Where a white shirt and shine

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aviator glasses, Back to Front, belt, block heeled sandals, boardroom, Bold Prints, bright colours, buttons, cashmere sweater, catwalk, clashes, clutch, comfort, Dark jeans, designer price, distressed jeans, dress, dress it up, Duchess of Sussex, flamingos, full skirt, High Street, killer heels, leopard print, look, love, Meghan Markle, messy bun, modern twist, monochrome outfit, neutral outfit, new look, occasion, or down, outfit, painted toes, palm trees, pencil skirt, pleated midi, pretty flats, Prince Harry, print, red heels, relaxed, shops, slim fitting capri pants, Statement accessories, style, style statement, Suits, tailored jacket, tassel earrings, tucked in, Victoria Beckham, vintage necklace, wardrobe staple, weekend vibe, white Givenchy shirt dress, white shirt, white shirts, white trainers

Ever since Meghan Markle stepped out with Prince Harry at the Invictus Games, the simple white shirt has been hot on the High Street as well as the catwalk.

We love nothing better than this wardrobe staple and once you have found a style that works for you, there are endless ways to dress it up, or down and get a look for pretty much any occasion.

Keep it Simple
Dark jeans, pretty flats and a loosely tucked in white shirt is a classic, but easy outfit that ticks all the style and comfort boxes.

Add a Skirt
Pairing your shirt with a high-waisted pencil skirt together with block heeled sandals and painted toes, you have a look that is straight off the set of Suits.

Back to Front
If you like to spice things up when it comes to fashion, wear your shirt backwards, leaving the first couple of buttons undone and you have a whole new look going on.

All White
You will notice the shops are full of white skits and we suggest going for a pleated midi with your shirt tucked in and adding a pair of killer heels and clutch for a style statement that means business.

Go for Bold Prints
A simple white shirt is the perfect blank canvas for a vibrant, bold print. You can be as daring as you like, opting for palm trees, leopard print or even flamingos because nothing clashes with a white shirt.

Black and White
Bright colours not your thing? Don’t worry. Adding slim fitting capri pants or a full skirt, a la Victoria Beckham, you will create a monochrome outfit that will never date.

Up Your Game
If you have an afternoon meeting, slipping a tailored jacket over your shirt will instantly up the ante and make you boardroom ready, in moments.

Accessorise
Statement accessories, such as tassel earrings, red heels or a vintage necklace are all you need to add a whole new dimension to a white shirt and otherwise neutral outfit.

Layer it Up
A pretty cami underneath your shirt or a cashmere sweater over the top, can totally transform your look and if you want an on trend look, wear it under a dress and add a wide belt.

Keep it Casual
For a more relaxed, weekend vibe, distressed jeans and white trainers with the shirt untucked, is a winning combo. Leave your hair in a messy bun, add aviator glasses and a cap and you are good to go.

If you want to go a little leftfield with this, we also loved the Duchess of Sussex’s white Givenchy shirt dress she wore at Royal Ascot this year. Understated yet elegant with a twist thanks to the floral embroidery and a skinny belt. This is a really easy look to recreate and can take you from the office to the bar by simply swapping flats for heels and adding a slick of red lipstick. New Look currently have a cute white shirt dress in stock that tootally looks the part, but without the designer price, and is worth trying on for size.

Team Pure-Beauty

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Find the perfect jeans for you

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ankle, authentic denim look, bagging, black, blue, body shape, bold separates, bootcut, botfriend, bright white trainers, chic, colours, comfortable, confident, denim, distressed, effortlessly polished, everyday ease, fitted jacket, fitted shirt, friend, grey, high-stretch fabric, High-waisted styles, indigo, issue, jeans, Jeggings, knee high boots, lift and sculpt, Loafers, masculine edge, modern, oversized sweatshirt, perfect pair of jeans, pull-on waistband, quality brand, research, ripped, skinny jeans, sleek, slim legs, slogan tee, soft sweater, spring, statement belt, statement sleeves, Straight Leg Jeans, style, styles, timeless option, touch of glamour, trainers, tunic top, versatile colour options, wardrobe staple, weekend look, white shirt, winning look, work

Ever looked at a friend and wondered how they always look great in jeans?

Well, we are pretty sure it’s because they have tried on a variety of styles and colours and have jeans that not only work with their body shape but are comfortable and make them feel confident.

From jeggings to skinnies, to bootcut and everything in-between, and we have done our denim research and hope it will allow you to find the perfect pair of jeans this spring.

Slim Leg Jeans
If you are looking for everyday ease, this timeless option is for you. Team slim leg jeans with a smart top and fitted jacket for work and a match with a long-sleeved t-shirt and fancy flats to create an effortlessly polished weekend look.

Bootcut Designs
You might think this style isn’t ‘in’ but it’s actually a really versatile option that is sleek and modern. Flattering for all bodies shapes, the bootcut jeans are great worn with heels or boots as they lengthen your legs and instantly slim your figure. Go for a dark denim option and try a number of brands to get the best fit for you.

Jeggings
When it comes to being comfy, things don’t get better than jeggings. The combo of pull-on waistband and high-stretch fabric means jeggings hug your body and if you go for a quality brand, bagging isn’t an issue. While you might not get away with jeggings in the office, they are perfect when worn with a tunic top or an oversized sweatshirt and bright white trainers, you are onto a winning look.

Skinny Jeans
Skinny jeans are a wardrobe staple that aren’t going anywhere, so get involved. High-waisted styles offer a flattering fit and give the illusion of long legs, whatever your shape. Blue, black and grey are all versatile colour options and matched with statement sleeves or bold separates, you can look chic from morning to night. Loafers give you a masculine edge, heels create leg length and knee high boots add a touch of glamour.

Super Skinny Jeans
One step on from skinny jeans, these beauties are offer maximum style with minimum effort. A sharp, white shirt, pair of flat ballet pumps and a red lipstick are all you need to make this a statement look.

Straight Leg Jeans
Cut slim and straight from the hip to the ankle, straight leg jeans offer a really authentic denim look. The sleek lines are forgiving and a high-rise fit that lifts and sculpts your bottom, you will look and feel fab. Wearing a soft sweater over a fitted shirt and adding block heel boots is simple but effective.

Boyfriend Jeans
For cool chic, look at boyfriend jeans. Whether they’re indigo, distressed, ripped or low slung, the baggy boyfriend style offers a modern twist on classic denim. Pair with a slogan tee, statement belt and trainers and you have the ultimate combination of chic style and fashion comfort.

In summary, straight-leg and skinny jeans are really flattering styles and a great place to start when it comes to denim, but why not be brave and try something new this year?

Team Beauty

Autumn fashion the weather way

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Accessories, arm, bag, biker, bling, cardigans, case, cases, chic, clutch, coat, December, demin, earrings, edge, fashion, glittery accessories, jacket, lash lengthening mascara, midi skirt, mini break, navy, October, on trend, oversized, pixie, points, rain, scarves, shadows, sheepskin, sophistication, style, sun, sunglasses, tote, UV, weather

We don’t know about you, but it seems like the weather is still pretty mild for mid-October?

One minute it is almost balmy, the next there is rain pelting down on your freshly made up face.

With this in mind, knowing what to wear so we aren’t too cold or too hot is a bit tricky.

“I keep my umbrella and sunglasses with me at all times, together with a pair of gloves.”
Joanna

“I am still wearing my maxi-dreses in October but add a demin jacket when the sun goes in.”
Tina

“It am still in flip flips and have a regular manicure. I’m just not ready to get out the winter boots.”
Maria

With this in mind, we have put together a few ideas for the perfect autumn transitional wardrobe.

Jeans are a staple for pretty much everyone. Dark denim can be dressed up with a crisp white shirt and boots for work and a simple, black t-shirt and Converse trainers make skinnies the right side of casual for the school run. Find a brand that works for you, get your size right and mix fitted with boyfriend styles and you will never struggle with jeans again.

Layering is at is most useful between October and December. Stock on staples such as long-sleeved, cotton tops, pretty vests and fitted cardigans in neutral tones and you can adapt your look as the weather changes.

We aren’t yet really in the realms of heavy winter coats, but chilly mornings and early evening shadows, mean that for many, a jacket is a must. Go for a structured denim or leather jacket that is easy to carry over your arm but will keep you warm once the sun goes in. If it’s rain that catches you out, there are some pretty smart shower resistant coats that look smart and keep your dry.

What to wear on your feet? A pair of silver ballet pumps or snake print trainers, make the perfect autumn footwear. They can be worn with jeans for coffee with the girls, add a little sophistication to a midi skirt and give an edge if having an early evening drinks.

If you are thinking boots, invest in a pair in either black or tan and go for a heel if you are up to the challenge. Long or short work well, pixie and biker are both in the shops and on trend. Shiny metal hardware adds an extra statement and if it is really cold, consider sheepskin – you know what we are talking about.

Accessories really make an outfit work as the seasons change. Pretty scarves, waterfall cardigans, cute earrings and a splattering of bling can totally change any look in seconds. Flick through a few magazines or scroll Pinterest and you will soon find looks something that will work for you.

Never leave the house without a pair of sunglasses. They add an instant touch of chic even if you are going to the supermarket. You don’t have to spend a fortune, but got for a dark, over sized pair that offer adequate UV protection and keep them in a case to prevent scratching.

Your bag can seriously make or break your outfit. There are some fantastic totes in the shops this autumn in rich navy and reds that add an instant look of glamour to even the plainest pair of jeans and pumps. For evenings, go for a minimal clutch with a little glitter for extra style points and if you are going on a mini break, wheeled cases are the way to go.

Add some lash lengthening mascara, a swipe of plum lipstick and a smile and you are ready to go come rain or shine.

Team Pure-Beauty

Be Daring This Summer!

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BB Cream, buzz cut, change, Dermalogica Silk Finish Conditioner, dip dye, fringe, hair, image, smoky, style, summer, Yves Saint Laurent

Summer is a time when it’s great to be daring or try something to shake your image up a bit. Here at Pure Beauty we love experimenting with our hair, make up and clothing so we thought we’d share with you a few of our summer shake up ideas to help you to be a bit more adventurous.

Colourful Dip Dye

Brightly coloured hair is totally on-trend right now, but if you aren’t brave enough for a full-on mermaid look, you could try a colourful dip dye. This has many benefits; less time and effort, lower maintenance and best of all, if you don’t like it, you can simply trim off the bottom few inches of your hair. Coloured dye usually only lasts for a few washes too, so you can change it up when you feel like it, but use Dermalogica Silk Finish Conditioner to keep hair in good condition.

Get The Chop!

Both Versace and Yves Saint Laurent had models with buzz cuts walking for them this season and going super short is rumoured to be the BIG look for winter. Obviously, it’s an incredibly bold look and a huge step if you’ve always had flowing locks, but going short might be something you’ll absolutely love…just make sure you give it a lot of thought first!

Crazy Colours

If you’re anything like us, you’ve probably been sticking to roughly the same shades in your make up bag for years now and are likely to be quite adamant about what suits you and what doesn’t. However, thinking outside the box in terms of your colour palatte could really help to liven up your look. Experiment with red lips, dark lips, smokey eyes…basically anything you’ve not tried before and you might be pleasantly surprised with the results.

Minimal Make Up

During the winter, we tend to feel more comfortable with a full coverage foundation because there are so many things which play havoc with our complexion. In summer, however, we prefer less coverage because it simply feels uncomfortable in the heat, so opting for a BB cream is a great alternative. BB creams offer sheer coverage, moisturistation, and leave you looking radiant without the need for layers.

Fringe Benefits

If you aren’t quite brave enough for super bright hair or a crazy buzz cut,why not try having a fringe cut in? Fringes can really change the whole look of your face and whether you go for a sweeping side fringe, a bold block fringe or an on-trend short fringe, you’re sure to make a statement with it.

David Bowie – Style Icon

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David Bowie, image, style, Ziggy Stardust

This week, we were hit with the sad news that David Bowie had passed away, age 69. David Bowie was a style icon for the best part of fifty years and the world will be a far less colourful place for the loss of such an innovative artist. To pay tribute to the man who brought us such classics as “Starman”, “Modern Love” and “Fashion”, as well as films like “Labyrinth” and “The Prestige”, we thought we’d take a look at some of his most iconic looks from across the decades.

1960’s

David Bowie was always ahead of his time in terms of both his image and his art. The late Sixties saw the release of several singles, including The Laughing Gnome which gave us a glimpse of the humour behind the man. This fresh-faced look was simple and classic and has been much-imitated in the years since.

1970’s

The glam-rock 1970’s saw Bowie re-emerge as a beautiful butterfly, in psychedelic colours and outlandish costumes. He introduced his alter-ego ‘Ziggy Stardust’ for the single ‘Starman’ and although Ziggy was one of his most short-lived persona, it’s probably his best remembered thanks to the trademark brightly coloured hair and statement make-up.

1980’s

The 80’s saw Bowie perform with Queen and Mick Jagger in some of his most popular collaborations, and also saw a shift towards the ‘power dressing’ period of his constant evolution. Slicked back hair and sharp suits were the order of the day with Bowie often choosing light grey or pastel colours, which made his blond hair and different colour eyes (one was green and one was black after being punched as a teenager!) pop.

1990’s

By the 90’s, Bowie had moved into what we like to think of as the ‘high fashion’ period. No longer making such bright and bold statements with his fashion and beauty, Bowie settled into a sleeker, more grown-up look which could well have been influenced by his wife, supermodel Iman. Bowie spent the later years of his life living in New York and his fashion choices seemed to really reflect this.

2000’s

It’s hard to find a picture of David Bowie in the last fifteen years which don’t see him clothed almost entirely in monochrome colours. In the latter years of his life, he seemed to opt for blacks, greys and whites, often wearing classic hats and well-cut coats. His hair was never short but he kept it tidy and well-styled, even allowing his slightly darker natural blond to grow though, rather than the platinum of his younger days.

David Bowie will be sadly missed by all here at Pure Beauty but his amazing legacy lives on through his music and films, as well as his abiding image.