Why hydrated skin equals happy skin

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acne, ageing and environmental elements, an antioxidant shield, antioxidant rich day cream, balanced and supple, bodies, brains, Broccoli, Camellia, chia seeds, cool blend, daily intake, Decleor Essential Tonifying Lotion, deeper, dehydrated, delicate, Dermalogica Hydrating Lotion r, Dermalogica Phyto Replenish Oil, drink water, dryness, Elemis Hydra-Balance Day Cream, Elemis Superfood Facial Oil, Eyes, flax seed, game changer, good shape, green tea, grey and tired, happy, healthy, highly concentrated plant-based superfoods, hydrate, hydrated, impurities, issue, Jan Marini Transformation Eye Cream, lines, lower eyelids, macadamia, moisture, natural barrier, natural ingredients, natural moisturising factor, natural pH levels, neroli oil, NMF, normal skin, oleic, orchid flower, pores, radish, refreshed, restore, revitalised, Rice Bran, rosemary extracts, saggy, secret, simple, smooth, soften, solve, soothes discomfort, spots, sunflower, superfoods, tamanu, tender, thin, tight, twice a day, ultra-light, visible dehydration lines, Why hydrated skin equals happy skin, working, young skin

The secret to happy skin is a simple one; hydration.

Just like we need to drink water to keep our bodies and brains working properly, our skin needs a daily intake of moisture to keep it healthy and in good shape. As well as skin looking grey and tired, a lack of hydration can make it feel tight, lines look deeper and cell turnover can slow down.

At Pure Beauty we sell a range of fantastic products that keep your skin hydrated and happy, so let’s see what might work for you.

We know that ageing and environmental elements can lead to dryness and dehydration, but the Dermalogica Phyto Replenish Oil uses nature to help solve this issue. First of all, camellia and tamanu oils help restore the skin’s natural barrier, then orchid flower and chia seeds sweep in and smooth visible dehydration lines and lock in moisture. If this wasn’t enough, sunflower, rice bran and rosemary extracts create an antioxidant shield against the free radicals that can do so much damage. This all means you are left with happy, hydrated skin!

You might think that a toner will dehydrate your skin, but this isn’t true. Using the Decleor Essential Tonifying Lotion twice a day balances the skin’s natural pH and leaves it refreshed, revitalised and hydrated. Green tea gently removes impurities and tightens pores, while Neroli oil protects, repairs and fights dehydration.

Even normal skin can become dehydrated and that’s when the Elemis Hydra-Balance Day Cream comes into play. This ultra-light, antioxidant rich day cream gives normal and combination skin ongoing hydration, so it is balanced and supple. It works with the skin’s natural moisturising factor (NMF) to help maintain a balanced moisture level and used morning and night can help you get the skin you love and deserve.

Even young skin can become dehydrated, and even more so if acne and spots are on the scene. We love how the lightweight Dermalogica Hydrating Lotion really helps dehydrated, breakout-irritated skin that is tender and sad. The sheer, easy-to-apply formula soothes discomfort and hydrates thanks to a cool blend of natural ingredients that work with nature, not against it.

The skin around the eyes is super delicate and thin, so it can soon look sad and saggy when dehydration hits. If this sounds familiar to you, we joke not when we say that the Jan Marini Transformation Eye Cream is a game changer. The clever complex visibly improves skin texture and restores hydration around eyes, while helping prevent future damage. When used sparingly morning and evening on the lower eyelids and across the brow bones, this cream can make big changes.

We can’t go without mentioning the fabulous Elemis Superfood Facial Oil. A blend of highly concentrated plant-based superfoods are packed into this beautiful bottle, and means your skin is deeply nourished and hydrated after the very first application. Broccoli, flax seed and radish soften and smooth the skin while macadamia, oleic and poppy seed oils nourish and moisturise. The results are a healthy, radiant glow like no other.

If you would like more help on happy, hydrated skin, get in touch and we would love to see what could work for you.

Team Pure Beauty

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Products to soothe summer skin at Pure Beauty

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Amazonian trees, anti-oxidant, apple, Aspergillus, balance, Bearberry, buff, burning, care, chlorine, comfort, creamy lathe, de-stresses, dead cells, Decleor Gradual Glow Hydrating Body Milk, dehydration, Dermalogica Daily Microfoliant, Dermalogica UltraCalming Serum Concentrate, dry skin, easily absorbed, Elemis Gentle Foaming Facial Wash, Elemis Hydra-Nourish Night Cream, Elemis Superfood Facial Oil, exfoliator, extra softening ingredients, Extracts of Vanilla, feed, fig, flare ups, flax seed, geranium, Ginkgo, glow, Grapefruit, green tea, hyaluronic acid, increased temperatures, life, lightweight, Liquorice, luxurious, Magnolia Essential Oil, massaged, natural oil levels, nature, non-greasy product, nourishes, Oatmeal, omega-rich broccoli, overdone, Persian Silk Tree extract, prevent moisture loss, radish, recovers, redness, relief, replenished, rested, rich cream, samples, sea salt, sensitive skin, showering, skin, sleep, soften, soothe summer skin, stronger rays, suds, summer, sun, sun-kissed glow, super moisturising, superfoods, tan, the ageing signs of fatigue, tired skin, trouble, uneven skin pigmentation, unique blend, warm water, Ylang-Ylang

If you’ve overdone things out in the sun this summer, don’t panic, it happens to all of us at some point. Burning, redness and dehydration are all a result of stronger rays, increased temperatures as well as sea salt and chlorine which stick to our skin when we jump into the water to cool down our bodies.

We have put together some of the products we sell at Pure Beauty that can help soothe summer skin and offer you comfort and relief.

Dry skin recovers overnight, so give nature a helping hand by applying the Elemis Hydra-Nourish Night Cream before you go to sleep. This rich cream helps prevent moisture loss while it nourishes and de-stresses tired skin. The magic happens thanks to Persian silk tree extract which reduces the ageing signs of fatigue, while hyaluronic acid steps in and provides added hydration, which we need after a day by the pool. A sensual blend of geranium and ylang-ylang calms and rebalances the skin so that in the morning it feels as rested and replenished as you.

You might think that using an exfoliator in the summer will take away your tan, but what it will actually do is help your skin be better than ever. We adore the Dermalogica Daily Microfoliant because it can be used everyday to gently buff away dead cells so that skin is left smoother and brighter. A magic blend of green tea, ginkgo and oatmeal calm inflammation, while bearberry, aspergillus, grapefruit and liquorice balance uneven skin pigmentation which can strike when the sun beats down on us. Use daily and we think you will be delighted with the results.

Washing the day, and night away can be one way to ensure your skin doesn’t get tight and dehydrated in the summer. The Elemis Gentle Foaming Facial Wash comes with extracts of fig and apple as well as oils from Amazonian trees, and together they soften the skin and maintain key natural oil levels. Mix with warm water and massage the luxurious, creamy lather into your skin and when you rinse the suds away, your skin will thank you for the care and attention you have given it.

We all react differently to the sun. If you find your complexion gets red and inflamed, however careful you are, you might want to give the Dermalogica UltraCalming Serum Concentrate a go. This super silky serum is perfect for treating, correcting and defending against inflammation and redness and can even prevent flare-ups. Best suited for sensitive skin, which often doesn’t like the sun anyway, this can be used morning and night and will help keep trouble at bay.

Our faces really can take the brunt of the summer, so if you need a little extra loving, the Elemis Superfood Facial Oil delivers! This unique blend of superfoods deeply nourishes and hydrates the skin and brings it back to life. Anti-oxidant, omega-rich broccoli, flax seed and radish come together to feed sad skin, and because this is a lightweight, non-greasy product, it is easily absorbed so your complexion becomes soft, balanced and healthy.

If you want to stay out of the sun but still glow, our money is on the Decleor Gradual Glow Hydrating Body Milk. Packed with super moisturising, extra softening ingredients, Decleor has bought together extracts of vanilla and magnolia essential oil to create a light melting cream that ensures your skin has the sun-kissed glow we love, without the burn we don’t. For best results, apply to your skin daily after showering and exfoliating and once you have massaged it evenly into your body, wash your hands so there are no signs that you’ve had behind the scenes help to look so fantastic.

For more information, samples or if you just want to ask us what we think might work for you, get in touch and we are here to help you get your best skin ever.

Team Pure Beauty

Dewy skin – get yours at Pure Beauty

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Absolute of Moroccan Rose, ageing, ages, brighter, buffs, calming agents, Camellia Oil, Chia Seed Oil, cleansed skin, cleansing, Decleor Magnolia Youthful Oil Serum, definition, dehydration, Dermalogica Phyto Replenish Oil, desire, dewy look, dewy skin, dirt and dead skin cells, discoloration, dryness, Elemis Gentle Rose Exfoliator, Elemis Pro-Definition Eye and Lip Contour Cream, environmental stresses, exfoliate, eye and lip cream, feminine, fine lines, firms, ginger, glowing, hazelnut, hydrated skin, irritation, Jan Marini Luminate Face Mask, jojoba beads, life, look, luminous glow, magazine, moisture, natural, nourishing, oil, Orchid Flower Extract, Orexcellence range, plump, popular, protective lipids, Pure Beauty, redness, renewed, restoring, results, Rosemary Leaf Extract, sagging, samples, scroll, sensitive and mature skin types, serum, smoothing, social media feed, Sunflower Seed Extract, tired, toning and moisturising, vulnerable, young at heart, youth, youthful

Read any magazine, scroll through any social media feed or watch any TV show, and it’s all about having dewy skin.

The reason this look is so popular is because, not only does it look feminine and natural, but this kind of plump, hydrated skin is a sign of youth, something so many of us desire, whatever our age.

At Pure-Beauty we sell a range of products that take care of your skin and give you that youthful, dewy look you thought was long gone.

Let’s kick things off with the Dermalogica Phyto Replenish Oil. Just a little goes a long way to restoring the protective lipids which are key for preserving a dewy, youthful appearance. Ageing and environmental stresses are a part of life, but both of these factors can deplete lipids, leaving skin vulnerable to the dryness and dehydration that ages us and makes us look tired. Camellia Oil, Orchid Flower Extract, Sunflower Seed Extract, Rosemary Leaf Extract, and Chia Seed Oil have been specially blended, and pressing just a few drops of this potion into cleansed skin can lock in moisture and glean great results.

Our eyes often give away the toils of our lives, so why not try out the Elemis Pro-Definition Eye and Lip Contour Cream and bring dewy back? This nourishing eye and lip cream, firms and plumps the skin so that fine lines disappear and complexions look more youthful and renewed. Gently smoothing a little of the cream around the eye and lip contours, morning and night, will help bring sagging skin, that has lost definition, back to life once again.

As well as cleansing, toning, and moisturising, if you really want dewy skin, you need to exfoliate too. We love the Elemis Gentle Rose Exfoliator because not only does it smell amazing, it buffs away dirt and dead skin cells so that your complexion is left looking glowing, and yes, dewy too. Ideal for sensitive and mature skin types, using this product, which is packed with restoring Absolute of Moroccan Rose, Jojoba beads and refreshing cucumber, could be the best thing you do for your skin.

The Jan Marini Luminate Face Mask is a great way to not only reduce the appearance of discolouration, but regular use will give you brighter, more youthful, dewy looking skin. Relatively new to the Pure Beauty family, this targeted mask works not only as a stand-alone product, but complements any skincare routine and helps you feel more confident about your skin and how it looks. Exfoliators gently remove dull, dry skin cells, while calming agents reduce irritation and redness, and the results are clear to see from the very first use.

If you are young at heart and want a complexion to match that sentiment, look no further than the Decleor Magnolia Youthful Oil Serum. Part of the popular Orexcellence range, this gorgeous oil serum is made with essential oils of Magnolia and Ginger as well as botanical oils of Hazelnut and Jojoba, and together they offer a concentrate of energy for the skin. Regular application, after toning and before moisturising, helps skin look plumper and firmer and gives a fresh, dewy, luminous glow.

For more information, why not get in touch and we will help you to find the products which will ensure your skin looks fresh and dewy all year round, and we will even send you samples so you can try before you buy.

Team Pure Beauty

Our Male Beauty Icons

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beauty, celebrities, male

We often look to female celebrities or public figures as our paragons of beauty and grooming, however there are quite a few men out there whose grooming regime must be even stricter than ours. We thought we’d take a look at the five best-groomed male celebrities in recognition of the hard work they put into looking good…and there’s nothing like having a good excuse to look at a few easy-on-the-eye specimens! Here’s our pick of the bunch:

David Beckham

David Beckham is probably the most well-known, well-groomed male celebrity out there and he’s been making waves since the 90’s (anyone else remember the sarong and painted toenails?!). Becks always looked well turned-out, be it on the pitch for Manchester United and LA Galaxy, next to the catwalk supporting his fashionista wife, or spending a day with his kids at a basketball game. We tip our hat to the ever-tidy facial hair and immaculate skin and hope that he continues to grow old with grace. Us mere mortals can achieve similar results with Decleor Triple Protection Shave Perfector, to soften and protect the skin whilst shaving.

Joseph Gordon-Levitt

JGL has come a long way since playing the adorable long-haired Tommy in Third Rock From the Sun and is now making waves in both film and music. His slightly retro style means that he always looks stylish and tidy, with a 40’s style hair-do and classic clothing choices. We think he’s turned into a true style icon and can only see him getting better with age.

Jared Leto

Jared Leto is probably the exact opposite of Becks and JLG, in terms of style, with his flowing golden locks and slightly unkempt clothing choices, but there’s no denying the fact this actor-turned-rocker has the most lustrous mop of hair in all of Hollywood! It’s not often that we’re jealous of a man’s hair (Giselle’s locks are more often lusted after) but Jared is particularly blessed in the follicular region. Keep your own tresses just as beautiful with Dermalogica Shine Therapy Shampoo and Dermalogica Silk Finish Conditioner.

Idris Elba

Famous for playing the ever-crumpled John Luther, Mr. Elba is far more put-togther in real life. Opting for short hair and facial hair, whether it’s on set or behind the decks at his Ibiza DJ residency, Idris Elba always looks cool and collected. His skin is pretty close to immaculate, which we can only assume is due to drinking lots of water and a good moisturiser, such as Decleor Face Skin Energiser Fluid from the Men Essentials range.

Jet Li

Let us blow your minds for a moment – Jet Li, of Romeo Must Die fame, is FIFTY TWO years old! The man looks not a day over thirty, and while we’re sure that a portion of that must be down to good genes and a healthy lifestyle, we still cannot get our heads around him looking so youthful! In fact, when he was dancing up walls with Aaliyah, he was almost 40! Achieve similar age-defying effects with the Decleor AGE Smart Starter Kit.

Tips and tricks for autumn beauty

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exfoliate, facial, hair, hydration, oil, skin, SPF, water, winter

The nights are drawing in and there is a chill in the air which means only one thing – autumn is here.

As well as overhauling wardrobes, this is the prefect time to adjust your beauty routine, recover from months in the summer and get ready for winter and all it brings.

Cooler temperatures nip at our skin and central heating zaps moisture so we have some top tips to keep you glowing just like the hearty fire burning in your living room.

Have a Facial
Chlorine, salt, sand, sweat, late nights, rich food and alcohol can take a toll on your complexion so get back on track with a luxury facial to transition your skin for the new season.

Revamp your approach
Your skin has become used to warmth and sunshine so is it is only fair you prepare it for the colder months by adopting a regular skincare routine. Consider switching to a heavier, richer moisturiser that soaks in and provides skin with a layer of nourishing moisture when the temperatures really start to dip.

Oil it up
You can also incorporate facial oil into your routine as they are a great way to hydrate and plump the skin keeping in silky smooth and healthy. A little goes a long way and after a couple of minutes you will have the perfect canvas for your make-up.

Exfoliate
Even with regular facials, to save your skin from becoming dull and dehydrated try to exfoliate once or twice a week. This will help to increase cell regeneration and remove dead skin cells that can clog and prevent moisturisers and serums from working. Look for natural ingredients that are easy on the skin and the environment and keep your skin hydrated, refreshed and radiant all winter long.

Mask it
You can prevent dryness and flakiness by using a hydrating face mask on a regular basis. Turn the lights down, put on some aromatherapy candles and relax in a warm bath as the ingredients from the mask sink into your skin and get to work. The Dermalogica Multivitamin Power Recovery Masque is packed with super-concentrated antioxidant vitamins that help calm stressed, prematurely-ageing skin as well as adding that much needed level of deep hydration.

SPF
Whilst it might be cold and cloudy, don’t forget to still wear sunscreen every day!

Remember your eyes
Cooler weather can be especially cruel to the tender, delicate skin under your eyes. Make sure you use a cream specifically for eyes and to combat dark circles and puffiness apply an eye specific serum twice a day.

A cut ahead
As well as having your hair trimmed to cut away the sun, sea and salt damaged ends, consider going for a restyle. Go on be brave. The long bob is the hottest chop around because it suits all face shapes and can be style sleek and straight or with a sexy bounce.

If you want to be on trend, get your hairdresser to cut to the jaw line and add razor-cut layers or opt for a slightly longer, below-the-chin version if you want to keep the length.

Nourish hair
Start to nourish your locks now in order to prevent winter damage months down the line. To avoid brittle, dry ends apply a deep conditioning hair mask every week and don’t wash and use styling products and equipment on your hair every day.

Look after your hands
Your hands are constantly exposed to the element so to keep them soft and hydrated by regularly applying hand cream. Cold air can make nails more brittle, so file them once a week to avoid breakages and add a little autumn colour with a varnish in olive, plum and navy which are hot right now.

Water, water, water
Keeping hydrated in the summer is easy but the thought of drinking glasses of icy water when it whipping up a storm outside doesn’t appeal. By sipping water regularly during the day you will help maintain good health and energy as well as smooth, supple skin. Don’t over do it on the lattes, instead enjoy herbal tea and water with a twist of cucumber and lemon.