Busting More Beauty Myths

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chemicals, cleansing, damage, deficiency, follicle, hair, harmful rays, hypoallergenic, ingredients, irritant, irritating, make up, make-up, makeup, misinformation, Myth, nail polish, nails, natural, natural ingredients, oxygen, safe, sensitive skin, shave, Shaving, sleep, sunscreen, synthetic, thicker, Vitamin D

Photo by Emiliano Vittoriosi on Unsplash

Back in 2019, we wrote this post where we looked at some of the oldest and most persistent beauty myths around and gave you the truths behind them. The beauty industry seems to be awash with untruths about what is and isn’t good for you and your skin, and there are many more myths out there which need to be debunked, so we’ve come up with five more myths and the reality behind them: 

“Using sunscreen all year round causes vitamin D deficiency”

Sunscreen’s effect on vitamin D levels is actually minimal for most people. The truth is that everyone is at risk for vitamin D deficiency whether they have lighter skin tones or darker skin tones, even among people who live in sunny climates and are outdoors year-around. Skipping sunscreen is a case where the risk significantly outweighs the reward, so it just doesn’t make any sense to do in hopes of increasing your vitamin D levels.

“Wearing makeup every day is bad for your skin”

While wearing lots of makeup can be cumbersome for the skin on your face, wearing makeup consistently won’t actually make your skin worse. Granted, a day with no makeup feels great, but the real culprit of skin damage is not consistently washing your makeup off and leaving makeup on overnight. And no, using a face wipe won’t do the trick, either! Make sure you use a proper make-up removing cleanser and the effect of your make-up on the skin should be minimal. 

“Shaving makes your hair grow back thicker”

This is one of THE most persistent (and if we’re honest, IRRITATING!) beauty myths out there. Shaving will not make your hair grow back thicker, faster, or darker. The growth of hair is controlled by the follicle, and shaving doesn’t affect the follicle or growth pattern whatsoever. Your hair just might appear more stubbly because the blade cuts the hair at the thickest part. There are products which can help to slow the regrowth, but there’s no need to worry about turning into a yeti just from shaving! 

“Nail polish harms nails because it prevents them from breathing”

Nails are dead cells. The reality is that nails do not actually “breathe”; they receive their nutrients and oxygen from the bloodstream and not the air. If your nails are feeling weak and damaged, especially after having gel polish or extensions, using Protein Formula For Nails No:4 can help to restructure and strengthen damaged nails, whilst hydrating and promoting healthy nails.

“Natural ingredients are better for sensitive skin”

If you have sensitive skin, it can be easy to think that ingredients which are derived from natural sources will be less irritating than those which aren’t. However, this is simply not true. Some of our most potent products are made almost entirely from natural ingredients and in fact, it’s important to be selective about ALL ingredients, not just the synthetic ones. There are lots of synthetic ingredients proven to be hypoallergenic and safe for sensitive skin. And even if a synthetic ingredient has the potential for irritation, cosmetic chemists have the ability to remove the allergenic portion of the ingredient in a lab, making it more tolerable for your skin.

Reboot Your Routine for 2020

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anti ageing, broad spectrum, cleanse, compleion, complimentary, daily, dirt, double cleanse, excess, grime, lightweight, make-up, oil, production, products, protection, reboot, routine, sebum, skin, skin kit, SPF, sun

Photo by Kim Carpenter on Unsplash

When it comes to a beauty routine, it’s really easy to get stuck in a rut. You’ve invested in products and you want to make the most of them so you stick with them steadfastly, even if they’re not the best thing for your skin. Rebooting your beauty routine means taking a look at what your skin needs in the here and now, rather than what it needed when you bought the product that you’re currently using, and gives you a chance to assess what would be best for your complexion. Here are five ways in which you can can you reboot your routine and give your skin a much-needed boost.

Keep it Simple

Something we see quite often is people building a beauty routine and adding in more products as they go along, so that by the time they decide to reboot they’re using far more products than they really need to. Stripping back your routine and looking at the basics of what your skin really needs will help you to form a baseline which you can add to if you really need to to or just stick to a cleanse, tone and moisturise routine if that’s what’s working for you.

Think About the Here and Now

As we said in our introduction, rebooting your routine is very much about what your skin needs right now. Skincare needs change throughout the year; you may have invested in your current routine at a time where your skin was super dry whereas now you’re dealing with excess sebum production or a time when breakout to a problem when now anti-ageing properties are more of a concern. Keeping your skin care air current is one of the most important things that you can do for your skin.

SPF is Non-Negotiable

If you asked us what the single most important product in a daily skin routine is, you may be surprised to hear the answer always will be SPF. Even with our relatively weak English sun, protecting your skin from its harmful rays is the most important thing you can do on a daily basis, even above and beyond the cleanse, tone and moisturise routine. Invest in a sun cream which is both lightweight and broad spectrum, and make sure you use it every single day even when it’s grey and rainy outside.

Use Complimentary Products

While we would never suggest that skincare only works if you use every product from the same range, you do often find that products from the same range are formulated to work well together. If you find the product which works well for your skin and there are other product which compliment it, there’s a good chance that these will work well for your skin too. Pure Beauty offers several different skin kits which contain miniatures of full-sized products, which allow you to try a range of of beauty treatments before you invest in the larger version.

Ditch the Wipes

We know how simple it is to reach for a packet of face wipes, at the end of a long day, especially when the last thing you want to do is take your makeup off instead of sinking into bed a couple of minutes earlier. However, aside from the fact that face wipes are doing horrendous amounts of damage to the planet, they’re also not that great for your skin either. Using a face wipe basically allows you to transfer the makeup and grime around your face, and doesn’t really cleanse your complexion very well at all. Instead we would suggest opting for the double cleanse, using an oil or balm to melt away makeup and grime, followed by a gel mousse or cream for a deep cleanse. This is especially important if you wear heavy makeup up and a daily SPF as it will help to lessen the risk of breakouts.

Look after your eyes the Pure Beauty way

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active, algae, amino acid complex, anti-ageing formula, anti-inflammatory properties, Baikal Skullcap Root Extract, Blue Flower Linseed, brightens, brighter, busy, chamomile and arnica, Christmas parties, combo, cooling applicator, cooling cream-gel, cornflower water, dark circles, decleor, Decleor Jasmine Eye Cream, delicate skin, dermalogica, Dermalogica Stress Positive Eye Lift, dry, Elemis, Elemis Pro-Collagen Advanced Eye Treatment, Elemis Pro-Collagen Hydra-Gel Eye Masks, Elemis Pro-Radiance Illuminating Eye Balm, energise, eye contour area, Eyes, face, fans, fatigue, fine lines, fragile, gel, gentle formula, healthier, hyaluronic acid, hydrate, hydration, ideas, illuminating, improving skin tone a, jasmin, life, lightweight, look, lush, magic mix, make-up, moisture, moisturising eye balm, Mother Nature, nourishes, Omega-rich apricot oil, Padina Pavonica, party, plankton extract, protective barrier, puffiness, refreshes, sea water extracts, skin, smoothed, sparkle, Stimulating caffeine, stressed, supports, targets, tired, tired eyes, TLC, under-eye luminosity, Vitamins B3 and CG, wild indigo, winter, wrinkles, youthful

We are often so busy making sure our faces are cared for, that our eyes are left out of the picture. During the winter the delicate skin around your eyes needs a little more TLC than usual, and we have some ideas that could earn you life your look.

If the Christmas parties have started, the Elemis Pro-Radiance Illuminating Eye Balm could be what you need. This lush, illuminating, moisturising eye balm brightens and refreshes tired eyes and can make you sparkle. Soothing chamomile and arnica help reduce the appearance of dark circles which can get worse when we party too hard. Omega-rich apricot oil nourishes the eye contour area and thanks to the cooling applicator, you can use underneath or on top of make-up.

We are big fans of the Decleor Hydra Floral Ever Fresh Hydrating Wide-Open Eye Gel and for good reason. This lightweight, anti-ageing formula creates a youthful look and thanks to cornflower water and baikal skullcap root extract, fatigue is minimised, puffiness is eased, and those fine lines are smoothed away. The gentle formula also acts as a protective barrier so you have a brighter, healthier and younger looking appearance, however tired you might be.

There is no doubt that this time of year is busy, and that’s where the Dermalogica Stress Positive Eye Lift comes into play. This active, cooling cream-gel works with your skin to brighten and energise the eye area, and with sea water extracts and algae added into the magic mix, puffiness and dark circles are gone. One key ingredient is wild indigo that brings anti-inflammatory properties to the table and helps brighten skin by increasing under-eye luminosity, improving skin tone and reducing those pesky dark circles. Mother Nature at her very best, and you at your best too.

For something a little extra, you could consider the Elemis Pro-Collagen Advanced Eye Treatment that targets the fine lines and wrinkles which seem to look worse when you are tired and stressed. Super active padina pavonica and blue flower linseed help tone and firm, whilst a clever amino acid complex locks in moisture. This cool combo supports fragile skin without overloading it and is worth a try.

A real tiredness winner is the Decleor Jasmine Eye Cream that leaves your skin luminous and radiant. Jasmin fights wrinkles and lack of radiance all day long so you are left looking so much brighter. Stimulating caffeine, vitamins B3 and CG plus orange pigments help with drainage and your entire eye area is given a much-needed boost.

If time is on your side, we would suggest using the Elemis Pro-Collagen Hydra-Gel Eye Masks once or twice a week. Packed with plankton extract, padina pavonica and chlorella, these magic masks have an instant skin-tightening effect. To ensure your skin is left looking fantastic, hyaluronic acid has been added to gently, but effectively hydrate the fragile eye area. Put on for 20 minutes, lie back and relax and when you take the mask off, you will be left with visibly smoother, intensely moisturised, happy eyes.

If would like some expert eye guidance, get in touch and we would love to help.

Team Pure Beauty

When soap won’t cut it turn to Pure Beauty

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acne prone skin, ‘Wash your face with soap water’, balms, cleans, coconut, creamy, Decleor Bi-phase Caring Cleanser and Make-Up Remover, deep cleansing action, Dermalogica Intensive Moisture Cleanser, Dermalogica Precleanse, dirt of the day, dissolves, dry faces, easily rinses away, elderberry and starflower extracts, Elemis BIOTEC Skin Energising Cleanser, Elemis Pro-Collagen Cleansing Balm, excellent products, excess sebum, floral water, fresh, glycolic acid, grandmothers, Jan Marini Bioglycolic Facial Cleanser, jasmine, layer up, light, lips, make-up, mantra, murumuru seed butter, non-irritating, nourishing, oomph, optimum performance, palmarosa, pampers, past generations, plant-based cleansing oil, plump, radiant, rebalance, removes make-up, results, revived, revolutionary formula, Rice Bran, rose, scientific blend of virgin botanical oils, soap free, soft, soothed, stubborn, sunscreen, surface oils and impurities, tired, trio of acids, ultra-clean, vitamin E oils, waterproof lip liners, waterproof make-up

‘Wash your face with soap water’ was often the mantra for our grandmothers, but today there are better, gentler ways to take the dirt of the day off your skin, so we’re going to look at some of the excellent products on the site that we think past generations would’ve approved of.

The Dermalogica Intensive Moisture Cleanser is a light creamy product that cleans the skin as well as nourishing it. Perfect for dry faces it takes away dirt and make-up and thanks to lush coconut and murumuru seed butter skin gets stronger and is soothed as well as being refreshed thanks to palmarosa and jasmine.

If you are looking for something with a little oomph, look no further than the Elemis BIOTEC Skin Energising Cleanser. This offers optimum performance, because it is packed with a trio of acids mixed with an energising electrolyte solution and the results are explosive. The unique deep cleansing action reduces surface oils and impurities to rebalance your complexion leaving it fresh and revived.

The Decleor Bi-phase Caring Cleanser and Make-Up Remover is powered by a scientific blend of virgin botanical oils and floral water, and we love it. This revolutionary formula pampers the skin as it removes make-up (even stubborn, waterproof lip liners) and leaves it feeling soft, plump, soothed, and radiant.

For ultra clean, healthy skin we suggest the Dermalogica PreCleanse which is a fav of the pro’s. This plant-based cleansing oil breaks through the excess sebum, sunscreen, waterproof make-up, and residual products that build up during the day and make our skin look dull. Rice bran and vitamin E oils have been added to create a gentle blend that can be used around the eye area so that panda eyes in the morning will be a thing of the past.

Jan Marini Bioglycolic Facial Cleanser is totally soap free and leaves skin soft, smooth and more refined. It is non irritating, easily rinses away and because it comes with natural sorbitol from berries it leaves your skin soft and hydrated. This cleanser has added glycolic acid and the deep cleansing action makes it perfect for acne-prone skin, but don’t use this if you are pregnant or trying to conceive.

Balms aren’t just for your lips! The Elemis Pro-Collagen Cleansing Balm dissolves the make-up, grime and pollution that can layer up and make us look tired. All skin types can benefit from the rose, elderberry and starflower extracts that have been mixed with delicate oils because together, they supercharge your complexion and leave it glowing.

If you have any questions about the best soap free products for you, let us know and we would love to help.

Team Pure Beauty

Get your apple a day at Pure Beauty

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alleviate irritating dryness, alpha hydroxy acids, Amazonian, an apple a day, antioxidant-rich, apple, Apple Amino Acids, Ayurvedic herbs, benefits, blackheads, chamomile, creamy lather, crunchy, delicate, Dermalogica Blackhead Clearing Fizz Mask, Dermalogica Daily Resurfacer, Dermalogica Nightly Lip Treatment, dirt, doctor, dry, dry skins, Elemis Gentle Foaming Facial Wash, fig, fruits, gentle ingredients, Granny Smith, healthy complexion, Indian Soapnut, infused, irritation, love, lukewarm, luxurious, make-up, massage, native, oils, organic English Rose water, pat dry, pigmentation, pollution, Pure Beauty, Red Delicious, redness, refreshing, rinse off, samples, sehip seed oil, sensitive skin, Shea butter, skin, skin-quenching fluid, soften, spots, sugar cane, uneven skin tone, wash, weightless barrier

They say an apple a day keeps the doctor away, but it can also make your skin look, and feel amazing.

Apples are packed with goodness that can have a positive impact on our complexions, something we don’t always think about as we take our first bite of a juicy Granny Smith or crunchy Red Delicious.

At Pure Beauty we sell a number of products that harness the benefits of apples and we’re going to share them with you today.

We love the Elemis Gentle Foaming Facial Wash because it combines fig and apple amino acids which help protects the skin’s moisture barrier. Oils from a native Amazonian tree soften skin as well as helping to maintain its delicate balance and natural oil levels. For great skin, massage a little of the wash into dry skin, adding lukewarm water to create a luxurious, creamy lather that envelopes the face with love, then rinse off, pat dry and follow with your toner and moisturiser.

If you are looking for a moisturiser that hydrates dry, sensitive skin, look no further than the Dermalogica UltraCalming Calm Water-Gel. This refreshing gel is total a skin-quenching fluid that creates a weightless barrier, so skin is hydrated and protected. Apple has been added into the mix of gentle ingredients to help soften skin and alleviate irritating dryness.

Keeping skin clean is vital for a healthy complexion, and the Elemis Smart Cleanse Micellar Water scores top marks for doing exactly that. Apple amino acid, rosehip seed oil and Indian soapnut come together to lift impurities from the skin and leave it free of dirt, make-up and pollution. Infused with organic English rose water and antioxidant rich chamomile, skin is gently cleansed, and the delicate natural moisture barrier is maintained.

The Dermalogica Daily Resurfacer is an exclusive three-in-one treatment that smoothes skin without causing irritation or redness. Signs of premature ageing are addressed thanks to a unique botanical complex that also comes to the rescue of uneven skin tone and pigmentation. The alpha hydroxy acids from apple and sugar cane extract help to stimulate cell renewal and turnover while taking away dulling dead cells.

A balanced diet full of fruit and veg can help keep our skin spot free, but if you need some extra help, there’s the Dermalogica Blackhead Clearing Fizz Mask. This clever mask has an active fizzing formula that opens and cleans pores as well as targeting annoying blackheads. The anti-microbial benefits of sulphur help keep skin clear; kaolin clay absorbs excess oil whilst apple extract comes and saves the day by offering added hydration.

Our skin repairs at night, and that includes our lips. To give them some extra night time loving, the Dermalogica Nightly Lip Treatment is our go to recommendation. A unique blend of apple, shea butter, Ayurvedic herbs and sesame seeds help to restore skin volume, hydrate the lips and improve elasticity while reducing the appearance of feathering and ageing. After cleansing and toning, simply massage into the skin and you will wake up to soft, smooth lips.

Want to know how you can get some apple love into your beauty regime? Get in touch and we would love to help and can even send samples so you can try before you buy.

Team Pure Beauty