Get your summer wardrobe sorted

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bare some flesh, BBQ, beach, bikini, block colour, boots, bright and bold, cami style, capris, cashmere wrap, charity shop, denim jacket, department stores, designer brands, dresses, essentials, fabric, flamingo, flip flops, flowers, glitter, High Street, holiday vibe, iPad, jacket, jeans, landfill, maxi dress, mix and match, October, pineapple, pleated skirt, poolside, quality, shines, shorts, shy, silver sandals, smile, social media, sophisticated, spaghetti straps, splurge, stretch, summer staple, sun, Sun cream, sunglasses, super model, support, take away coffee, tee, tote bag, towel, urban feel, urge, wardrobe, white shirt, yoga pants

Whether you are at home, or away this summer, getting it right when it comes to summer wardrobe essentials can be a minefield.

With so much choice on the High Street and great savings to be made on designer brands, the urge to splurge can be tempting.

While you can buy everything in sight, it is more than likely come October, half the items you bought will still have tags on them and that pineapple T-shirt, with matching flamingo shorts will be ‘out of trend’ and in the charity bag.

We have put together the key pieces we think will take you from morning to night in style, but without breaking the bank or adding to the landfill.

Sunglasses
Starting at the top, sunglasses are a must when the sun shines, and even when it doesn’t. Department stores have some pretty good brands on sales at the moment, Boots is one stop sunglasses shop and of course if you want to spend top dollar, then the designer brands are very cool and should stand the test of time.

Vests
Whether you go for bright and bold, spaghetti straps or cami style, a stack of fresh vests will see you through the entire summer. They can be worn under dresses, with shorts, team them with yoga pants or a pleated skirt and you have the recipe for success. Yes, you can get them for less than the cost of a take away coffee in some shops, but just check the quality of the fabric and ensure they fit well and give the right amount of stretch and support.

Flip Flops
OK, you can’t wear these 24/7 but because they come in a range of colours, at various price points, flip flips are a total summer staple. Great for the beach and poolside, add a little glitter or flowers and you can match with jeans and a tee for the perfect BBQ outfit.

Denim Jacket
You really can’t go wrong with a denim jacket for the summer. Perfect over dresses, it gives an urban feel that a cardigan doesn’t quite capture but also great with a white shirt and capris when the sun goes down and you are out for drinks.

Tote Bag
This is a must have for the summer. Go big and you can still take it on a plane and you will fit everything in it from your iPad and jacket to a towel, ballet pumps and sun cream. There are some brilliant buys out there are the moment in a range of fab colours that will see you through to the winter.

Bikini
Ok, don’t be shy now. You really don’t have to be a super model to wear a bikini and if you search social media, women are coming out to support one another as they bare some flesh and overcome body hang ups for once and all. Many shops offer mix and match options so you can choose your size and style and create a look that is as individual for you.

Maxi Dress
A block colour maxi dress is perfect for the summer as it will go with pretty much anything and work for every situation. Wear solo on the beach, team with silver sandals for a sophisticated evening look and add a cashmere wrap in September to keep the holiday vibe going just a little bit longer.

Whatever you wear this summer, add sun cream and a smile and have a fabulous time.

Team Pure Beauty

Combatting the Symptoms of Hypothyroidism

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aching, ageing, bath, dark circles, decleor, dermalogica, Dermalogica Power Rich, Dermalogica UltraCalming Redness Relief Primer SPF20, Dermalogica UltraSmoothing Eye Serum, dry skin, Elemis, Elemis Absolute Eye Mask, Elemis Aching Muscle Super Soak, Eyes, fatigue, gentle, harmful, hydration, hypothyroid, hypothyroidism, joints, limbs, medication, muscles, pharmaceutical-grade, protection, puffiness, puffy eyes, rays, redness, repair, sensitive, serum, soak, sun, thyroid, thyroxine, tiredness, underactive thyroid, UVA, UVB

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Hypothyroidism, also known as an ‘underactive thyroid’ is a condition that occurs when the thyroid gland, located in the front of your neck, doesn’t produce enough thyroid hormone and causes your metabolism to work too slowly. Hypothyroidism is mostly seen in women between the ages of 40 – 50 and is seen in women ten times more often than men. It often occurs during the menopausal years and symptoms are often ignored during the early stages by both patients and doctors if the patient is at this age. There are many symptoms associated with hypothyroidism, and while taking medication and maintaining proper levels will help, some of the symptoms will persist. Here, we take a look at a few of them and how Pure Beauty can help:

Dry Skin

One of the single most common symptoms of an underactive thyroid is dry skin. As well as maintaining good levels of hydrating by drinking plenty of water, you should try to use a rich moisturiser like Dermalogica Power Rich, which is a pharmaceutical-grade formula, designed to give maximum levels of repair and hydration to depleted skin.

Facial Redness

As well as dryness, hypothyroidism can cause redness and tight-feeling skin, similar to the symptoms of rosacea. As well as feeling unpleasant, it can be tricky to hide without layers of heavy make up, which is why Dermalogica UltraCalming Redness Relief Primer SPF20 is a great product to help with this. As well as providing a sheer green tint to counter redness it also contains ingredients to calm and soothe the skin as well as protecting against skin-irritating UVA and UVB rays.

Fatigue

When your metabolism grinds to a halt, it can feel a lot like you’re wading through custard constantly, with fatigue dragging you down. We don’t have a magic trick to make you feel less tired other than getting a good night’s sleep and eating well) but we can recommend something to help with a tired complexion. Elemis Absolute Eye Mask will help to decongest, firm, tone and minimise dark circles, making you LOOK less tired, even if you don’t feel it.

Muscle and Joint Pain

Muscle and joint pain is hugely common with an underactive thyroid and when you combine this with tiredness, it can make you feel about 100 years old. Elemis Aching Muscle Super Soak

Is designed to be added to a hot bath to help you to soothe aching limbs, harnessing the powers of birch, juniper, clove, alpine lavender, wild thyme and blue chamomile, combined with sea salt to recharge mind and body.

Eye Puffiness

As well as dark circles around the eyes, hypothyroidism sufferers also suffer with puffiness around the eyes. This can be easily combatted by adding Dermalogica UltraSmoothing Eye Serum into your daily routine; it’s a highly active eye treatment which is designed to be used on even the most sensitive eyes, giving excellent results whilst being completely gentle. It’s perfect for getting rid of puffiness and will have you feeling yourself in no time.

What To Pack in Your Beach Bag

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abroad, beach, decleor, Decleor Ongles Nail Strengthening Serum, Decleor Post-Wax Cream – Sensitive Areas, dermalogica, Dermalogica Sheer Tint, Elemis, Elemis Exotic Frangipani Monoi Hand and Nail Cream, Elemis Treat Your Feet Foot Cream, feet, hair, hair removal, holiday, nails, pool, skin, SPF, sun, sunscreen, vacation

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Hurrah! The British summer seems to have FINALLY arrived, and just in time for a Bank Holiday weekend! If you’re planning a trip to the seaside or are even lucky enough to live near one of the beautiful beaches that the UK has to offer, we’ve got some suggestions of products which are perfect for keeping in your beach bag:

Decleor Protective Anti-Wrinkle Cream SPF30 Face

So often we hear of people smothering their bodies in sunscreen but still forgetting their face and ending up with a very red head! This SPF30 from Decleor is not only specifically formulated for the face, it will also reduce the signs of ageing and smooth out wrinkles. It’s non-greasy too, making if perfect for using underneath your beach make-up. Ideally, you’ll need to top up every two hours or so.

Dermalogica Oil Free Matte SPF30

Having oily skin can be a nightmare in the heat because not only do oily sun protection products make the problem worse, but the heat itself can make your own skin ramp up its oil production. This lotion from Dermalogica contains an SPF30 whilst also having mattifying properties which actively work to keep your oil production to a minimum, even when it gets really hot. Perfect for keeping you looking cool at the beach.

Elemis Body Detox Skin Brush

Usually we recommend this brush for rejuvenating the skin, livening up you circulation and exfoliating the skin to reveal healthier skin beneath. However, we also discovered that this brush is an absolute MIRACLE worker when it comes to brushing sand off of our feet and bodies after a day on the beach! Once you’ve dried off a little, use the brush to sweep the sand away and you won’t feel like you have grans of it between your toes for the rest of the evening. Just make sure you rinse it before your next bathroom exfoliation session!

Dermalogica Protection 50 Sport SPF50

If you’re the type of person to just lay on your sun lounger or towel, only getting up for another Calippo, then you’re probably okay with regular sunscreen. However, if you’re the more active type and will be braving a swim in the sea then you could probably benefit from a sunscreen which caters for a more active lifestyle. This one from Dermalogica is water resistant and specifically designed to hold up to a lot of sweat and movement, allowing you to be as active as you like without needing to worry about burning.

Elemis Tan Accelerator

If your entire tanning regimen this year revolves around time on British beaches then you’re going to really need to maximise your potential and get the best bang for your buck. That’s why we recommend this tan accelerator from Elemis, which helps to stimulate the body’s natural melanin production, ensuring you’re golden brown even after a short time in the sun.

Hair Removal – What Are Your Options?

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Hair removal – it’s one of those things that most of us do but few of us ever talk about it, but it’s a fact of life and needn’t be taboo. There are various different methods that you can use for hair removal, some more permanent than others and varying in price and effectiveness. Here’s a rundown of a few of them:

Shaving

Probably the most common type of hair removal on the planet, shaving is also one of the cheapest ways to remove hair, with some disposable razors costing a matter of pennies. It’s not a very long-lasting method because it only trims the part of the hair which sits above the skin, but it’s definitely convenient and can be done on any part of the body that you care to use it. If you plan to shave, use Elemis Energising Skin Scrub beforehand to prevent ingrown hairs and soothe the skin, post-shave, with Dermalogica Post Shave Balm.

Waxing

Waxing lasts longer than shaving and gives a smooth finish, but does have it’s downsides. You need to leave time between waxes to allow the hair to be long enough for the wax to adhere to, and there’s obviously the pain-factor. Also, unless you wax at home, you’ll need regular appointments which can be pricey. If you do wax, treat your skin with Decleor Post-Wax Double Action Gel to soothe and repair.

Laser

Laser is probably the most expensive way to remove hair but it’s also the only way to remove hair permanently. Most people require between 6 and 10 sessions for complete removal and occasional touch-ups if you get a rogue hair or two growing back, but most people have great levels of success with it. Your skin will feel sensitive after a laser session, so treat your skin to some Decleor Rose D’Orient Soothing Oil Serum.

Threading

Threading is an ancient form of hair removal from Asia which involves using pieces of twisted thread to pull the hairs out. Many Asian women use threading to remove facial hair and arm hairs and the method is actually incredibly accurate, allowing you to get a really nice shape when threading eyebrows. There are many tutorials online to allow you to learn how to thread yourself, but we’d recommend going to a professional at least for a while!

Epilating

Epilating is the Marmite of hair removal – most people either love it or really hate it! It’s usually done with a handheld machine which pulls the roots out and it actually lasts quite a long time – if you can deal with the pain! Ingrown hairs are a real issue with epilation, so regularly scrubbing the areas you epilate with Elemis Body Detox Skin Brush will help minimise this.

Get Ready for Your Holidays with Pure Beauty

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ageing, burn, burning, crows feet, decleor, Decleor Face Tan Activator Serum, dermalogica, Dermalogica Exfoliating Body Scrub, Elemis, Elemis Liquid Layer SPF30, Elemis Tan Accelerator, Elemis Total Glow Bronzing Body Lotion, fine lines, holiday, melanin, protection, SPF, sun, sun burn, Sun cream, sun damage, sun lotion, sunbathe, sunbathing, tan, tanning, UVA, UVB, vacation, wrinkles

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Here at Pure Beauty, we love this time of year. The UK weather is starting to get better, the clocks have gone forward so days are longer and we’re all thinking about getting away to a sunny beach in the coming months. If you want to maximise your tanning power while you’re away, we’ve got some great products which can help you to do this:

Dermalogica Exfoliating Body Scrub

One of the best ways to ensure a deep, even tan is to regularly exfoliate before you go on holiday. This way, all of the dead, dulling upper skin cells will be buffed away, revealing the newer skin beneath, which will pick up a tan a lot more easily. This scrub from Dermalogica is suitable for all skin types and will leave your skin feeling smooth and polished.

Elemis Tan Accelerator

Giving your skin a helping hand with this tan accelerator from Elemis is a great way to ensure maximum tanning. It stimulates the natural melanin production within the skin, which optimises your natural tanning ability. You’ll need to wear a higher SPF for the first few days because your skin will be more sensitive to the skin, but you can expect to be suitably golden by the time you leave.

Decleor Face Tan Activator Serum

Many tanning products for the body are unsuitable for use on the face, which is why Decleor offers a dedicated serum to help to increase the tan on your face. The serum itself is 100% natural and will prepare the delicate facial skin for exposure to the sun, giving protection and a boost to the tanning ability.

Elemis Total Glow Bronzing Body Lotion

If you want a bit of a base colour before you hit the beach or poolside, using a gradual tanner in the days running up to your holiday will really help. It’s not like a regular fake tan so the colour will build gradually and won’t leave you streaky or orange! The formula contains green tea and red algae extracts to ensure deep hydration for your skin, and has a special ingredient called Aromaguard™ which banishes that annoying, distinctive ‘fake tan’ smell with a delicate floral aroma.

Elemis Liquid Layer SPF30

People often make the mistake of thinking that using an SPF will limit your ability to tan and neglect to protect their skin. However, using a sun cream will still allow you to tan, but will protect you against the harmful rays which cause ageing and burning. This facial SPF from Elemis is water-resistant and moisturises the skin whilst protecting you from sun damage.