The Honest Truth About Ageing

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activate, ageing, Andrew page, chin, clump, collagen, comma, complexion, double chin, droopy jowls, dry dryer, face skin, genetics, moisture, moisturiser, moisturisers, moisturising, muscle tone, muscles, natural, night creams, older, plumped, plumpness, production, retain, signs of aging, Sinha, slim, smoothed, stimulate, stroking motion, thin-skinned, upper layers, upwards, youthful

Photo by Juno Jo on Unsplash

Unless you’re one of those unspeakably lucky people who has as the perfect mixture of genetics which allow you to stay looking youthful, right until you’re in your 80s, you’re probably going to have to come to terms with the fact that your face will start to show signs of getting older.

For some reason, many women seem to find the ageing process something to be ashamed of and will go to great lengths to avoid talking about it. Here at Pure Beauty, while we sell lots of amazing products which slow down the signs of ageing, we don’t think that the natural ageing process is anything to hide away from.

With this in mind, we thought we would take a look at the honest truth about ageing and what you can expect to happen as the years pass.

Drier Skin

It’s an unfortunate fact that as we age our skin not only loses the ability to produce its own moisture, it also finds it harder to retain moisture which is applied to the skin. Dry skin is something which almost every older woman has to learn to deal with, even if they’ve had oily or combination skin in their younger years. Investing in a good moisturiser which is specifically designed for ageing skin is the best way to tackle this, as well as using powerful night creams and serums to enhance the power of whichever moisturisers you choose to use.

Loss of Muscle Tone

Another factor of ageing is loss of muscle tone, which can give the appearance of a droopy face, and jowls underneath your chin. This can create the look of a double chin, even if you’re slim everywhere else. Facial exercises which help to activate and tone the muscles can help greatly, as well as ensuring that you apply all of your skincare with an upwards stroking motion so as not to exacerbate the effects of muscle droopage, by dragging the face downwards when you apply your creams.

Less Collagen

Everyone has collagen in their skin and this is the thing between the upper layers and your muscles which allows youthful faces to look plump and smoothed. As we age, our ability to produce collagen naturally is greatly reduced which is why skin begins to look thinner and more papery, losing that youthful plumpness. There are lots of creams on the market which stimulate natural collagen production and investing in one of these as you get older is a really good way to combat that thin-skinned look.

5 Face Masks to Get Your Skin Through the Rest of Winter

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circulation, complexion, cuticles, decleor, Decleor Neroli Bigarade Oil Mask, deep, delicate, dry hands, dryness, Elemis, Elemis Exotic Cream Moisturising Mask, elemis exotic cream moisturising mask mimosa, Elemis Exotic Frangipani Monoi Hair and Scalp Mask, Elemis Fruit Active Rejuvenating Mask, Elemis Pro-Collagen Hydra-Gel Eye Masks, extract, eye, fruit, gel, hair, heating, hyaluronic acid, intensive, January, kiwi, mask, masks, orange, overnight, plumped, revitalising, revive, say rocket, scalp, sensitive, skin, smoother, smoothing, strawberry, synthesis, wild pansy

Photo by Chris Knight on Unsplash

We all know that January can be a gruelling time for you skin. It’s often the coldest month of the year which means that every time we go outside our is dealing with the elements – then we go back indoors and are faced with central heating, which is a bad combination for our skin. Combine this with shorter days and a tendency to want to hibernate, hardly anyone can ever say that their skin is at its best in January. Masks are a fantastic product for reviving the skin at this time of year and regular usage of a targeted mask can help to ensure that by the time spring comes around and the sun starts to peek through the clouds, your complexion will have a rosy glow that is rarely seen at the end of winter. Here are 5 of our best masks for nourishing the skin, to give you a great start to 2020.

Elemis Exotic Cream Moisturising Mask

This mask from Elemis is made from exotic ingredients and works as a hydrating and soothing treatment. It takes the purest part of the therapeutic plant extracts from mimosa, sea rocket, orange and bergamot leaves, enriching the skin and evening out skin tone. It can be left on overnight as a more intensive treatment and can even be used on dry hands and cuticles if they are suffering the same dryness as your face.

Decleor Neroli Bigarade Oil Mask

This mask from Decleor melts into a fine oil as you massage into the skin, allowing more of the active ingredients to be absorbed into your complexion. It contains extracts of wild pansy which encourages hyaluronic acid synthesis, giving you a plumped, smoother and more youthful complexion in just 10 minutes of use.

Elemis Exotic Frangipani Monoi Hair and Scalp Mask

It’s easy to forget about your scalp as it’s hidden beneath your hair, but many, many people suffer with dryness on their scalp as well as their hair, which is why Elemis invented this mask. It’s a 3-in-1 treatment that deep cleanses the scalp and hair, and can be used either in the shower or as an intensive overnight mask to revive the area. It removes build up and restores healthy looking shine while revitalising the scalp and hair

Elemis Fruit Active Rejuvenating Mask

If your skin is looking dull and tired, this rejuvenating mask from Elemis contains fruit extracts of strawberry and kiwi in a kaolin clay base, which will revive a sallow complexion. Apply to clean skin and leave on for 10 minutes, and your skin will look brighter and more radiant. It’s great for using while laying in the bath and Elemis tells us that it’s also great for smokers as it helps to enhance the circulation in your facial complexion.

Elemis Pro-Collagen Hydra-Gel Eye Masks

Darkness around the eyes is also a really common thing at this time of year, although many face masks aren’t suitable for use around the eyes. That’s why Elemis developed these eye masks which are formulated to instantly reduce the appearance of fine lines and wrinkles around the eyes, giving the delicate area a deep wash of moisture which will get rid of dark circles and tighten the skin. Each individual mask contains potent plankton extract, leaving the skin around the eyes intensity moisturised and instantly hydrated.

The Benefits of Bamboo in Your Beauty Routine

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Photo by Ogo from Pexels

You’d be forgiven for thinking that all bamboo is good for is feeding pandas and propping up your sunflowers, but extracts from bamboo can actually be extremely beneficial to your skin. It is packed with antioxidants, is an anti-irritant and even has anti-inflammatory properties. This means that it helps to provide the skin with essential nutrients, while helping to calm down any signs of damage.

Bamboo is also an excellent source of silica, which is essential for maintaining a youthful complexion. It’s brilliant to use for all skin types as it helps to maintain the elasticity in the skin, by bolstering collagen production and preventing the ‘plumpness’ of your skin from depleting.

Here are some of our favourite bamboo-containing products:

Decleor 2 in 1 Purifying and Oxygenating Mask

This mask from Decleor uses the beautifully named ‘bamboo tears’ to cleanse and deeply mattify without dehydrating the skin. The mask can be used to both cleanse and exfoliate the skin, and contains Egyptian loofah fibres to gently eliminate dead skin cells, while spheres of white jojoba restore hydration and leave your skin feeling soft.

Elemis Daily Moisture Boost

Skin is rarely more vulnerable than it is directly after shaving, as the blades of a razor strip away the oils and protective layers of the complexion. Elemis developed this daily moisture boost especially for male skin and uses bamboo to assist in restoring elasticity, suppleness and essential nutrients stripped away during shaving. It offers a lightweight, fresh, non-oily formula which feels great on your skin and even offers defence from harsh external pollutants.

Dermalogica Antioxidant HydraMist

Another benefit of bamboo is that it stimulates the skin’s own hyaluronic acid production, giving increased hydration and elasticity while tightening and firming skin, which is why Dermalogica has used it in this hydrating mist. The mist also contains ingredients which inhibit the enzymes that contribute to the breakdown of collagen, leaving your face feeling properly hydrated and nicely plumped for a more youthful appearance.

Dermalogica Thermafoliant Body Scrub

This body scrub from Dermalogica is a little different to the other products on the list, because it uses the actual stem of the bamboo, rather than extracts. The bamboo stem helps to physically exfoliate the skin to refine skin texture and brighten tone. It also contains extracts of licorice, white tea, coffeeberry and chamomile, which infuse skin with vital antioxidants, while oils of tea tree and grapefruit peel purify and refresh.