Where a white shirt and shine

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aviator glasses, Back to Front, belt, block heeled sandals, boardroom, Bold Prints, bright colours, buttons, cashmere sweater, catwalk, clashes, clutch, comfort, Dark jeans, designer price, distressed jeans, dress, dress it up, Duchess of Sussex, flamingos, full skirt, High Street, killer heels, leopard print, look, love, Meghan Markle, messy bun, modern twist, monochrome outfit, neutral outfit, new look, occasion, or down, outfit, painted toes, palm trees, pencil skirt, pleated midi, pretty flats, Prince Harry, print, red heels, relaxed, shops, slim fitting capri pants, Statement accessories, style, style statement, Suits, tailored jacket, tassel earrings, tucked in, Victoria Beckham, vintage necklace, wardrobe staple, weekend vibe, white Givenchy shirt dress, white shirt, white shirts, white trainers

Ever since Meghan Markle stepped out with Prince Harry at the Invictus Games, the simple white shirt has been hot on the High Street as well as the catwalk.

We love nothing better than this wardrobe staple and once you have found a style that works for you, there are endless ways to dress it up, or down and get a look for pretty much any occasion.

Keep it Simple
Dark jeans, pretty flats and a loosely tucked in white shirt is a classic, but easy outfit that ticks all the style and comfort boxes.

Add a Skirt
Pairing your shirt with a high-waisted pencil skirt together with block heeled sandals and painted toes, you have a look that is straight off the set of Suits.

Back to Front
If you like to spice things up when it comes to fashion, wear your shirt backwards, leaving the first couple of buttons undone and you have a whole new look going on.

All White
You will notice the shops are full of white skits and we suggest going for a pleated midi with your shirt tucked in and adding a pair of killer heels and clutch for a style statement that means business.

Go for Bold Prints
A simple white shirt is the perfect blank canvas for a vibrant, bold print. You can be as daring as you like, opting for palm trees, leopard print or even flamingos because nothing clashes with a white shirt.

Black and White
Bright colours not your thing? Don’t worry. Adding slim fitting capri pants or a full skirt, a la Victoria Beckham, you will create a monochrome outfit that will never date.

Up Your Game
If you have an afternoon meeting, slipping a tailored jacket over your shirt will instantly up the ante and make you boardroom ready, in moments.

Accessorise
Statement accessories, such as tassel earrings, red heels or a vintage necklace are all you need to add a whole new dimension to a white shirt and otherwise neutral outfit.

Layer it Up
A pretty cami underneath your shirt or a cashmere sweater over the top, can totally transform your look and if you want an on trend look, wear it under a dress and add a wide belt.

Keep it Casual
For a more relaxed, weekend vibe, distressed jeans and white trainers with the shirt untucked, is a winning combo. Leave your hair in a messy bun, add aviator glasses and a cap and you are good to go.

If you want to go a little leftfield with this, we also loved the Duchess of Sussex’s white Givenchy shirt dress she wore at Royal Ascot this year. Understated yet elegant with a twist thanks to the floral embroidery and a skinny belt. This is a really easy look to recreate and can take you from the office to the bar by simply swapping flats for heels and adding a slick of red lipstick. New Look currently have a cute white shirt dress in stock that tootally looks the part, but without the designer price, and is worth trying on for size.

Team Pure-Beauty

Wear pink with confidence this spring

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apples, apples of your cheeks, bags, beauty bag, black trousers, bomber jacket, boots, bronzer, cape, catwalk, cerise, chic, coat, cream pink blush, dark grey, energy, evening, Eyes, fitted Chanel-esque jacket, gloves, grey, gym kit, healthy glow, heels, High Street, honey hues, jeans, killer office look, lightweight puffa, lipsticks, look, magazine, make-up, Metallic pink loafers, nail varnish, navy long sleeve tee, office, on trend, outfit, pastel, pencil skirt, pink, pink shoes, professional, pumps, reflect, ruffle hem, scarves, season, shade, shiny, silver trainers, skin, soft pink, spring, statement, steel leggings, sunglasses, sweatshirt, wardrobe, warmth, weekend

Look through any magazine and you will see that pink is everywhere.

If you’ve wondered whether this is the colour for you, the answer, this season at least, is… absolutely!

From the palest blush to honey hues and bright splashes, this sugary shade is here for spring, and beyond, and we have looked at how you can make it chic not shiny.

Go for a coat
If you want to make a statement with pink, go for a coat. Whether it’s a ruffle hem cape, silk bomber jacket, fitted Chanel-esque blazer or even a lightweight puffa, it will be a wardrobe staple. These are perfect all great trans seasonal items and can be worn with jeans and boots while it is still chilly, but pop over a dress and flats later in the season and you will still be on-trend.

Wear the jeans
From the catwalk to the High Street, there are some pretty pastel jeans on offer and they can be the perfect way to add a flash of pink into your day. Team with a navy long sleeve tee or an oversized sweatshirt in grey and silver trainers for a weekend look that will work all spring long.

Blouse it
An easy way to add pink into your office or evening outfits is to wear a soft pink blouse which will take the edge off black trousers but still look professional. It you get the right shade for you, it will reflect onto your face and give you a healthy glow.

Look at your feet
You might not have thought about wearing pink shoes but this is a brilliant way to start your fashion adventures in pink. Metallic pink loafers worn with a dark grey pencil skirt is a killer office look and you can inject energy into your gym kit by matching steel leggings with cerise trainers.

Accessorise the pink way
Pink accessories are an easier way to buy into this look before you really invest. Sunglasses, gloves, pumps, heels, scarves and bags are all the perfect way to add a pop of pink into your wardrobe and once you feel comfortable with this, you can go bigger.

It’s all in the make-up
Adding pink to your beauty bag is a great way to update your look. Swap your bronzer for a cream pink blush and apply to the apples of your cheeks, for a fresh, spring look. Experiment with lipsticks and go for a pink that adds warmth to your skin and brings your eyes alive. A bright, vibrant nail varnish can totally change your look and worn on your toes with white gliders is a winning look that never dates.

We hope we have convinced you that pink can work in any number of ways and you now feel brave enough to take the plunge.

Catwalk fashion you can actually wear

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affordable styles, agenda, Ashish, beautiful blouses, block brights, budget, Burberry, chic, chunky roll neck, Clashing tartans, cowboy boots, Daks, designer, dresses, embrace colour, Erdem, fashion, floral, glittered, haute couture, heels, High Street, House of Holland, Joseph, London Fashion Week, pencil skirt, Preen, Prince of Wales checks, red lippy, rock, Roksand Ilincic, simply styles, slogan tee, stars, Temperley, Topshop, town, trainers, Victorian style dresses, wardrobe staple

Fashion royalty took their seats for London Fashion Week in February and there were some stunning sites.

Whilst the stage was packed with lithe models who strutted their stuff and wore some amazing outfits, for many of us, haute couture simply isn’t ever going to be in our budget.

Fear not.

As well as spotting stars galore lining the catwalk, we picked out some easy to wear styles that will make you feel a million dollars and put you at the forefront of fashion but won’t break the bank.

Let’s start with block brights. Many people like to keep things safe when it comes to colour with black and navy being a wardrobe staple. Well, it’s time to step away from the shadows and embrace colour in a big way. Go for bold blues, glittering golds and rusty reds paired with denim and sunglasses and you will be as rainbow ready as Roksand Ilincic.

It has to be said that when it comes to feminine dressing with a twist, Temperley wins time and again. London 2017 was no exception as the designer signalled that folklore is back. Victorian style dresses, beautiful blouses and amazing jumpsuits will be big in the coming months, mark our words. Chains will soon be stocking simply styles that are super easy to wear with denim, pumps and flash of red lippy will add a little drama.

When it comes to dresses, it seems that flowers are the way to go. With Erdem and Preen putting floral on the fashion agenda once again it is only a matter of time until the High Street is awash in buds of colour. One shoulder numbers are still top of the list, but the maxi isn’t far behind. Heels, trainers and cowboy boots are perfect with dress and a satchel will complete your look.

Checks are never far from the fashion agenda, and Burberry and Daks made sure this isn’t going to change for the coming season. Clashing tartans, Prince of Wales checks and classic tweeds were out in full force on the catwalk and we can’t wait to embrace this iconic trend, come autumn.

We love a slogan tee at Pure Beauty, and it seems that political unrest on both sides of the Atlantic has created fashion waves! Ashish and House of Holland models were plastered in slogans and we don’t think it will be long before this trend will be seen in a shop near you.

There is something safe about oversized knits as they hide a multitude of sins but with Joseph and Topshop taking them to London Fashion Week, keeping them for Sunday slobbing is over. Go for a chunky roll neck and pencil skirt or add a slouchy sweater to a silky slip and you will be ready to rock with the chicest set in town.

Last but not least, accessories were big, like really big. Super-sized totes, enormous earrings and miles and miles of scarves were scattered across town like never before. Matchy matych or a clash of colours, it doesn’t matter but size does.

Let us know what look you love and what you are planning to take form the catwalk to create you 2017 style.

Team Pure Beauty