Why hydrated skin equals happy skin

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acne, ageing and environmental elements, an antioxidant shield, antioxidant rich day cream, balanced and supple, bodies, brains, Broccoli, Camellia, chia seeds, cool blend, daily intake, Decleor Essential Tonifying Lotion, deeper, dehydrated, delicate, Dermalogica Hydrating Lotion r, Dermalogica Phyto Replenish Oil, drink water, dryness, Elemis Hydra-Balance Day Cream, Elemis Superfood Facial Oil, Eyes, flax seed, game changer, good shape, green tea, grey and tired, happy, healthy, highly concentrated plant-based superfoods, hydrate, hydrated, impurities, issue, Jan Marini Transformation Eye Cream, lines, lower eyelids, macadamia, moisture, natural barrier, natural ingredients, natural moisturising factor, natural pH levels, neroli oil, NMF, normal skin, oleic, orchid flower, pores, radish, refreshed, restore, revitalised, Rice Bran, rosemary extracts, saggy, secret, simple, smooth, soften, solve, soothes discomfort, spots, sunflower, superfoods, tamanu, tender, thin, tight, twice a day, ultra-light, visible dehydration lines, Why hydrated skin equals happy skin, working, young skin

The secret to happy skin is a simple one; hydration.

Just like we need to drink water to keep our bodies and brains working properly, our skin needs a daily intake of moisture to keep it healthy and in good shape. As well as skin looking grey and tired, a lack of hydration can make it feel tight, lines look deeper and cell turnover can slow down.

At Pure Beauty we sell a range of fantastic products that keep your skin hydrated and happy, so let’s see what might work for you.

We know that ageing and environmental elements can lead to dryness and dehydration, but the Dermalogica Phyto Replenish Oil uses nature to help solve this issue. First of all, camellia and tamanu oils help restore the skin’s natural barrier, then orchid flower and chia seeds sweep in and smooth visible dehydration lines and lock in moisture. If this wasn’t enough, sunflower, rice bran and rosemary extracts create an antioxidant shield against the free radicals that can do so much damage. This all means you are left with happy, hydrated skin!

You might think that a toner will dehydrate your skin, but this isn’t true. Using the Decleor Essential Tonifying Lotion twice a day balances the skin’s natural pH and leaves it refreshed, revitalised and hydrated. Green tea gently removes impurities and tightens pores, while Neroli oil protects, repairs and fights dehydration.

Even normal skin can become dehydrated and that’s when the Elemis Hydra-Balance Day Cream comes into play. This ultra-light, antioxidant rich day cream gives normal and combination skin ongoing hydration, so it is balanced and supple. It works with the skin’s natural moisturising factor (NMF) to help maintain a balanced moisture level and used morning and night can help you get the skin you love and deserve.

Even young skin can become dehydrated, and even more so if acne and spots are on the scene. We love how the lightweight Dermalogica Hydrating Lotion really helps dehydrated, breakout-irritated skin that is tender and sad. The sheer, easy-to-apply formula soothes discomfort and hydrates thanks to a cool blend of natural ingredients that work with nature, not against it.

The skin around the eyes is super delicate and thin, so it can soon look sad and saggy when dehydration hits. If this sounds familiar to you, we joke not when we say that the Jan Marini Transformation Eye Cream is a game changer. The clever complex visibly improves skin texture and restores hydration around eyes, while helping prevent future damage. When used sparingly morning and evening on the lower eyelids and across the brow bones, this cream can make big changes.

We can’t go without mentioning the fabulous Elemis Superfood Facial Oil. A blend of highly concentrated plant-based superfoods are packed into this beautiful bottle, and means your skin is deeply nourished and hydrated after the very first application. Broccoli, flax seed and radish soften and smooth the skin while macadamia, oleic and poppy seed oils nourish and moisturise. The results are a healthy, radiant glow like no other.

If you would like more help on happy, hydrated skin, get in touch and we would love to see what could work for you.

Team Pure Beauty

Top tips for sun safe skin

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beach, blood circulation, body, build-up, cleanse, clouds, cold water, conditioning, critical, danger, dead skin cells, dehydrated, dirt, drink, exposed, glowing, hats, irritation, itch, key ingredients, moisture, moisture and sooth, natural essential oils, natural yoghurt, outside, pain, panic, pat dry, pool, prickly heat, rashes, red, rub, skin tone, skin type, skincare routine, sleeves, spots, suffering, summer, sun, sunburn, suncream, sunglasses, sunny summer months, sunscreen, swimming, tan, tanning oil, tight, tire, tone and mositurise, uffering, uncomfortable, warm, water, worse

We all know that a good skincare routine is important, but during the warm, sunny summer months it is even more critical.

Whatever your skin type, prickly heat, sunburn, rashes and irritation are all possible if you spend time in the heat, so it is vital to get things right so you don’t end up red and in pain.

We have some easy to put into practise tips, that will help you keep skin safe all year round.

Drink water
Yes, this again. It is really important to make sure you drink plenty of water when you are out in the sun, on the beach, by the pool or exercising outside. When the sun is out your body loses more moisture than usual and this can lead you to becoming dehydrated which will make your skin look, and feel, tired, tight and uncomfortable.

Use protection properly
So many people underestimate the power of the sun, even when it is hiding behind clouds, and this is a huge mistake. Whatever you skin tone, we suggest using a sunscreen that has a minimum SPF of 30 and to apply it to your face and body at least 30 minutes before going outside. If you are in the sun for more than a few hours, it’s really important to top up every couple of hours, and also apply after swimming. Some people mix tanning oil with sunscreen but we don’t suggest doing this because some key ingredients can interact and make your sunscreen less effective, putting you in danger.

Deal with the fallout
Even if you do your best to look after your skin, you may well end up suffering from prickly heat, sunburn and irritation. Don’t panic and do not rub or itch your skin as this can make it worse, instead, place natural yoghurt on the affected area for approximately 15 minutes, then pat dry with cold water and try to rest up. You can also use a good after sun product and keep out of the sun the next day to prevent further damage.

Try natural oils
Using natural essential oils on your face and body at night, can give your skin the extra conditioning it needs. Natural oils are a great way to moisture and sooth the skin, when it has been exposed to the sun and is suffering the effects of heat.

Remember to cleanse, tone and mositurise
It is really important not to forget to cleanse your skin as this will keep pores clean and complexions clear. Breakouts can be inevitable when your skin gets hot and bothered but if you stick to the rules of cleanse, tone and moisturise, you will help you and your skin stay healthy in the sun.

Try to exfoliate
It is important to remember to exfoliate your skin during the summer as this will remove dead skin cells and improve blood circulation which means your skin will be glowing. If you don’t get rid of these cells, they will sit on your skin and it will look dull and grey, plus the build-up of dirt, suncream and moisturisers can cause irritation and spots, and we can all do without those.

Cover up
Sunglasses, hats and sleeves in the midday sun are all good practise when it is hot and the sun it beating down on you. While you might want a tan, looking after your skin is much better than anything else in the long run and there are some really cute trends on the high street right now, so you can be safe and look fab.

Team Pure Beauty

Get Fresh Faced for Autumn

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acne or breakout prone skin, air, autumn, boots, botanical oils, build-up, combination or problematic skin, complexion, creamy cleanser, daily dirt, Decleor Bi-phase Caring Cleanser and Makeup Remover, deep clean, Dermalogica Essential Cleansing Solution, Dermalogica Foaming Wash, Dermalogica Skin Resurfacing Cleanser, drier and prematurely-ageing skin, dry, Elemis Balancing Lime Blossom Cleanser, energises, Essential C and E Vitamins, excess oils, face, flipflops, floral water, Jan Marini C-ESTA Cleansing Gel, Lactic Acid concentrate, lather, lemon, light, love, make-up, moisture levels, moisturiser, Natural anti-inflammatory and antioxidant ingredients, non-sticky texture, pleasure, potent Vitamin C cleanser, purify, refreshes, remove, repair and balance, revolutionary, rich, Rose Flower Oil, rosemary, Safflower Oil, scientific blend, season, sensitive skin, sharper, shorter, smile, sunroof, sweatshirts, teenagers, temperamental, tight, Toner, Vitamin E, Waterproof mascara, weather, wipe out, world class cleansers

With the air turning sharper and the days getting shorter, we might still be wearing flip-flops and driving with the sunroof down, but it would seem that autumn is on the way. As well as bringing out those favourite sweatshirts and boots, now is also time to think about your complexion as the season changes.

At Pure Beauty we sell some world-class cleansers which will ensure you are ready for autumn and today we are looking at just a handful and hope there will be one which is right for you.

If your face is feeling tight and dry, why not ease things up with the Dermalogica Essential Cleansing Solution? This rich, creamy cleanser nourishes dry skin and sweeps away impurities, but those all-important moisture levels are maintained. Essential C and E Vitamins have been combined with Safflower Oil, Rosemary and Lemon, which together help condition and refresh your skin and leave it ready for your toner and mosituriser to do their thing.

If you want to repair and balance combination or problematic skin, you need the help of the outstanding Elemis Balancing Lime Blossom Cleanser. Extracts of Lime Blossom, Lecithin (aka Vitamin F) and Vitamin E help balance excess oils and soothe the skin while removing the build-up of daily dirt as well as make-up. The light, non-sticky texture makes this cleaner a pleasure to use and the results make it even easier to love.

For teenagers with acne or breakout prone skin that can be even more temperamental as the weather changes, we have the excellent Dermalogica Foaming Wash, which is part of the Clear Start range. Not only does this deep clean and purify the skin, it also energises and refreshes it all without stripping those key natural essential oils. Natural anti-inflammatory and antioxidant ingredients have been blended together and when massaged into wet skin the formula breaks up dead skin cells and clears away trapped oil which helps wipe out existing and future breakouts. Phew!

If you are looking for lather when you cleanse, look no further than the Jan Marini C-ESTA Cleansing Gel. This outstanding, potent Vitamin C cleanser is suitable for all skin type and the luxurious lather helps soothe and protect your skin. As this cleanser is highly concentrated, only a small amount is needed morning and night to see results which will make you smile.

The Decleor Bi-phase Caring Cleanser and Makeup Remover is a new cleanser on the beauty block and one which is powered by a scientific blend of botanical oils and floral water. Impressed? We think you will be. The ‘revolutionary’ formula cleanses your skin, removes you make-up (even waterproof mascara cannot escape) and also plumps and soothes even the most sensitive skin so it is soft and radiant once again.

Time for one last recommendation and we think the Dermalogica Skin Resurfacing Cleanser deserves a mention. Regular use of this product will help drier and prematurely ageing skin become super smooth and ultra-clean. The Lactic Acid concentrate re-textures skin, antioxidant Vitamin E conditions and Rose Flower Oil gets to work calming the pesky sensitivity that can really get you down. What’s not to like?

If you’d like further details about these, or any of the products we sell, get in touch today and our team would love to help.

Pure Beauty

Say Goodbye to Puffiness Around Your Eyes

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ageing, circulation, collagen, cream, crows feet, dark circles, decleor, dehydration, delicate, dermalogica, Dermalogica Age Reversal Eye Complex, Dermalogica UltraSmoothing Eye Serum, Elemis, Elemis Absolute Eye Serum, Elemis Pro-Collagen Eye Renewal, eye, eye area, Eyes, fibres, fine lines, firm, firming, hydration, hyperpigmentation, lifting, nourish, nourishes, nourishment, particles, pearlescent, peptides, puffiness, puffy, renewal, sensitive, sensitive skin, skin, smooth, sodium laureht sulphate, spatula, tight, tighten, tightening, wrinkles

By Laitr Keiows (Own work) [CC BY-SA 3.0 (https://creativecommons.org/licenses/by-sa/3.0) or GFDL (http://www.gnu.org/copyleft/fdl.html)%5D, via Wikimedia Commons

There are loads of reasons for puffiness around your eye area – tiredness, illness, stress and allergies are just a few of them. Puffiness around your eyes can make you look exhausted and far from your best, so finding a way to deal with it is a must. Fortunately, here at Pure Beauty, we have a whole load of products which can help to banish the puffiness around your eye area, and these are five of our favourites:

Dermalogica Age Reversal Eye Complex

This eye cream from Dermalogica is a real powerhouse of a product, tackling several different issues all at once. As well as dealing with puffiness, the complex also helps to remedy wrinkles, crow’s feet, dark circles due to hyperpigmentation and skin sensitivity due to dehydration. It’s ideal for drier skin or skin with is ageing prematurely and will totally revitalise the eye area.

Elemis Absolute Eye Serum

This eye serum from Elemis is all about the hydration, giving a wash of moisture around the eye area to decongest and tackle puffiness and dark circles. It conditions and nourishes the delicate eye contours, supports and tones the skin around the eyes and has a light texture that disappears immediately so that you can get on with applying your make up without having to wait for things to soak in.

Decleor Lift and Firm Eye Cream

As well as lifting and firming the area around the eyes, this cream from Decleor contains pearlescent particles which adds radiance to your skin. The peptides in the formula encourage circulation and re-energise the support fibres of your skin, which reduces puffiness and smooths wrinkles. It comes with a specially designed spatula to help you to apply the formula to the delicate eye area without causing ‘drag’, which can damage the delicate area.

Dermalogica UltraSmoothing Eye Serum

This eye serum comes from the Ultra Calming Dermalogica range, which means that it’s gentle on the skin and doesn’t contain any ingredients which might irritate the already-delicate eye area. It’s a potent but lightweight product which soaks evenly and quickly into the skin and gives immediate tightening and firming results. It’s perfect for those who suffer with sensitive skin but are trying to deal with the signs of premature ageing.

Elemis Pro-Collagen Eye Renewal

Elemis Pro-collagen products are notorious for their stunning effects and this eye renewal cream is no exception. It firms the area around the eyes, adding moisture and nourishment to the skin and obliterates dark circles and fine lines. It dramatically increases cell renewal and bears the Elemis Promise, so you can be sure that it doesn’t contain any sodium laureth sulphate or other nasties.