Look and feel cool this summer with the right clothes

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animal prints, beach, bikini bottoms, black capri pants, black dress, blanket, Body con dresses, breathe, cami, capsule wardrobe, chic, classic, classy, comfort, cotton shirts, crisp, day time dress, denim, dresses, exfoliate, fantastic outfits, feel, fitted t-shirts, floaty, florals, foundation, gold accessories, good quality sunscreen, heat, hot pants, jeans, kaftans, leg-lengthening wedges, light jacket, lightweight, limbs, look, lose, love, midi dresses, monochrome mixes, navy city shorts, navy vest, office, oversize shirt, pale, party, party dresses, patchy, pins, relaxed, rule of thumb, sharp, shave, shorts, smart look, statement necklace, style, summer, super short denim cut-offs, tailored shorts, tee, tube, wardrobe staple, wax, weather, weekend, white, work

While we love the sunshine, as the temperatures rise, it can be tricky to know what to wear so you look, and feel, cool wherever you are.

Pretty dresses and crop tops are great for keeping the heat at bay, but while they work at the weekend, they might not do the job in the boardroom. The general rule of thumb is that if it works for the beach, it probably won’t be right for the office.

We have had a look at how you can look and feel cool this summer whatever you are doing, wherever you are doing it.

Cut down on denim
We know that denim is a wardrobe staple, but standard jeans, dresses and even skirts can make you feel as if you are wrapped in a blanket and your limbs will struggle to breathe. If you like the comfort of denim but not the heaviness, go for a lightweight, pale option that you can match with a navy vest and pretty pumps and you’ll have an effortlessly chic, cool look in moments.

Make shorts work for you
Let’s get this out of the way – hot pants, super short denim cut-offs and bikini bottoms are great for the beach and pool, but when it comes to going to work or the shops, we would suggest a slightly longer length. If you want a sharp, smart look, the answer is tailored shorts with a signature tee tucked in and leg-lengthening wedges.

Trash the tights
Yes, some people hate their legs so much that they will still wear tights in summer. You don’t need to! OK, they might be pale and patchy but if you exfoliate, shave or wax and apply a gentle tanning product, you will soon love your pins.

Create a capsule wardrobe
This sounds a little structured, but if you get the basics right you are on the way to winning when it comes to the cool stakes. We all have our own style but crisp, cotton shirts, fitted t-shirts, midi dresses, decent underwear, shorts and flat sandals are a good starting point. You can then add a light jacket, statement necklace and bold bag and dress things up and down to match the weather and occasion.

Keep it lose
Body con dresses look might be on trend, but if you are on the tube or in the bank queue, you are going to feel hot and sticky. Yes, wear those fantastic outfits when you party, but for the day time you might want to go for something that is more relaxed and floaty as this can keep you cool and save those embarrassing underarm marks.

Think about neutrals
You might think that when summer comes you need to ditch everything else and only wear white, but this isn’t the case. A classic black dress and gold accessories, navy city shorts and a fresh white tee, or black capri pants and a fitted short-sleeved shirt, all look fantastic, classic and classy and will show off your tan perfectly.

Grab a kaftan
Kaftans aren’t just for the beach; they can actually work well as a day time dress or oversized shirt. We would suggest you go for monochrome mixes, animal prints or florals but one word of warning – if they are see-through wear a cami to save blushes.

Add in sunscreen
Even if there are clouds in the sky, the sun’s rays can still get through and burn your skin. Whatever else you wear, please make sure you apply a good quality sunscreen before you go out in the sun. It’s it key to also use a facial sunscreen and if you don’t want to overdo the foundation, try a tinted moisturiser instead for the summer months.

Team Pure-Beauty

Where a white shirt and shine

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Ever since Meghan Markle stepped out with Prince Harry at the Invictus Games, the simple white shirt has been hot on the High Street as well as the catwalk.

We love nothing better than this wardrobe staple and once you have found a style that works for you, there are endless ways to dress it up, or down and get a look for pretty much any occasion.

Keep it Simple
Dark jeans, pretty flats and a loosely tucked in white shirt is a classic, but easy outfit that ticks all the style and comfort boxes.

Add a Skirt
Pairing your shirt with a high-waisted pencil skirt together with block heeled sandals and painted toes, you have a look that is straight off the set of Suits.

Back to Front
If you like to spice things up when it comes to fashion, wear your shirt backwards, leaving the first couple of buttons undone and you have a whole new look going on.

All White
You will notice the shops are full of white skits and we suggest going for a pleated midi with your shirt tucked in and adding a pair of killer heels and clutch for a style statement that means business.

Go for Bold Prints
A simple white shirt is the perfect blank canvas for a vibrant, bold print. You can be as daring as you like, opting for palm trees, leopard print or even flamingos because nothing clashes with a white shirt.

Black and White
Bright colours not your thing? Don’t worry. Adding slim fitting capri pants or a full skirt, a la Victoria Beckham, you will create a monochrome outfit that will never date.

Up Your Game
If you have an afternoon meeting, slipping a tailored jacket over your shirt will instantly up the ante and make you boardroom ready, in moments.

Accessorise
Statement accessories, such as tassel earrings, red heels or a vintage necklace are all you need to add a whole new dimension to a white shirt and otherwise neutral outfit.

Layer it Up
A pretty cami underneath your shirt or a cashmere sweater over the top, can totally transform your look and if you want an on trend look, wear it under a dress and add a wide belt.

Keep it Casual
For a more relaxed, weekend vibe, distressed jeans and white trainers with the shirt untucked, is a winning combo. Leave your hair in a messy bun, add aviator glasses and a cap and you are good to go.

If you want to go a little leftfield with this, we also loved the Duchess of Sussex’s white Givenchy shirt dress she wore at Royal Ascot this year. Understated yet elegant with a twist thanks to the floral embroidery and a skinny belt. This is a really easy look to recreate and can take you from the office to the bar by simply swapping flats for heels and adding a slick of red lipstick. New Look currently have a cute white shirt dress in stock that tootally looks the part, but without the designer price, and is worth trying on for size.

Team Pure-Beauty

Find the perfect jeans for you

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ankle, authentic denim look, bagging, black, blue, body shape, bold separates, bootcut, botfriend, bright white trainers, chic, colours, comfortable, confident, denim, distressed, effortlessly polished, everyday ease, fitted jacket, fitted shirt, friend, grey, high-stretch fabric, High-waisted styles, indigo, issue, jeans, Jeggings, knee high boots, lift and sculpt, Loafers, masculine edge, modern, oversized sweatshirt, perfect pair of jeans, pull-on waistband, quality brand, research, ripped, skinny jeans, sleek, slim legs, slogan tee, soft sweater, spring, statement belt, statement sleeves, Straight Leg Jeans, style, styles, timeless option, touch of glamour, trainers, tunic top, versatile colour options, wardrobe staple, weekend look, white shirt, winning look, work

Ever looked at a friend and wondered how they always look great in jeans?

Well, we are pretty sure it’s because they have tried on a variety of styles and colours and have jeans that not only work with their body shape but are comfortable and make them feel confident.

From jeggings to skinnies, to bootcut and everything in-between, and we have done our denim research and hope it will allow you to find the perfect pair of jeans this spring.

Slim Leg Jeans
If you are looking for everyday ease, this timeless option is for you. Team slim leg jeans with a smart top and fitted jacket for work and a match with a long-sleeved t-shirt and fancy flats to create an effortlessly polished weekend look.

Bootcut Designs
You might think this style isn’t ‘in’ but it’s actually a really versatile option that is sleek and modern. Flattering for all bodies shapes, the bootcut jeans are great worn with heels or boots as they lengthen your legs and instantly slim your figure. Go for a dark denim option and try a number of brands to get the best fit for you.

Jeggings
When it comes to being comfy, things don’t get better than jeggings. The combo of pull-on waistband and high-stretch fabric means jeggings hug your body and if you go for a quality brand, bagging isn’t an issue. While you might not get away with jeggings in the office, they are perfect when worn with a tunic top or an oversized sweatshirt and bright white trainers, you are onto a winning look.

Skinny Jeans
Skinny jeans are a wardrobe staple that aren’t going anywhere, so get involved. High-waisted styles offer a flattering fit and give the illusion of long legs, whatever your shape. Blue, black and grey are all versatile colour options and matched with statement sleeves or bold separates, you can look chic from morning to night. Loafers give you a masculine edge, heels create leg length and knee high boots add a touch of glamour.

Super Skinny Jeans
One step on from skinny jeans, these beauties are offer maximum style with minimum effort. A sharp, white shirt, pair of flat ballet pumps and a red lipstick are all you need to make this a statement look.

Straight Leg Jeans
Cut slim and straight from the hip to the ankle, straight leg jeans offer a really authentic denim look. The sleek lines are forgiving and a high-rise fit that lifts and sculpts your bottom, you will look and feel fab. Wearing a soft sweater over a fitted shirt and adding block heel boots is simple but effective.

Boyfriend Jeans
For cool chic, look at boyfriend jeans. Whether they’re indigo, distressed, ripped or low slung, the baggy boyfriend style offers a modern twist on classic denim. Pair with a slogan tee, statement belt and trainers and you have the ultimate combination of chic style and fashion comfort.

In summary, straight-leg and skinny jeans are really flattering styles and a great place to start when it comes to denim, but why not be brave and try something new this year?

Team Beauty

Catwalk fashion you can actually wear

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affordable styles, agenda, Ashish, beautiful blouses, block brights, budget, Burberry, chic, chunky roll neck, Clashing tartans, cowboy boots, Daks, designer, dresses, embrace colour, Erdem, fashion, floral, glittered, haute couture, heels, High Street, House of Holland, Joseph, London Fashion Week, pencil skirt, Preen, Prince of Wales checks, red lippy, rock, Roksand Ilincic, simply styles, slogan tee, stars, Temperley, Topshop, town, trainers, Victorian style dresses, wardrobe staple

Fashion royalty took their seats for London Fashion Week in February and there were some stunning sites.

Whilst the stage was packed with lithe models who strutted their stuff and wore some amazing outfits, for many of us, haute couture simply isn’t ever going to be in our budget.

Fear not.

As well as spotting stars galore lining the catwalk, we picked out some easy to wear styles that will make you feel a million dollars and put you at the forefront of fashion but won’t break the bank.

Let’s start with block brights. Many people like to keep things safe when it comes to colour with black and navy being a wardrobe staple. Well, it’s time to step away from the shadows and embrace colour in a big way. Go for bold blues, glittering golds and rusty reds paired with denim and sunglasses and you will be as rainbow ready as Roksand Ilincic.

It has to be said that when it comes to feminine dressing with a twist, Temperley wins time and again. London 2017 was no exception as the designer signalled that folklore is back. Victorian style dresses, beautiful blouses and amazing jumpsuits will be big in the coming months, mark our words. Chains will soon be stocking simply styles that are super easy to wear with denim, pumps and flash of red lippy will add a little drama.

When it comes to dresses, it seems that flowers are the way to go. With Erdem and Preen putting floral on the fashion agenda once again it is only a matter of time until the High Street is awash in buds of colour. One shoulder numbers are still top of the list, but the maxi isn’t far behind. Heels, trainers and cowboy boots are perfect with dress and a satchel will complete your look.

Checks are never far from the fashion agenda, and Burberry and Daks made sure this isn’t going to change for the coming season. Clashing tartans, Prince of Wales checks and classic tweeds were out in full force on the catwalk and we can’t wait to embrace this iconic trend, come autumn.

We love a slogan tee at Pure Beauty, and it seems that political unrest on both sides of the Atlantic has created fashion waves! Ashish and House of Holland models were plastered in slogans and we don’t think it will be long before this trend will be seen in a shop near you.

There is something safe about oversized knits as they hide a multitude of sins but with Joseph and Topshop taking them to London Fashion Week, keeping them for Sunday slobbing is over. Go for a chunky roll neck and pencil skirt or add a slouchy sweater to a silky slip and you will be ready to rock with the chicest set in town.

Last but not least, accessories were big, like really big. Super-sized totes, enormous earrings and miles and miles of scarves were scattered across town like never before. Matchy matych or a clash of colours, it doesn’t matter but size does.

Let us know what look you love and what you are planning to take form the catwalk to create you 2017 style.

Team Pure Beauty