The Honest Truth About Ageing

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activate, ageing, Andrew page, chin, clump, collagen, comma, complexion, double chin, droopy jowls, dry dryer, face skin, genetics, moisture, moisturiser, moisturisers, moisturising, muscle tone, muscles, natural, night creams, older, plumped, plumpness, production, retain, signs of aging, Sinha, slim, smoothed, stimulate, stroking motion, thin-skinned, upper layers, upwards, youthful

Photo by Juno Jo on Unsplash

Unless you’re one of those unspeakably lucky people who has as the perfect mixture of genetics which allow you to stay looking youthful, right until you’re in your 80s, you’re probably going to have to come to terms with the fact that your face will start to show signs of getting older.

For some reason, many women seem to find the ageing process something to be ashamed of and will go to great lengths to avoid talking about it. Here at Pure Beauty, while we sell lots of amazing products which slow down the signs of ageing, we don’t think that the natural ageing process is anything to hide away from.

With this in mind, we thought we would take a look at the honest truth about ageing and what you can expect to happen as the years pass.

Drier Skin

It’s an unfortunate fact that as we age our skin not only loses the ability to produce its own moisture, it also finds it harder to retain moisture which is applied to the skin. Dry skin is something which almost every older woman has to learn to deal with, even if they’ve had oily or combination skin in their younger years. Investing in a good moisturiser which is specifically designed for ageing skin is the best way to tackle this, as well as using powerful night creams and serums to enhance the power of whichever moisturisers you choose to use.

Loss of Muscle Tone

Another factor of ageing is loss of muscle tone, which can give the appearance of a droopy face, and jowls underneath your chin. This can create the look of a double chin, even if you’re slim everywhere else. Facial exercises which help to activate and tone the muscles can help greatly, as well as ensuring that you apply all of your skincare with an upwards stroking motion so as not to exacerbate the effects of muscle droopage, by dragging the face downwards when you apply your creams.

Less Collagen

Everyone has collagen in their skin and this is the thing between the upper layers and your muscles which allows youthful faces to look plump and smoothed. As we age, our ability to produce collagen naturally is greatly reduced which is why skin begins to look thinner and more papery, losing that youthful plumpness. There are lots of creams on the market which stimulate natural collagen production and investing in one of these as you get older is a really good way to combat that thin-skinned look.

Pumpkins aren’t just for Halloween

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31 October, adore, ageing, antioxidant vitamin A and C, Australian caviar lime, avocado, balance, beauty products, bright, brisk walk, broccoli pumpkin seed oil, cell turnover, Cherry, concentrate formula, cream, dark spots, dead cells, Dermalogica Pure Light SPF 50, Dermalogica Rapid Reveal Peel, dullness, Elemis Superfood AHA Glow Booster, Elemis Superfood Facial Wash, gel cleanser, glowing skin, Halloween, healthy, hipster salad, hyperpigmentation, kale, luminous, microbiome, natural, natural pre-biotic, Nettle, nutrient-dense, outdoor-fresh glow, peek, plant-based, plant-based concentrate formula, pumpkin fruit ferment, pumpkins, radiant skin, real results, Red Algae, resurface, Rice Bran, safe, Safflower Seeds, sea, seaweed, smooth, smoothie, sun, super greens, tired, UV light, vampires, Vegan, Wheatgrass, witching hour

Did you know that pumpkins are packed with natural enzymes and acids which increase cell turnover so that skin is bright and smooth? Well they do, and the good news doesn’t stop there. This Halloween staple also contains antioxidant vitamin A and C which help soften and soothe skin and get ageing under control.

With all the said, let’s look at some of the products we sell on the site and see which ones you could use to get great skin before 31 October.

We absolutely adore the Elemis Superfood Facial Wash and for good reason! This gel cleanser is full of the nutrient-dense super greens you’d expect to find in a smoothie, but we don’t suggest drinking it! From the very first time you use this product, you are left with radiant skin and an outdoor-fresh glow that will look as if you’ve been for a brisk walk by the sea. Avocado, broccoli and pumpkin seed oil might usually be found in a hipster salad, but in this case, they have been combined with a natural pre-biotic to balance the skin’s microbiome and with wheatgrass, nettle and kale too, your complexion will look luminous and bright.

You might not be thinking about the sun when the witching hour approaches, but the Dermalogica Pure Light SPF 50 treats hyperpigmentation and keeps you safe from the UV light that can strike at any time of the year. It’s the pumpkin fruit ferment in this cream, that helps exfoliate away dead cells and eliminate dark spots cause by the sun. Red algae, seaweed and safflower seeds have all been added to the mix to create a product at we think you will love. Apply to cleansed and toned skin before you go outside and this will work well all year round and keep those Halloween vampires away.

For a vegan option, why not give the Elemis Superfood AHA Glow Booster a go? This plant-based concentrate formula is ideal if you want to have healthy, glowing skin all year round but won’t have you looking as orange as a pumpkin – do not worry. This is ideal for anyone whose skin is a little tired and needs a helping hand to look brighter and happier again. Pumpkin and cherry extracts, which are both rich in AHAs and enzymes, have been mixed with rice water and green tea seed oil and once you have given the bottle a shake, you are ready to smooth away the dullness and let the light in.

If you are looking for real results from your beauty products, look no further than the Dermalogica Rapid Reveal Peel. This maximum strength exfoliant contains acids and fermented plant enzymes to increase skin renewal and reveal new, firmer skin with reduced fine lines and wrinkles. Pumpkin together with rice bran, resurface and even out skin tone, while Australian caviar lime brightens skin so you are left with a more radiant, but still natural, complexion. With each packet containing 10 applications you have the right amount for perfect results each time you use this peel.

If you would like more details, why not get in touch and see what pumpkin potions and lotions you can use to make your skin come to life this Halloween.

Team Pure

How to add citrus to your beauty routine

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100% natural, a natural source of vitamin C, accelerates cell renewal, anti-cellulite and body cleansing programme, appearance of ageing, bacteria, balance, Balm Mint, beauty routine, beeswax, bergamot, beta-carotene, blended, breakfast, breakout prone skin, bright, calm inflammation, Camphor, citrus fresh, citrus fruit, citrus fruits, citrus orange, clean, clear, cool, day cream, dazzle, Decleor Green Mandarin Glow Night Balm, Decleor Green Mandarin Sun-Kissed Glow Cream, Dermalogica Clearing Skin Wash, Dermalogica Daily Microfoliant, detoxify stimulate, drink, eat, educe inflammation, Elemis Cellutox Active Body Oil, Elemis Exotic Cream Moisturising Mask, energise, energy boost, enrich, essentail oils, eucalyptus, excess oils, fine lines, fresh fragrance, fruit, Ginkgo, goodness, gorgeous blend, Grapefruit, green mandarin, green tea, honey, immune system, key ingredients, lemon, lemon peel extract, lush, massaging, menthol, mimosa, mix, moisturises, natural, natural hyaluronic acid, nourish, powerful, protect, reduce, rejuvenate, rice enzyme powder, sad, Sea Buckthorn, Sea Fennel, sea-rocket, senses, seven days a week, sink in, skin, sleep, smooths, sun-kissed glow, Sweet Orange, tangy taste, Tea Tree, treat, uneven skin pigmentation, universal, vibrant appearance, vitamin-packed food, wrinkles, zest, zing

Citrus fruits have a tangy taste, fresh fragrance and vibrant appearance and this winning combo makes them a universal favourite. As well as being great to eat and drink, the goodness of citrus fruits are often used in beauty products.

We have had a look at how adding a little citrus to your beauty routine could add zest and zing to your skin.

The Decleor Green Mandarin Glow Night Balm is 100% natural and can really help to energise your skin and reduce the appearance of ageing. This really is a citrus packed dream as green mandarin, grapefruit, lemon and sweet orange essential oils have been blended with beeswax to offer an energy boost to your skin as you sleep.

It’s the lemon peel extract, a natural source of vitamin C, that helps to protect skin and reduce inflammation in the popular Dermalogica Clearing Skin Wash. This fabulous foaming cleanser clears the problem causing excess oils and bacteria on breakout-prone skin. Balm mint, eucalyptus and tea tree oils, plus menthol and camphor all come together with the lemon to clean and cool skin so it can settle and breathe.

Did you know that citrus can be part of an anti-cellulite and body cleansing programme? Well, it can with the gorgeous Elemis Cellutox Active Body Oil. A powerful mix of sea buckthorn and sea fennel extracts have been added to lemon and juniper essential oils to create a beauty routine staple you won’t want to be without. Massaging just a little of the oil into the skin will nourish, detoxify and stimulate. Regular use can help smooth cellulite, boost a sluggish system, lift lethargy and even help ease constipation when rubbed into the tummy and lower back.

We know that eating vitamin-packed food is good for our immune system but using those same ingredients on our skin can be positive too. This is where the Decleor Green Mandarin Sun-Kissed Glow Cream comes into play. This lush day cream moisturises the skin, helps ease fine lines and wrinkles gives you an even sun-kissed glow. This is thanks to a gorgeous blend of citrus essential oils, natural hyaluronic acid and beta-carotene which together re-energise tired-looking skin. Not only does simply sink into your skin and leave it looking great but with green mandarin, grapefruit, lemon and orange oils being part of the mix, it makes you smell amazing too.

Grapefruit is often eaten for breakfast, but it is one of the key ingredients in the Dermalogica Daily Microfoliant. This unique rice enzyme powder smooths the skin, accelerates cell renewal and is gentle enough to be used seven days a week. Grapefruit is part of the skin brightening complex together with aspergillus, liquorice and bearberry which come together to balance uneven skin pigmentation. We love that green tea, ginkgo and oatmeal have been added to help to calm inflammation so that skin is clear, bright and citrus fresh.

If your skin is feeling sad, why not treat it to a session with the Elemis Exotic Cream Moisturising Mask? Mimosa and honey have been expertly blended with extracts of sea rocket, bergamot and citrus orange which together moisturise and enrich the skin. Using for ten minutes twice a week or leaving on overnight will rejuvenate your skin and dazzle your senses.

If you need a little citrus in your life, get in touch and let’s see what would work for you.

Team Pure-Beauty

Buy your holiday essentials at Pure Beauty Online

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50ml option, all skin type, Aloe, Arnica, Australian tea tree oil, away, Camphor, ccelerate cell renewal, cleanses, cuts, Davos, Decleor Smoothing and Cleansing Mousse, deeply relaxing scent, Dermalogica Multi-Active Toner, Elemis Instant Refreshing Gel, Elemis LIFE ELIXIRS Sleep Perfume Oil, Elemis Tea Tree S.O.S. Spray, feel, fungal feet infections, Ginkgo and Oatmeal, green tea, hand luggage, holiday, holiday essentials, home, hydration, lavender, look, menthol, mid-flight, mind and body, mint, moisturises, muscle tension, natural, neck, Papain, plumps, pure beauty online, pure essential oils, refreshed skin, rice-based powder, rich concentrated triple-action cleanser, Salicylic Acid, shoulders, sleep, Spain, spots, spray, struggle, tired legs

A week in Wales, sightseeing in Spain or dancing the night away in Davos, all mean one thing – travel beauty essentials are needed.

At Pure Beauty Online, we sell a range of fantastic products that you can pack up and take away with you to ensure you look and feel great all holiday long.

Let’s start this holiday party off with the Decleor Smoothing and Cleansing Mousse. This 3-in-1 mousse cleanses, plumps and moisturises all skin types. This popular product now comes in a 50ml option that is perfect for taking on a weekend away and easily fits in your travel bag. The rich concentrated triple-action cleanser comes with a mix of powerful, but gentle active ingredients that leave your skin feeling beautifully clean and smooth.

If you like to keep things natural, even when it comes to medical matters, we have a feeling you will like the Elemis Tea Tree S.O.S. Spray. This clever spray contains Australian tea tree oil which is full of anti-bacterial and antiviral properties. You can use it to treat fungal feet infections, spray onto cuts and nasty insect bites, it is good for dealing with spots and is pretty much the ultimate beauty travel companion.

Whether you want to keep things cool morning and night, or need a skin refresh mid-flight, the Dermalogica Multi-Active Toner does the job and does it well. Packed with aloe, lavender, mint, and arnica this toner can be used on all skins types and gives an added level of hydration that we often need when we are away.

While you can’t carry this one in your hand luggage, the Elemis Instant Refreshing Gel is a total travel winner. This gel is perfect for tired legs as well as muscle tension around the shoulders and neck – something you can get on even the shortest flights. Arnica, birch, and witch hazel have been mixed with cooling camphor and menthol and together they make a magical mix that you will want to use at home, and away.

We are currently stocking the Dermalogica Daily Microfoliant Travel, but don’t leave it in your basket for too long as it is a limited-edition option that’s only available for a short time. This unique comes in the form of a rice-based powder that activates when mixed with water, at which point papain and salicylic acid come together to smooth the skin and accelerate cell renewal. This can be used every day and thanks to a blend of green tea, ginkgo and oatmeal, complexions are calmed, inflammation is eased and you’re left with clear, refreshed skin which is exactly what you want.

If you struggle to sleep when you are away, then why not take the Elemis LIFE ELIXIRS Sleep Perfume Oil on holiday with you. Made from a mix of 13 pure essential oils, including elemi, patchouli, and palmarosa, this gorgeous oil helps restore your mind and body. Things don’t stop there as the deeply relaxing scent will help you drift off to sleep so you wake the next day feeling refreshed, restored and ready for fun.

If you are not sure what products would best suit you this summer, get in touch and we would love to help find something that is perfect for you and your trip.

Team Pure Beauty

Don’t let sensitive skin get you down

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24/7, apple fruit extract and glycerine, Barley Seed, base for make-up, bio-energy, blemishes, blended, care, cell energy, Chamomile Extract, complexions, Cupuacubutter, Decleor Organic Rose D’Orient Soothing Comfort Oil Serum, Decleor Rose D’Orient Soothing Night Balm, Decleor Satin Softening Dry Oil, Dermalogica UltraCalming Calm Water-Gel, distressed skin, dry limbs, dryness, Elemis BIOTEC Skin Energising Day Cream Sensitive, Elemis S.O.S. Emergency Cream, grape seed, green tea, hyaluronic acid, immediate hydration, intense moisturiser, itches, Jan Marini Age Intenrention Gentle Cleanser, lavender essential oil, layers of the skin, locked in, love sensitive skin, magic healing cream, melt, mild, Myrrh, natural, non-irritating formula, nourish, preservative free, redness, refreshing gel, restores, rests and repairs, romatic night-care treatment, samples, Scientifically proven, sooth, spotlight, stinging, support, tightness, tingles, weightless, weightless barrier, Willow, zinc

Dryness, blemishes, itches, redness, tingles, tightness and stinging are all signs of sensitive skin and something many people feel they have to live with.

We are here to tell you, the suffering is over.

At Pure Beauty we sell a range of products designed to nourish, sooth and love sensitive skin and today we are putting some of our favourites in the spotlight.

The Elemis BIOTEC Skin Energising Day Cream Sensitive is great for sensitive skin that needs extra support and care. Scientifically proven to help increase cell energy, the BIO-ENERGY complex of zinc and copper increases cell energy so that complexions are bought back to life. Thanks to barley seed and cupuacubutter, sensitive and distressed skin, becomes calm and happy.

If you are looking for immediate hydration for dry, sensitive skin, the Dermalogica UltraCalming™ Calm Water-Gel is a great option. This weightless, refreshing gel sinks into skin on application and creates a weightless barrier. Hyaluronic acid technology works on the various layers of the skin so that moisture is locked in while apple fruit extract and glycerine really softens it. The overall effect is soothed, calm skin that can breathe more easily.

For dry limbs, the Decleor Lavender Fine Relaxing Bath and Shower Gel is fantastic. Thanks to loving lavender essential oil, your skin is left feeling soft and hydrated as well as smelling fabulous. Use a little amount of the gel under the shower or in the shower, massage into your gently and rinse off before patting dry and using the Decleor Satin Softening Dry Oil before dressing.

Lavender, willow, and myrrh have been blended to create the Elemis S.O.S. Emergency Cream. This intense moisturiser restores hydration levels as well as repairing and de-sensitising skin. Perfect as a base for make-up, this magic healing cream can be used morning and night which means relief is delivered 24/7.

We love the Jan Marini Age Intenrention Gentle Cleanser because the mild, non-irritating formula helps ease sensitive skin, and can be use around the eyes. This gentle, non-foaming cleanser is made from a blend of green tea, grape seed and chamomile extract and can be used daily to help you get the skin you have always wanted.

At night our skin rests and repairs, and this can be aided with the application of Decleor Rose D’Orient Soothing Night Balm. This natural, preservative-free, melt into the skin balm, is a blissful aromatic night-care treatment for sensitive skin that needs a little extra love. Applying the balm before you go to bed, will soothe skin and reduce irritation so you wake up with soft skin that is ready for the day ahead. We also like the Decleor Organic Rose D’Orient Soothing Comfort Oil Serum becasue it immediately soothes sensitive skin and leaves it softer and more relaxed than ever.

For more information, or for samples to so you try before you buy, get in touch today and we would love to help make your sensitive skin, less sensitive.

Team Pure-Beauty