Ingredient Focus: Linoleic Acid

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acid, barrier, brightening, cacay oil, collagen, Dermalogica Melting Moisture Masque, Elemis Exotic Frangipani Monoi Body Cream, Evolve Organic Beauty Superfood 360 Serum, fatty acids, free radicals, hyperpigmentation, ingredient, irritants, lipid, luminosity, Medik8 C-Tetra Luxe, Medik8 Lipid-Balance Cleansing Oil, moisture, oil, oils, omega, omega 6, red ginseng, rejuvenation, serum, skin, skin protection, skin tone, smoke, soft, squalene, superfoods, supple, texture, vitamin, Vitamin C, Vitamin F, wrinkle depth

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Here at Pure Beauty, we make it our business to know exactly what’s in the products we sell so that we can make targeted recommendations for our clients’ skincare needs. One ingredient we’ve seen popping up a lot lately is linoleic acid, also sometimes referred to as vitamin F. Linoleic acid is actually an essential fatty acid, which means it’s essential for human health but isn’t created by the body.

Linoleic acid, or vitamin F, provides moisture and plumpness without making the skin feel heavy or weighed down. It fortifies the skin’s barrier, helping to fend off UV rays and air pollutants such as smoke, both of which cause free radical activity that can result in wrinkles and signs of ageing. It also lightens sun induced hyperpigmentation, making it an excellent all-rounder in the skincare game. It’s found in a number of naturally occurring oils, such as sunflower seed oil, hemp oil, grapeseed oil, and prickly pear seed oil.

With this in mind, we’ve put together a list of some of our favourite products which contain vitamin F. 

Medik8 Lipid-Balance Cleansing Oil

Oils are perfect for cleansing the skin as they can melt away dirt and make-up without stripping away the skin’s own barrier. This cleansing oil from Medik8 features an optimised ratio of essential lipids to replenish the skin’s natural defense barrier. This leaves the complexion soft, supple and protected from everyday irritants. The Omega-6 (yet another name for linoleic acid!) helps to rebalance the skin’s lipid levels to encourage a healthy complexion. 

Dermalogica Melting Moisture Masque

This mask from Dermalogica starts as a balm but melts to become a highly hydrating oil for your face. Activated by skin’s natural heat, this luxurious mask delivers a satisfying melting sensation as it penetrates skin’s surface layers to deeply nourish and rehydrate. As well as containing linoleic acid, which helps protect against skin-damaging free radicals for healthier-looking skin, it also contains micro-algae. This marine algae contains hydrating properties which help soothe and protect skin against the drying effects of pollution

Elemis Exotic Frangipani Monoi Body Cream

It’s not just the skin on your face which benefits from the use of linoleic acid. This body cream from Elemis contains sesame oil which is hugely rich in linoleic acid and antioxidants, and has a well-balanced lipid profile, providing excellent emollient and skin softening properties. The unique infusion of exotic Tahitian monoi oil, a blend of tiare flowers soaked in coprah oil, is fragranced with frangipani flowers to leave skin feeling beautifully soft, supple and delicately scented.

Evolve Organic Beauty Superfood 360 Serum

This lightweight serum from Evolve Organic Beauty is pretty unique in that it can be used by all skin types and ages! The formulation is packed with highly effective natural superfoods which deliver comprehensive skin protection and rejuvenation benefits including improvement in skin tone, wrinkle depth, texture and luminosity. The linoleic acid contained is sourced from cacay oil, obtained from the seeds of a majestic Amazonian tree. Cacay oil is also packed with bio-retinol to support the skin barrier layer and to lock moisture into the skin.

Medik8 C-Tetra Luxe

The final product on our linoleic list is this lipid Vitamin C enhanced radiance serum from Medik8. As well as being packed with vitamin F and C, it contains vitamin E, which protects the skin from free radicals as well as optimised red ginseng, which boosts the serum’s brightening powers while stimulating collagen production. It’s also got a dose of squalane, which  helps to restore the skin’s natural defensive barrier while deeply hydrating the skin. What more could you ask for?!

Fake it at Pure Beauty

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50ml, Abyssinian and elderberry seed oils, ageing, amino acids, Anti-oxidant green tea, argan shell, away, broad-spectrum sunscreen, burning, cancer, citrus scent, clog, complexion, condition, dead skin cells, Decleor 1000 Grains Body Exfoliator, Decleor Gradual Glow Hydrating Body Milk, Dermalogica Sheer Tint, Dermalogica Sheer Tint with SPF20, DHA, dryness, Elemis Total Glow Bronzing Body Lotion, fake it, fantastic products, glow, gradual tan body lotion, grains, grapefruit essential oil, healthy, home, hydrating hyaluronic acid, impurities, light moisturiser, Light-diffusing Iron Oxides, lightly-tinted hydrating make up, long lasting hydration, looking healthy, luscious, luxurious, Magnolia Essential Oil, massaged, mino acids, narcissus bulb, natural tan, nourish, orange peel, patches, pearl sugar, prolong, protect, protects, Pure Beauty, rays, relaxed, risk, samples, showering, skin tone, smoother, softer, SPF20, streaks, sun, sun exposure, sun-kissed look, super smooth limbs, tan, tanning products, UV rays, vanilla extract, Vegetan™, Walnut Seed extract, wheat

For many of us, having a tan makes us feel good as well as looking healthy and relaxed. However, getting that bronzed body often means exposing our skin to the sun, and this isn’t great as the rays can lead to burning, ageing, dryness and even put us at risk of cancer.

We recommend using a broad-spectrum sunscreen every day, but if you would rather not run the risks of getting a full-on natural tan, at Pure Beauty we sell some fantastic products that will give you a glow but without putting in the sun hours.

Before you use any tanning products, make sure your body is free from dead skin cells as this can make products clog and cause streaks and patches, which you do not want. You can get super smooth limbs with the Decleor 1000 Grains Body Exfoliator and the 50ml option means you can do this at home, or away. Three sizes of grains have been mixed to create a product that helps take away not only dead cells but other impurities, so skin is left feeling like velvet. Grapefruit essential oil gives it a citrus scent, while pearl sugar, Argan shell and orange peel come together in a gel that gives you noticeably softer, smoother and more refined skin that is ready for tanning products to be absorbed.

The Elemis Total Glow Bronzing Body Lotion is a luxurious, gradual tan body lotion that moisturises your skin. It contains Vegetan™ which is naturally derived from wheat and this builds colour on the upper layers of your skin, so you have a healthy, sun-kissed look without sun exposure. Anti-oxidant green tea evens skin tone, and red algae extract aids long-lasting hydration, making this a popular product with our clients. Abyssinian and elderberry seed oils have also been added into the mix to condition the skin, which is left soft, smooth and glowing.

When you go out in the sun your skin gets dry but using the Decleor Gradual Glow Hydrating Body Milk can prevent this from happening. This a light moisturiser that not only gives your body a gradual tan but helps nourish it at the same time. Magnolia essential oil has been added to protect and soothe skin, narcissus bulb helps prolong your tan, and vanilla extract protects against external irritants. It’s the DHA, a sugar obtained by biotechnology, in this product that reacts naturally with amino acids in the skin that leaves you with a gentle top-to-toe golden glow. This is best applied after showering and exfoliating, and when you have massaged into your skin, let the formula soak in before dressing.

If you want to add a little daytime colour to your complexion, we would suggest going for the Dermalogica Sheer Tint with SPF20. This lightly-tinted hydrating make up product comes in light, medium and dark options and each one offers a healthy wash of colour, but the sun doesn’t need to get involved. The colour comes from light-diffusing iron oxides, and broad-spectrum sunscreens have been added to protect against UV rays. Nurturing amino acids, hydrating hyaluronic acid and luscious walnut seed extract are present and help improve the appearance of fine lines and add hydration.

If you have any questions, would like to try some samples or simply need more details to make the right choice for you, get in touch today and we would love to help.

Team Pure Beauty

Top tips for sun safe skin

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beach, blood circulation, body, build-up, cleanse, clouds, cold water, conditioning, critical, danger, dead skin cells, dehydrated, dirt, drink, exposed, glowing, hats, irritation, itch, key ingredients, moisture, moisture and sooth, natural essential oils, natural yoghurt, outside, pain, panic, pat dry, pool, prickly heat, rashes, red, rub, skin tone, skin type, skincare routine, sleeves, spots, suffering, summer, sun, sunburn, suncream, sunglasses, sunny summer months, sunscreen, swimming, tan, tanning oil, tight, tire, tone and mositurise, uffering, uncomfortable, warm, water, worse

We all know that a good skincare routine is important, but during the warm, sunny summer months it is even more critical.

Whatever your skin type, prickly heat, sunburn, rashes and irritation are all possible if you spend time in the heat, so it is vital to get things right so you don’t end up red and in pain.

We have some easy to put into practise tips, that will help you keep skin safe all year round.

Drink water
Yes, this again. It is really important to make sure you drink plenty of water when you are out in the sun, on the beach, by the pool or exercising outside. When the sun is out your body loses more moisture than usual and this can lead you to becoming dehydrated which will make your skin look, and feel, tired, tight and uncomfortable.

Use protection properly
So many people underestimate the power of the sun, even when it is hiding behind clouds, and this is a huge mistake. Whatever you skin tone, we suggest using a sunscreen that has a minimum SPF of 30 and to apply it to your face and body at least 30 minutes before going outside. If you are in the sun for more than a few hours, it’s really important to top up every couple of hours, and also apply after swimming. Some people mix tanning oil with sunscreen but we don’t suggest doing this because some key ingredients can interact and make your sunscreen less effective, putting you in danger.

Deal with the fallout
Even if you do your best to look after your skin, you may well end up suffering from prickly heat, sunburn and irritation. Don’t panic and do not rub or itch your skin as this can make it worse, instead, place natural yoghurt on the affected area for approximately 15 minutes, then pat dry with cold water and try to rest up. You can also use a good after sun product and keep out of the sun the next day to prevent further damage.

Try natural oils
Using natural essential oils on your face and body at night, can give your skin the extra conditioning it needs. Natural oils are a great way to moisture and sooth the skin, when it has been exposed to the sun and is suffering the effects of heat.

Remember to cleanse, tone and mositurise
It is really important not to forget to cleanse your skin as this will keep pores clean and complexions clear. Breakouts can be inevitable when your skin gets hot and bothered but if you stick to the rules of cleanse, tone and moisturise, you will help you and your skin stay healthy in the sun.

Try to exfoliate
It is important to remember to exfoliate your skin during the summer as this will remove dead skin cells and improve blood circulation which means your skin will be glowing. If you don’t get rid of these cells, they will sit on your skin and it will look dull and grey, plus the build-up of dirt, suncream and moisturisers can cause irritation and spots, and we can all do without those.

Cover up
Sunglasses, hats and sleeves in the midday sun are all good practise when it is hot and the sun it beating down on you. While you might want a tan, looking after your skin is much better than anything else in the long run and there are some really cute trends on the high street right now, so you can be safe and look fab.

Team Pure Beauty

What’s in the Exclusive Dermalogica Ath-Leisure Gift Bag?

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50ml Dermalogica Multi-Active Toner, absorb, added bonus, all skin types, Arnica, Artic Algae, £70, Balm Mint, basket, brightens your skin, Broad-Spectrum UVA and UVB protection, chalky, cooling massage applicator, customers, dark circles, Dermalogica Skin Perfect Primer SPF30, Dermalogica Stress Positive Eye Lift, desk, dewy looking finish, dry, earth minerals, energises, enhancing luminosity, even out skin texture, fine lines, flawless, free gift, go to beauty products, great service, gym bag, high-performance eye treatment, hyaluronic acid, lavender, loyalty, massage, moisturiser, natural day time look, neutral tint, Pearl Powder, pesky bags, prematurely ageing skin, primer, radiance, sea water, shopping, skin tone, skin-repairing Aloe, soy protein, sticky, tissue, titanium dioxide, under-eye luminosity, Velvety silicones, visible signs of stress, Wild Indigo Seed Extract, work, wrinkles, Zinc Oxide

At Pure-Beauty we pride ourselves not only on selling some of the best products in the world and offering great service, but also treating our customers in return for their loyalty.

At the moment, when you spend over £70 on Dermalogica Products in one shopping session, we will send you a free, exclusive Dermalogica Ath-Leisure gift bag.

We know you have your go to beauty products already, so we thought we would look inside the gift bag and tell you what could be coming your way for free if you take advantage of this fantastic offer.

For starters you will get a 50ml Dermalogica Multi-Active Toner that is perfect for your gym bag or in your desk at work. Made from a blend of skin-repairing Aloe as well as soothing Lavender, Balm Mint and Arnica this toner is free from artificial fragrances and colours which means it can be used on all skin types. Simply spray onto your face and neck after cleansing and your skill will feel hydrated and soft and will be ready to really absorb your moisturiser.

This free gift will give you the chance to try out the stunning Dermalogica Stress Positive Eye Lift. This high-performance eye treatment doubles as a masque and however you use it, it energises the skin and helps to reduce the visible signs of stress. Wild Indigo Seed Extract brightens the skin by increasing under-eye luminosity, improving skin tone and it also helps deal with dark circles – we like that! Sea Water and Artic Algae deal with those pesky bags and wrinkles while Hyaluronic Acid deals with hydration so you have happy eyes once again! Simply apply generously around the eye area using the fab, cooling massage applicator, leave on for around five minutes and either massage in any excess product after that time or gently remove with a clean tissue.

At Pure Beauty we love the Dermalogica Skin Perfect Primer SPF30 and are so pleased it is a part of this free gift because it means you get to see how good it is too. Perfect for drier or prematurely-ageing skin, this is a real ‘go to’ primer if you want a flawless, dewy looking finish. Helping to smooth away fine lines, this product brightens your skin and prepares it for your make-up, if you are going to wear it . Velvety silicones have been mixed with Soy Protein which together help to even out skin texture so your face looks and feels smooth. Pearl Powder and earth minerals offer a neutral tint that further helps skin tone as well as enhancing luminosity and radiance. In addition, Titanium Dioxide and Zinc Oxide give you Broad-Spectrum UVA and UVB protection but this doesn’t leave your skin dry, sticky or chalky, which has to be an added bonus? You can wear this over your toner and moisturiser for a natural day time look or use it under make-up for a really professional finish, but either way we think you will be so impressed by the results you will be using it on a regular basis.

So, what are you waiting for? Go fill up your basket and wait for your free goodies to hit your doorstep!

For details about this offer, as well and terms and conditions, go to the website, and we are of course always happy to help with more information so you can make the right choices for your skin.

Team Pure-Beauty

Tips to help your skin breathe

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add hydration, apply, balm, bath, beauty, body, boost your circulation, breakouts, cap, cleanse, cleanse twice a day, congestion, dead skin cells, deep breaths, dirty and oily, enhance, essential, exercise, facial, feels, flawless complexion, gentle, heavy duty products, imperfections, layers, lips, looks, love, make-up bag, make-up free, massaging facial oil, natural complexion, natural exfoliation product, natural glow, natural look, oil, pores, powder, pretty, principle, process, rejuvenates, Relax, relaxing at home, repairs, residue, sculptured, silky-smooth, skin tone, sleep, smooth, soft, sunglasses, TLC, tone and moisturise, toxins, tutorials, wake up

While foundation is helpful when it comes to hiding blemishes and creating a flawless complexion, wearing layers of make-up and powder everyday doesn’t always help your skin breath and won’t leave it in the best condition.

We all know we need to take deep breaths when life seems out of control, and you can apply the same principle to your skin.

Here are our top tips on how to give your skin a break so it feels and looks great.

Cleanse every morning and night
We have said it before and will say it again but it is essential to cleanse twice a day with a face wash or cleanser designed for your skin type. This is especially important if you do wear make-up as the process will remove left over products and residue which has built up over time.

Remove make-up before you sleep
When we sleep, our skin rejuvenates and repairs itself, however if you have make-up on when you fall asleep, this won’t happen as well as it could. The dirt will sit on your face as you sleep so your pores may well get clogged up, leaving you with unhappy skin when you wake up.

Exfoliate
A gentle, natural exfoliation product is a must have for most of us as they gently remove dead skin cells and product-build leaving you with a silky-smooth, natural glow. Check the details of the product before you use it, and always follow instructions.

Take a make up detox
For many people this is scary, but how about going make-up free one day a week to give your skin a break? Maybe on a Sunday, cleanse, tone and moisturise, leave your make-up bag zipped up and if you have to go out, wear sunglasses and a cap to make it less painful. Go on, we dare you.

Love your lips
Go easy with lipstick as they can be drying. Simply apply a little balm to your lips and this will keep them soft and moisturised.

Go for lighter coverage
Swapping heavy-duty products for lighter alternatives will let your skin breath and they are less likely to block pores and cause congestion. There are some great tutorials and guides online that show you how to create a pretty, natural look that you might even prefer to the more sculptured approach you usually take to make-up. You may find that using the right moisture followed by a foundation that matches your skin tone will actually enhance your natural complexion and erase any imperfections without having to add layers of product that hides your beauty.

Don’t exercise with make-up on
It might leave you feeling exposed, but try not to exercise with your make-up on. The reason for this is because as you exercise you sweat and this gets rid of the toxins in your body. If you’re pores are clogged up with make-up, your skin can’t sweat productively so your face remains dirty and oily leaving it prone to breakouts, something you don’t want and can avoid.

TLC
We all need a little TLC and so does out skin. Once a month try to have a facial which will not only relax you but also boost your circulation, add hydration and leave your skin soft and smooth. If you don’t have the time, or budget, to go to a pro, apply a face mask or massaging facial oil into your skin as you relax in the bath can also give you the time out you need to let go off stress and give your skin some love too.

Team Pure Beauty