The Honest Truth About Ageing

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activate, ageing, Andrew page, chin, clump, collagen, comma, complexion, double chin, droopy jowls, dry dryer, face skin, genetics, moisture, moisturiser, moisturisers, moisturising, muscle tone, muscles, natural, night creams, older, plumped, plumpness, production, retain, signs of aging, Sinha, slim, smoothed, stimulate, stroking motion, thin-skinned, upper layers, upwards, youthful

Photo by Juno Jo on Unsplash

Unless you’re one of those unspeakably lucky people who has as the perfect mixture of genetics which allow you to stay looking youthful, right until you’re in your 80s, you’re probably going to have to come to terms with the fact that your face will start to show signs of getting older.

For some reason, many women seem to find the ageing process something to be ashamed of and will go to great lengths to avoid talking about it. Here at Pure Beauty, while we sell lots of amazing products which slow down the signs of ageing, we don’t think that the natural ageing process is anything to hide away from.

With this in mind, we thought we would take a look at the honest truth about ageing and what you can expect to happen as the years pass.

Drier Skin

It’s an unfortunate fact that as we age our skin not only loses the ability to produce its own moisture, it also finds it harder to retain moisture which is applied to the skin. Dry skin is something which almost every older woman has to learn to deal with, even if they’ve had oily or combination skin in their younger years. Investing in a good moisturiser which is specifically designed for ageing skin is the best way to tackle this, as well as using powerful night creams and serums to enhance the power of whichever moisturisers you choose to use.

Loss of Muscle Tone

Another factor of ageing is loss of muscle tone, which can give the appearance of a droopy face, and jowls underneath your chin. This can create the look of a double chin, even if you’re slim everywhere else. Facial exercises which help to activate and tone the muscles can help greatly, as well as ensuring that you apply all of your skincare with an upwards stroking motion so as not to exacerbate the effects of muscle droopage, by dragging the face downwards when you apply your creams.

Less Collagen

Everyone has collagen in their skin and this is the thing between the upper layers and your muscles which allows youthful faces to look plump and smoothed. As we age, our ability to produce collagen naturally is greatly reduced which is why skin begins to look thinner and more papery, losing that youthful plumpness. There are lots of creams on the market which stimulate natural collagen production and investing in one of these as you get older is a really good way to combat that thin-skinned look.

Look after your eyes the Pure Beauty way

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active, algae, amino acid complex, anti-ageing formula, anti-inflammatory properties, Baikal Skullcap Root Extract, Blue Flower Linseed, brightens, brighter, busy, chamomile and arnica, Christmas parties, combo, cooling applicator, cooling cream-gel, cornflower water, dark circles, decleor, Decleor Jasmine Eye Cream, delicate skin, dermalogica, Dermalogica Stress Positive Eye Lift, dry, Elemis, Elemis Pro-Collagen Advanced Eye Treatment, Elemis Pro-Collagen Hydra-Gel Eye Masks, Elemis Pro-Radiance Illuminating Eye Balm, energise, eye contour area, Eyes, face, fans, fatigue, fine lines, fragile, gel, gentle formula, healthier, hyaluronic acid, hydrate, hydration, ideas, illuminating, improving skin tone a, jasmin, life, lightweight, look, lush, magic mix, make-up, moisture, moisturising eye balm, Mother Nature, nourishes, Omega-rich apricot oil, Padina Pavonica, party, plankton extract, protective barrier, puffiness, refreshes, sea water extracts, skin, smoothed, sparkle, Stimulating caffeine, stressed, supports, targets, tired, tired eyes, TLC, under-eye luminosity, Vitamins B3 and CG, wild indigo, winter, wrinkles, youthful

We are often so busy making sure our faces are cared for, that our eyes are left out of the picture. During the winter the delicate skin around your eyes needs a little more TLC than usual, and we have some ideas that could earn you life your look.

If the Christmas parties have started, the Elemis Pro-Radiance Illuminating Eye Balm could be what you need. This lush, illuminating, moisturising eye balm brightens and refreshes tired eyes and can make you sparkle. Soothing chamomile and arnica help reduce the appearance of dark circles which can get worse when we party too hard. Omega-rich apricot oil nourishes the eye contour area and thanks to the cooling applicator, you can use underneath or on top of make-up.

We are big fans of the Decleor Hydra Floral Ever Fresh Hydrating Wide-Open Eye Gel and for good reason. This lightweight, anti-ageing formula creates a youthful look and thanks to cornflower water and baikal skullcap root extract, fatigue is minimised, puffiness is eased, and those fine lines are smoothed away. The gentle formula also acts as a protective barrier so you have a brighter, healthier and younger looking appearance, however tired you might be.

There is no doubt that this time of year is busy, and that’s where the Dermalogica Stress Positive Eye Lift comes into play. This active, cooling cream-gel works with your skin to brighten and energise the eye area, and with sea water extracts and algae added into the magic mix, puffiness and dark circles are gone. One key ingredient is wild indigo that brings anti-inflammatory properties to the table and helps brighten skin by increasing under-eye luminosity, improving skin tone and reducing those pesky dark circles. Mother Nature at her very best, and you at your best too.

For something a little extra, you could consider the Elemis Pro-Collagen Advanced Eye Treatment that targets the fine lines and wrinkles which seem to look worse when you are tired and stressed. Super active padina pavonica and blue flower linseed help tone and firm, whilst a clever amino acid complex locks in moisture. This cool combo supports fragile skin without overloading it and is worth a try.

A real tiredness winner is the Decleor Jasmine Eye Cream that leaves your skin luminous and radiant. Jasmin fights wrinkles and lack of radiance all day long so you are left looking so much brighter. Stimulating caffeine, vitamins B3 and CG plus orange pigments help with drainage and your entire eye area is given a much-needed boost.

If time is on your side, we would suggest using the Elemis Pro-Collagen Hydra-Gel Eye Masks once or twice a week. Packed with plankton extract, padina pavonica and chlorella, these magic masks have an instant skin-tightening effect. To ensure your skin is left looking fantastic, hyaluronic acid has been added to gently, but effectively hydrate the fragile eye area. Put on for 20 minutes, lie back and relax and when you take the mask off, you will be left with visibly smoother, intensely moisturised, happy eyes.

If would like some expert eye guidance, get in touch and we would love to help.

Team Pure Beauty

There’s More to Gel Than Hair Products

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active sebaceous glands, ageing, an Marini Luminate Eye Gel, analgesic properties, Arnica, bacteria, beauty routine, Birch, breakouts, Calming Balm Mint and Lavender extracts, Cherry, damaged, deep cleanse, dehydrated complexions, delicate eye area, delicious cake, Dermalogica Overnight Clearing Gel, Dermalogica Sleep Sound Cocoon Night Gel-Cream, Dermalogica Special Cleansing Gel, dirt, Elemis Dynamic Resurfacing Gel Mask, Elemis Instant Refreshing Gel, Erysimum, fine lines, foaming gel, gel, gel based products, Great Burdock, hair gel, heal, Jan Marini Luminate Eye Gel, Linolenic Acid, motion activated essential oils, natural, natural pH levels, naturally-antiseptic Tea Tree Oil, night time recovery, oily, Persian Silk Tree extract, Quillaja Saponaria, re-texturising, reducing dark circles, residue, retinol, rinsed away, Rosemary and Spiraea extracts, sensitive, shine, skin’s natural moisture balance, smoothed, soap free, soft, sooth irritation, sore skin, sparingly, sticky hair products, Tamarind Seed Extract, toxins, transforms, Vitamin B complex, Vitamin E, White Truffle, witch hazel, wrinkles, wu-zhu-yu extract, Yeast Extract and Caffeine, young, Zinc Gluconate

Say gel, and people immediately think of sticky hair products or shaving toiletries.

Stop right there, because that simply isn’t the case.

At Pure Beauty, we sell a wide range of gel based products for sensitive, oily, ageing, young and dehydrated complexions that are lightweight, melt into the skin and don’t leave shine or residue.

The Dermalogica Special Cleansing Gel is an easy to use, soap-free, foaming gel designed to remove the dirt of the day without disturbing the skin’s natural moisture balance. Calming Balm Mint and Lavender extracts have been blended with Quillaja Saponaria and together they foam away toxins and deep-cleanse the skin. Used morning and night, this is the perfect gel addition to any effective beauty routine.

Great Burdock and Erysimum, White Truffle and Cherry might sound like the ingredients of a delicious cake, but are acutally at the heart of the Elemis Dynamic Resurfacing Gel Mask. Used for around ten minutes at a time, the gel gets to work encouraging re-texturising of the skin and sebum level balancing and because the natural pH levels aren’t damaged, when it is rinsed away skin feels soft, smoothed and looks radient.

If you suffer with breakouts, you might want to give the Dermalogica Overnight Clearing Gel a go? A Vitamin B complex has been combined with Zinc Gluconate, Yeast Extract and Caffeine which come together to sooth irritation, deal with over active sebaceous glands and purify the skin. Rosemary and Spiraea extracts stop bacteria from growing and naturally-antiseptic Tea Tree Oil helps to gently heal sore skin.

We love the Jan Marini Luminate Eye Gel when it comes to reducing dark circles and as well as the fine lines and wrinkles that can get you down. Suitable for all skin types, and rich in Vitamin E, Linolenic Acid and Retinol, this gel has been designed to be used sparingly morning and evening and leaves the delicate eye area looking smoother because it is more hydrated.

If the heat is playing havoc with your skin, then the lush Dermalogica Sleep Sound Cocoon Night Gel-Cream is here to help. This revitalising treatment transforms skin overnight by optimising natural night time recovery. Tamarind Seed Extract helps with the hydration process, Wu-Zhu-Yu Extract provides visibly radiant skin by morning, while Persian Silk Tree Extract reduces signs of skin fatigue and restores vitality. What’s not to like? Smooth over face and neck after toning and let the motion activated essential oils get to work as your dream.

The Elemis Instant Refreshing Gel is just what you need for tired legs and tight muscles around the shoulders, neck, temples and forehead. Arnica, Birch and Witch Hazel have been blended with Camphor and Menthol to create a multi-functional, instant revitaliser that is very popular with our customers. The cooling action of the Menthol reduces swelling and relieves muscle strains, the analgesic properties of the Camphor speeds up the recovery of aches and pains while Arnica helps reduce swelling and is an excellent treatment for bruising.

If you have questions about these, or any of our products, get in touch and we would love to help find the right gel for you.

Team Pure Beauty

A bath a day….

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aches and pains, Advanced technology, Alpine Lavender, amino acids, aroma, bath, bed, Birch, Blue Chamomile, botanical extracts, care, changes, Clary Sage, cleans, clove, concentrated glycolic acid, conditioned, Dermalogica Conditioning Body Wash, dirt, dry skin, Elemis Aching Muscle Super Soak, Elemis Skin Nourishing Milk Bath, exfoliating particles, Frangipani Body Oil, gardening, Golf, gorgeous products, haven, high end product, Jan Marini Bioglycolic Hand and Body Lotion, Jan Marini Bioglycolic Resurfacing Body Scrub, Japanese camellia oil, juniper, lavender, love, Milk Protein, mind, minerals, muscles, oft, orange, outside, plant collagen, progressive improvement, R&R, Relax, rich, Sandalwood, screens, sea salt, Shea butter, Shea Buuter, shower, silky water, skin friendly formula, skin-conditioning botanical cleanser, slumber party, smoothed, soak, soap-free Quillaja Saponaria, softness, Spa, stresses and worries, sun, swimming, Tahitian Monoi oil, texture, visibly younger, vitamins, washing, Wild Thyme

While a shower might refresh you after a long hot day in the sun, there is still something special about having a bath before you go to bed.

As well as washing away the dirt of the day, a soak can help you to relax, ease aches and pains and also help you to deal with stresses and worries as screens will be out of the way and there will be no one to bother you.

At Pure Beauty we sell some gorgeous products that will turn your humble tub into a spa haven so you can get some much-needed R&R.

Let’s get this slumber party started with the Elemis Skin Nourishing Milk Bath. This amazing Milk Protein based product is super rich in Vitamins, Amino Acids and Minerals which makes it perfect for dry skin that needs a little extra love. Plant Collagen from Japanese Camellia Oil and Oat Extract means that your skin is nourished the moment you sink into the silky water and when used use every other day for nine days, you will really start to see a difference in softness and texture.

Whether it’s because of swimming, golf or being outside gardening, if your body is tired then add the Elemis Aching Muscle Super Soak to your bath each evening. Energising extracts of Birch, Juniper, Clove, Alpine Lavender, Wild Thyme and Blue Chamomile have been mixed with Sea Salt for a blend that warms muscles and recharges the body and mind. Adding just three capfuls of this powerful aromatherapy deep heat treatment to your bath water will help ease the aches and pains caused by exercise and hard work and thanks to the head clearing aroma you will feel ready to sleep when you get out of the bath.

While great when you want to jump in and out of the shower, the Dermalogica Conditioning Body Wash is perfect for the bath too. This rich, skin-conditioning botanical cleanser contains soap-free Quillaja Saponaria so while it cleans the skin, it doesn’t stipe away essential natural moisturisers. Sandalwood, Lavender, Orange and Clary Sage essential oils have been added to soften the skin so that when you get out of the water, your limbs are soft, smoothed and conditioned.

Using the Jan Marini Bioglycolic Resurfacing Body Scrub in the bath can help you get incredible looking skin. This high-end product combines concentrated glycolic acid with exfoliating particles and botanical extracts so that skin is not only silky smooth but also glowing. While results can be seen from the very first use and you will see progressive improvement over time that we think you will love. You can further harness the power of this product by using the Jan Marini Bioglycolic Hand and Body Lotion. Glycolic acid has been mixed with Shea Butter to hydrated the skin so it looks visibly younger. Gently apply the lotion to your skin once or twice a day and you will soon feel and see the changes.

At Pure Beauty, we love Elemis Frangipani Monoi Shower Cream which can be used in the bath and the shower. Advanced technology has been used to create this exceptional skin friendly formula that gently cleanses the skin without stripping protective oils. Tahitian Monoi Oil and Frangipani Flowers come together to ensure your skin not only feels soft and supple but is also delicately scented. If you want to add a little extra love after bathing, simply dry off and apply the Frangipani Body Oil which is quickly absorbed and offers dry and mature skin extra care.

If you have any questions about these, or any other products we sell on the site, or would like to try some samples, get in touch and we would love to help.

Team Pure Beauty