The Honest Truth About Ageing

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Photo by Juno Jo on Unsplash

Unless you’re one of those unspeakably lucky people who has as the perfect mixture of genetics which allow you to stay looking youthful, right until you’re in your 80s, you’re probably going to have to come to terms with the fact that your face will start to show signs of getting older.

For some reason, many women seem to find the ageing process something to be ashamed of and will go to great lengths to avoid talking about it. Here at Pure Beauty, while we sell lots of amazing products which slow down the signs of ageing, we don’t think that the natural ageing process is anything to hide away from.

With this in mind, we thought we would take a look at the honest truth about ageing and what you can expect to happen as the years pass.

Drier Skin

It’s an unfortunate fact that as we age our skin not only loses the ability to produce its own moisture, it also finds it harder to retain moisture which is applied to the skin. Dry skin is something which almost every older woman has to learn to deal with, even if they’ve had oily or combination skin in their younger years. Investing in a good moisturiser which is specifically designed for ageing skin is the best way to tackle this, as well as using powerful night creams and serums to enhance the power of whichever moisturisers you choose to use.

Loss of Muscle Tone

Another factor of ageing is loss of muscle tone, which can give the appearance of a droopy face, and jowls underneath your chin. This can create the look of a double chin, even if you’re slim everywhere else. Facial exercises which help to activate and tone the muscles can help greatly, as well as ensuring that you apply all of your skincare with an upwards stroking motion so as not to exacerbate the effects of muscle droopage, by dragging the face downwards when you apply your creams.

Less Collagen

Everyone has collagen in their skin and this is the thing between the upper layers and your muscles which allows youthful faces to look plump and smoothed. As we age, our ability to produce collagen naturally is greatly reduced which is why skin begins to look thinner and more papery, losing that youthful plumpness. There are lots of creams on the market which stimulate natural collagen production and investing in one of these as you get older is a really good way to combat that thin-skinned look.

How to shop in the sales

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Before we have even put our Christmas presents away, the shops have got their sale signs up and once again our credit cards come out and take a battering.

Yes, 40% off might seem like a bargain but it is a good idea to stop and think about what you are going to buy otherwise it could just be a huge waste of time and money.

If you approach sale shopping the smart way, you’ll get the most out of your cash, walk away with great purchases and avoid feelings of regret and shame.

Preparation
Sale shopping starts with preparation so look at what you already have so don’t simply buy another version of it. If you have five black dresses, will a sixth really change your life and while those boots might be 80% off, if you have two pairs the same already you aren’t making a saving at all.

Make a List
Just as you do for your weekly groceries, make a list before you head to the mall and this will help keep you focused. Sales are a great time to replace staples as well as finding classic items in excellent fabrics that won’t date. Dresses, trousers and jackets can be layered to take you from winter to spring and you can never go wrong with a smart wool coat if you want to make a fashion forward statement.

The Right Size
If you are a size 14 in jeans, buy a 14 and not a 12 hoping you will slim into them in the summer. Bargains are only bargains if you can wear them, so go for the right size and colour and prevent a trip to the charity shop in March.

Make Life Easy
Let’s be realistic, the shops will be busy, it will be warm and stuffy and by the time you get to the changing rooms you might be flustered. Go to the sales in easy to take off layers, use a rucksack to keep your hands free and if you can, shop alone.

Fuel Up
If you are out for several hours, take a break. Regular breaks to eat and drink will keep your energy levels up and stop you from getting distracted and impulse buying those bright pink hot pants you will end up having to take back the next day.

Set a Limit
When big discounts are on offer, it is easy to get carried away. Set yourself a spending limit and once you have reached it, call it a day and head home. There is no point cramming the car with shiny bags if it means ending up in debt and having to eat beans on toast until the summer.

Exchange and Refund Policies
Last of all, before you buy, just check the returns policy so you know that if that leather skirt isn’t quite right when you get home, you can take it back. Oh, and always keep your receipts safe.

Happy shopping.

Team Pure Beauty