Give up stress for Lent


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We know that during Lent you are meant to give up chocolate, wine or something you really love but given how bad stress is for us, why not try to live without it for a few weeks and see how you get on?

It is little surprise that more and more people are dealing with anxiety and stress related issues given the pressure of modern-day living. Celebrity culture, an obsession with selfies and social media on tap 24/7, life is one long hamster wheel and sometimes you need to jump off and see what really matters.

Rather than light up another cigarette or down one more vodka and orange, why not have a look at some alternative ways to deal with stress and see if you can combat it for once and for all.

Exercise isn’t a magic wand that will make your stress disappear, but it can help reduce the intense emotions you might be feeling. A run, brisk walk or bike ride can help you clear your thoughts and find a way to deal with problems in a different, maybe more rational way.

Find a friend
Yes, there are people at work, people on Facebook and mums at the school gates, but us can still feel lonely and this is where real friends, you can trust, come into play. It won’t happen overnight, but try to create a support network of people, you enjoy being with and you will find that as much as they will help you find solutions to problems, you can do the same for them and that’s a pretty good feeling.

Me time
We are often made to feel as if taking time for ourselves is lazy and indulgent but this couldn’t be further from the truth. To be able to fire on all cylinders, it is important to take time out for socialising, relaxing and exercise, time that is just for you. A couple of hours a week doing something you really love, either alone or with friends, can really help you shrug off that dark cloud that has been following you around.

Get a pet
Never underestimate the love of a dog, cat or even hamster. A pet not only gives you a new interest but also a little bit of company, a lot of love and if you do get a dog, you have to take them outside for a walk each day which is good for both of you.

Be a volunteer
It is easy to get caught up in our own problems, so helping others can be a good way to put things into perspective. Visiting an elderly person, donating time at a local hospice or sorting out donations at a food bank are all ways you can give back and you never know, you could make friends and even find a new career in the process.

Go outside
Sitting indoors watching TV, working at a computer screen and drinking in the pub are all pretty sedentary activities where you rarely see the light of day and probably all make you feel worse. A walk, even when it is cold and damp, by the river or a dash around town will not only give you a change of scene but also put fresh air in your lungs and give you a break from the norm. Joining a tennis club, training for a fun run or just getting off the bus a stop early, can be enough to get you, and your mind, out of a stressed rut.

Of course, if you are really struggling talk to a trusted friend or your GP but don’t suffer in silence.

Team Pure Beauty


Say Goodbye to Puffiness Around Your Eyes


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Say Goodbye to Puffiness Around Your Eyes

By Laitr Keiows (Own work) [CC BY-SA 3.0 ( or GFDL (, via Wikimedia Commons

There are loads of reasons for puffiness around your eye area – tiredness, illness, stress and allergies are just a few of them. Puffiness around your eyes can make you look exhausted and far from your best, so finding a way to deal with it is a must. Fortunately, here at Pure Beauty, we have a whole load of products which can help to banish the puffiness around your eye area, and these are five of our favourites:

Dermalogica Age Reversal Eye Complex

This eye cream from Dermalogica is a real powerhouse of a product, tackling several different issues all at once. As well as dealing with puffiness, the complex also helps to remedy wrinkles, crow’s feet, dark circles due to hyperpigmentation and skin sensitivity due to dehydration. It’s ideal for drier skin or skin with is ageing prematurely and will totally revitalise the eye area.

Elemis Absolute Eye Serum

This eye serum from Elemis is all about the hydration, giving a wash of moisture around the eye area to decongest and tackle puffiness and dark circles. It conditions and nourishes the delicate eye contours, supports and tones the skin around the eyes and has a light texture that disappears immediately so that you can get on with applying your make up without having to wait for things to soak in.

Decleor Lift and Firm Eye Cream

As well as lifting and firming the area around the eyes, this cream from Decleor contains pearlescent particles which adds radiance to your skin. The peptides in the formula encourage circulation and re-energise the support fibres of your skin, which reduces puffiness and smooths wrinkles. It comes with a specially designed spatula to help you to apply the formula to the delicate eye area without causing ‘drag’, which can damage the delicate area.

Dermalogica UltraSmoothing Eye Serum

This eye serum comes from the Ultra Calming Dermalogica range, which means that it’s gentle on the skin and doesn’t contain any ingredients which might irritate the already-delicate eye area. It’s a potent but lightweight product which soaks evenly and quickly into the skin and gives immediate tightening and firming results. It’s perfect for those who suffer with sensitive skin but are trying to deal with the signs of premature ageing.

Elemis Pro-Collagen Eye Renewal

Elemis Pro-collagen products are notorious for their stunning effects and this eye renewal cream is no exception. It firms the area around the eyes, adding moisture and nourishment to the skin and obliterates dark circles and fine lines. It dramatically increases cell renewal and bears the Elemis Promise, so you can be sure that it doesn’t contain any sodium laureth sulphate or other nasties.

Find the perfect jeans for you


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Ever looked at a friend and wondered how they always look great in jeans?

Well, we are pretty sure it’s because they have tried on a variety of styles and colours and have jeans that not only work with their body shape but are comfortable and make them feel confident.

From jeggings to skinnies, to bootcut and everything in-between, and we have done our denim research and hope it will allow you to find the perfect pair of jeans this spring.

Slim Leg Jeans
If you are looking for everyday ease, this timeless option is for you. Team slim leg jeans with a smart top and fitted jacket for work and a match with a long-sleeved t-shirt and fancy flats to create an effortlessly polished weekend look.

Bootcut Designs
You might think this style isn’t ‘in’ but it’s actually a really versatile option that is sleek and modern. Flattering for all bodies shapes, the bootcut jeans are great worn with heels or boots as they lengthen your legs and instantly slim your figure. Go for a dark denim option and try a number of brands to get the best fit for you.

When it comes to being comfy, things don’t get better than jeggings. The combo of pull-on waistband and high-stretch fabric means jeggings hug your body and if you go for a quality brand, bagging isn’t an issue. While you might not get away with jeggings in the office, they are perfect when worn with a tunic top or an oversized sweatshirt and bright white trainers, you are onto a winning look.

Skinny Jeans
Skinny jeans are a wardrobe staple that aren’t going anywhere, so get involved. High-waisted styles offer a flattering fit and give the illusion of long legs, whatever your shape. Blue, black and grey are all versatile colour options and matched with statement sleeves or bold separates, you can look chic from morning to night. Loafers give you a masculine edge, heels create leg length and knee high boots add a touch of glamour.

Super Skinny Jeans
One step on from skinny jeans, these beauties are offer maximum style with minimum effort. A sharp, white shirt, pair of flat ballet pumps and a red lipstick are all you need to make this a statement look.

Straight Leg Jeans
Cut slim and straight from the hip to the ankle, straight leg jeans offer a really authentic denim look. The sleek lines are forgiving and a high-rise fit that lifts and sculpts your bottom, you will look and feel fab. Wearing a soft sweater over a fitted shirt and adding block heel boots is simple but effective.

Boyfriend Jeans
For cool chic, look at boyfriend jeans. Whether they’re indigo, distressed, ripped or low slung, the baggy boyfriend style offers a modern twist on classic denim. Pair with a slogan tee, statement belt and trainers and you have the ultimate combination of chic style and fashion comfort.

In summary, straight-leg and skinny jeans are really flattering styles and a great place to start when it comes to denim, but why not be brave and try something new this year?

Team Beauty

The Amazing Elemis Product Which Sells Every Two Minutes!


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The Amazing Elemis Product Which Sells Every Two Minutes!Sometimes, a product becomes so popular because of the results that It gives that people go absolutely crazy for it and it flies off of the shelves at an incredible rate. One such product is Elemis Cellular Recovery Skin Bliss Capsules, which is estimated to be sold every two minutes across the UK, thanks to its potent formula and excellent reputation. So, what is the wondrous product, what makes it so special and should you be using it? Read on to find out more:

So, what is it?

Elemis Cellular Recovery Skin Bliss Capsules is a pot which contains two different types of capsules (which you break open and rub on your face, NOT for taking like a tablet!). The pink capsules are rose and should be applied in the morning after cleaning and the green

capsules are lavender, for applying at night.

What does it do?

Each capsule contains an oil with a distinct formula to perform several different functions. The pink formula contains rose absolute, which hydrates and softens and stimulates endorphins, giving you a blissful start to the day with moisture which lasts until the evening. The green capsules contain lavender which heals and repairs the skin, as well as stimulating endorphins. The pink capsules energise you while the green ones help you to relax and wind down at the end of the day. Both formulations have one thing in common – high levels of antioxidants which sweeps clean the skin cell matrix, ridding it of toxins.

Who is it for?

Well, basically everyone! The capsules are suitable for all skin types and can help with dryness, oiliness, ageing, firmness and a whole other slew of skin issues.

Don’t just take our word for it!

Everyone who uses Elemis Cellular Recovery Skin Bliss Capsules seems to fall in love with them. One user said “I purchased this a few weeks ago, my skin is totally transformed. Hydrated and with a glow. Amazing for such a small amount of oil. I use them every day”, while another commented “I used a course of these in the month leading up to my wedding… my skin never looked so good, and was in superb condition for the big day – I cannot recommend them highly enough!”

How to keep up the good work after Dry January


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If you were one of the thousands who made it through Dry January without a drink, congratulations.

The temptation to make up for lost time might cross your mind, but Long Islands Ice Teas all night long, might not be the best idea for your head, you waistline or your pocket.

What we are say is, you don’t need to give up booze altogether, but there are many benefits of cutting down how much you drink. In the short-term you will feel fresher when you wake up in the morning, have more energy, enjoy clearer skin and even lose those stubborn extra pounds.

Over time you will find that consuming less alcohol will have so many plus sides you will wonder why you didn’t do it sooner.

Improved mood
There is no doubt that drinking can make you feel depressed and hangovers often make you feel down in the dumps anxious and so cutting back could really make you feel happier.

Better sleep
Drinking can really disrupt your sleep patterns and prevent you from getting the good quality sleep that keeps you healthy. Cutting down on alcohol should help you feel rested when you wake up and drink free days will really improve your sleep.

Improved behaviour
Judgement and behaviour often go out of the window, especially when you’ve had one too many. Irrational and aggressive behaviour easily happens after a big night out and memory loss only make things worse the next day. Go easy on the beers and even offer to be the designated driver every now and again and lay off the booze altogether.

Better health
You might think that a regular drink helps you relax and unwind, but the reality is it can play havoc with your immune system and internal organs, so don’t over do it or you could pay the price with colds and infections.

With all of this said, we have had a look at how to keep your drinking at a sensible level all year round, rather than for just one month.

Make a plan
Make a decision about how much you are going to each week, set a limit and write it done.

Budget for It
Don’t forget that booze costs pounds, so just be aware of what you are spending on drinking each week and pair that up with your plan.

Do it together
If you tend to drink with work colleagues, family members, your partner or friends, let them know your new drinking intentions and see if they want to put a limit on things too.

One step at a time
We aren’t saying give up the juice right this minute, but if you make small changes every week, you will soon find you are drinking less and loving the benefits.

Go Small
Yes, BOGOF offers and happy hours are fun, but they can be your ruin. Go for singles over doubles, have a bottle of beer rather than a pint and don’t go large when it comes to the size of your wine glass.

Swap it for water
To get ahead of the game, before your first alcoholic drink and between each subsequent one, have a glass of water.

Alcohol free days
Try to have several drink free days each week and see how you sleep and if your mood improves when you swap a G&T for a cup of tea.

See the savings
Put the money you save on drink each week into a jar and treat yourself to a spa day, new haircut or those shoes you have always wanted at the end of the year.

Most of all, enjoy a happier, healthier, wealthier you.

Team Pure-Beauty