Shave with Pure Beauty


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Elemis Anti Fatigue Day Cream

Shaving is a part of life for many, but get it wrong and it can cause irritation, redness, in-growing hairs and embarrassment.

At Pure-Beauty we sell a range of products that are designed to make shaving easier and more effective and today we are showcasing some of our favourites so you can enjoy them too.

We adore the Elemis Ice Cool Foaming Shave Gel because it moulds the face for a clean, close shave. This scientifically formulated, high performance foam is packed with Chinese Date, English Oak and Witch Hazel which work together to help defend the skin against irritation and razor burn, while softening facial hair so that shaving is easier and the results are more effective. For a really great shave, work a little of the gel into a lather, apply to the face then shave and rinse with warm water.

If you want to add a little extra love follow the Elemis Ice Cool Foaming Shave Gel with an application of the Elemis Anti-Fatigue Day Cream. This energising daily moisturiser is rich in Amazonian Pracaxi oil, Barley Seed and Olivine and is the perfect rescue for tender, post-shaved skin. Lightweight, easily absorbed and deeply hydrating, this cream soothes, calms, refreshes and replenishes skin and is proven to reduce the appearance of redness and razor bumps.

The Decleor Triple Action Shave Perfector is made from a blend of essential oils and offers maximum effectiveness and a fuss-free shave. Created to meet the exact needs of men’s skin, regular use can help prevent damage and hair re-growth is limited thanks to the addition of Clove Essential Oil. Used before shaving, ingrown hairs are lifted and razor glide improved. After shaving, the serum helps soothe razor burns, soften skin and can make post-shaving products more effective.

So much more than an a traditional after-shave, the Dermalogica Post Shave Balm helps reduce the discomfort and redness caused by shaving. Salycylic Acid has been added to clear impacted follicles, with Licorice Root, Saw Palmetto Fruit, Panthenol, Aloe and Horse Chestnut Seed extracts coming into play to calm the skin and help reduce aggravation. With Niacinamide, Caffeine, Biotin, Yeast Extract and Zinc Gluconate regulating sebum production, oily shine is controlled and the overall outcome is happy skin.

Freshly shaved skin needs to be ‘sun safe’ and that’s where the Dermalogica Daily Defence Block can be really helpful. This non-greasy, non-chalky, fast-absorbing multi-tasking lightweight formula promotes skin recovery while defending against skin-ageing UV rays. Wheat Germ and Grape Seed extracts have been blended with Vitamin E and the powerful antioxidants come together to help defend against damaging free radicals while easing shaving irritation. Suitable for everyday use, apply post-shave apply to the face, neck, ears and back of the neck for long-lasting UV protection and hydration.

If you have any questions about these, or any other products, do get in touch and we will be very happy to help you.

Team Pure-Beauty


Wear pink with confidence this spring


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Look through any magazine and you will see that pink is everywhere.

If you’ve wondered whether this is the colour for you, the answer, this season at least, is… absolutely!

From the palest blush to honey hues and bright splashes, this sugary shade is here for spring, and beyond, and we have looked at how you can make it chic not shiny.

Go for a coat
If you want to make a statement with pink, go for a coat. Whether it’s a ruffle hem cape, silk bomber jacket, fitted Chanel-esque blazer or even a lightweight puffa, it will be a wardrobe staple. These are perfect all great trans seasonal items and can be worn with jeans and boots while it is still chilly, but pop over a dress and flats later in the season and you will still be on-trend.

Wear the jeans
From the catwalk to the High Street, there are some pretty pastel jeans on offer and they can be the perfect way to add a flash of pink into your day. Team with a navy long sleeve tee or an oversized sweatshirt in grey and silver trainers for a weekend look that will work all spring long.

Blouse it
An easy way to add pink into your office or evening outfits is to wear a soft pink blouse which will take the edge off black trousers but still look professional. It you get the right shade for you, it will reflect onto your face and give you a healthy glow.

Look at your feet
You might not have thought about wearing pink shoes but this is a brilliant way to start your fashion adventures in pink. Metallic pink loafers worn with a dark grey pencil skirt is a killer office look and you can inject energy into your gym kit by matching steel leggings with cerise trainers.

Accessorise the pink way
Pink accessories are an easier way to buy into this look before you really invest. Sunglasses, gloves, pumps, heels, scarves and bags are all the perfect way to add a pop of pink into your wardrobe and once you feel comfortable with this, you can go bigger.

It’s all in the make-up
Adding pink to your beauty bag is a great way to update your look. Swap your bronzer for a cream pink blush and apply to the apples of your cheeks, for a fresh, spring look. Experiment with lipsticks and go for a pink that adds warmth to your skin and brings your eyes alive. A bright, vibrant nail varnish can totally change your look and worn on your toes with white gliders is a winning look that never dates.

We hope we have convinced you that pink can work in any number of ways and you now feel brave enough to take the plunge.

Improve Your Skin in just Five Minutes


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Improve Your Skin in just Five Minutes

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Having a daily skin routine is important, but sometimes we need an extra little boost to get our skin back to its best. Rather than going for expensive (and potentially painful!) non-invasive procedures, there are things you can use which can improve your skin dramatically in just five minutes – masks! We’ve trawled through our products to single out the best masks, and we thought we’d share our favourites with you:

Decleor Energy Concentrate Youth Mask

This mask is perfect for ageing skin which needs a boost and contains highly concentrated extracts of peony, lychee and rhodiola to re-energise the skin. It helps the skin to look firmer, plumper and younger and will imbue the skin with a luminous glow. It should be applied to the face once or twice a week after cleansing for best results.

Elemis Dynamic Resurfacing Gel Mask

This powerful gel mask from Elemis helps to completely resurface the skin, giving it a refined texture and ridding your complexion of excess sebum. The skin appears instantly smoother, shine free and more youthful and it’s formulated in line with the ELEMIS Promise, which means no parabens, no SLES, mineral oil or artificial colours.

Dermalogica Skin Refining Masque

This mask from Dermalogica is based on bentonite clay and contains kaolin and zinc oxide, which that remove impurities and refine the skin’s surface, helping to reduce oily-skin breakouts. It also contains mallow, arnica and cucumber which help reduce to inflammation, as well as purifying watercress, lemon and ivy which revive dull skin.

Decleor Hydra Floral White Petal Skin Perfecting Hydrating Sleeping Mask

Okay, so this one may take more than five minutes to work, but TECHNICALLY you only need five minutes to apply it before you go to sleep, so we think it still counts! It’s a refining mask which reduces the appearance of dark spots and hyperpigmentation and allows you to wake up with skin which is recharged, bright, glowing and fresh like dew.

Elemis Herbal Lavender Repair Mask

Skin which is over-sensitised and blemish-prone can really benefit from mask treatments and this one for Elemis is designed to soothe and repair such complexions. It contains rosemary, thyme and lavender, all in a kaolin clay base which is designed to give relief to skin, and cools and decongests oil rich skin. It’s non-setting and non-drying and also ideal for men who’s skin is irritated by shaving.

Boost your business with a book


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With more and more people working for themselves, there has never been such a wealth of business books available to increase the knowledge of the self-employed.

We have had a look at some of our favourite reads and hope they will be food for thought for you too.

The Little Black Book: A Toolkit for Working Women is a ‘must have’ book every creative woman should buy. Otegha Uwagba’s compact companion is full of easy to follow advice and gives you a basic understanding of what you need when to do it comes to getting ahead. Whether it’s negotiating payments, building a brand, networking or being a confident public speaker, this book gives you insight and confidence and because it’s light, you can read on your commute.

Getting your branding right is paramount, and Fiona Humberstone can help you nail it from the start if you read How to Style Your Brand. From finding a brand focus, to creating an overall vision and how to the power of colour, this book can take you from OK to amazing.

If running late is your thing then Time Mastery: Banish Time Management Forever, by John McLachlan & Karen Meager, is the book for you. The authors teach you to make the most of your time so you can do the things that are most important to you and aren’t always chasing your tail.

Big Magic by Elizabeth Gilbert might not sound like a business book but this outstanding author shares her wisdom and unique understanding of creativity, so that readers can deal with what they most love, and fear. Whether you’re a writer, photographer, designer or PR, this book will help you look at your business, and your life, in a whole new way.

Starting your own business can be a huge learning curve and a reliable place to start is with Starting a Business for Dummies. The name shouldn’t put you off because Colin Barrow offers solid ideas and advice that can help you navigate the transition from employee to boss. Whether you need help writing your first business plan, want details about funding or want to keep cyber safe, this book really gets to the point so you aren’t left in the dark.

Better Than Before by Gretchen Rubin is a best seller around the world for good reason. Her easy to read book is full of practical advice and strategies on how to create a true work life balance and gets you thinking about what really matters to you.

If you want to know how to blog and make money from blogging, you need a copy of The Million Dollar Blog. Natasha Courtenay Smith has combined practical advice with interviews from industry experts so new bloggers and vloggers can get out there and make money the smart way.

If self-sabotaging beliefs and feelings of imposter syndrome get in the way of your success, read You Are a Badass and the pages will simply sing to you. Jen Sincero will change your beliefs and show you why you are how you are, how you can love what you can’t change, change what you don’t love, and be the success you deserve to be.

Got a book you love, let us know about it.

Team Pure-Beauty

Combatting Some of the Most Common Body Issues


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Combatting Some of the Most Common Body Issues

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Thanks to years of airbrushing in magazines and unrealistic beauty expectations, it’s a sad fact that most women will easily pinpoint at least one issue with their body that they don’t like. While we can’t do anything to address the deeper issues of insecurity, we can offer some advice to help with some of the more superficial ones, so we’ve put together a list of some of the most common body beauty complaints and how to deal with them.


It’s estimated that 90% of women have cellulite in at least one area of their body, and yet it’s still talked about in hushed tones, like it’s the last taboo. While we’re all for embracing your body in all of its glory, dry brushing with Elemis Body Detox Skin Brush, followed by a thorough massaging with Elemis Cellutox Active Body Oil can greatly help to break up fatty deposits under the skin and reduce the appearance of cellulite.

Stretch Marks

Stretch marks can be caused by a number of different things, such as pregnancy, weight gain or muscle-building, and although they generally fade by themselves over time, some people like to have a helping hand and reducing them. Decleor Prolagene Gel is contains an amino acid called Proline L., which is similar to plant collagen and helps re-build the skin’s supporting fibres, helping to heal stretch marks from within.

Dry Skin

Dry skin is often caused by using products containing soap, spending too much time in the sun or central heating and is usually worse on areas like elbows and knees. Exfoliate dry areas using Decleor 1000 Grains Body Exfoliator Travel to get rid of the top layer of dry skin and follow up with Elemis Skin Nourishing Body Cream which is designed to nourish and soften dry skin, for a perfectly moisturised body.

Bumpy Skin

A lot of people we speak to complain of having skin which has a “chicken skin” appearance, with tiny bumps all over it. This actually has a name; it’s called keratosis pilaris and is incredibly common. Regularly using Elemis Frangipani Monoi Salt Glow, which is rich in mineral salts and hibiscus to cleanse and exfoliate your skin will reduce the appearance of these little bumps, and following it with Elemis Sweet Orchid Monoi Body Oil will prevent parched skin from creating too much keratin.


Hard skin on the feet can be really tricky to deal with as it becomes impacted under the weight of your body, making it even harder to remove. Using a pumice stone after a hot bath or shower can help to reduce the amount of hard skin, and using Elemis Treat Your Feet Foot Cream can stop the hard skin from building up so much in the first place.