Look after your eyes the Pure Beauty way

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active, algae, amino acid complex, anti-ageing formula, anti-inflammatory properties, Baikal Skullcap Root Extract, Blue Flower Linseed, brightens, brighter, busy, chamomile and arnica, Christmas parties, combo, cooling applicator, cooling cream-gel, cornflower water, dark circles, decleor, Decleor Jasmine Eye Cream, delicate skin, dermalogica, Dermalogica Stress Positive Eye Lift, dry, Elemis, Elemis Pro-Collagen Advanced Eye Treatment, Elemis Pro-Collagen Hydra-Gel Eye Masks, Elemis Pro-Radiance Illuminating Eye Balm, energise, eye contour area, Eyes, face, fans, fatigue, fine lines, fragile, gel, gentle formula, healthier, hyaluronic acid, hydrate, hydration, ideas, illuminating, improving skin tone a, jasmin, life, lightweight, look, lush, magic mix, make-up, moisture, moisturising eye balm, Mother Nature, nourishes, Omega-rich apricot oil, Padina Pavonica, party, plankton extract, protective barrier, puffiness, refreshes, sea water extracts, skin, smoothed, sparkle, Stimulating caffeine, stressed, supports, targets, tired, tired eyes, TLC, under-eye luminosity, Vitamins B3 and CG, wild indigo, winter, wrinkles, youthful

We are often so busy making sure our faces are cared for, that our eyes are left out of the picture. During the winter the delicate skin around your eyes needs a little more TLC than usual, and we have some ideas that could earn you life your look.

If the Christmas parties have started, the Elemis Pro-Radiance Illuminating Eye Balm could be what you need. This lush, illuminating, moisturising eye balm brightens and refreshes tired eyes and can make you sparkle. Soothing chamomile and arnica help reduce the appearance of dark circles which can get worse when we party too hard. Omega-rich apricot oil nourishes the eye contour area and thanks to the cooling applicator, you can use underneath or on top of make-up.

We are big fans of the Decleor Hydra Floral Ever Fresh Hydrating Wide-Open Eye Gel and for good reason. This lightweight, anti-ageing formula creates a youthful look and thanks to cornflower water and baikal skullcap root extract, fatigue is minimised, puffiness is eased, and those fine lines are smoothed away. The gentle formula also acts as a protective barrier so you have a brighter, healthier and younger looking appearance, however tired you might be.

There is no doubt that this time of year is busy, and that’s where the Dermalogica Stress Positive Eye Lift comes into play. This active, cooling cream-gel works with your skin to brighten and energise the eye area, and with sea water extracts and algae added into the magic mix, puffiness and dark circles are gone. One key ingredient is wild indigo that brings anti-inflammatory properties to the table and helps brighten skin by increasing under-eye luminosity, improving skin tone and reducing those pesky dark circles. Mother Nature at her very best, and you at your best too.

For something a little extra, you could consider the Elemis Pro-Collagen Advanced Eye Treatment that targets the fine lines and wrinkles which seem to look worse when you are tired and stressed. Super active padina pavonica and blue flower linseed help tone and firm, whilst a clever amino acid complex locks in moisture. This cool combo supports fragile skin without overloading it and is worth a try.

A real tiredness winner is the Decleor Jasmine Eye Cream that leaves your skin luminous and radiant. Jasmin fights wrinkles and lack of radiance all day long so you are left looking so much brighter. Stimulating caffeine, vitamins B3 and CG plus orange pigments help with drainage and your entire eye area is given a much-needed boost.

If time is on your side, we would suggest using the Elemis Pro-Collagen Hydra-Gel Eye Masks once or twice a week. Packed with plankton extract, padina pavonica and chlorella, these magic masks have an instant skin-tightening effect. To ensure your skin is left looking fantastic, hyaluronic acid has been added to gently, but effectively hydrate the fragile eye area. Put on for 20 minutes, lie back and relax and when you take the mask off, you will be left with visibly smoother, intensely moisturised, happy eyes.

If would like some expert eye guidance, get in touch and we would love to help.

Team Pure Beauty

When soap won’t cut it turn to Pure Beauty

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acne prone skin, ‘Wash your face with soap water’, balms, cleans, coconut, creamy, Decleor Bi-phase Caring Cleanser and Make-Up Remover, deep cleansing action, Dermalogica Intensive Moisture Cleanser, Dermalogica Precleanse, dirt of the day, dissolves, dry faces, easily rinses away, elderberry and starflower extracts, Elemis BIOTEC Skin Energising Cleanser, Elemis Pro-Collagen Cleansing Balm, excellent products, excess sebum, floral water, fresh, glycolic acid, grandmothers, Jan Marini Bioglycolic Facial Cleanser, jasmine, layer up, light, lips, make-up, mantra, murumuru seed butter, non-irritating, nourishing, oomph, optimum performance, palmarosa, pampers, past generations, plant-based cleansing oil, plump, radiant, rebalance, removes make-up, results, revived, revolutionary formula, Rice Bran, rose, scientific blend of virgin botanical oils, soap free, soft, soothed, stubborn, sunscreen, surface oils and impurities, tired, trio of acids, ultra-clean, vitamin E oils, waterproof lip liners, waterproof make-up

‘Wash your face with soap water’ was often the mantra for our grandmothers, but today there are better, gentler ways to take the dirt of the day off your skin, so we’re going to look at some of the excellent products on the site that we think past generations would’ve approved of.

The Dermalogica Intensive Moisture Cleanser is a light creamy product that cleans the skin as well as nourishing it. Perfect for dry faces it takes away dirt and make-up and thanks to lush coconut and murumuru seed butter skin gets stronger and is soothed as well as being refreshed thanks to palmarosa and jasmine.

If you are looking for something with a little oomph, look no further than the Elemis BIOTEC Skin Energising Cleanser. This offers optimum performance, because it is packed with a trio of acids mixed with an energising electrolyte solution and the results are explosive. The unique deep cleansing action reduces surface oils and impurities to rebalance your complexion leaving it fresh and revived.

The Decleor Bi-phase Caring Cleanser and Make-Up Remover is powered by a scientific blend of virgin botanical oils and floral water, and we love it. This revolutionary formula pampers the skin as it removes make-up (even stubborn, waterproof lip liners) and leaves it feeling soft, plump, soothed, and radiant.

For ultra clean, healthy skin we suggest the Dermalogica PreCleanse which is a fav of the pro’s. This plant-based cleansing oil breaks through the excess sebum, sunscreen, waterproof make-up, and residual products that build up during the day and make our skin look dull. Rice bran and vitamin E oils have been added to create a gentle blend that can be used around the eye area so that panda eyes in the morning will be a thing of the past.

Jan Marini Bioglycolic Facial Cleanser is totally soap free and leaves skin soft, smooth and more refined. It is non irritating, easily rinses away and because it comes with natural sorbitol from berries it leaves your skin soft and hydrated. This cleanser has added glycolic acid and the deep cleansing action makes it perfect for acne-prone skin, but don’t use this if you are pregnant or trying to conceive.

Balms aren’t just for your lips! The Elemis Pro-Collagen Cleansing Balm dissolves the make-up, grime and pollution that can layer up and make us look tired. All skin types can benefit from the rose, elderberry and starflower extracts that have been mixed with delicate oils because together, they supercharge your complexion and leave it glowing.

If you have any questions about the best soap free products for you, let us know and we would love to help.

Team Pure Beauty

Get your apple a day at Pure Beauty

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alleviate irritating dryness, alpha hydroxy acids, Amazonian, an apple a day, antioxidant-rich, apple, Apple Amino Acids, Ayurvedic herbs, benefits, blackheads, chamomile, creamy lather, crunchy, delicate, Dermalogica Blackhead Clearing Fizz Mask, Dermalogica Daily Resurfacer, Dermalogica Nightly Lip Treatment, dirt, doctor, dry, dry skins, Elemis Gentle Foaming Facial Wash, fig, fruits, gentle ingredients, Granny Smith, healthy complexion, Indian Soapnut, infused, irritation, love, lukewarm, luxurious, make-up, massage, native, oils, organic English Rose water, pat dry, pigmentation, pollution, Pure Beauty, Red Delicious, redness, refreshing, rinse off, samples, sehip seed oil, sensitive skin, Shea butter, skin, skin-quenching fluid, soften, spots, sugar cane, uneven skin tone, wash, weightless barrier

They say an apple a day keeps the doctor away, but it can also make your skin look, and feel amazing.

Apples are packed with goodness that can have a positive impact on our complexions, something we don’t always think about as we take our first bite of a juicy Granny Smith or crunchy Red Delicious.

At Pure Beauty we sell a number of products that harness the benefits of apples and we’re going to share them with you today.

We love the Elemis Gentle Foaming Facial Wash because it combines fig and apple amino acids which help protects the skin’s moisture barrier. Oils from a native Amazonian tree soften skin as well as helping to maintain its delicate balance and natural oil levels. For great skin, massage a little of the wash into dry skin, adding lukewarm water to create a luxurious, creamy lather that envelopes the face with love, then rinse off, pat dry and follow with your toner and moisturiser.

If you are looking for a moisturiser that hydrates dry, sensitive skin, look no further than the Dermalogica UltraCalming Calm Water-Gel. This refreshing gel is total a skin-quenching fluid that creates a weightless barrier, so skin is hydrated and protected. Apple has been added into the mix of gentle ingredients to help soften skin and alleviate irritating dryness.

Keeping skin clean is vital for a healthy complexion, and the Elemis Smart Cleanse Micellar Water scores top marks for doing exactly that. Apple amino acid, rosehip seed oil and Indian soapnut come together to lift impurities from the skin and leave it free of dirt, make-up and pollution. Infused with organic English rose water and antioxidant rich chamomile, skin is gently cleansed, and the delicate natural moisture barrier is maintained.

The Dermalogica Daily Resurfacer is an exclusive three-in-one treatment that smoothes skin without causing irritation or redness. Signs of premature ageing are addressed thanks to a unique botanical complex that also comes to the rescue of uneven skin tone and pigmentation. The alpha hydroxy acids from apple and sugar cane extract help to stimulate cell renewal and turnover while taking away dulling dead cells.

A balanced diet full of fruit and veg can help keep our skin spot free, but if you need some extra help, there’s the Dermalogica Blackhead Clearing Fizz Mask. This clever mask has an active fizzing formula that opens and cleans pores as well as targeting annoying blackheads. The anti-microbial benefits of sulphur help keep skin clear; kaolin clay absorbs excess oil whilst apple extract comes and saves the day by offering added hydration.

Our skin repairs at night, and that includes our lips. To give them some extra night time loving, the Dermalogica Nightly Lip Treatment is our go to recommendation. A unique blend of apple, shea butter, Ayurvedic herbs and sesame seeds help to restore skin volume, hydrate the lips and improve elasticity while reducing the appearance of feathering and ageing. After cleansing and toning, simply massage into the skin and you will wake up to soft, smooth lips.

Want to know how you can get some apple love into your beauty regime? Get in touch and we would love to help and can even send samples so you can try before you buy.

Team Pure Beauty

How to Keep Your Make Up in Place in a Heatwave

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balance, balanced, balancing, base, British Summertime, calm, Calming, clean, cleanse, cleanser, cleansing, cool, cooler, cooling, cosmetics, cream pH, Dermalogica All Over Toner, Dermalogica SkinPerfect Primer SPF30, Dermalogica UltraCalming™ Cleanser, fashion, gel, heat, hot, make-up, primer, protecting, purify, refresh, refreshing, skincare, soothe, soothing, SPF, spritz, summer, sun, sun protection, temperature, Toner, toning

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Okay, lets be real – summer hasn’t exactly hit us with much in the way of a heatwave, despite what the tabloids keep telling us. However, it’s only the beginning of July and we’re hopeful that things will get a lot warmer in the coming weeks. With this in mind, we thought we’d share a few handy tips on how to keep your make up in place once the British Summertime decides to switch on the heaters!

Prep Your Skin

The first thing you’ll want to do is make sure your face is totally clean, but without inflaming your skin or making it hotter than it already is – the cooler your face is when th make up goes on, the better staying power it will have. Dermalogica UltraCalming Cleanser is a soothing, pH-balanced gel/cream that glides easily over face to cleanse and cool sensitised or highly reactive skin.

Tone it Down

Next, you should opt for a toner which will cool and calm your skin; we’d recommend Dermalogica All Over Toner. This little spritz will refresh and purify your skin and contains cooling ingredients which will purify your skin before your next step. Allow it to really sink into your face before you move on.

All About the Base

Once you’ve got your skin cool and clean, adding a base for your make up to cling to will increase your chances of getting it to stay put. A high-quality primer such as Dermalogica SkinPerfect Primer SPF30 is remarkably lightweight but very effective in terms of keeping your makeup in place. In addition, it cools your face when applied and even offers sun protection, which is an added bonus on sweltering days.

Think About Your Products

You can apply all the magical stuff in the world UNDER your make-up, but if you choose the wrong make-up products to begin with, you’re going to be on to a loser. Opt for oil-free foundation as this has a tendency to slide off of even the driest faces in the heat, and try to use waterproof eye products if you don’t want them to be affected by sweat.

Go For an Up-Do

You may want to wear your hair down in nice, beachy waves during a heatwave, but wearing your hair up and off of your face is far better for keeping your face in place! Hair around your face will not only increase your body temperature, and therefore your tendency to sweat, but will will also increase the amount of friction around your face, carrying your make-up away with the sweat.

Game, Set and Match at Pure Beauty

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balm, best, beta-carotene, Brazilian purple clay, brightens, centre court, Citrus essential oils, cleansing mask, décolleté, Decleor Energising Smoothing Cream, Decleor Green Mandarin Sun-Kissed Glow Cream, deep cleansing therapy, elderberry, Elemis Fruit Active Rejuvenating Mask, Elemis Superfood Berry Boost Mask, eliminating signs, English rose, fatigue, Galangal extract, game, gin and tonic, Ginseng, grim, grime, hot and bothered, hyaluronic acid, kiwi fruit, lemis Exotic Frangipani Monoi Body Cream, light, limb, loving, lush, luxurious body cream, macadamia oil, make-up, omega-rich, omega-rich super berry complex, pollution, potent, purifying mask, radiant glow, revitalises, rich, running, set and match, shower, side, silky-smooth, SPF15, starflower, strawberries, strawberries and cream, sun, super berry complex, super-smooth, t-zones, tennis, tennis shoes, tones, up to speed, volley, Wimbledon

With Wimbledon just around the corner, it’s time for strawberries and cream, gin and tonic and let’s not forget the tennis.

At Pure Beauty, we sell some first-class products that help ensure your skin is as super smooth as the winning action on centre court.

If you want to volley into sensational skin, the Elemis Fruit Active Rejuvenating Mask is for you. This isn’t just a cleansing mask but a refining one too that is rich in strawberries and kiwi fruit. Left on for 10 minutes, once or twice a week, this deep cleansing therapy revitalises, brightens and nourishes even the dullest of complexions

The Decleor Energising Smoothing Cream is as light as the best tennis shoes and comes with an SPF 15 so that skin is protected from the sun if it does come out to play. Galangal extract reduces the signs of fine lines while potent ginseng tones and visibly brightens the skin, eliminating signs of fatigue, which is great if your game isn’t quite up to speed.

If you are going for game, set and match, there is no doubt in our minds that you need the Elemis Superfood Berry Boost Mask on your side. This purifying mask comes complete with Brazilian purple clay and an omega-rich super berry complex that not only balances the skin but mattifies tricky t-zones too. In less time than it takes to run up Henman Hill, this mask will draw out impurities so that skin is smooth, healthy and hydrated.

Given that Wimbledon is in the city, after a day outside, you will love the Elemis Pro-Collagen Rose Cleansing Balm. This powerful, deep cleansing balm removes make-up, grime, and pollution thanks to a blend of English rose, elderberry, starflower, and padina pavonica. Skin is left feeling nourished and soothed, with a radiant glow. For best results, warm a little balm in your hands, smooth over your face, neck and décolleté and after gently massaging into your skin, rinse away and love the skin you are now in.

If running around in the sun isn’t your thing, but you’d like a tennis players’ glow, how about trying the Decleor Green Mandarin Sun-Kissed Glow Cream? This fantastic day cream helps prevent fine lines and wrinkles and gives you a sun-kissed glow at the same time. Citrus essential oils have been blended with hyaluronic acid and beta-carotene for a winning combo that re-energises tired looking skin.

All players get hot and bothered so after a great game and a cool shower, the Elemis Exotic Frangipani Monoi Body Cream is a limb loving ‘go to’ product. This luxurious body cream has been enriched with macadamia oil and fragranced with frangipani flowers which together, leave skin silky smooth and smelling lush.

For more details on how you can get your skin match ready, get in touch today and we would love to help.

Team Pure Beauty.