Why hydrated skin equals happy skin

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acne, ageing and environmental elements, an antioxidant shield, antioxidant rich day cream, balanced and supple, bodies, brains, Broccoli, Camellia, chia seeds, cool blend, daily intake, Decleor Essential Tonifying Lotion, deeper, dehydrated, delicate, Dermalogica Hydrating Lotion r, Dermalogica Phyto Replenish Oil, drink water, dryness, Elemis Hydra-Balance Day Cream, Elemis Superfood Facial Oil, Eyes, flax seed, game changer, good shape, green tea, grey and tired, happy, healthy, highly concentrated plant-based superfoods, hydrate, hydrated, impurities, issue, Jan Marini Transformation Eye Cream, lines, lower eyelids, macadamia, moisture, natural barrier, natural ingredients, natural moisturising factor, natural pH levels, neroli oil, NMF, normal skin, oleic, orchid flower, pores, radish, refreshed, restore, revitalised, Rice Bran, rosemary extracts, saggy, secret, simple, smooth, soften, solve, soothes discomfort, spots, sunflower, superfoods, tamanu, tender, thin, tight, twice a day, ultra-light, visible dehydration lines, Why hydrated skin equals happy skin, working, young skin

The secret to happy skin is a simple one; hydration.

Just like we need to drink water to keep our bodies and brains working properly, our skin needs a daily intake of moisture to keep it healthy and in good shape. As well as skin looking grey and tired, a lack of hydration can make it feel tight, lines look deeper and cell turnover can slow down.

At Pure Beauty we sell a range of fantastic products that keep your skin hydrated and happy, so let’s see what might work for you.

We know that ageing and environmental elements can lead to dryness and dehydration, but the Dermalogica Phyto Replenish Oil uses nature to help solve this issue. First of all, camellia and tamanu oils help restore the skin’s natural barrier, then orchid flower and chia seeds sweep in and smooth visible dehydration lines and lock in moisture. If this wasn’t enough, sunflower, rice bran and rosemary extracts create an antioxidant shield against the free radicals that can do so much damage. This all means you are left with happy, hydrated skin!

You might think that a toner will dehydrate your skin, but this isn’t true. Using the Decleor Essential Tonifying Lotion twice a day balances the skin’s natural pH and leaves it refreshed, revitalised and hydrated. Green tea gently removes impurities and tightens pores, while Neroli oil protects, repairs and fights dehydration.

Even normal skin can become dehydrated and that’s when the Elemis Hydra-Balance Day Cream comes into play. This ultra-light, antioxidant rich day cream gives normal and combination skin ongoing hydration, so it is balanced and supple. It works with the skin’s natural moisturising factor (NMF) to help maintain a balanced moisture level and used morning and night can help you get the skin you love and deserve.

Even young skin can become dehydrated, and even more so if acne and spots are on the scene. We love how the lightweight Dermalogica Hydrating Lotion really helps dehydrated, breakout-irritated skin that is tender and sad. The sheer, easy-to-apply formula soothes discomfort and hydrates thanks to a cool blend of natural ingredients that work with nature, not against it.

The skin around the eyes is super delicate and thin, so it can soon look sad and saggy when dehydration hits. If this sounds familiar to you, we joke not when we say that the Jan Marini Transformation Eye Cream is a game changer. The clever complex visibly improves skin texture and restores hydration around eyes, while helping prevent future damage. When used sparingly morning and evening on the lower eyelids and across the brow bones, this cream can make big changes.

We can’t go without mentioning the fabulous Elemis Superfood Facial Oil. A blend of highly concentrated plant-based superfoods are packed into this beautiful bottle, and means your skin is deeply nourished and hydrated after the very first application. Broccoli, flax seed and radish soften and smooth the skin while macadamia, oleic and poppy seed oils nourish and moisturise. The results are a healthy, radiant glow like no other.

If you would like more help on happy, hydrated skin, get in touch and we would love to see what could work for you.

Team Pure Beauty

Embracing the Power of Rice

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anti ageing, anti-oxidant, balance, balanced, broccoli seed, bronze, cells, chia seed, clear, complexion, cucumber, daikon radish, dehydration, Dermalogica C-12 Pure Bright Serum Dermalogica, Dermalogica Daily Microfoliant, Dermalogica Phyto Replenish Oil, dryness, Elemis, Elemis Superfood Facial Oil, Elemis Total Glow Bronzing Moisturiser, exfoliate, exfoliation, fine lines, flax seed, free radical, glow, gradual tanner, healthy, hyperpigmentation, macadamia, meadowfoam seed, moisture, moisturise, omegas, orchid flower, phytic acid, pigmentation, poppy seed, radiant, refrehsed, refreshing, rice, Rice Bran, rice bran extract, rosehip seed, skin, smooth, smoothing, soften, superfoliant, wrinkles

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Rice. Great for serving alongside a curry, using to make sushi or even mixing with cream and sugar to make a filling, wintery pudding, but that’s about it, right? WRONG! Rice, and specifically rice bran oil, is a useful ingredient in many of the beauty products that we stock, and today we’re highlighting five of our favourites to show you that rice can be so much more than just part of your Friday night takeway!

Dermalogica C-12 Pure Bright Serum

One of the things that rice contains is phytic acid, which is really useful for addressing pigmentation imbalance and evening out skin tone, which is why Dermalogica have used it in this brightening serum. When combined with various oligopeptides and algae extracts, this serum actually manages to control melanin production, not only reversing the signs of hyperpigmentation but stopping them from happening again in the future.

Elemis Total Glow Bronzing Moisturiser

Anyone who’s even used a fake tan knows that moisture is the key to a non-orange, streak-free glow, which is why Elemis have packed this gradual tanner with highly nourishing rice bran oil. The oils allow your skin to develop an even, bronzed look because they banish dry skin cells which the tan can cling to and look patchy. Within 2-3 days, you’ll have a natural colour which looks like you’ve spent the weekend in Southern France, rather than Slough!

Dermalogica Phyto Replenish Oil

This replenishing oil from Dermalogica is intended for use between cleansing and moisturising and protects the skin from ageing and the environmental stresses which deplete the skin’s own moisture. Rice bran extracts create a luminous antioxidant shield against free radical damage, while orchid flower and chia seed oil smooth visible dehydration lines and locks in critical moisture.

Elemis Superfood Facial Oil

As well as harnessing the power of rice bran oil, this facial oil also includes oils from other superofoods such as broccoli seed, flax seed, daikon radish, rosehip seed, cucumber, macadamia, poppy seed and meadowfoam seed. The combination of oils are rich in omegas and anti-oxidants to feed the skin, ensuring maximum skin health and helps to lock in skin’s natural moisture to help prevent dryness and soften the skin.

Dermalogica Daily Microfoliant

This unique product uses rice bran enzymes to smooth the skin, sloughing away dead cells and dullness to reveal a balance, radiant complexion beneath. As well as micro-exfoliating skin cells, it helps to control melanin production, ensuring that the skin maintains a balanced look and calms inflammation, leaving the skin extraordinarily clear and refreshed. Perhaps most remarkably, it’s gentle enough to use on a daily basis!