enjoy, and if you are serious about your strokes, book in a lesson or two and really make this sport work for you.

Raise your heals
Heel raises, which involve deliberately lifting and lowering your heels off the floor, can help to address weakness, balance, range of motion, and coordination of the foot and ankle. This might seem like a really simple move, but it goes a long way to stretch out those muscles and keep you supple.

Skip away
A rope and a little space can really get your heart rate up and those feel-good endorphins pumping! You don’t have to do it for ages, and while you’ll be surprised at how hard it is when you start, build it up over time and your fitness levels will boom.

Team Pure Beauty

A bath a day….

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aches and pains, Advanced technology, Alpine Lavender, amino acids, aroma, bath, bed, Birch, Blue Chamomile, botanical extracts, care, changes, Clary Sage, cleans, clove, concentrated glycolic acid, conditioned, Dermalogica Conditioning Body Wash, dirt, dry skin, Elemis Aching Muscle Super Soak, Elemis Skin Nourishing Milk Bath, exfoliating particles, Frangipani Body Oil, gardening, Golf, gorgeous products, haven, high end product, Jan Marini Bioglycolic Hand and Body Lotion, Jan Marini Bioglycolic Resurfacing Body Scrub, Japanese camellia oil, juniper, lavender, love, Milk Protein, mind, minerals, muscles, oft, orange, outside, plant collagen, progressive improvement, R&R, Relax, rich, Sandalwood, screens, sea salt, Shea butter, Shea Buuter, shower, silky water, skin friendly formula, skin-conditioning botanical cleanser, slumber party, smoothed, soak, soap-free Quillaja Saponaria, softness, Spa, stresses and worries, sun, swimming, Tahitian Monoi oil, texture, visibly younger, vitamins, washing, Wild Thyme

While a shower might refresh you after a long hot day in the sun, there is still something special about having a bath before you go to bed.

As well as washing away the dirt of the day, a soak can help you to relax, ease aches and pains and also help you to deal with stresses and worries as screens will be out of the way and there will be no one to bother you.

At Pure Beauty we sell some gorgeous products that will turn your humble tub into a spa haven so you can get some much-needed R&R.

Let’s get this slumber party started with the Elemis Skin Nourishing Milk Bath. This amazing Milk Protein based product is super rich in Vitamins, Amino Acids and Minerals which makes it perfect for dry skin that needs a little extra love. Plant Collagen from Japanese Camellia Oil and Oat Extract means that your skin is nourished the moment you sink into the silky water and when used use every other day for nine days, you will really start to see a difference in softness and texture.

Whether it’s because of swimming, golf or being outside gardening, if your body is tired then add the Elemis Aching Muscle Super Soak to your bath each evening. Energising extracts of Birch, Juniper, Clove, Alpine Lavender, Wild Thyme and Blue Chamomile have been mixed with Sea Salt for a blend that warms muscles and recharges the body and mind. Adding just three capfuls of this powerful aromatherapy deep heat treatment to your bath water will help ease the aches and pains caused by exercise and hard work and thanks to the head clearing aroma you will feel ready to sleep when you get out of the bath.

While great when you want to jump in and out of the shower, the Dermalogica Conditioning Body Wash is perfect for the bath too. This rich, skin-conditioning botanical cleanser contains soap-free Quillaja Saponaria so while it cleans the skin, it doesn’t stipe away essential natural moisturisers. Sandalwood, Lavender, Orange and Clary Sage essential oils have been added to soften the skin so that when you get out of the water, your limbs are soft, smoothed and conditioned.

Using the Jan Marini Bioglycolic Resurfacing Body Scrub in the bath can help you get incredible looking skin. This high-end product combines concentrated glycolic acid with exfoliating particles and botanical extracts so that skin is not only silky smooth but also glowing. While results can be seen from the very first use and you will see progressive improvement over time that we think you will love. You can further harness the power of this product by using the Jan Marini Bioglycolic Hand and Body Lotion. Glycolic acid has been mixed with Shea Butter to hydrated the skin so it looks visibly younger. Gently apply the lotion to your skin once or twice a day and you will soon feel and see the changes.

At Pure Beauty, we love Elemis Frangipani Monoi Shower Cream which can be used in the bath and the shower. Advanced technology has been used to create this exceptional skin friendly formula that gently cleanses the skin without stripping protective oils. Tahitian Monoi Oil and Frangipani Flowers come together to ensure your skin not only feels soft and supple but is also delicately scented. If you want to add a little extra love after bathing, simply dry off and apply the Frangipani Body Oil which is quickly absorbed and offers dry and mature skin extra care.

If you have any questions about these, or any other products we sell on the site, or would like to try some samples, get in touch and we would love to help.

Team Pure Beauty

Wash and Go with Pure Beauty

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Whether you battle with buses, go nose to nose with commuters on the tube or spend hours driving, at the end of the day we all tend to feel less than fresh and it is important to wash away the dirt and grime that gathers on our skin.

At Pure Beauty we sell a range of gorgeous products from iconic companies that not only clean your skin but also replaces lost moisture and eases aches and pains.

Today we are looking at some of our favourite cleansing products, which we think might become yours too!

Even if you only have five minutes in the shower, the Dermalogica Conditioning Body Wash will instantly sooth your skin and freshen your senses. This rich, conditioning cleanser contains Quillaja Saponaria extract which cleans your skin, while essential oils of Tea Tree, Lemon, Eucalyptus and Rosemary purify it. Sandalwood, Lavender, Orange and Clary Sage oil have been added so that skin is left feeling smooth and soft. To further boost hydration, we suggest using the Dermalogica Body Hydrating Cream which is non-greasy and quickly absorbed, so you can massage it into your limbs, get dressed and go.

If dryness is an issue, you might like the Elemis Skin Nourishing Milk Bath which nourishes skin and eases the tightness that can cause irritation. Made from a milk protein base, rich in Vitamins, Amino acids and minerals, this is most effective when used every other day for nine days and you only need to add 20 mls to a warm bath to see results. Japanese Camellia oil and oat extract have been added so that skin is deeply nourished and left feeling satin soft and cared for.

Whether you have over done it with the digging in the garden, been lifting heavy boxes at work or that last spinning class was just too much, the Elemis Aching Muscle Super Soak will get you back on track. Extracts of Birch, Juniper, Clove, Alpine Lavender, Wild Thyme and Blue Chamomile have been blended with Sea Salt to create something really special. By adding three capes of the liquid into warm water and soaking for 15 minutes, your muscles will be warmed and your body will be recharged. As well as being great for those suffering with arthritis and rheumatism, this muscle soak can help ease period pains and boost a sluggish circulation, and anyone can use it other than pregnant women and those breastfeeding.

For a little bit of everyday luxury, you can’t go wrong with the Elemis Frangipani Monoi Shower Cream. This lush cream wash has a skin friendly formulation and the gentle, natural lather cleanses your body but doesn’t strip away the protective surface oils your skin needs. An infusion of exotic Tahitian Monoi oil, Tiare flowers soaked in Coprah oil and Frangipani flowers have been blended together and leave skin not only beautifully soft and supple but delicately scented too.

If you would like more details about these, or any other products we stock at Pure Beauty, get in touch today and we would love to help.

Team Pure Beauty