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Cloud Skin - The Newest Skincare Trend

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Another day, another viral skincare trend. 

Last week, we were all trying to make ourselves look as though we had doughnut glaze on our faces, while this week, it’s ‘cloud skin’ we’re all striving for. 

So what is cloud skin and how can we achieve it? Cloud skin is all about a soft, matte finish on the skin which looks blurred, soft-focus and ethereal. Think of cherubs on a cloud and you get the idea. And surprisingly, it’s not as difficult to achieve as it might sound, providing you use the right combination of skincare and make-up. With this in mind, we’ve put together a list of products which should definitely be in your cloud-skin arsenal:

Aromatherapy Associates Mattifying Deep Cleanse Face Wash

Every good artist knows that the quality of the canvas is of utmost importance and the same can be said for our faces. Using a mattifying wash is essential in achieving cloud skin, and this one from Aromatherapy Associates is one of the best. It contains lavender and tea tree, which are natural antibacterial essential oils, whilst jojoba helps to balance the skin. It will remove makeup and leave skin feeling balanced, toned and deeply cleansed. 

Refinery Mattifying Moisturiser

Many people make the mistake of thinking that oily skin doesn’t need moisturiser, but that’s rarely the case, and moisturising oily skin can actually help to rebalance your complexion. This moisturiser from Refinery is a light and easily absorbed moisturiser to instantly reduce shine, resulting in matte looking skin. It contains pumpkin seed extract which reduces shine with special optical effects while oat kernel flour soothes and protects skin. 

SkinCeuticals Oil Shield UV Defence Sunscreen SPF 50

Even if you want your skin to look like a cloud, you still need protection from the sun! This SPF from SkinCeuticals offers broad-spectrum SPF50 protection while helping to mattify the skin. It’s an invisible lotion which offers a lightweight, residue-free formula with mattifying properties to help reduce skin oiliness. It contains silica silicate, which absorbs sebum for a light-scattering and blurring effect, perfect for use under make-up to achieve cloud skin. 

Elemis Superfood Berry Boost Mask

If you struggle with imbalanced skin, you’re going to find it difficult to maintain the cloud skin look throughout the day. This mask from Elemis helps to draw out skin impurities whilst gently exfoliating to leave the complexion looking balanced and smooth, and will help to soak up excess oil in 10 minutes. It contains omega-rich fatty acids derived from berries and a prebiotic, naturally derived from sugar, which helps to maintain balance in the skin’s microflora for a healthier looking complexion.

Evolve Organic Beauty True Balance Lotion

Cloud skin relies on looking smooth and soft, as well as having a matte finish, and this lotion from Evolve Organic Beauty can help you to achieve that. It contains ingredients which are clinically proven to tighten and reduce the appearance of pores as well as having a mattifying, firming and moisturising effect. Avocado extract helps to limit excessive oil production by inhibiting an oil producing enzyme (5 alpha-reductase) and therefore reducing the shiny appearance of the t-zone, while hyaluronic acid helps to reduce the appearance of wrinkles, making the skin look fresher with an improved skin tone, and reduces the appearance of pores.