Top tips for sun safe skin

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We all know that a good skincare routine is important, but during the warm, sunny summer months it is even more critical.

Whatever your skin type, prickly heat, sunburn, rashes and irritation are all possible if you spend time in the heat, so it is vital to get things right so you don’t end up red and in pain.

We have some easy to put into practise tips, that will help you keep skin safe all year round.

Drink water
Yes, this again. It is really important to make sure you drink plenty of water when you are out in the sun, on the beach, by the pool or exercising outside. When the sun is out your body loses more moisture than usual and this can lead you to becoming dehydrated which will make your skin look, and feel, tired, tight and uncomfortable.

Use protection properly
So many people underestimate the power of the sun, even when it is hiding behind clouds, and this is a huge mistake. Whatever you skin tone, we suggest using a sunscreen that has a minimum SPF of 30 and to apply it to your face and body at least 30 minutes before going outside. If you are in the sun for more than a few hours, it’s really important to top up every couple of hours, and also apply after swimming. Some people mix tanning oil with sunscreen but we don’t suggest doing this because some key ingredients can interact and make your sunscreen less effective, putting you in danger.

Deal with the fallout
Even if you do your best to look after your skin, you may well end up suffering from prickly heat, sunburn and irritation. Don’t panic and do not rub or itch your skin as this can make it worse, instead, place natural yoghurt on the affected area for approximately 15 minutes, then pat dry with cold water and try to rest up. You can also use a good after sun product and keep out of the sun the next day to prevent further damage.

Try natural oils
Using natural essential oils on your face and body at night, can give your skin the extra conditioning it needs. Natural oils are a great way to moisture and sooth the skin, when it has been exposed to the sun and is suffering the effects of heat.

Remember to cleanse, tone and mositurise
It is really important not to forget to cleanse your skin as this will keep pores clean and complexions clear. Breakouts can be inevitable when your skin gets hot and bothered but if you stick to the rules of cleanse, tone and moisturise, you will help you and your skin stay healthy in the sun.

Try to exfoliate
It is important to remember to exfoliate your skin during the summer as this will remove dead skin cells and improve blood circulation which means your skin will be glowing. If you don’t get rid of these cells, they will sit on your skin and it will look dull and grey, plus the build-up of dirt, suncream and moisturisers can cause irritation and spots, and we can all do without those.

Cover up
Sunglasses, hats and sleeves in the midday sun are all good practise when it is hot and the sun it beating down on you. While you might want a tan, looking after your skin is much better than anything else in the long run and there are some really cute trends on the high street right now, so you can be safe and look fab.

Team Pure Beauty

Add an SPF to Your Beauty Routine

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added protection, anti-ageing moisturiser, clinically proven, day cream, Decleor Protective Anti-Wrinkle Cream SPF30, Dermalogica Protection 50 Sport SPF50, Dermalogica Sheer Tint SPF20, Elemis Liquid Layer SPF30, Elemis Pro-Collagen Marine Cream SPF30, everyday beauty routine, exercising, fine lines, Ginkgo Biloba, hat, hyaluronic acid, hydrate, Hydrolyzed Pearl amino acids, improve firmness, Jan Marini, light, lightweight formula, medium and dark options, oleosome microspheres, Padina Pavonica, Polymer Spheres, powerful anti-ageing ingredients, premature skin ageing, protected from the sun, Pure Beauty, reflecting and refracting, shield, skin conditioning oil absorbing particles, SPF, sun, sun damage, sun protection, sunglasses, superior broad-spectrum protection, swimming, titanium dioxide, unqiue blend, UVA and UVB ray, Walnut Seed extract, wash of colour, water-resistant, white pigment, winner, wrinkles

We are constantly being reminder of the importance of using an SPF product to keep our skin healthy and protected from the sun, in the summer and during the rest of the year.

At Pure Beauty, we believe that incorporating sun protection into your everyday beauty routine is an absolute must, and we sell a range of products that help you to do exactly that.

If you are looking for an anti-ageing moisturiser with sun protection, the Elemis Pro-Collagen Marine Cream SPF30 could be for you. This clinically proven (Independent Clinical Trials 2014) day cream is packed with powerful anti-ageing ingredients that help reduce the depth of wrinkles, improve firmness and hydrate the skin so it looks amazing. Padina Pavonica and Ginkgo Biloba improve suppleness and elasticity and a unique blend of sunscreen means you also get superior broad-spectrum protection, making this a winner in our book.

If you are looking for something that is water-resistant, we suggest trying the Dermalogica Protection 50 Sport SPF50. This broad-spectrum sun cream can be used on the face and body and is suitable for all skin types. The lightweight formula binds moisture to skin without leaving a greasy film and thanks to Oleosome microspheres, the SPF performance is enhanced but still apply at least 15 minutes before you go out in the sun and reapply after swimming, going in the sea or if you work up a sweat exercising.

At Pure Beauty we are massive fans of the Elemis Liquid Layer SPF30. Offering protection against UVA, UVB rays and pollution, this really is the first line of defence against sun damage and premature skin ageing. It works best when applied over your moisturiser and the white pigment of Titanium Dioxide helps scatter UVA and UVB rays and provide protection. Polymer Spheres also come into play and strengthen the work of the Titanium Dioxide by reflecting and refracting the UV rays. Impressive stuff, no? The overall results are that your skin is cared for and you have peace of mind when you are out in the sun – but try to wear a hat and sunglasses too when it is really hot.

The Decleor Protective Anti-Wrinkle Cream SPF30 not only protects your skin from the sun but it also helps to prevent premature ageing and reduce the appearance of fine lines and wrinkles. This product can be used on all skin types and it is suggested that it is applied evenly on the face and neck at least 30 minutes before going into the sun and reapplied every two hours.

If you are looking for added protection and a natural look, we love the Dermalogica Sheer Tint SPF20. It comes in light, medium and dark options and gives you not only wash of colour but an extra shield against damaging UV rays. Hydrolyzed Pearl amino acids, Hyaluronic Acid and antioxidant Walnut Seed extracts offer hydration so that skin looks, and feels, soft and nourished.

New to our site is Jan Marini and their Daily Face Protectant SPF30 packs a punch when it comes to sun protection. This easy to apply cream is invisible, hydrating and weightless and not only feels amazing when you apply it to your skin, it smells pretty great too. Water resistant for up to 80 minutes, it is packed with skin conditioning oil absorbing particles as well as multiple antioxidants, making this the ultimate in daily SPF wearability.

If you would like more details about these, or any other products, get in touch today and we would love to help find something that is right for you and can send samples too.

Team Pure Beauty

Pack a thriller in your suitcase

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agoraphobic, best friend, best-selling author, bikini, bookshop, café, charming man, chic lit, children, complex web of lies, curious, dark story, date, ddebut author, dead, divorce, Don’t Close Your Eyes by Holly Seddon, edgy, epilepsy, evidence, families, fear, girl, Girl Before by JP Delaney, great reads, gripping story, heart, home alone, husband, husband and wife, innocence, journey, karma, landlord, last word, Lisa Jewell, lives alone, man, marriage, memory, mirror, missing, mistress, One Folgate Street, one session read, page turning twists and turns, Perfect Friend by Barbara Copperthwaite, pool side, protect, psychological thrillers, real, right and wrong, safety, seat, secrets, separated, sinister call, sunglasses, T. A. Cotterell, tense tale, terrifying attack, The Date by Louise Jensen, The Dead Ex by Jane Corry, The Girl on the Train, Then She Was Gone, thriller, toothbrush, tough choice, trust, truth, twin sisters, unanswered questions, What Alice Knew, young age

As well as your bikini, toothbrush, and sunglasses, if you are heading away on holiday this summer, be sure to pack a poolside thriller in your bag.

Offering something a little edgier than chic lit, psychological thrillers have seen a rise in popularity in the past couple of years and there is no end of choice when it comes to great reads.

The Perfect Friend by Barbara Copperthwaite is a truly dark story about the turn Alex’s life takes when her husband leaves her and her children won’t talk to her. All she can do is to turn to her best friend, Carrie, who knows all her secrets and is the only person she can truly trust. Carrie would she’d never let her down, or would she???

Following her divorce, Ali goes out on a date with a new man on Saturday night, but on Sunday morning, she wakes up alone with no memory of what happened to her. And when she looks in the mirror, she doesn’t recognise the face staring back at her. If you loved The Girl on the Train, then The Date by Louise Jensen is for you, and if you haven’t read The Girl on the Train – where have you been?

For a ‘one session read’, it has to be The Dead Ex by Jane Corry. A terrifying attack leaves Vicki suffering from epilepsy and without a husband after he runs away with his mistress. When a call comes to say he’s missing, she starts to believe in karma, but when evidence suggests he is dead, things get real and she needs to prove her innocence.

The Girl Before by JP Delaney is a tense tale full of page-turning twists and turns. When Jane moves into One Folgate Street, she falls in love with her beautiful minimal new, despite the bizarre rules it comes with. As the landlord, and the house, become increasingly strange, Jane becomes curious about Emma, the girl who lived there before her and starts to fear for her safety in her gripping quest to find the truth. Tip, don’t read this if you are home alone, but definitely, do read this.

Secrets in families are never a good idea and that is what is at the heart of Don’t Close Your Eyes by Holly Seddon. Twin sisters Robin and Sarah were separated at a young age and now, in their 30s, one is agoraphobic and lives alone, while the other seemingly has the perfect family and perfect life. When Sarah is accused of something terrible, she needs to track down her twin sister to put together the pieces. A gripping story that will keep you on the edge of your seat right to the very last word.

Back to the husband and wife scenario, and in What Alice Knew, debut author T. A. Cotterell, takes you on a journey of complex web of lies that will have you turning the pages in fear. From the outside, Alice has everything, that is until her husband goes missing one night. After receiving a sinister call, she faces making a tough choice that has her questioning right and wrong and wondering just how far she can go to protect those she loves.

While Then She Was Gone, by best-selling author, Lisa Jewell, isn’t new on the shelves, it is oh so worth a read. Laurel is trying to piece her life back together, 10 years after her daughter, Ellie, disappeared and seven years since her marriage fell apart. When she meets a charming man in a café, their flirtation develops into something deep, fast. Before she knows it, she’s meeting his daughters, and all those unanswered questions that have haunted her about her own child come flooding back.

Pop along to your local bookshop and buy your books before you go away and let us know what you think.

Team Pure Beauty

Tips to help your skin breathe

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While foundation is helpful when it comes to hiding blemishes and creating a flawless complexion, wearing layers of make-up and powder everyday doesn’t always help your skin breath and won’t leave it in the best condition.

We all know we need to take deep breaths when life seems out of control, and you can apply the same principle to your skin.

Here are our top tips on how to give your skin a break so it feels and looks great.

Cleanse every morning and night
We have said it before and will say it again but it is essential to cleanse twice a day with a face wash or cleanser designed for your skin type. This is especially important if you do wear make-up as the process will remove left over products and residue which has built up over time.

Remove make-up before you sleep
When we sleep, our skin rejuvenates and repairs itself, however if you have make-up on when you fall asleep, this won’t happen as well as it could. The dirt will sit on your face as you sleep so your pores may well get clogged up, leaving you with unhappy skin when you wake up.

Exfoliate
A gentle, natural exfoliation product is a must have for most of us as they gently remove dead skin cells and product-build leaving you with a silky-smooth, natural glow. Check the details of the product before you use it, and always follow instructions.

Take a make up detox
For many people this is scary, but how about going make-up free one day a week to give your skin a break? Maybe on a Sunday, cleanse, tone and moisturise, leave your make-up bag zipped up and if you have to go out, wear sunglasses and a cap to make it less painful. Go on, we dare you.

Love your lips
Go easy with lipstick as they can be drying. Simply apply a little balm to your lips and this will keep them soft and moisturised.

Go for lighter coverage
Swapping heavy-duty products for lighter alternatives will let your skin breath and they are less likely to block pores and cause congestion. There are some great tutorials and guides online that show you how to create a pretty, natural look that you might even prefer to the more sculptured approach you usually take to make-up. You may find that using the right moisture followed by a foundation that matches your skin tone will actually enhance your natural complexion and erase any imperfections without having to add layers of product that hides your beauty.

Don’t exercise with make-up on
It might leave you feeling exposed, but try not to exercise with your make-up on. The reason for this is because as you exercise you sweat and this gets rid of the toxins in your body. If you’re pores are clogged up with make-up, your skin can’t sweat productively so your face remains dirty and oily leaving it prone to breakouts, something you don’t want and can avoid.

TLC
We all need a little TLC and so does out skin. Once a month try to have a facial which will not only relax you but also boost your circulation, add hydration and leave your skin soft and smooth. If you don’t have the time, or budget, to go to a pro, apply a face mask or massaging facial oil into your skin as you relax in the bath can also give you the time out you need to let go off stress and give your skin some love too.

Team Pure Beauty

Wear pink with confidence this spring

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Look through any magazine and you will see that pink is everywhere.

If you’ve wondered whether this is the colour for you, the answer, this season at least, is… absolutely!

From the palest blush to honey hues and bright splashes, this sugary shade is here for spring, and beyond, and we have looked at how you can make it chic not shiny.

Go for a coat
If you want to make a statement with pink, go for a coat. Whether it’s a ruffle hem cape, silk bomber jacket, fitted Chanel-esque blazer or even a lightweight puffa, it will be a wardrobe staple. These are perfect all great trans seasonal items and can be worn with jeans and boots while it is still chilly, but pop over a dress and flats later in the season and you will still be on-trend.

Wear the jeans
From the catwalk to the High Street, there are some pretty pastel jeans on offer and they can be the perfect way to add a flash of pink into your day. Team with a navy long sleeve tee or an oversized sweatshirt in grey and silver trainers for a weekend look that will work all spring long.

Blouse it
An easy way to add pink into your office or evening outfits is to wear a soft pink blouse which will take the edge off black trousers but still look professional. It you get the right shade for you, it will reflect onto your face and give you a healthy glow.

Look at your feet
You might not have thought about wearing pink shoes but this is a brilliant way to start your fashion adventures in pink. Metallic pink loafers worn with a dark grey pencil skirt is a killer office look and you can inject energy into your gym kit by matching steel leggings with cerise trainers.

Accessorise the pink way
Pink accessories are an easier way to buy into this look before you really invest. Sunglasses, gloves, pumps, heels, scarves and bags are all the perfect way to add a pop of pink into your wardrobe and once you feel comfortable with this, you can go bigger.

It’s all in the make-up
Adding pink to your beauty bag is a great way to update your look. Swap your bronzer for a cream pink blush and apply to the apples of your cheeks, for a fresh, spring look. Experiment with lipsticks and go for a pink that adds warmth to your skin and brings your eyes alive. A bright, vibrant nail varnish can totally change your look and worn on your toes with white gliders is a winning look that never dates.

We hope we have convinced you that pink can work in any number of ways and you now feel brave enough to take the plunge.