The Honest Truth About Ageing

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Photo by Juno Jo on Unsplash

Unless you’re one of those unspeakably lucky people who has as the perfect mixture of genetics which allow you to stay looking youthful, right until you’re in your 80s, you’re probably going to have to come to terms with the fact that your face will start to show signs of getting older.

For some reason, many women seem to find the ageing process something to be ashamed of and will go to great lengths to avoid talking about it. Here at Pure Beauty, while we sell lots of amazing products which slow down the signs of ageing, we don’t think that the natural ageing process is anything to hide away from.

With this in mind, we thought we would take a look at the honest truth about ageing and what you can expect to happen as the years pass.

Drier Skin

It’s an unfortunate fact that as we age our skin not only loses the ability to produce its own moisture, it also finds it harder to retain moisture which is applied to the skin. Dry skin is something which almost every older woman has to learn to deal with, even if they’ve had oily or combination skin in their younger years. Investing in a good moisturiser which is specifically designed for ageing skin is the best way to tackle this, as well as using powerful night creams and serums to enhance the power of whichever moisturisers you choose to use.

Loss of Muscle Tone

Another factor of ageing is loss of muscle tone, which can give the appearance of a droopy face, and jowls underneath your chin. This can create the look of a double chin, even if you’re slim everywhere else. Facial exercises which help to activate and tone the muscles can help greatly, as well as ensuring that you apply all of your skincare with an upwards stroking motion so as not to exacerbate the effects of muscle droopage, by dragging the face downwards when you apply your creams.

Less Collagen

Everyone has collagen in their skin and this is the thing between the upper layers and your muscles which allows youthful faces to look plump and smoothed. As we age, our ability to produce collagen naturally is greatly reduced which is why skin begins to look thinner and more papery, losing that youthful plumpness. There are lots of creams on the market which stimulate natural collagen production and investing in one of these as you get older is a really good way to combat that thin-skinned look.

Reboot Your Routine for 2020

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Photo by Kim Carpenter on Unsplash

When it comes to a beauty routine, it’s really easy to get stuck in a rut. You’ve invested in products and you want to make the most of them so you stick with them steadfastly, even if they’re not the best thing for your skin. Rebooting your beauty routine means taking a look at what your skin needs in the here and now, rather than what it needed when you bought the product that you’re currently using, and gives you a chance to assess what would be best for your complexion. Here are five ways in which you can can you reboot your routine and give your skin a much-needed boost.

Keep it Simple

Something we see quite often is people building a beauty routine and adding in more products as they go along, so that by the time they decide to reboot they’re using far more products than they really need to. Stripping back your routine and looking at the basics of what your skin really needs will help you to form a baseline which you can add to if you really need to to or just stick to a cleanse, tone and moisturise routine if that’s what’s working for you.

Think About the Here and Now

As we said in our introduction, rebooting your routine is very much about what your skin needs right now. Skincare needs change throughout the year; you may have invested in your current routine at a time where your skin was super dry whereas now you’re dealing with excess sebum production or a time when breakout to a problem when now anti-ageing properties are more of a concern. Keeping your skin care air current is one of the most important things that you can do for your skin.

SPF is Non-Negotiable

If you asked us what the single most important product in a daily skin routine is, you may be surprised to hear the answer always will be SPF. Even with our relatively weak English sun, protecting your skin from its harmful rays is the most important thing you can do on a daily basis, even above and beyond the cleanse, tone and moisturise routine. Invest in a sun cream which is both lightweight and broad spectrum, and make sure you use it every single day even when it’s grey and rainy outside.

Use Complimentary Products

While we would never suggest that skincare only works if you use every product from the same range, you do often find that products from the same range are formulated to work well together. If you find the product which works well for your skin and there are other product which compliment it, there’s a good chance that these will work well for your skin too. Pure Beauty offers several different skin kits which contain miniatures of full-sized products, which allow you to try a range of of beauty treatments before you invest in the larger version.

Ditch the Wipes

We know how simple it is to reach for a packet of face wipes, at the end of a long day, especially when the last thing you want to do is take your makeup off instead of sinking into bed a couple of minutes earlier. However, aside from the fact that face wipes are doing horrendous amounts of damage to the planet, they’re also not that great for your skin either. Using a face wipe basically allows you to transfer the makeup and grime around your face, and doesn’t really cleanse your complexion very well at all. Instead we would suggest opting for the double cleanse, using an oil or balm to melt away makeup and grime, followed by a gel mousse or cream for a deep cleanse. This is especially important if you wear heavy makeup up and a daily SPF as it will help to lessen the risk of breakouts.

The Secrets to Looking Flawless

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Flawlessness. For some of us it may seem like the quest for a flawless complexion is never-ending, or worse, totally unachievable and everyone uploading their filtered snaps to social media can make you feel even worse about your own skin. There are, however, a selection of products which work hard with your skin to make it look flawless and finding the right combination for you can be like hitting a beauty goldmine. Here are five of our favourites for helping us achieve flawless skin:

Decleor Expert Dark Spot Corrector

Nothing screams IMPERFECT like dark spots and areas of hyperpigmentation. This preparation from Decleor is designed to hit the dark spots right where it hurts and even comes with a unique applicator to help reduce the appearance of dark spots within 14 days. Papaya extract is the main ingredient which helps to even out the skins tone and helps to fade surface pigmentation, leaving your skin looking foundation-fresh even without make-up.

Dermalogica SkinPerfect Primer SPF30

Primer is essential for achieving a flawless look as it manages to even out both the tone and the texture of your skin. It’s ideal for dry skin as well as skin which is prematurely ageing, and will not only perfect your skin, but will also keep your make-up in place for longer. It also contains an SPF30 to protect your skin from the sun’s harmful rays, stopping sunburn and skin damage in it’s tracks.

Decleor Intense Translucency Fluid

Decleor Intense Translucency Fluid works in three ways; firstly, it brightens and unifies the skin’s complexion, eradicating dark spots and giving you a more even skin tone. Second, it reveals the skin’s own radiance by helping to get rid of dead cells on the surface of the skin. Lastly, it gives the skin a huge boost of moisture, giving 8-hour comfort to the face. The overall effect is a restored glow and a consistent skin tone which looks as though you’re already wearing make-up, even with a bare face.

Dermalogica HydraBlur Primer

If you have drier skin, you’ll probably find that the average primer dries your skin out even more as most of them control oil production in the skin, not something which is an issue if your skin is already dry. This primer from Dermalogica is designed specifically for dry skin, and the lightweight, non-greasy formula powerfully hydrates and transforms skin into an even surface with a dramatic blurring effect.

Decleor BB Cream 24 Hour Hydration SPF15

Decleor has put a lot of work into this product, using a combination of plant-based skin expertise and extensive research and development into colour. The BB cream is a foundation/moisturiser hybrid, doing the jobs of both – flooding your skin with a full day’s worth of moisture while using tinted pigments to create a flawless base. It comes in three shades will refine your skins texture, attack blemishes and even protect you from the sun with it’s added SPF15.

The Mighty Mango

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The term ‘super-food’ is banded around the place like no one’s business at the moment. From avocados and spinach to almonds and blueberries, these natural beauties are all over the place, but no one ever really seems to put the mighty mango in this group?

Well, we think they should be and are here to put them on the healthy map.

Mangos grow in tropical climates and are a nutritionally rich fruit with a unique flavor, fragrance, taste, and it has so many heath promoting qualities we don’t know where to start.

Cancer Prevention
Some research has shown that the antioxidant properties in mango fruit can help protect against breast, colon and prostate cancers as well as leukaemia.

Eye Sight
A cup of sliced mango contains around 25% of the RDA of Vitamin A which is key to good eyesight and can prevent night blindness and dry eyes.

Cholesterol Count
Due to the high levels of fibre, pectin and Vitamin C in mangos they can help lower cholesterol levels.

Glowing Skin
Mangos help clear clogged pores and eliminate acne, and because they are rich in skin loving Vitamin E, your complexion will glow if you eat them as part of a balanced diet.

Digestion
Mangos are packed with clever enzymes that break down protein and come with fibre both of which help with digestion and elimination.

Immune System Booster
Due to the generous amounts of Vitamin A and Vitamin C, plus 25 different carotenoids, fresh mango is the perfect way to keep your immune system healthy and strong.

The Other Bits
Mangos also come with Vitamin B6 and other B vitamins that help with hormone production and prevent heart disease. They have plenty of potassium that balances out salt intake as well as copper that helps with the production of red blood cells.

So you have got your mango, but how do you prepare it so none goes to waste?

Hold the mango on its side and cut down either side of the large, central seed so you have two big halves.

Place each half on a chopping board, peel face down, and cut the exposed flesh in a horizontal and vertical pattern, taking care not to cut too deep through the skin or into your fingers. Then invert the whole half and push out easy to manage cubes.

You can use this cubes to make a super effective face mask. Simply blend the mango and apply to the face and let your skin soak up the beta-carotene and Vitamin C help which will repair spots and blemishes and recharge your complexion.

Otherwise eat the mango solo, on cereal, in smoothies, add it to salads, pop on the top of ice cream, mix into a salsa, blend into yogurt, make a pie. The ideas are endless, the taste is incredible.

Got a mango recipe you like, send it over, we would love to give it a try.

Team Pure Beauty