The Honest Truth About Ageing

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activate, ageing, Andrew page, chin, clump, collagen, comma, complexion, double chin, droopy jowls, dry dryer, face skin, genetics, moisture, moisturiser, moisturisers, moisturising, muscle tone, muscles, natural, night creams, older, plumped, plumpness, production, retain, signs of aging, Sinha, slim, smoothed, stimulate, stroking motion, thin-skinned, upper layers, upwards, youthful

Photo by Juno Jo on Unsplash

Unless you’re one of those unspeakably lucky people who has as the perfect mixture of genetics which allow you to stay looking youthful, right until you’re in your 80s, you’re probably going to have to come to terms with the fact that your face will start to show signs of getting older.

For some reason, many women seem to find the ageing process something to be ashamed of and will go to great lengths to avoid talking about it. Here at Pure Beauty, while we sell lots of amazing products which slow down the signs of ageing, we don’t think that the natural ageing process is anything to hide away from.

With this in mind, we thought we would take a look at the honest truth about ageing and what you can expect to happen as the years pass.

Drier Skin

It’s an unfortunate fact that as we age our skin not only loses the ability to produce its own moisture, it also finds it harder to retain moisture which is applied to the skin. Dry skin is something which almost every older woman has to learn to deal with, even if they’ve had oily or combination skin in their younger years. Investing in a good moisturiser which is specifically designed for ageing skin is the best way to tackle this, as well as using powerful night creams and serums to enhance the power of whichever moisturisers you choose to use.

Loss of Muscle Tone

Another factor of ageing is loss of muscle tone, which can give the appearance of a droopy face, and jowls underneath your chin. This can create the look of a double chin, even if you’re slim everywhere else. Facial exercises which help to activate and tone the muscles can help greatly, as well as ensuring that you apply all of your skincare with an upwards stroking motion so as not to exacerbate the effects of muscle droopage, by dragging the face downwards when you apply your creams.

Less Collagen

Everyone has collagen in their skin and this is the thing between the upper layers and your muscles which allows youthful faces to look plump and smoothed. As we age, our ability to produce collagen naturally is greatly reduced which is why skin begins to look thinner and more papery, losing that youthful plumpness. There are lots of creams on the market which stimulate natural collagen production and investing in one of these as you get older is a really good way to combat that thin-skinned look.

Let Pure Beauty save your skin

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acne, acne attacks, age, anti-oxidant, antidote, apply, bacteria, balances, bane of your life, cleansed skin, clears, CoEnzyme Q10, collagen production, comfort, concentrated, controls, correct, daily, Decleor Mandarin Smoothing Oil Serum, dehydration, Dermalogica Breakout Control, Dermalogica Redness Relief Essence i, discomfort, DMAE, drops, dryness, ease, effective, Elemis Hydra-Boost Sensitive Day Cream, environmental issues, Eyes, face, fast-absorbing formula, fine lines, genetics, gentle, gently calms, hazelnut, healthier, hyaluronic acid, hydrate, hydration, ingredients, invisible cream, Jan Marini C-ESTA Eye Repair Concentrate, lightweight toner, locks in moisture, massage, Mirabilis Jalapa, mix, moisture, moisturisers, morning, naturally, night, olis, Orange Blossom milk, outbreaks, palms, people, prevents, redness, refreshing formula, relieve, rested, restore, sad eyes, save your skin, sebum, sensitive skin, sensitivity, serum, silky, skin, smooth, soothed, spots, suffer, sunflower, teenagers, toning, unique blend, Vitamin C, warm, water intake, wrinkles

Whether it’s outbreaks, fine lines, redness, sensitivity or dryness, at Pure Beauty we are confidence we have a product, or two, that can help save your skin.

Redness
If redness is the bane of your life, the Dermalogica Redness Relief Essence is just for you. This lightweight toner gently calms and balances sensitive skin, leaving it feeling soothed and rested. Concentrated like a serum, this product has a refreshing formula that not only deals with redness but thanks to a gentle blend of ingredients it helps relieve, restore and hydrate skin so that discomfort and dehydration is taken out of the equation.

Sensitive skin
The Elemis Hydra-Boost Sensitive Day Cream is the perfect antidote to sensitive skin. This anti-oxidant rich, calming, fragrance-free day cream offers hydration to even the most sensitive skin. Hyaluronic acid locks in moisture, while naturally rich anti-oxidant Mirabilis Jalapa and orange blossom milk, soothe, moisturise and comfort. Used on a daily basis, after toning, your skin will start to feel more balanced, calmer and beautifully hydrated.

Fine lines
Age, genetics, water intake and environmental issues all play a part in fine lines, but there are products that can ease them. We love the Decleor Mandarine Smoothing Oil Serum as it can help with the first signs of ageing and correct both the fine lines and wrinkles that come to us all, and it smells pretty good to. A unique blend of hazelnut, sunflower and camellia oils means that from the first use skin appears even and radiant. This can be used morning and night and it is suggested you warm two drops between your palms and then massage into cleansed skin, and then apply your moisturiser.

Acne attacks
Most people suffer from some form of acne during their lives, and not just when they are teenagers. There are many reasons for spots to occur, but there is one thing we know and that is that the Dermalogica Breakout Control works at getting rid of them. This is an effective, invisible cream that clears, controls and prevents breakouts thanks to a gentle but effective mix of ingredients. The silky, fast-absorbing formula starts to work on application, soothing the skin as bacteria is taken away.

Sad eyes
The skin around our eyes is super thin which means it’s one of the first places to show signs of ageing. The Jan Marini C-ESTA Eye Repair Concentrate comes with high levels of vitamin C along with DMAE and CoEnzyme Q10 which together address the visible signs of ageing around the eyes. Regular application can lead to the reduced appearance of fine lines and wrinkles, and because the complex encourages collagen production, skin looks tighter, firmer and so much healthier too.

If you would like more details, or are interested in trying some samples, get in touch and let us come to your rescue.

Team Pure Beauty

Moisturisers are in the Pure Beauty spotlight

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abyssine, acne, acne prone skin, ageing, Aloe, Anti-ageing peptides, anti-oxidants, ‘Elemis Promise’, barrier lipids, beautiful smooth, BioReplenish Complex, botanical properties, Centella Asiatica, cleaners, clinically proven, complexion, decleor, Decleor Anti-Pollution Hydrating Fluid SPF30, Decleor Anti-Pollution Hydrating Gel-Cream, dermalogica, Dermalogica Dynamic Skin Recovery, Dermalogica Hydrating Lotion, Dry and ageing skin, dry and uncomfortable, dry skin, dual hyaluronic acid a, Echinacea, Elemis, Elemis Pro-Collagen Marine Cream for Men, Elemis Pro-Collagen Marine Cream SPF30, Eyes, face, face and neck, fine lines, fresh, gel moisturiser, ginger, Ginkgo Biloba, Grapefruit, hyaluronic acid, improves firmness, Jan Marini Transformation Face Cream, love, luminous skin, Mediterranean algae, microdroplets of oils, moisturisers, morning and night, new formula, orange, Padina Pavonica, powerful antioxidants, Pure Beauty, recovery, reduces wrinkles, resilient, revolutionary, scent, silky softness, smooth, super light SPF protection., suppleness and elasticity, technology, texture, toners, transparent texture, velvet veil, visible signs of ageing, water-based texture, wrinkles

We have looked at cleaners and toners available on the Pure Beauty website over the past couple of weeks, and today the spotlight is on moisturisers.

The right moisturiser can turn your skin from OK to amazing, so it is a good idea to find something that works for you, and we hope one of those is listed below will be what you have been looking for.

Dry and ageing skin needs some extra love and this is what you will find in every tube of Dermalogica Dynamic Skin Recovery. This moisturiser sinks into your skin so that it is not only hydrated but also defended against attack. The new formula came out in early 2019, and while it still has the texture and scent customers know and love, it is now powered by the latest technology which makes it better than ever. A new BioReplenish Complex contains barrier lipids which make the skin more resilient and supports recovery. Dual hyaluronic acid has been mixed with the original ingredients of echinacea, Centella Asiatica, and aloe which means happier, healthier skin with lines eased and hydration at a premium.

We love the Decleor Anti-Pollution Hydrating Gel-Cream and for good reason. This easy to use gel moisturiser helps hydrate your skin whilst protecting against damaging pollution. The unique formula includes microdroplets of oils have been placed in the water-based texture which means you get immediate hydration and beautiful smooth, luminous skin.

The fantastic Elemis Pro-Collagen Marine Cream SPF30 is a clinically proven anti-ageing moisturiser that, wait for it, reduces wrinkles, improves firmness and hydrates. Yup, trials proved it! Padina pavonica and ginkgo biloba come with anti-oxidants that improve suppleness and elasticity and the clever kids at Elemis have added a revolutionary blend of sunscreen for protection. Let’s not forget the Elemis Promise, which means you can use this and no your skin will be free from damaging parabens, sodium laureth sulphate, mineral oils, and artificial colours.

The Jan Marini Transformation Face Cream scores top moisturiser marks when it comes to reducing the visible signs of ageing whilst providing superb hydration. Anti-ageing peptides, hyaluronic acid, powerful antioxidants, skin loving Aloe Vera and gentle plant extracts have been combined to create a moisturiser that you and your face will love. From the first application, your skin will appear smoother and have a silky softness you will adore.

We all need a little love when it comes to moisturising and this is why we wanted to mention the Elemis Pro-Collagen Marine Cream for Men. This clinically proven, nourishing moisturiser helps to hydrate, firm and reduce the appearance of wrinkles and is just for men. Potent Mediterranean algae, Padina pavonica and ginkgo biloba have been blended with soothing Abyssine™ and together they improve moisturisation, skin suppleness, firmness and elasticity.

We are big fans of the Decleor Anti-Pollution Hydrating Fluid SPF30. This moisturiser hydrates and protects your skin thanks to a velvet veil of super light SPF protection. You might be surprised but it has a fresh, transparent texture that leaves your skin feeling hydrated and comfortable, rather than stick and white. The love doesn’t stop here, as it comes with hyaluronic acid, so fine lines are plumped away and you are left feeling, and looking, fantastic.

Acne prone skin still needs to be moisturised, and we would advise the Clear Start Dermalogica Hydrating Lotion. This lightweight, but effective moisturiser helps soothe and hydrate areas that feel dry and uncomfortable. We suggest applying the cream to the face and neck, morning and night after cleansing and toning, and letting the gentle botanical properties of ginger, orange and grapefruit get to work.

If you have any questions, or would like to try a sample or two, get in touch and let’s find the right moisturiser for you.

Team Pure Beauty

Toners are in the spotlight

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absorb, acne, Aloe, apply, Arnica, bacteria, balance, bank, beauty regime, blend, bottle, breakout prone skin, cleansers, clear complexion, complexion, cucumber, damp cotton pad, day, Decleor Essential Tonifying Lotion, dehydration, Dermalogica All Over Toner, Dermalogica Multi-Active Toner, Dermalogica Redness Relief Essence, detoxifying, discomfort, Elemis, Elemis Balancing Lavender Toner i, enhances, essential oils, evens out, Eyes, face, face cloth, fight, fragrance-free spray, fresh, Green Tea Essential Water, healthy, hydrating, hydration, hygienic, impurities, inflammation, lavender, long flights, love, luggage, moisture, moisturiser, moisturisers, money, Neroli Essential Oil, oil, paraben-free toner, PH levels, professional-strength toner, protect, purifying, Quillaja Wood, redness, refreshing blend, relieve, repair, restore, results, Salicylic Acid, sensitive skin, sensitivity, skin, skin-repairing, smooth, soothing, spots, spritz on toner, summer heat, surface skin cells, Sweet Betty flower, teenage skin, tightens pores, tip-top condition, Toner, UltraCalming, venly absorbed

You might not think you have time for a toner in your life, but we think you need to make time if you want to keep your skin healthy and in tip-top in your beauty regime, and extra money out of your bank account, but we hope our overview of some of the best toners we sell, will make you rethink.

One of the most popular toners at Pure Beauty works for all skin types and is the Dermalogica Multi-Active Toner. This refreshing blend of skin-repairing aloe,moisture-binding sodium PCA and soothing lavender, mint, and arnica is perfect for hydrating skin after cleansing. The hygienic, fragrance-free spray can be used throughout the day and because it evens out skin porosity, it means your moisturiser to be evenly absorbed, which has to be a good thing.

If balance is what you need, the Elemis Balancing Lavender Toner is for you. This product effectively tones the skin and rebalances the pH levels, without the use of alcohol or harsh chemicals, so you are left with a fresh, clear complexion. Extracts of lavender, sweet Betty flower and saponins from Quillaja wood are all part of the blend and we think you will love it as much as we do.

While the Dermalogica Redness Relief Essence is lightweight like a toner it is concentrated like a serum, which means it reduces redness and sensitivity by strengthening the skin’s moisture barrier. As part of the UltraCalming line, this product works to relieve, restore and hydrate skin, taking care of discomfort and dehydration and is a great addition to the beauty regime of anyone with sensitive skin.

How about trying the Decleor Essential Tonifying Lotion? This professional-strength toner totally enhances the toning process and leaves skin feeling beautifully refreshed, revitalised and rehydrated. Detoxifying green tea essential water removes impurities and tightens pores, while neroli essential oil helps protect, repair and fight against dehydration, something many of us need in the summer heat and on long flights. Use after cleansing by applying to the face using a damp cotton pad or clean face cloth which can then be used to absorb any excess product before your moisturiser comes on the scene.

Breakout prone skin needs toner love too, and this is where the Dermalogica All Over Toner comes into play. This light, refreshing, purifying, spritz on toner is suitable for teenage skin and is a great intro to a good beauty habits. Salicylic acid exfoliates surface skin cells and reduces inflammation. Orange peel and lavender soothe and refresh sad skin, while the antiseptic in tea tree oil kills bacteria and you can spray the toner over your face, and as well as anywhere else that is prone to breakouts. Try to give it time for the toner to absorb before applying other products and use morning and evening for best results.

If you are worried you won’t be able to take a toner in your luggage this summer, think again. The fantastic Decleor Essential Tonifying Lotion now comes in a 50ml bottle, and is perfect for ensuring your skin is refreshed and balanced when you are away. This gentle paraben-free toner contains neroli essential oil which protects and repairs your skin whilst easing dehydration so you are left with a complexion that is moisturised and radiant.

Need help to find the toner for you, get in touch and we would love to help.

Team Pure Beauty

How to feed your skin with Vitamin E

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Active HydraMesh Technology, antioxidant, Avellana Seed oil, cleansing, combination, complexion, creams, Dermalogica MultiVitamin Power Firm, Dermalogica Skin Smoothing Cream 2.0, deserve, dirt, elements, Elemis Balancing Lime Blossom Cleanser, Elemis Pro-Radiance Hand and Nail Cream, essential fatty acids, excess surface oils, Eyes, fine lines, free radical activity, fresh, goodness, green tea, hand creams, hands, healthy, healthy serving, hyaluronic acid, hydrate, hyperpigmentation, important, Jan Marini Age Intervention Retinol Plus Mask, Jan Marini Luminate Eye Gel, jasmine, lecithin, lime blossom, Litsea, locks in, lotions, lush, luxurious cream, magnolia, make-up, Milk Protein, moisturisers, mouth, new formulation, nourishing, nutrient, oil, Omega 7, polish skin, pollutant build up, products, protect, protecting, purest, Red Seaweed, removes, repair, retinol, samples, Shea butter, silky barrier, skin brighteners, smooth skin, soft, sooth, sun damage, sunscreens, sweet smelling, toners, under eye circles, vanilla, versatile, vulnerable skin, wrinkles

Vitamin E is both a nutrient and an antioxidant, and the oil in its purest form is extremely versatile and nourishing and a great way to feed your skin. You can find Vitamin E in many creams, lotions, hand creams and cleaners as well as sunscreens, moisturisers and skin brighteners.

We have had a look at some of the products we stock that could help you get the skin your deserve because they come with a healthy serving of Vitamin E.

Cleansing your skin is really important, and we would suggest trying the Elemis Balancing Lime Blossom Cleanser if you have combination or congested skin. This lush product removes pollutant build up, dirt and make-up and thanks to extracts of Lime Blossom, Lecithin and that all important Vitamin E, it also helps to balance excess surface oils and soothe your skin.

We love the Dermalogica Skin Smoothing Cream 2.0 and the new formulation means it is better than ever for your complexion. Incorporating Active HydraMesh Technology™ this cream can hydrate your skin for up to 48 hours as well as protecting it from the elements. Vitamin E is just one of the antioxidants that helps reduce free radical activity, and because this cream locks in moisture and protects your skin’s beneficial bacteria, you are left with healthy, soft, smooth skin that you will love.

Vitamin E is also found in the Jan Marini Age Intervention Retinol Plus Mask which is great when it comes to dealing with the appearance of fine lines, wrinkles, sun damage, and hyperpigmentation. Packed with Retinol, Hyaluronic Acid, Essential Fatty Acids, Shea Butter and Vitamin E, when applied to the face for just ten minutes, twice a week, you are left with fresh, polish skin that is glowing and healthy.

If dry, ageing skin is a problem for you, we would suggest trying the Dermalogica Multivitamin Power Firm because the blend of ingredients in this firming complex, help to protect, repair and strengthen your skin. Vitamin E, along with Vitamins A and C have been mixed with Red Seaweed and Green Tea to protect vulnerable skin and prevent the moisture loss that can be so ageing around your eyes and mouth.

Dry hands are a problem for many of us and it isn’t surprising given what we subject them to on a daily basis. For hands that are soft and smooth, as well as sweet-smelling, the Elemis Pro-Radiance Hand and Nail Cream is just the ticket. This luxurious cream contains Milk Protein, Avellana Seed Oil, Omega 7, Vitamin E, Camellia, Virgin Plum and Macadamia Oils which together form a silky barrier that locks in moisture. Thanks to Litsea, Jasmine, Magnolia and Vanilla, this cream smells amazing and we think you will be hooked from the very first application.

We are big fans of the Jan Marini Luminate Eye Gel and for good reason. This little pot of goodness not only brightens skin but also helps to reduce the appearance of under eye circles, fine lines and wrinkles. Vitamin E is just one of the ingredients in this gel which will get to work hydrating the eye area, making it look smoother, healthier and brighter.

If you would like more information, or are interested in samples so you can try new products out before investing in them, get in touch today and we would love to help.

Team Pure Beauty