The Honest Truth About Ageing

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activate, ageing, Andrew page, chin, clump, collagen, comma, complexion, double chin, droopy jowls, dry dryer, face skin, genetics, moisture, moisturiser, moisturisers, moisturising, muscle tone, muscles, natural, night creams, older, plumped, plumpness, production, retain, signs of aging, Sinha, slim, smoothed, stimulate, stroking motion, thin-skinned, upper layers, upwards, youthful

Photo by Juno Jo on Unsplash

Unless you’re one of those unspeakably lucky people who has as the perfect mixture of genetics which allow you to stay looking youthful, right until you’re in your 80s, you’re probably going to have to come to terms with the fact that your face will start to show signs of getting older.

For some reason, many women seem to find the ageing process something to be ashamed of and will go to great lengths to avoid talking about it. Here at Pure Beauty, while we sell lots of amazing products which slow down the signs of ageing, we don’t think that the natural ageing process is anything to hide away from.

With this in mind, we thought we would take a look at the honest truth about ageing and what you can expect to happen as the years pass.

Drier Skin

It’s an unfortunate fact that as we age our skin not only loses the ability to produce its own moisture, it also finds it harder to retain moisture which is applied to the skin. Dry skin is something which almost every older woman has to learn to deal with, even if they’ve had oily or combination skin in their younger years. Investing in a good moisturiser which is specifically designed for ageing skin is the best way to tackle this, as well as using powerful night creams and serums to enhance the power of whichever moisturisers you choose to use.

Loss of Muscle Tone

Another factor of ageing is loss of muscle tone, which can give the appearance of a droopy face, and jowls underneath your chin. This can create the look of a double chin, even if you’re slim everywhere else. Facial exercises which help to activate and tone the muscles can help greatly, as well as ensuring that you apply all of your skincare with an upwards stroking motion so as not to exacerbate the effects of muscle droopage, by dragging the face downwards when you apply your creams.

Less Collagen

Everyone has collagen in their skin and this is the thing between the upper layers and your muscles which allows youthful faces to look plump and smoothed. As we age, our ability to produce collagen naturally is greatly reduced which is why skin begins to look thinner and more papery, losing that youthful plumpness. There are lots of creams on the market which stimulate natural collagen production and investing in one of these as you get older is a really good way to combat that thin-skinned look.

Make up free nights

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alcohol, amino acid complex, Apricot, Balm Mint, bed, Blue Flower Linseed, Christmas parties, cleansed, cotton pads, day and night creams, dead cells, Decleor Phytopeel Smooth Exfoliating Cream, deep follicular cleanser, Dermalogica Special Cleansing Gel, effective, Elemis Pro-Collagen Advanced Eye Treatment, Elemis Soothing Apricot Toner, eye cream, eye make up, fine lines, foundation, gentle, goodness, happiest, harmonise, harsh detergents, healthiest, Jan Marini Bioglycolic Oily Skin Cleansing Gel, late nights, Lavender Extract, long day, love, loving, make-up, make-up free, Mascara, natural, natural pH level, New Year’s Eve drinks, nights, oily skin, Padina Pavonica, penetration, problem prone skin, problems, puffy, Quillaja Saponaria, refined texture, rejuvenate, routine, silky-smooth, skin, sleep, smoother, soap free, soft cream formula, stimulate, Sweet Betty flower, temptation, tired, tone, toned and moisturised, wrinkles, youthful appearance

Don’t worry, we aren’t suggesting you head out for your Christmas parties or New Year’s Eve drinks make up free, but we are advising you to take that make up off before you go to bed.

While many people think ‘just once’ won’t hurt, at Pure Beauty we are firm believers that the happiest, healthiest skin is skin that is cleansed, toned and moisturised before you go to sleep and when you wake up.

We have had a look at some products that are tough on cleaning away foundation, mascara and eye make-up, but are gentle and loving to your skin at the same time.

Soap free, packed with goodness and suitable for all skin types, is what the Dermalogica Special Cleansing Gel is all about. Balm Mint soothes complexions, as natural Quillaja Saponaria foams away the make up and toxins that can cause problems. With Lavender Extract added into the mix, this is one product we think you will love from the moment you first use it.

If you want to cleanse your skin, remove dead cells and stimulate the cellular renewal process, you need the Decleor Phytopeel Smooth Exfoliating Cream. Perfect for this time of year when we often wear more make-up then usual and have lots of late nights, this soft cream formula is one of the gentlest, most natural ways to renew your skin before you sleep.

If you are tired and have had a long day, the temptation is to skip your toner, but we would urge you to reconsider and think about trying the Elemis Soothing Apricot Toner. Extracts of Apricot, Sweet Betty Flower and Quillaja Wood have been blended to create a toner which helps to soothe and harmonise the skin. Free from alcohol and harsh detergents, this toner can applied to the skin with cotton pads and not only does it help maintain natural pH levels but using this can assist the penetration of day and night creams so they are as effective as possible.

Oily skin can really suffer over the festive period, so treat it with the Jan Marini Bioglycolic Oily Skin Cleansing Gel. This deep follicular cleanser leaves oily and problem prone skin feeling super clean and soft from the very first use. While it cannot be used as an eye make-up remover, ongoing use morning and night, helps skin appear less oily, and leaves it with a smoother, more refined texture.

We always suggest adding an eye cream to your routine, especially at night-time when your skin works hard to rejuvenate itself. The Elemis Pro-Collagen Advanced Eye Treatment targets the fine lines and wrinkles around the eye area, leaving you with a more youthful appearance. Padina Pavonica and Blue Flower Linseed have been blended to help tone and firm, while an Amino Acid complex locks moisture into the skin but doesn’t overload it so it looks silky smooth rather than puffy.

If you have any questions, please do get in touch and we would love to help you make the right choice for your skin.

Team Pure Beauty.

Pure Beauty is the place for last minute present success

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acne, and Nettle, avocado, bacteria, Baikal Skullcap Root, bergamot, breakout, bright, Broccoli, bsthroom, Christmas tree, coconut, Decleor Aroma Cleanse 3 in 1 Hydra Radiance Cleansing Mousse, Decleor Hydra Floral Everfresh Hydrating Light Cream, Decleor Intense Nutrition Lip Balm, Decleor You, Dermalogica Clear Start Breakout Clearing Kit, Dermalogica Daily Glow Duo Christmas Gift Set, Dermalogica Daily Microfoliant, Dermalogica Foaming Wash, Dermalogica Precleanse Balm, Dermalogica Skin Soothing Hydrating Lotion, dirt, dissolves, Elemis Lime and Ginger Salt Glow, Elemis Superfood Facial Wash, enriched, face, Frankincense Essential Oil, friend, glowing, gorgeous, Green Tea Essential Water, healthy, hydrate, illuminates, kale, last minute, light, lips, list, macadamia oil, marjoram essential oil, Me, milky emulsion, Mistletoe Christmas Gift Set, morning and night, mum, neck, Neroli Essential Oil, oil, Papain, perfect skin, present, protects, Pumpkin Seed Oils, rice, Salicylic Acid, Salicylic Acid and Rice Enzymes, Shea butter, sister, smooth, soft, soothe, spoiling, stimulate, stocking filler, super food shake, Sweet Almond oils, teen, teenagers, tick, tone, tree, wash awayu, water, Wheatgrass

If you still need a present for your mum, a stocking filler for your sister and something for Sue next door, fear not because at Pure Beauty we can help.

We stock a wide range of present perfect options and we think we can help you to tick off anyone who is still left on your list.

A lovely set that we have just for Christmas, is the Decleor You, Me, Mistletoe Christmas Gift Set and we think most people would love to find this under the tree. You get the Decleor Intense Nutrition Lip Balm which has been enriched with Marjoram Essential Oil, Shea Butter and Macadamia Oil and protects lips from dryness and leaves them feeling soft and smooth. The Decleor Hydra Floral Everfresh Hydrating Light Cream illuminates and protects skin thanks to a powerful combination of Neroli Essential Oil and Baikal Skullcap Root. Finally, the hat trick for this gift is a tube of Decleor Aroma Cleanse 3 in 1 Hydra Radiance Cleansing Mousse which is made from Neroli Essential Oils and Green Tea Essential Water which, together, restore radiance, and add moisture.

If you have a friend who needs spoiling, we think that the Elemis Superfood Facial Wash is a good place to start. This gorgeous, nourishing wash revives and refreshes whilst gently cleansing the face and neck. Made from a blend of Avocado, Broccoli and Pumpkin Seed Oils with added Wheatgrass, Kale, and Nettle, this really is a super food shake for the skin and will leave it glowing, healthy and bright – just like the Christmas tree.

For that tricky teen, why not try the Dermalogica Clear Start Breakout Clearing Kit? This cool looking set comes with three great products that are perfect for teenagers with acne or breakout prone skin. The Dermalogica Foaming Wash has been designed to be used morning and night and will gently wash away dirt. The Dermalogica Breakout Clearing Booster is a fast acting acne treatment made with Salicylic Acid which helps to deal with breakout causing bacteria and works in just 15 minutes. It also comes with the Dermalogica Skin Soothing Hydrating Lotion which is easy to apply and helps to soothe and hydrate acne irritated skin.

For that hard to buy for family member, why not go for the Decleor Nourishing Body Balm? This intensive body balm that nourishes and moistures the skin and leaves it feeling soft and supple. With a Christmas twist, this beauty is made from a rich blend of Frankincense Essential Oil, Shea Butter, Tamanu and Macadamia Oils, this is the perfect present for someone who has everything except perfect skin.

For a festive looking treat that would be a valued addition to any bathroom, a pot of Elemis Lime and Ginger Salt Glow ticks all the boxes. This luxurious exfoliation product is made from a unique blend of Lime, Ginger and Salt together with Bergamot, Coconut and Sweet Almond Oils. From the very first use, these salts will stimulate and tone the skin and leave it looking fab and feeling super soft.

If you have a last-minute Secret Santa to buy before the big day, we think the winning ticket could be the Dermalogica Daily Glow Duo Christmas Gift Set. The lucky recipient will be able to try the Dermalogica PreCleanse Balm which dissolves oil and dirt from the surface of the skin, and the light, milky emulsion leaves behind a fresh complexion. This is also a great way to try the fantastic Dermalogica Daily Microfoliant for the first time. This product has a unique rice based powder formula that comes to life when mixed with water. It is the activated Papain, Salicylic Acid and Rice Enzymes that come together to exfoliate away clogging dead cells so that skin is left looking smoother and brighter.

So put in your orders as soon as possible and if you need any help doing that, get in touch and we would love to help.

Happy Christmas.

Team Pure Beauty
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It’s time to look after your tummy

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apple cider vinega, beans, bike, bitter leaf salad, bloated, body, brown rice, brush, burgers, cabbage, carbon footprint, celery, cleanse, coffee, cramps constipation, cucumber, diet, digestive juices, ease cramps, emon juice, endorphins, enzymes, faces, farmers markets, fennel seeds, fibre, fish, fresh, fruit, fruit juice, gas, ginger, ginger biscuits, ginger tea, glass of mineral water, greasy chips, hot water, hydrating, important, kale, lean meat, lemon, mint, morning sickness, peeling, plate, refreshing, rocket, seasonal food, semi-skimmed milk, skimmed, sluggish, sour, spinach, stainless steel bottle, stimulate, sugary squashes, supermarkets, tea, teeth, thumb-sized piece of ginger, tummy, two litres of water, upset stomach, water, wax, winter, yoga

We cleanse our faces, brush our teeth and wax our legs, but when was the last time you looked after your tummy?

We might not be able to see them, but tummies are a massively important part of your body, take care of it and it’ll be your best friend, let things slip then you might find you feel sluggish, bloated and suffering with cramps and constipation.

None of us want to feel like this, so we have had a look at how to take care of your tummy, so you get on better than ever.

Take on water
If you do nothing else to help your tummy, it is important to drink plenty of water. As well as preventing constipation, water is needed because it helps to produce the clever digestive juices which break down your food and keep you gas-free. We know it isn’t always easy in the winter, but aim to drink at least two litres of water every day and remember that tea, coffee, fruit juice and water-based foods like cabbage, celery and tomato can top your water levels up, so add some of those to your daily diet too. If you find it hard to drink enough water, buy yourself a pretty stainless steel bottle, fill it with water before you leave home, and if you want a bit flavour, add lemon, mint or cucumber, rather than sugary squashes.

It’s on your plate
While a diet that is rich in fibre can help keep digestion on track and constipation, away, many of us don’t eat the recommended 30g of fibre a day. To keep things flowing, a diet that is packed with beans, brown rice, fruit and veg as well as oats and wholemeal bread, is a good idea. With supermarkets and farmers markets offering a huge range of fresh, seasonal food, it isn’t hard to hit the mark and this will help to keep your carbon footprint down too. Go easy on greasy chips, burgers and fried doughnuts, as these tend to be harder to digest, consider grilling lean meat and fish as well as drinking skimmed or semi-skimmed milk instead of full fat options.

Eat something sour
Enzymes help to breakdown and absorb food, and sour and bitter foods will naturally stimulate your digestive juices and get them really working. Rocket, kale or spinach served with a simple squeeze of lemon juice is one way to add this into your diet and is pretty tasty too. You can also drink a glass of mineral water with the juice of half a lemon, or half a tablespoon of apple cider vinegar half an hour before you eat a meal, and not only is this refreshing and hydrating, it will also give your digestion a boost.

Go ginger
We all know that ginger tea and ginger biscuits are good for pregnant women suffering with morning sickness, but this handy root could help you too. Make your own cup of goodness by peeling a thumb-sized piece of ginger, thinly slicing it, and then let it steep in hot water with a slice of lemon for around five minutes. This can help soothe an upset stomach, ease cramps and nausea and also work on bloating. If you really can’t bear ginger, fennel seeds are worth a try. Using the seeds to make tea, or chew them as they come, and both can help deal with cramping and bloating, and they also come in handy when your eyes are bigger than your belly at the dinner table.

Jump up
If you sit down all day, then the chances are, you and your digestive system will be slow and sluggish. By taking regular exercise, not only are you helping stay fit and healthy, but it can also stimulate your intestinal muscles, and this will helping move your food through your digestive system more smoothly and prevent any congestion! Whether you walk the dog, jump on your bike, go to a yoga class or do a little kick boxing, not only will your tunny thank you, but you will also benefit from a burst of feel good endorphins and a leaner body.

Team Pure Beauty

Exfoliate your way to better skin

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absorbs, brighter, cleanses, clear, Colloidal Oatmeal, combat dryness, conditioning botanical extracts, daily basis, Dermalogica Daily Microfoliant, Dermalogica Exfoliating Face Brush, Dermalogica Gentle Cream Exfoliant, Dermalogica Ultimate Buffing Cloth, Elemis Dynamic Resurfacing Facial Pads, Elemis Gentle Rose Exfoliator, Elemis Luxury Cleansing Cloth Duo, eliminates, epidermis, exfoliate, exfoliating particles, exfoliation, fans, fruit enzymes, Ginkgo, green tea, healthy glow, hydrating Rose Absolute, impurities, innovative, Lactic Acid, luminous complexion, micro exfoliates, Micro-spherical Jojoba beads, pat dry, popular product, promote cell renewal, refining treatment, refresh, rejuvenate, Renew, rice-based enzyme powder, Salicylic Acid, sensitive, silky-smooth, skin types, stimulate, sulphur, top layer of dead skin cells, unique, warm water

We have all heard that it is important to exfoliate, but why is that and what exactly does it do? Exfoliation gently removes the dulling top layer of dead skin cells from of the epidermis which then encourages cells to renew so that skin is refreshed as well as clean and clear.

At Pure Beauty, we sell a range of products that could help you exfoliate your way to better skin, so let’s have a look at them.

A popular product with our customers is the Dermalogica Gentle Cream Exfoliant and for good reason. Suitable for all skin types, except sensitive, Lactic Acid, Salicylic Acid, Sulphur and fruit enzymes have been combined and together help remove dead skin and promote cell renewal. Used once or twice a week, the conditioning botanical extracts soothe your skin and combat dryness so you have a smoother, happier complexion.

For a real beauty treat, we love the Elemis Gentle Rose Exfoliator. This gorgeous product contains micro-spherical Jojoba beads which have been blended with hydrating Rose Absolute and together they gently exfoliate the surface of the skin leaving it silky smooth and soft. This can be used once a week and you simply massage a little of the product into cleansed skin using light circular motions, then remove with warm water, pat dry and apply your moisturiser. Free from parabens, mineral oil and artificial colours, this exfoliator leaves skin looking smoother and brighter from the very first application.

The Decleor Phytopeel Smooth Exfoliating Cream is a lovely cream formula which exfoliates and smoothes the epidermis. It gently absorbs and eliminates impurities, and because it does not contain exfoliating particles, it the gentlest and most natural way to renew your skin. As well as removing dead cells, Phytopeel cleanses the skin and helps stimulate the renewal process so you are left with a healthy glow.

We are big fans of the Dermalogica Daily Microfoliant which is gentle enough to use on a daily basis. This unique, rice-based enzyme powder micro-exfoliates the skin, instantly leaving it noticeably smoother and brighter. It is suitable for all skin types and the blend of Green Tea, Ginkgo, and Colloidal Oatmeal calms inflammation, leaves skin looking clear and refreshed after every use.

For something a little different, why not try the Elemis Dynamic Resurfacing Facial Pads? This is an innovative, refining treatment that gently encourages the skin’s surface cell renewal cycle. For results that rejuvenate, revitalise and smooth the skin, slide the pad, texture side down, over your face in a circular motion morning and evening, after cleansing and this will boost and leave you with a clear, luminous complexion.

We also sell a range of accessories including the Dermalogica Exfoliating Face Brush, Dermalogica Ultimate Buffing Cloth and the Elemis Luxury Cleansing Cloth Duo which can enhance cleansing and help get your skin in the best condition ever.

To find the right exfoliator for you, get in touch today and would love to help and can even send free samples so you make the best choice you can.