The Honest Truth About Ageing

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Photo by Juno Jo on Unsplash

Unless you’re one of those unspeakably lucky people who has as the perfect mixture of genetics which allow you to stay looking youthful, right until you’re in your 80s, you’re probably going to have to come to terms with the fact that your face will start to show signs of getting older.

For some reason, many women seem to find the ageing process something to be ashamed of and will go to great lengths to avoid talking about it. Here at Pure Beauty, while we sell lots of amazing products which slow down the signs of ageing, we don’t think that the natural ageing process is anything to hide away from.

With this in mind, we thought we would take a look at the honest truth about ageing and what you can expect to happen as the years pass.

Drier Skin

It’s an unfortunate fact that as we age our skin not only loses the ability to produce its own moisture, it also finds it harder to retain moisture which is applied to the skin. Dry skin is something which almost every older woman has to learn to deal with, even if they’ve had oily or combination skin in their younger years. Investing in a good moisturiser which is specifically designed for ageing skin is the best way to tackle this, as well as using powerful night creams and serums to enhance the power of whichever moisturisers you choose to use.

Loss of Muscle Tone

Another factor of ageing is loss of muscle tone, which can give the appearance of a droopy face, and jowls underneath your chin. This can create the look of a double chin, even if you’re slim everywhere else. Facial exercises which help to activate and tone the muscles can help greatly, as well as ensuring that you apply all of your skincare with an upwards stroking motion so as not to exacerbate the effects of muscle droopage, by dragging the face downwards when you apply your creams.

Less Collagen

Everyone has collagen in their skin and this is the thing between the upper layers and your muscles which allows youthful faces to look plump and smoothed. As we age, our ability to produce collagen naturally is greatly reduced which is why skin begins to look thinner and more papery, losing that youthful plumpness. There are lots of creams on the market which stimulate natural collagen production and investing in one of these as you get older is a really good way to combat that thin-skinned look.

Look after your eyes the Pure Beauty way

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We are often so busy making sure our faces are cared for, that our eyes are left out of the picture. During the winter the delicate skin around your eyes needs a little more TLC than usual, and we have some ideas that could earn you life your look.

If the Christmas parties have started, the Elemis Pro-Radiance Illuminating Eye Balm could be what you need. This lush, illuminating, moisturising eye balm brightens and refreshes tired eyes and can make you sparkle. Soothing chamomile and arnica help reduce the appearance of dark circles which can get worse when we party too hard. Omega-rich apricot oil nourishes the eye contour area and thanks to the cooling applicator, you can use underneath or on top of make-up.

We are big fans of the Decleor Hydra Floral Ever Fresh Hydrating Wide-Open Eye Gel and for good reason. This lightweight, anti-ageing formula creates a youthful look and thanks to cornflower water and baikal skullcap root extract, fatigue is minimised, puffiness is eased, and those fine lines are smoothed away. The gentle formula also acts as a protective barrier so you have a brighter, healthier and younger looking appearance, however tired you might be.

There is no doubt that this time of year is busy, and that’s where the Dermalogica Stress Positive Eye Lift comes into play. This active, cooling cream-gel works with your skin to brighten and energise the eye area, and with sea water extracts and algae added into the magic mix, puffiness and dark circles are gone. One key ingredient is wild indigo that brings anti-inflammatory properties to the table and helps brighten skin by increasing under-eye luminosity, improving skin tone and reducing those pesky dark circles. Mother Nature at her very best, and you at your best too.

For something a little extra, you could consider the Elemis Pro-Collagen Advanced Eye Treatment that targets the fine lines and wrinkles which seem to look worse when you are tired and stressed. Super active padina pavonica and blue flower linseed help tone and firm, whilst a clever amino acid complex locks in moisture. This cool combo supports fragile skin without overloading it and is worth a try.

A real tiredness winner is the Decleor Jasmine Eye Cream that leaves your skin luminous and radiant. Jasmin fights wrinkles and lack of radiance all day long so you are left looking so much brighter. Stimulating caffeine, vitamins B3 and CG plus orange pigments help with drainage and your entire eye area is given a much-needed boost.

If time is on your side, we would suggest using the Elemis Pro-Collagen Hydra-Gel Eye Masks once or twice a week. Packed with plankton extract, padina pavonica and chlorella, these magic masks have an instant skin-tightening effect. To ensure your skin is left looking fantastic, hyaluronic acid has been added to gently, but effectively hydrate the fragile eye area. Put on for 20 minutes, lie back and relax and when you take the mask off, you will be left with visibly smoother, intensely moisturised, happy eyes.

If would like some expert eye guidance, get in touch and we would love to help.

Team Pure Beauty

The Benefits of Bamboo in Your Beauty Routine

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Photo by Ogo from Pexels

You’d be forgiven for thinking that all bamboo is good for is feeding pandas and propping up your sunflowers, but extracts from bamboo can actually be extremely beneficial to your skin. It is packed with antioxidants, is an anti-irritant and even has anti-inflammatory properties. This means that it helps to provide the skin with essential nutrients, while helping to calm down any signs of damage.

Bamboo is also an excellent source of silica, which is essential for maintaining a youthful complexion. It’s brilliant to use for all skin types as it helps to maintain the elasticity in the skin, by bolstering collagen production and preventing the ‘plumpness’ of your skin from depleting.

Here are some of our favourite bamboo-containing products:

Decleor 2 in 1 Purifying and Oxygenating Mask

This mask from Decleor uses the beautifully named ‘bamboo tears’ to cleanse and deeply mattify without dehydrating the skin. The mask can be used to both cleanse and exfoliate the skin, and contains Egyptian loofah fibres to gently eliminate dead skin cells, while spheres of white jojoba restore hydration and leave your skin feeling soft.

Elemis Daily Moisture Boost

Skin is rarely more vulnerable than it is directly after shaving, as the blades of a razor strip away the oils and protective layers of the complexion. Elemis developed this daily moisture boost especially for male skin and uses bamboo to assist in restoring elasticity, suppleness and essential nutrients stripped away during shaving. It offers a lightweight, fresh, non-oily formula which feels great on your skin and even offers defence from harsh external pollutants.

Dermalogica Antioxidant HydraMist

Another benefit of bamboo is that it stimulates the skin’s own hyaluronic acid production, giving increased hydration and elasticity while tightening and firming skin, which is why Dermalogica has used it in this hydrating mist. The mist also contains ingredients which inhibit the enzymes that contribute to the breakdown of collagen, leaving your face feeling properly hydrated and nicely plumped for a more youthful appearance.

Dermalogica Thermafoliant Body Scrub

This body scrub from Dermalogica is a little different to the other products on the list, because it uses the actual stem of the bamboo, rather than extracts. The bamboo stem helps to physically exfoliate the skin to refine skin texture and brighten tone. It also contains extracts of licorice, white tea, coffeeberry and chamomile, which infuse skin with vital antioxidants, while oils of tea tree and grapefruit peel purify and refresh.

Masks aren’t just for Halloween

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As pumpkins are carved and scary costumes are being taken out of cupboards, Halloween is very much on the way. While the sweets handed out for kids who trick or treat won’t do much for your skin, or waistline, this is a timely reminder that adding a mask to your beauty routine could be a good move.

If you would like your skin to look plumper and firmer when you wake up in the morning, look no further than the Decleor Energy Concentrate Youth Mask. Part of the Orexcellence range, this textured mask is made from a rich blend of peony, lychee and Rhodiola that together re-energise the skin and leave you with a fresh, luminous glow.

The Dermalogica Multivitamin Power Recovery Masque comes topped up with super-concentrated, antioxidant vitamins that are perfect for calming stressed, prematurely-ageing skin. Things don’t stop there because as the ingredients get to work adding deep hydration, botanical extracts of comfrey and burdock soothe skin so it is left happy and youthful again.

If you want a mask that packs a punch, you need the Jan Marini Luminate Face Mask in your beauty bag. While this brightens skin from the very first use, this mask comes with lightening agents that progressively reduce the appearance of the dark spots and discolouration that can get you down. Gentle exfoliators remove the dull, dry skin that can make complexions look grey and thanks to added calming ingredients, irritation and redness are reduced.

You might think that acne-prone skin doesn’t need a mask, but this isn’t the case. If you to ease blackheads, then the Dermalogica Blackhead Clearing Fizz Mask is for you. This unique mask comes with an active fizzing formula that cleans pores and target blackheads. Kaolin clay has been added into the mix and this works to absorb problematic excess oil and purifies the skin, while the magic of apples help to hydrate the skin so it feels lovely and fresh again.

If you want something your partner can use too, the Elemis Superfood Vital Veggie Mask has been created for unisex use and will please all skin types. Regular 10-minute sessions will banish dull, dry skin leaving you will a more radiant glow than ever. Aloe Vera helps to soothe, moisturise and soften skin while avocado adds a boost of lush, natural omega-9 and oleic acid. Bringing up the rear is chia seed oil that nourishes and means you are left with incredibly soft, smooth skin and smile!

If you only want to work on your eyes, fear not, we sell the Elemis Absolute Eye Mask at Pure Beauty and it’s a winner. Perfect for tired eyes that have lost their sparkle, this light mask kicks dullness into touch and as it rehydrates the delicate eye area, it decongests, firms and tones too. This mask also deals with pesky dark circles whilst nourishing and smoothing at the same time. We said it was a winner!

If you would like help finding a mask for you, get in touch and we would love to help.

Team Beauty

Pure Beauty helps ease your skincare worries

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Whether it is acne, dry patches, fine lines, blemishes, chapped hands or deepening wrinkles you struggle with when it comes to your skin, at Pure Beauty, we sell a range of products that can help you get to grips with the issues that trouble you the most.

All about the eyes
We love the Elemis Absolute Eye Mask because it does so much to help your eyes look fantastic. When applied to the delicate eye area it helps to decongest, firm and tone, whilst nourishing and smoothing at the same time – amazing. You can use it twice a week and by leaving the ingredients to get to work for 10 minutes, tired eyes will be brightened and revitalised.

It’s all about the combo
If you have combination skin, the Elemis Balancing Lime Blossom Cleanser could be what you have been looking for. It deeply cleanses your skin so that dirt and make-up are removed and excess oil is balanced, but not totally wiped away. Extracts of Lime Blossom, Lecithin and Vitamin E soothe and moisturise so that skin is bursting with health and vitality.

Tighten up
Adding the Jan Marini C-ESTA Serum to your beauty regime can help tone and tighten your skin in the areas you most need it. Packed with skin loving Vitamin C, this powerful antioxidant serum helps reduce the appearance of fine lines and wrinkles. Ongoing use means lines will be less pronounced and skin will look even-toned and healthy.

Spot it
Let’s face it, we have all suffered with spots at one time or another and sometimes the creams used to help make things better, actually make them worse. The Dermalogica Hydrating Lotion soothes discomfort and hydrates dryness so your skin feels happy once again.

What about your body?
You might take care of your face, but the rest of your body needs more than shower gel to keep it in check. The Elemis Exotic Frangipani Monoi Body Cream is the answer to your prayers as this luxurious product is enriched with Macadamia and Sesame Oil and it leaves skin feeling super soft and silky smooth. Thanks to Frangipani Flowers you will smell great too.

Hand it to me
The cold weather, central heating and endless contact with water, means that our hands really do take a battering during the day. To ensure your hands are soft and smooth, we would suggest you keep a tube of Elemis Pro-Radiance Hand and Nail Cream in your bag. It has a luxurious texture which is quickly absorbed by the skin so that hands and nails are instantly rejuvenated and conditioned. Milk Protein, Avellana Seed Oil, Omega 7, Camellia, Virgin Plum and Macadamia have been blended to create a rich formula that locks in moisture. White flowers, Litsea, Jasmine, Magnolia and a hint of Vanilla, means that hands don’t only look youthful and radiant but they smell sensational too.

Tired, dull skin
If you need rescuing from tired, lacklustre, dull skin, add the Dermalogica Charcoal Rescue Masque to your basket. This all-in-one treatment detoxifies, brightens and invigorates your skin and can be used by everyone.

If you have any questions about these, or any products we stock, get in touch and we would love to help.

Team Pure Beauty