Five Products to Give You Brighter Eyes

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arjun tree extract, Blue light, brightening, Coco seed peptides, Concealer, crows feet, cruelty free, dark circles, dark under eyes, dehydration, delicate, dunaliella salina (micro-algae) extract, elasticity, eye, eye area, Eyes, fatigue, Finelines, Glycerin, hyaluronic acid, hydrating, hydration, light reflecting, mineral pigments, multifunctional coma mango butter, natural extract, papain enzyme (from papaya), Persian Silk Tree extract, poria mushroom, puffiness, salvia hispanica (chia seed) oil, serum, sleep, tighten, tired, tired eyes, tremella mushroom, Vegan, visibly brighter, Vitamin C, wrinkles

Photo by Matheus Bertelli

Whether you are plagued by chronic raccoon eyes or you’ve just had a rough week, there is more you can do to refresh your face than just layering on brightening concealer. The causes of dark under eyes are numerous and varied and that means that different products may or may not work for you. With this in mind, we’ve curated five of the best products for helping you to brighten your eye area:

This Works Morning Expert Open Eyes

This potent eye cream from This Works draws on a number of different botanicals to create an instant antidote to tired eyes upon waking. It contains natural extracts of giant kelp to tighten the look of skin, Persian silk tree extract to help reduce the appearance of dark circles and cocoa seed peptides to limit the effects of blue light on the skin’s appearance. You only need a tiny amount for each application and storing it in the fridge helps to give it an extra whack of power. 

Medik8 Illuminating Eye Balm

This illuminating eye balm from Medik8 concentrates on giving intense hydration to the delicate eye area. It contains multi-weight hyaluronic acid and glycerin so that true moisture is drawn into the eye area, smoothing the appearance of fine, dehydration lines. The formula targets dark circles and signs of fatigue, while the light reflecting mineral pigments help to boost the appearance of tired looking eyes, resulting in a visibly brighter tone.

Dermalogica Biolumin-C Eye Serum

Vitamin C is a fantastic ingredient for boosting brightness and this eye serum from Dermalogica is supercharged with it! As well as a potent vitamin C complex, it contains arjun tree extract, tremella mushroom, dunaliella salina (micro-algae) extract, poria mushroom, papain enzyme (from papaya) and salvia hispanica (chia seed) oil which combine to visibly brighten, hydrate and tighten the eye area. 

Murad Renewing Eye Cream

This multi-functional eye cream from Murad performs a number of different actions to improve the appearance of the eye area. Advanced peptides and retinol visibly minimise fine lines and wrinkles as mango butter increases elasticity, while the Eye Brightening Complex reduces the appearance of dark circles and puffiness for brighter, younger-looking eyes. As well as targeting the signs of ageing which are already visible it bolsters the skin to prevent future ageing. 

REN Clean Skincare Keep Young And Beautiful Instant Brightening Beauty Shot Eye Lift

The name of this product really does say it all! REN Clean Skincare Keep Young And Beautiful Instant Brightening Beauty Shot Eye Lift is a lightweight serum which packs a heavyweight punch with it’s brightening and anti-ageing properties. The vegan, cruelty-free formula promises to reduce dark circles, minimise crows feet, hydrates the eye contour, lifts the skin and smoothes the whole eye area instantly. It can be reapplied throughout the day, even over your make-up, to tighten the eye area and regular use will drastically reduce the appearance of fine lines and crow’s feet. 

Look after your eyes the Pure Beauty way

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active, algae, amino acid complex, anti-ageing formula, anti-inflammatory properties, Baikal Skullcap Root Extract, Blue Flower Linseed, brightens, brighter, busy, chamomile and arnica, Christmas parties, combo, cooling applicator, cooling cream-gel, cornflower water, dark circles, decleor, Decleor Jasmine Eye Cream, delicate skin, dermalogica, Dermalogica Stress Positive Eye Lift, dry, Elemis, Elemis Pro-Collagen Advanced Eye Treatment, Elemis Pro-Collagen Hydra-Gel Eye Masks, Elemis Pro-Radiance Illuminating Eye Balm, energise, eye contour area, Eyes, face, fans, fatigue, fine lines, fragile, gel, gentle formula, healthier, hyaluronic acid, hydrate, hydration, ideas, illuminating, improving skin tone a, jasmin, life, lightweight, look, lush, magic mix, make-up, moisture, moisturising eye balm, Mother Nature, nourishes, Omega-rich apricot oil, Padina Pavonica, party, plankton extract, protective barrier, puffiness, refreshes, sea water extracts, skin, smoothed, sparkle, Stimulating caffeine, stressed, supports, targets, tired, tired eyes, TLC, under-eye luminosity, Vitamins B3 and CG, wild indigo, winter, wrinkles, youthful

We are often so busy making sure our faces are cared for, that our eyes are left out of the picture. During the winter the delicate skin around your eyes needs a little more TLC than usual, and we have some ideas that could earn you life your look.

If the Christmas parties have started, the Elemis Pro-Radiance Illuminating Eye Balm could be what you need. This lush, illuminating, moisturising eye balm brightens and refreshes tired eyes and can make you sparkle. Soothing chamomile and arnica help reduce the appearance of dark circles which can get worse when we party too hard. Omega-rich apricot oil nourishes the eye contour area and thanks to the cooling applicator, you can use underneath or on top of make-up.

We are big fans of the Decleor Hydra Floral Ever Fresh Hydrating Wide-Open Eye Gel and for good reason. This lightweight, anti-ageing formula creates a youthful look and thanks to cornflower water and baikal skullcap root extract, fatigue is minimised, puffiness is eased, and those fine lines are smoothed away. The gentle formula also acts as a protective barrier so you have a brighter, healthier and younger looking appearance, however tired you might be.

There is no doubt that this time of year is busy, and that’s where the Dermalogica Stress Positive Eye Lift comes into play. This active, cooling cream-gel works with your skin to brighten and energise the eye area, and with sea water extracts and algae added into the magic mix, puffiness and dark circles are gone. One key ingredient is wild indigo that brings anti-inflammatory properties to the table and helps brighten skin by increasing under-eye luminosity, improving skin tone and reducing those pesky dark circles. Mother Nature at her very best, and you at your best too.

For something a little extra, you could consider the Elemis Pro-Collagen Advanced Eye Treatment that targets the fine lines and wrinkles which seem to look worse when you are tired and stressed. Super active padina pavonica and blue flower linseed help tone and firm, whilst a clever amino acid complex locks in moisture. This cool combo supports fragile skin without overloading it and is worth a try.

A real tiredness winner is the Decleor Jasmine Eye Cream that leaves your skin luminous and radiant. Jasmin fights wrinkles and lack of radiance all day long so you are left looking so much brighter. Stimulating caffeine, vitamins B3 and CG plus orange pigments help with drainage and your entire eye area is given a much-needed boost.

If time is on your side, we would suggest using the Elemis Pro-Collagen Hydra-Gel Eye Masks once or twice a week. Packed with plankton extract, padina pavonica and chlorella, these magic masks have an instant skin-tightening effect. To ensure your skin is left looking fantastic, hyaluronic acid has been added to gently, but effectively hydrate the fragile eye area. Put on for 20 minutes, lie back and relax and when you take the mask off, you will be left with visibly smoother, intensely moisturised, happy eyes.

If would like some expert eye guidance, get in touch and we would love to help.

Team Pure Beauty

Masks aren’t just for Halloween

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acne, acne prone skin, active fizzing formula, Aloe Vera, Antioxidant vitamins, apples, banish dull, beauty bag, beauty routine, blackheads, botanical extracts, brightens skin, Burdock, calming ingredients, calming stressed, Chia Seed Oil, Comfrey, dark circles, dark spots, Decleor Energy Concentrate Youth Mask, decongests, deep hydration, delicate eye area, Dermalogica Blackhead Clearing Fizz Mask, Dermalogica Multivitamin Power Recovery Masque, dry skin, dull, Elemis Absolute Eye Mas, Elemis Superfood Vital Veggie Mask, excess oil, Eyes, firms, fresh, Gentle exfoliators, grey, Halloween, hydrate the skin, ingredients, irritation, Jan Marini Luminate Face Mask, kaolin clay, light mask, lightening agents, luminous glow, lush, lychee, magic, mask, moisturise, oleic acid, omega 9, Orexcellence range, peony, plumper and firmer, pores, prematurely ageing skin, pumpkins, radiant glow, re-energise, redness, reduce, rhodiola, rich blend, skin, soften, sparkle, super-concentrated, sweets, textured mask, tired eyes, tones, topped up, trick or treat, unisex, wake up, winner, youthful

As pumpkins are carved and scary costumes are being taken out of cupboards, Halloween is very much on the way. While the sweets handed out for kids who trick or treat won’t do much for your skin, or waistline, this is a timely reminder that adding a mask to your beauty routine could be a good move.

If you would like your skin to look plumper and firmer when you wake up in the morning, look no further than the Decleor Energy Concentrate Youth Mask. Part of the Orexcellence range, this textured mask is made from a rich blend of peony, lychee and Rhodiola that together re-energise the skin and leave you with a fresh, luminous glow.

The Dermalogica Multivitamin Power Recovery Masque comes topped up with super-concentrated, antioxidant vitamins that are perfect for calming stressed, prematurely-ageing skin. Things don’t stop there because as the ingredients get to work adding deep hydration, botanical extracts of comfrey and burdock soothe skin so it is left happy and youthful again.

If you want a mask that packs a punch, you need the Jan Marini Luminate Face Mask in your beauty bag. While this brightens skin from the very first use, this mask comes with lightening agents that progressively reduce the appearance of the dark spots and discolouration that can get you down. Gentle exfoliators remove the dull, dry skin that can make complexions look grey and thanks to added calming ingredients, irritation and redness are reduced.

You might think that acne-prone skin doesn’t need a mask, but this isn’t the case. If you to ease blackheads, then the Dermalogica Blackhead Clearing Fizz Mask is for you. This unique mask comes with an active fizzing formula that cleans pores and target blackheads. Kaolin clay has been added into the mix and this works to absorb problematic excess oil and purifies the skin, while the magic of apples help to hydrate the skin so it feels lovely and fresh again.

If you want something your partner can use too, the Elemis Superfood Vital Veggie Mask has been created for unisex use and will please all skin types. Regular 10-minute sessions will banish dull, dry skin leaving you will a more radiant glow than ever. Aloe Vera helps to soothe, moisturise and soften skin while avocado adds a boost of lush, natural omega-9 and oleic acid. Bringing up the rear is chia seed oil that nourishes and means you are left with incredibly soft, smooth skin and smile!

If you only want to work on your eyes, fear not, we sell the Elemis Absolute Eye Mask at Pure Beauty and it’s a winner. Perfect for tired eyes that have lost their sparkle, this light mask kicks dullness into touch and as it rehydrates the delicate eye area, it decongests, firms and tones too. This mask also deals with pesky dark circles whilst nourishing and smoothing at the same time. We said it was a winner!

If you would like help finding a mask for you, get in touch and we would love to help.

Team Beauty

Pure Beauty helps ease your skincare worries

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acne, amazing, antioxidant serum, areas, Avellana Seed oil, beauty regime, blemishes, blended, body, brightened, brightens, Camellia, central heating, chapped hands, cold weather, combination skin, combo, creams, decongest, deeply cleanses, delicate eye area, Dermalogica Hydrating Lotion, detoxifies, dirt, dry patches, dull skin, Elemis Absolute Eye Mask, Elemis Balancing Lime Blossom Cleanser, Elemis Exotic Frangipani Monoi Body Cream, enriched, excess oil, Eyes, face, fine lines, firm, Frangipani flowers, hands, happy, health, help, hydrates, ingredients, issues, Jan Marini C-ESTA Serum, jasmine, lacklustre, Litsea, luxurious product, luxurious texture, Macadamia and Sesame Oil, magnolia, make-up, Milk Protein, nails, need, nourishing, Omega 7, Pure Beauty, reduce, revitalised, rich formula, shower gel, silky-smooth, skin, skin loving, smell, smoothing, soothes, spots, super soft, tighten, tired, tired eyes, tone, trouble, Virgin Plum, vitality, Vitamin C, water, white flowers, work, worse, wrinkles, youthful

Whether it is acne, dry patches, fine lines, blemishes, chapped hands or deepening wrinkles you struggle with when it comes to your skin, at Pure Beauty, we sell a range of products that can help you get to grips with the issues that trouble you the most.

All about the eyes
We love the Elemis Absolute Eye Mask because it does so much to help your eyes look fantastic. When applied to the delicate eye area it helps to decongest, firm and tone, whilst nourishing and smoothing at the same time – amazing. You can use it twice a week and by leaving the ingredients to get to work for 10 minutes, tired eyes will be brightened and revitalised.

It’s all about the combo
If you have combination skin, the Elemis Balancing Lime Blossom Cleanser could be what you have been looking for. It deeply cleanses your skin so that dirt and make-up are removed and excess oil is balanced, but not totally wiped away. Extracts of Lime Blossom, Lecithin and Vitamin E soothe and moisturise so that skin is bursting with health and vitality.

Tighten up
Adding the Jan Marini C-ESTA Serum to your beauty regime can help tone and tighten your skin in the areas you most need it. Packed with skin loving Vitamin C, this powerful antioxidant serum helps reduce the appearance of fine lines and wrinkles. Ongoing use means lines will be less pronounced and skin will look even-toned and healthy.

Spot it
Let’s face it, we have all suffered with spots at one time or another and sometimes the creams used to help make things better, actually make them worse. The Dermalogica Hydrating Lotion soothes discomfort and hydrates dryness so your skin feels happy once again.

What about your body?
You might take care of your face, but the rest of your body needs more than shower gel to keep it in check. The Elemis Exotic Frangipani Monoi Body Cream is the answer to your prayers as this luxurious product is enriched with Macadamia and Sesame Oil and it leaves skin feeling super soft and silky smooth. Thanks to Frangipani Flowers you will smell great too.

Hand it to me
The cold weather, central heating and endless contact with water, means that our hands really do take a battering during the day. To ensure your hands are soft and smooth, we would suggest you keep a tube of Elemis Pro-Radiance Hand and Nail Cream in your bag. It has a luxurious texture which is quickly absorbed by the skin so that hands and nails are instantly rejuvenated and conditioned. Milk Protein, Avellana Seed Oil, Omega 7, Camellia, Virgin Plum and Macadamia have been blended to create a rich formula that locks in moisture. White flowers, Litsea, Jasmine, Magnolia and a hint of Vanilla, means that hands don’t only look youthful and radiant but they smell sensational too.

Tired, dull skin
If you need rescuing from tired, lacklustre, dull skin, add the Dermalogica Charcoal Rescue Masque to your basket. This all-in-one treatment detoxifies, brightens and invigorates your skin and can be used by everyone.

If you have any questions about these, or any products we stock, get in touch and we would love to help.

Team Pure Beauty