Cloud Skin – The Newest Skincare Trend

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Aromatherapy Associates Mattifying Deep Cleanse Face Wash, balance, blurred, blurring, cloud, Cloud skin, complexion, Elemis Superfood Berry Boost Mask, Evolve Organic Beauty True Balance Lotion, influencers, lotion, make-up, matte, oil, oily, pores, Refinery Mattifying Moisturiser, skin, skincare, SkinCeuticals Oil Shield UV Defence Sunscreen SPF 50, smooth, soft, TikTok, viral

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*sigh*

Another day, another viral skincare trend. 

Last week, we were all trying to make ourselves look as though we had doughnut glaze on our faces, while this week, it’s ‘cloud skin’ we’re all striving for. 

So what is cloud skin and how can we achieve it? Cloud skin is all about a soft, matte finish on the skin which looks blurred, soft-focus and ethereal. Think of cherubs on a cloud and you get the idea. And surprisingly, it’s not as difficult to achieve as it might sound, providing you use the right combination of skincare and make-up. With this in mind, we’ve put together a list of products which should definitely be in your cloud-skin arsenal:

Aromatherapy Associates Mattifying Deep Cleanse Face Wash

Every good artist knows that the quality of the canvas is of utmost importance and the same can be said for our faces. Using a mattifying wash is essential in achieving cloud skin, and this one from Aromatherapy Associates is one of the best. It contains lavender and tea tree, which are natural antibacterial essential oils, whilst jojoba helps to balance the skin. It will remove makeup and leave skin feeling balanced, toned and deeply cleansed. 

Refinery Mattifying Moisturiser

Many people make the mistake of thinking that oily skin doesn’t need moisturiser, but that’s rarely the case, and moisturising oily skin can actually help to rebalance your complexion. This moisturiser from Refinery is a light and easily absorbed moisturiser to instantly reduce shine, resulting in matte looking skin. It contains pumpkin seed extract which reduces shine with special optical effects while oat kernel flour soothes and protects skin. 

SkinCeuticals Oil Shield UV Defence Sunscreen SPF 50

Even if you want your skin to look like a cloud, you still need protection from the sun! This SPF from SkinCeuticals offers broad-spectrum SPF50 protection while helping to mattify the skin. It’s an invisible lotion which offers a lightweight, residue-free formula with mattifying properties to help reduce skin oiliness. It contains silica silicate, which absorbs sebum for a light-scattering and blurring effect, perfect for use under make-up to achieve cloud skin. 

Elemis Superfood Berry Boost Mask

If you struggle with imbalanced skin, you’re going to find it difficult to maintain the cloud skin look throughout the day. This mask from Elemis helps to draw out skin impurities whilst gently exfoliating to leave the complexion looking balanced and smooth, and will help to soak up excess oil in 10 minutes. It contains omega-rich fatty acids derived from berries and a prebiotic, naturally derived from sugar, which helps to maintain balance in the skin’s microflora for a healthier looking complexion.

Evolve Organic Beauty True Balance Lotion

Cloud skin relies on looking smooth and soft, as well as having a matte finish, and this lotion from Evolve Organic Beauty can help you to achieve that. It contains ingredients which are clinically proven to tighten and reduce the appearance of pores as well as having a mattifying, firming and moisturising effect. Avocado extract helps to limit excessive oil production by inhibiting an oil producing enzyme (5 alpha-reductase) and therefore reducing the shiny appearance of the t-zone, while hyaluronic acid helps to reduce the appearance of wrinkles, making the skin look fresher with an improved skin tone, and reduces the appearance of pores.

How to Protect Your Skin’s Biome

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antioxidant, bacteria, biome, black tea, blackcurrant, brighten, complexion, Elemis, good bacteria, jelly, make up, mattified, micellar, microbiome, Murad, Nordic bilberry, Nouveau, nutrients, oil-free, oxygen, prebiotic, primer, probiotic, protect, protective matrix, skin, smooth, soft

Photo by Daniel Apodaca on Unsplash

As we’ve mentioned previously, the skin’s biome is an umbrella term for all of the bacteria which lives on your skin. We’re primed, as humans, to see bacteria as a bad thing, but actually, protecting your skin’s biome is incredibly important if you want a balanced, healthy complexion. Fortunately, we have everything you need to protect your skin’s biome, regardless of your skin type. Here are five of the best products for the job:

REN Clean Skincare Perfect Canvas Clean Primer

REN Clean Skincare Perfect Canvas Clean Primer is a probiotic Primer that plumps skin, mattifies and fills in fine lines for the perfect makeup application. It contains skin-boosting extracts that help balance your good bacteria, reducing breakouts and promoting a healthy microbiome. It can be used on its own to give you smooth, mattified skin or as a primer underneath make up for the perfect canvas. 

Advanced Nutrition Programme Skin Clear Biome

These capsules do exactly what it says on the box – they work on your skin’s biome to give you a clear, blemish-free complexion. Skin Clear Biome is designed to work from the inside out: feeding the gut with bacteria to clarify and brighten skin. The formula is housed within a protective matrix to ensure active bacteria reach the area of the gut where they are most needed. 

Elemis Superfood Blackcurrant Jelly Exfoliator

The Elemis Superfood range is all packed with naturally occurring ingredients, derived from superfoods, and this jelly exfoliator is made from antioxidant rich Nordic bilberry and black tea for healthy looking skin. It contains a prebiotic, naturally derived from sugar, that helps to leave skin feeling soft and smooth, without stripping natural oils while black seed oil supports the skin’s lipid barrier for a healthy glow.

Nouveau Prebiotic Eye Make-Up Remover Gel

The eyes are a tricky area – the skin is ultra delicate and finely balanced, while make-up for this area is often hardy and long-lasting. That’s why a specialist product is required to adequately remove cosmetics while protecting the delicate biome of the skin around the eye. Nouveau Prebiotic Eye Make-Up Remover Gel is an advanced oil-free, micellar gel eye make-up remover that contains powerful prebiotic ingredients to promote healthy skin microbiome, and to help prevent irritation.

Murad Prebiotic 3-In-1 MultiMist

Make-up can play havoc with the skin’s natural biome, preventing the transfer of oxygen and other nutrients. Murad Prebiotic 3-In-1 MultiMist is a 3-in-1 hydrating mist that hydrates, primes and sets makeup.The formula features hydrating sugars to moisturise and refresh skin, while a yeast peptide helps lock in hydration, making it the perfect, hard-working multitasker that your face needs. 

Want Silky, Sleek Hair? Here’s How To Get It

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airflow, anti-frizz cream, brush, ceramic, cream, cuticle, dryer, GHD, GHD Hair Straightener, ghd max, hair, Hair Perfector, heat, Olaplex, Olaplex No.3, paddle, Paddle Brush, sleek, sleek hair, smooth, smoothing, straight, straight hair, styling

Image by Racool_studio on Freepik

Dry, untamed curls or waves are typically what come to mind when you think about frizz. However, frizz can also affect straight hair. So why is your hair so frizzy? Overbrushing, heat styling, dryness, and damage can all result in excessive frizziness. Straight hair may become frizzy if it becomes dry or damaged from too much heat styling, bleaching, or colouring. Your desired smooth locks will look frazzled or even straw-like after chemical processing and heat styling damage the hair’s cuticle.Too much friction from brushing and vigorous towel-drying can also ruffle the cuticle, creating unsightly frizz.

Fortunately, you don’t simply have to tolerate the frizz. Here’s how to achieve the sleek, silky look you want by taming your frizzy straight hair with these five products.

Olaplex No.3 Hair Perfector

If you’ve got an issue with your hair, you can almost guarantee that there’s an Olaplex product to deal with it, and in this case, the No. 3 Hair Perfector could be your hair’s best friend! Olaplex No.3 Hair Perfector is an at-home use treatment that reduces breakage and visibly strengthens hair, improving its look and feel. It helps strengthen hair and rebuild broken bonds, helping to maintain the structure, integrity, softness and shine, giving you the sleek locks you’ve been dreaming of. 

GHD Paddle Brush

Achieving sleek hair is a combination of using the right products to prepare your hair and the right tools for styling. The GHD Paddle Brush is the must have brush for fast and effective styling on mid to long hair, creating straight-and sleek blow-dries and smoothing hair into ponytails and updos. The broad design of the paddle brush makes it perfect for use when drying your hair and it#s made from materials which stop static from affecting your mane. 

GHD Helios Hair Dryer In Warm Pewter

This lightweight-yet-powerful hair dryer features unique Aeroprecis technology which channels a highly concentrated airflow, travelling at 120kmh, through the long-life, brushless DC motor. Advanced internal aerodynamics work in harmony with the precision contoured nozzle to focus the powerful airflow for precise styling with 3x more hair alignment, helping you to style your hair into a sleek, smooth style. 

Nine Yards Hair Down Anti Frizz Cream

If you want to ensure extra sleek hair, using an anti-frizz cream during drying or styling will make a huge difference. This smoothing anti-frizz cream from Nine Yards calms flyaway hair and helps to keep the hair straight. It contains argan and sunflower seed extract to provide a lightweight conditioning cream with a natural shine. It can be used on wet or dry hair and has a 100% vegan formula which is free from parabens. 

GHD Max Hair Straightener

Is there a more well-known solution for sleek, straight hair than the famed ghd Hair Straightener? The Max model has ultra-wide ceramic plates with dual-zone technology and for smooth and sleek results, with no extreme heat. Evenly maintaining the optimum styling temperature of 185°C from root to tip for premium results without compromising the condition of your hair, the ghd Max delivers professional performance for quick, easy styling with flawless results. 

Five Products Which Help with Scarring

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100% natural, acne, acne prone skin, BHA, blemishes, calm, cell renewal, collagen, complexion, discolouration, dry, essential oil, exfoliates, fibres, firming, heal, healing, healthier, hydration, imperfections, improvement, inflammation, lavender, lavender oil, mental health, moisturising, multifunctional, nourish, oil, potent, redness, repair, Rosehip Oil, rosehip seed oil, Roseville, Scar, scarring, scars, skin, skin renewal, smooth, soothing, stretchmarks, Vegan, Vitamin E

Photo by Karolina Grabowska

Scarring can be caused by a number of things, from accidents to acne and everything in between. For some people, scars are like a badge of honour, but many people want to do everything they can to reduce the appearance of scars, and when left untreated, obvious scarring can lead to poor mental health. Fortunately, we have several clever products here at Pure Beauty which can lead to a marked improvement in the appearance of scarring. Here are five of the best:

Elemis Herbal Lavender Repair Mask

This clay-based mask from Elemis contains several skin-soothing ingredients which can calm the skin and reduce redness. It also contains lavender essential oil, which reduces the inflammation of acne and scarring. It doesn’t set on your skin, therefore it doesn’t dry your skin out and it can be used as a special overnight treatment to repair and heal blemished skin. 

Evolve Organic Beauty Super Berry Body Oil

Evolve Organic Beauty Super Berry Body Oil is a moisturising body oil formulated to revive dry and mature skin, and improve the appearance of scars and stretch marks. This vegan formula is 100% natural and gets its scar-busting properties from Chilean rosehip oil, which has been used for centuries for its unique ability to revive skin that is prone to stretch marks or scarring. 

Murad InvisiScar Resurfacing Treatment

As you can tell from the name of this product from Murad, it’s specifically formulated to help deal with post-blemish scars and discolouration, making it a saviour for anyone with acne-prone skin. BHA exfoliates, while a unique blend of highly purified centella asiatica and vitamin C encourages natural radiance and a healthier-looking complexion. It’s so potent that it helps to minimise the look of post-blemish scar size, depth and discolouration in 8 weeks.

Decleor Prolagene Gel

Prolagène Gel contains an amino acid called proline L, which is similar to plant collagen and helps rebuild the skin’s supporting fibres. The formulation also includes osmanthus aabsolute for its potent healing action, making it perfect for skin which has scars and stretch marks. It has a visibly firming effect that builds up with regular use to smooth skin imperfections, as well as acting on the whole of the skin’s structure to speed up cell renewal and improve the look of stretch marks and scarring.

Aromatherapy Associates Anti-Ageing Intensive Skin Treatment Oil

This skin treatment oil from Aromatherapy Associates is a multifunctional product which performs a number of tasks. As well as providing hydration for dry, dehydrated and more mature skin types, it can also be used on scar tissue twice a day to help reduce its appearance. It contains a healing blend of lavender and rose oils, along with vitamin E and rosehip seed oil to nourish and encourage natural skin renewal.

Five Products to Help Beat Summer Frizz

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anti-breakage, anti-frizz, argan oil, better blow-drying, Color Wow, concentrated, detangling, flyaway, frizz, frizzy, GHD, greasy, hair, healthy, heat, hot, humid, humidity, hydration, lightweight, multi-functional, Olaplex, serum, shine, sleek, smooth, smoothness of hair fibre, softness, split ends, summer, Sunflower Seed Extract, treatment, weighed down

Photo by Garon Piceli

Although it’s technically summer here in the UK, the weather has been pretty unpredictable. One minute, it’s warm and sunny and the next, the rain is pouring and the air feels thick and muggy. When your hair is dry, damaged, or chemically-treated, the outer layer of the hair strand becomes raised, as opposed to lying flat and smooth. During the summer, the hair often seeks moisture from the air around it, which is why humidity causes the hair to swell and turn frizzy. 

All of this is a recipe for disaster if you’re prone to frizzy hair, and short of wearing a hat until the crisper autumn weather arrives, you’re going to want to sort it out. That’s why we’ve curated this list of five products which are your best friend when it comes to beating the frizz, this summer:

Nine Yards Hair Down Anti Frizz Cream

This anti-frizz cream from Nine Yards can be used on both wet and dry hair, during styling, to keep the hair smooth and frizz-free. Ingredients include argan oil and sunflower seed extract to control flyaway hair, keep hair straight and give you a sleek finish without weighing your hair down or making it look greasy. 

Olaplex No.6 Bond Smoother

Olaplex No.6 Bond Smoother is a leave-in reparative styling cream which strengthens, hydrates, moisturises and speeds up blow dry times while smoothing and eliminating frizz and flyaways for up to 72 hours. It is highly concentrated and doesn’t weigh hair down, and you only need to use a few drops, once every three days, so a little of this formula goes a long way!

Color Wow Dream Coat Supernatural Spray

This spray from Color Wow has been specifically formulated to control hair when the humidity is high. Unlike typical treatments, this lightweight spray guarantees not to leave hair greasy or weighed down, leaving you with  enviably smooth tresses that are free from frizz for days. It should be applied on damp hair and activated by blow drying, to give you a home  humidity-proofing treatment that protects hair for up to 72 hours.

GHD Dramatic Ending Smooth and Finish Serum

GHD hair tools are famous for giving a finish which is second to none, so it stands to reason that they would release products which are equally as effective. GHD Dramatic Ending Smooth and Finish Serum is a lightweight serum that instantly smooths and adds an extra boost of shine. It can be used in all hair types and works to maximise sleek styles by helping to eliminate frizz and quickly delivering healthier-looking hair.

L’Oreal Professionnel Serie Expert Vitamino Colour 10-In-1 Multi-Benefit Leave-In Treatment Milk 

This multi-benefit spray from L’Oreal doesn’t just help to combat frizz – it performs no fewer than TEN functions, to get your hair looking its best. As well as being an anti-frizz treatment, the treatment milk promises to give your hair protection against heat up to 230°C/450°F degrees, shine, softness, smoothness of hair fibre, detangling, better blow-drying, hydration, anti-breakage AND anti-split ends! We honestly don’t know if we’ve ever met a harder working product than this one.