Five Products to Banish Blue Monday


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Photo by Julia Avamotive from Pexels

If you have so much as looked at a newspaper, social media, or watch any television, you will probably be aware that today is referred to as ’Blue Monday’ Back in 2005, a holiday company decided that the third Monday in January was officially the most depressing day of the year and although this has since been dismissed as pseudoscience by psychologists, lots of people are still feeling the pinch.

Most of us still haven’t had a payday since Christmas, we’re still in the middle of a pandemic and the weather hasn’t exactly been fantastic, so we wouldn’t be surprised if many people were feeling rather blue at the moment. With this in mind we curated a list of products that we stock here are pure beauty, which are all designed to have a mood boosting effect.

Evolve Organic Beauty Keep Calm and Spray On

Essential oils and aromatherapy can be a powerful ally against low moods, especially if you choose the right combination of fragrances. This hand cleanser from Evolve Organic contains bergamot for its anti-viral properties as well as its uplifting scent, which means that even though you’re still having to sanitise your hands 100 times a day, you’ll get a little lift each time you use this product. It also contains glycerin to keep your hands hydrated and can even be used with a reusable cotton pad to clean any surfaces as well as your hands.

This Works Stress Check Mood Manager 

Although the ingredients in this product are 99% natural, the blend was created using highly scientific methods to prove its efficacy. The blend has been proven in fMRI and user studies and helps to reduce feelings of stress and anxiety. The mist can be used on your skin, clothes, furnishings and even your bed linens to clear your mind and give you a positive lift and is even recommended for calming your nerves before using public transport.

Elemis Revitalise-Me Shower Gel

If you know you’re going to have a potentially stressful or busy day ahead then starting the day with an uplifting shower gel such as Revitalise Me from Elemis is a good way to bolster yourself. It contains thyme, basil and neroli essential oils, as well as orange and lime which awaken the senses and invigorate your skin. Finally, a mango derived cleansing agent cleans your skin deeply, to ensure that you are as clean as you are uplifted.

Aromatherapy Associates Revive Morning Roller Ball

Roller balls are a fantastic delivery method for essential oils as they allow you to target the pulse point on your body to get the maximum effect. This Revive Morning Rollerball from Aromatherapy Associates is 100% natural and contains neroli and grapefruit essential oils. It’s totally portable which means that you can reapply it throughout the day and the combination of fragrances is reviving and reinvigorating to the mind.

This Works Energy Bank Shower Gel

This shower gel from This Works is called ‘Energy Bank’ as it promises to supercharge your senses. It helps you to wake up and banishes morning listlessness, leaving your mind and body charged and ready to face the day. It’s 99% natural and cruelty free and boasts geranium, ylang ylang and rosemary, which combine to restore vitality and stimulate the body and mind.

Beautify Your Brows with Precision


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Beautify Your Brows with Precision

Photo by Garin Chadwick on Unsplash

If you’d have taken a poll of all of your female friends a decade ago and asked what they felt was the most important area of their face when it came to their make-up routine, you probably would have got a variety of answers ranging from eyes to lips to cheeks. These days if you were to ask the same people that same question, there is a very good chance that the vast majority of them would answer “eyebrows”. 

In the last few years the focus on brows has become much more intense and many women say they wouldn’t mind leaving the house without any make up, as long as their brows are done. With this in mind we’ve put together a list of five products which create a kit for the perfect brows and will keep your eyebrows in great shape.

Revitabrow Advanced Eyebrow Conditioner

If you are fairly new to working with your eyebrows, there’s a good chance that you’ve probably got quite a thick natural brow. However, those of us who have been doing things to our eyebrows since the 80s, 90s, or even the early noughties have probably plucked their eyebrows into oblivion so that they now barely grow past a thin line! Fortunately Revitabrow has created the Advanced Eyebrow Conditioner which helps to address the visible signs of eyebrow ageing and encourage regrowth, to remedy over plucking. The combination of peptides, lipids, biotin and panthenol combine to create healthier looking more luxurious eyebrows.

HD Brows Spoolie Brush

Most brow experts, whether they be amateur or professional, will agree that the most important tool in your eyebrow kit is a spoolie. A spoolie brush looks like a mascara wand and is fairly essential for shaping your brows and keeping them neat and tidy, however not all spoolies are created equal and many are cheap and abrasive. This Spoolie Brush from HD Brows is specifically designed for blending make-up throughout the brow and is an ultimate for any brow lover.

HD Brows Brow Beater

Once you’ve got your eyebrows to a shape that is acceptable, you will need a product to help keep them that way. HD Brows Brow Beater is a lightweight eyebrow gel which helps to condition your brows and has a completely translucent formula to give you a totally natural finish. It keeps brows in place and can even help, over time, to train your brow hairs to stay in the correct position.

HD Brows Angled Brow Brush

An angled brow brush is another tool which many brow experts will agree is essential to have on hand. This Angled Brow Brush from HD Brows has slimline bristles and natural fibres which are firm enough to create precise lines when shaping your brows but is gentle on the skin and won’t leave any redness even when creating the cleanest lines.

HD Brows Eye and Brow Palette

Our final recommendation for your brow kit is an Eye and Brow Palette from HD Brows. It contains several shades of brow colours, as well as a highlighter to accentuate your brow arch. The powders are silicon-rich and blend beautifully with their silky smooth textures, while also being enriched with vitamins C and A to nourish your brow area while keeping it looking slick.

Revitalising Rosemary Products from Elemis


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Photo by Zé Ferrari Careto on Unsplash

Rosemary is a plant which has many uses, dating back over 5000 years. It’s well known for its fragrant flavours which are used in many different dishes, but it’s oils are also incredibly useful and potent when used for beauty applications. We have several different products on the Pure Beauty shelves which harness the power of rosemary, many of which come from Decleor, so we thought we’d share with you five of our favourites:

Decleor Rosemary Active Essence

Decleor Rosemary Active Essence is so much more than your average toner. It contains rosemary essential oil and salicylic acid which works to reduce the appearance of visible pores, blackheads and breakouts and also mattifies the skin. Your pores will be less visible and your skin will have a much smoother look overall. The ingredients are 99% natural origin and it’s a water based formula which reduces excess sebum.

Decleor Rosemary Black Clay Cleansing Gel

Black clay and rosemary are a powerful combination for dealing with imperfections and excess oil. The black clay helps to unclog the pores while the rosemary oil targets blemishes and leaves the skin looking smoother, healthier and more luminous. This is another product with the vast majority of its ingredients coming from natural origins and can be used daily to keep the skin clean and clear.

Decleor Rosemary Handwash Scrub

So many products which are intended for use on the hands are great at getting them clean but often leave them dry, dehydrated and irritated. This Rosemary Hand Wash Scrub from Decleor combines rosemary essential oils and walnut powder to clean and purify your hands, exfoliate your skin, but also leave them moisturised and conditioned. The product is made from 99% natural origin ingredients and is great for use by people who do a particularly hands-on, dirty job.

Decleor Rosemary Night Balm

Products which are intended for use at night are usually some of the most potent as they have a greater concentration of oils, which will soak into your skin while you sleep. This Night Balm is 100% natural and although it is enriched with rosemary oils, these are actually ideal for combination to oily skin as they reduce excess sebum and the appearance of blemishes. The balm melts into the skin without leaving a greasy texture, allowing the active ingredients to work throughout the night.

Decleor Rosemary Targeted Solution

As we’ve mentioned previously, rosemary essential oils work well to reduce imperfections and treat breakouts, which is why Decleor have developed this anti-imperfection concentrate. The Targeted Solution prevents and reduces the appearance of blemishes while soothing redness and minimising inflammation. The small bottle makes it convenient to carry around with you and can be applied whenever an imperfection starts to appear.

Bring Veganuary into Your Skincare


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“Veganuary is a name for going vegan, or not eating or using animal products, for the month of January”

For many people, Veganuary is a time to try to make the transition to a plant based diet and wean yourself off of animal products. It’s a great place to start if a cruelty-free lifestyle is something you covet, but there’s actually a lot more to it than just changing the food you eat, as many products also contain animal byproducts or rely on animal testing. With this in mind, we’ve curated a list of five of our favourite cruelty-free, vegan beauty products which can replace your usual skincare items for Veganuary and beyond. 

Aromatherapy Associates Hydrating Renewing Rose Cleanser

This cleanser from Aromatherapy Associates is a  vegan and nut-free blend of essential oils which combine to create an ultra-gentle yet supremely effective facial cleanser. Damask rose, jojoba and geranium help to brighten, hydrate and cleanse the skin, melting away impurities and leaving the skin dewy and fresh. 

Bloom and Blossom And Breathe Relaxing Shower Oil

Bloom and Blossom products are all 100% vegan and cruelty free made here in the UK from naturally derived ingredients. This shower oil is a great option if you’re trying to go vegan and the blend of frankincense, ylang ylang and lemongrass help relax and calm the skin and mind before sleep. It can be used in the shower or bath, depending on your preference.

Dermalogica Biolumin-C Serum

If you’re looking for a product which is vegan friendly and takes care of fine lines, wrinkles, sagging skin and hyperpigmentation then this is the serum for you. It contains a stable vitamin C complex, as well as lactic acid, sophora japonica flower extract and chia seed oil which will brighten, firm and prevent damage to the skin. Make sure you use an SPF while you’re using this serum as it can increase your skin’s sensitivity to the sun. 

Elemis Superfood AHA Glow Booster

AHAs, or alpha-hydroxy acids, are super-hero ingredients in skincare, using natural acids and enzymes to give lacklustre skin a boost. This glow booster from Elemis uses AHAs from cherry and pumpkin to create a formula which is instantly absorbed and offers a completely vegan, cruelty-free option for brightening your complexion. 

Orly Breathable Fresh Start

You may be surprised to learn that there are ingredients in many nail polishes which are decidedly NON-vegan. From pearl essence, which is derived from fish scales and can give nail polish a shine, to carmine, which made from boiled and crushed beetles, and oleic acid, made from animal fat or tallow, it can be hard to find a nail varnish which is even close to cruelty free. Fortunately, all of Orly’s polishes are vegan and cruelty free, so you can still enjoy colourful nails without the worry.

Getting to Know CACI – The Non-Surgical Solution


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Here at Pure Beauty we pride ourselves on selling products from companies with whom our own values are aligned. We stock only the best products using the best ingredients which have proven results and offer the best bang for your buck. One such company is CACI, who offer some of the most potent non-surgical solutions for age related skin issues. With this in mind, we thought we’d give you an introduction to the brand and some of our favourite products from CACI.

CACI – Age Delay Duo

One of the first places that many people notice the signs of ageing is around the eye area. This is because the skin is thinner and lacks collagen and can therefore be susceptible to puffiness, wrinkles and sagging. The Age Delay Duo from CACI contains an Amino Lift Peptide Complex and Eye Revive Serum which combine to firm the face, combat dark circles and puffy eyes, and visibly reduce the appearance of ageing.

CACI – Rejuvenating Hand Mask

You may be surprised to learn that another prime area to manifest the signs of ageing is actually on the hands. Many people suffer the effects of lots of hand washing and hand-heavy chores and end up with dry, sore chapped hands. The hands can also be susceptible to wrinkling and hyperpigmentation. These hydrating and nourishing gloves contain hyaluronic acid, hydrolysed collagen and shea butter to rejuvenate the hands, leaving them looking younger and rehydrated.

CACI – Cellufirm Creme

While you may have been surprised to learn about ageing hands, we very much doubt that it will come as a surprise to anybody that ageing can have an effect on the appearance of cellulite. This Cellufirm Creme contains theophylline, which is similar to caffeine, and penetrates the skin helping to flush away excess fluid and fat deposits. The effect is tighter, more even skin with a more defined and toned appearance. There’s also a healthy dose of hyaluronic acid and cucumber extract to nourish your area thoroughly.

CACI – Eye Revive Mask

Masks are a fantastic product for soothing and calming the skin, and this Eye Revive Mask is no exception. It’s a silicon gel mask with soothing and calming properties to deeply nourish, cool and moisturise the skinGetting to Know CACI – The Non-Surgical Solution

. It contains green tea extract to reduce puffiness and collagen to plump the skin and reduce the appearance of fine lines and wrinkles. There’s also a healthy dose of hyaluronic acid and cucumber extract to nourish your area thoroughly.

CACI – Hydro Mask

If you’re looking for a soothing product to replenish sun damaged and dehydrated skin then this Hydro Mask could be just the thing. Unlike many other face masks the Hydro Mask comes in separate sections for the treatments of the upper and lower face. This means that you will get better coverage and a more even application. They can be refrigerated beforehand for an intense cooling effect which will banish redness and irritation as well as softening the appearance of fine lines and wrinkles.