The Honest Truth About Ageing

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activate, ageing, Andrew page, chin, clump, collagen, comma, complexion, double chin, droopy jowls, dry dryer, face skin, genetics, moisture, moisturiser, moisturisers, moisturising, muscle tone, muscles, natural, night creams, older, plumped, plumpness, production, retain, signs of aging, Sinha, slim, smoothed, stimulate, stroking motion, thin-skinned, upper layers, upwards, youthful

Photo by Juno Jo on Unsplash

Unless you’re one of those unspeakably lucky people who has as the perfect mixture of genetics which allow you to stay looking youthful, right until you’re in your 80s, you’re probably going to have to come to terms with the fact that your face will start to show signs of getting older.

For some reason, many women seem to find the ageing process something to be ashamed of and will go to great lengths to avoid talking about it. Here at Pure Beauty, while we sell lots of amazing products which slow down the signs of ageing, we don’t think that the natural ageing process is anything to hide away from.

With this in mind, we thought we would take a look at the honest truth about ageing and what you can expect to happen as the years pass.

Drier Skin

It’s an unfortunate fact that as we age our skin not only loses the ability to produce its own moisture, it also finds it harder to retain moisture which is applied to the skin. Dry skin is something which almost every older woman has to learn to deal with, even if they’ve had oily or combination skin in their younger years. Investing in a good moisturiser which is specifically designed for ageing skin is the best way to tackle this, as well as using powerful night creams and serums to enhance the power of whichever moisturisers you choose to use.

Loss of Muscle Tone

Another factor of ageing is loss of muscle tone, which can give the appearance of a droopy face, and jowls underneath your chin. This can create the look of a double chin, even if you’re slim everywhere else. Facial exercises which help to activate and tone the muscles can help greatly, as well as ensuring that you apply all of your skincare with an upwards stroking motion so as not to exacerbate the effects of muscle droopage, by dragging the face downwards when you apply your creams.

Less Collagen

Everyone has collagen in their skin and this is the thing between the upper layers and your muscles which allows youthful faces to look plump and smoothed. As we age, our ability to produce collagen naturally is greatly reduced which is why skin begins to look thinner and more papery, losing that youthful plumpness. There are lots of creams on the market which stimulate natural collagen production and investing in one of these as you get older is a really good way to combat that thin-skinned look.

Look after your eyes the Pure Beauty way

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active, algae, amino acid complex, anti-ageing formula, anti-inflammatory properties, Baikal Skullcap Root Extract, Blue Flower Linseed, brightens, brighter, busy, chamomile and arnica, Christmas parties, combo, cooling applicator, cooling cream-gel, cornflower water, dark circles, decleor, Decleor Jasmine Eye Cream, delicate skin, dermalogica, Dermalogica Stress Positive Eye Lift, dry, Elemis, Elemis Pro-Collagen Advanced Eye Treatment, Elemis Pro-Collagen Hydra-Gel Eye Masks, Elemis Pro-Radiance Illuminating Eye Balm, energise, eye contour area, Eyes, face, fans, fatigue, fine lines, fragile, gel, gentle formula, healthier, hyaluronic acid, hydrate, hydration, ideas, illuminating, improving skin tone a, jasmin, life, lightweight, look, lush, magic mix, make-up, moisture, moisturising eye balm, Mother Nature, nourishes, Omega-rich apricot oil, Padina Pavonica, party, plankton extract, protective barrier, puffiness, refreshes, sea water extracts, skin, smoothed, sparkle, Stimulating caffeine, stressed, supports, targets, tired, tired eyes, TLC, under-eye luminosity, Vitamins B3 and CG, wild indigo, winter, wrinkles, youthful

We are often so busy making sure our faces are cared for, that our eyes are left out of the picture. During the winter the delicate skin around your eyes needs a little more TLC than usual, and we have some ideas that could earn you life your look.

If the Christmas parties have started, the Elemis Pro-Radiance Illuminating Eye Balm could be what you need. This lush, illuminating, moisturising eye balm brightens and refreshes tired eyes and can make you sparkle. Soothing chamomile and arnica help reduce the appearance of dark circles which can get worse when we party too hard. Omega-rich apricot oil nourishes the eye contour area and thanks to the cooling applicator, you can use underneath or on top of make-up.

We are big fans of the Decleor Hydra Floral Ever Fresh Hydrating Wide-Open Eye Gel and for good reason. This lightweight, anti-ageing formula creates a youthful look and thanks to cornflower water and baikal skullcap root extract, fatigue is minimised, puffiness is eased, and those fine lines are smoothed away. The gentle formula also acts as a protective barrier so you have a brighter, healthier and younger looking appearance, however tired you might be.

There is no doubt that this time of year is busy, and that’s where the Dermalogica Stress Positive Eye Lift comes into play. This active, cooling cream-gel works with your skin to brighten and energise the eye area, and with sea water extracts and algae added into the magic mix, puffiness and dark circles are gone. One key ingredient is wild indigo that brings anti-inflammatory properties to the table and helps brighten skin by increasing under-eye luminosity, improving skin tone and reducing those pesky dark circles. Mother Nature at her very best, and you at your best too.

For something a little extra, you could consider the Elemis Pro-Collagen Advanced Eye Treatment that targets the fine lines and wrinkles which seem to look worse when you are tired and stressed. Super active padina pavonica and blue flower linseed help tone and firm, whilst a clever amino acid complex locks in moisture. This cool combo supports fragile skin without overloading it and is worth a try.

A real tiredness winner is the Decleor Jasmine Eye Cream that leaves your skin luminous and radiant. Jasmin fights wrinkles and lack of radiance all day long so you are left looking so much brighter. Stimulating caffeine, vitamins B3 and CG plus orange pigments help with drainage and your entire eye area is given a much-needed boost.

If time is on your side, we would suggest using the Elemis Pro-Collagen Hydra-Gel Eye Masks once or twice a week. Packed with plankton extract, padina pavonica and chlorella, these magic masks have an instant skin-tightening effect. To ensure your skin is left looking fantastic, hyaluronic acid has been added to gently, but effectively hydrate the fragile eye area. Put on for 20 minutes, lie back and relax and when you take the mask off, you will be left with visibly smoother, intensely moisturised, happy eyes.

If would like some expert eye guidance, get in touch and we would love to help.

Team Pure Beauty

Your Guide to the Best Moisturising Ingredients

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aggressors, area, cells, ceramides, complexion, crows feet, dermatitis, dry, environmental, exfoliant, exfoliates, eye, face, Glycerin, humectant, hyaluronic acid, hydrate, hydrating, hydration, hyperpigmentation, irritants, Lactic Acid, lipids, moisture, moisturise, moisturised, moisturising, pigmentation, pollution, protect, Psoriasis, retain moisture, skin, skin’s barrier, skincare, soft, supple, urea, wrinkle

Photo by Jessica Felicio on Unsplash

Skincare is one of those things which can be entirely subjective – a product which one person swears by could be far less effective for someone else. This is usually down to the key ingredients in each product and how our skin reacts to those ingredients. With that in mind, we thought we’d take a look at some of the best ingredients for hydrating your skin, to help you to choose which might be best for your skins’ individual needs.

Hyaluronic Acid

Most people have heard of hyaluronic acid, but people continue to be surprised that it’s a moisturising ingredient (maybe because of the common perception of what an acid usually does?). When you apply a hyaluronic acid serum to your skin, it acts like a sponge by attracting moisture to boost hydration on the surface of skin. Dermalogica Daily Resurfacer is a 3-in-1 treatment which harnesses the power of hyaluronic acid to offer maximum hydrators to resurface, smooth and brighten the skin without causing irritation or redness.

Ceramides

Ceramides are lipids that help form the skin’s barrier and help skin retain moisture, while also helping the skin protect against environmental aggressors like irritants, and pollution. Dermalogica Overnight Repair Serum is packed with ceramides which mimic the natural fats found in our skin to help lock in moisture and stop skin from drying out.

Glycerin

Glycerin is actually a bit of a special ingredient as it actually traps moisture from the environment around you, allowing your skin to absorb it, giving you a softer, more supple complexion. It’s often used in hand creams or areas which need an extra boost, but is also found in Elemis Daily Defence Shield SPF30, which protects the skin from environmental micro particles and harmful UV rays, as well as leaving the skin feeling nourished, soft and supple.

Lactic Acid

Lactic acid is a ‘best of both worlds’ ingredient in that it act a both a mild exfoliant, as well as an humectant. This means that it gets rid of dead, dry skin cells at the same time as locking moisture in. It can be found in Dermalogica Biolumin-C Serum, which also exfoliates and reduces unbalanced pigmentation while nourishing the skin with moisture.

Urea

Urea might not sound like something you want to rub on your face, but it’s actually synthetic urea which features in skincare and it can be used to treat even the worst cases of dry skin, dermatitis and psoriasis. Urea works in part by loosening dry skin, and Dermalogica Age Reversal Eye Complex is made to target the eye area by reducing wrinkles, crows feet and puffiness which occur due to dehydration.

Keep Your Routine Cruelty-Free

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ageing, ageing skin, base coat, boost, Booster, brighter, complexion, Cruelty, cruelty-free, defence, Dermalogica Age Bright Clearing Serum, Dermalogica Phyto-Nature Firming Serum, Dermalogica UltraCalming Barrier Defence Booster, Dermalogica UltraCalming Calm Water-Gel, dryness, fine lines, gel, gluten, gluten free, hyaluronic acid, lock, luminoity, microbiome, moisture, moisturise, moisturised, moisturiser, moisturising, nail, oil, Orly Breathable Almond Milk, oxygen, sensitive, sensitivity, serum, skin, soothe, soothing, squalene, top coat, Vegan, water, wrinkles

Photo by William Daigneault on Unsplash

Whether you eat a vegan diet, are veggie, or still have meat in your diet, it’s important to most of us that our beauty products aren’t tested on animals. Cruelty-free beauty means that you can use products with the peace of mind that nothing you’re using has been tested on animals, and here at Pure Beauty, we try to offer as many of these products as we can find. Here are five of our favourites:

Dermalogica Age Bright Clearing Serum

This serum from Dermalogica is deisgned for people with ageing skin who still deal with adult acne or breakouts, giving you spot-busting power which will also tackle the signs of ageing. The AGE Bright™ Complex works with the skin’s natural microbiome for clearer, brighter skin and as well as being cruelty free, the formula is also gluten free, vegan friendly and contains no artificial fragrances, colours or parabens.

Orly Breathable Almond Milk

This beautiful soft taupe colour is the perfect neutral colour for autumn and is cruelty free, as are all of the polishes from Orly. The strong formulation means that you have no need for top coat or base coat and the advanced technology means that oxygen can still penetrate through to the nail, reducing any risk of damage from having your nails painted.

Dermalogica UltraCalming Calm Water-Gel

Many products for deeply dry skin are often oil-based, but this water-gel from Dermalogica is different. It’s designed for use on skin which suffers from sensitivity and redness and treats the underlying dryness using hyaluronic acid technology which works in different skin layers to increase and lock in moisture. It’s vegan friendly and cruelty free, as well as being free from gluten and parabens.

Dermalogica UltraCalming Barrier Defence Booster

This defence booster from Dermalogica is formulated using a combination of oils which not only moisturise the skin but also protect it from environmental stressors. Squalane locks in moisture, while soothing oat oil helps combat sensitivity and support healthy looking skin. It’s made using cruelty-free ingredients and can be applied directly to the skin, or mixed with your usual moisturiser for an added boost.

Dermalogica Phyto-Nature Firming Serum

This vegan, cruelty-free serum from Dermalogica is aimed at ageing skin and provides flash-firming properties with just one application. It’s clinically proven to double skins luminosity and minimise the appearance of fine lines after just one application, while reducing visible wrinkles in 4 weeks.

How to Get the Smoothest Shave

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Whether it’s your legs, your armpits or any other part of your body, shaving is still the most popular hair removal method the world over. It’s cheap, convenient and you can do it wherever you want, whenever you want, without the need to visit a specialist. Having said that, shaving still has it’s pitfalls, so we thought we’d give you some tips to help you to get your smoothest shave yet.

Steam Your Skin

Skin which is warm is much easier to shave, yet people tend to do their hair removal before they get into the bath or shower, while their skin is still cool. Have your shower first and make sure you get it nice and steamy to open the pores and give you a closer shave.

Get Rid of Dead Skin

The next step should be exfoliation, for a number of reasons. Firstly, exfoliating will get rid of dead skin which will allow your razor to get closer to the roots of the hairs, giving you a smoother finish. Exfoliating will also help to lift any hairs and release any which may be starting to grow inward, reducing your chances of developing ingrown hairs when they start to grow back. This will also make your legs look less ashy in the long run!

Stay Fresh

You should be using a fresh razor (or razor head) every single time you shave. Every time you use a razor, the blades will dull as you move them over the skin, and by the time they’ve defuzzed all the areas you use them on, they’re really too blunt to be useful again. Not to mention the fact that razor blades will harbour bacteria which could cause nasty infections if you reuse them. If you aren’t keen on the idea of using single-use pastic razors, invest in a traditional safety razor which has a metal handle and casing but blades which you replace without the need for plastics.

Go WITH the Grain

Every razor advert on telly shows you images of women starting at their ankle and shaving up, but every barber worth their salt will tell you that shaving WITH the direction of hair growth is not only the best way to get a smooth finish, but it will also help you to avoid both nicks in your skin and ingrown hairs. It often feels like learning to shave is a right of passage for boys, but girls aren’t given the same guidance and we’ve all ended up doing it wrong!

Replenish Moisture

When you exfoliate your legs, then shave them, there’s a good chance that they’re left pretty dry afterwards, even if they don’t look like they are. Slathering your legs with a rich moisturiser like Decleor Nourishing Body Balm will ensure your skin feels nourished and hydrated.