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Five of the Best Ingredients for Youthful Skin

Photo by Karolina Grabowska

Here at Pure Beauty, we’re well aware of how confusing skincare can feel. There’s a different product for every different skin issue and a wealth of ingredients which vary from things found in your pantry to things found in the deepest oceans or rainforests! Looking at ingredient lists often feels like trying to decipher an unknown language, but there are some key things that you can look for if you’re in the market for anti-ageing products. Here are five of the best ingredients for maintaining a youthful complexion:


Retinol is a form of vitamin A that’s suitable for the skin. It belongs to a group of vitamin A derivatives, known as retinoids. Retinol has multiple uses and can be used to combat conditions like acne and can target areas of pigmentation. It can also reduce signs of ageing and sun damage. Retinoids don’t work equally well on everyone. If you suffer from rosacea, eczema, or psoriasis, it’s probably best to avoid retinol since it can be too powerful on skin that needs a gentle touch – it can increase inflammation, dryness and sensitivity in already delicate complexions.

Try Murad Retinol Youth Renewal Serum

Hyaluronic Acid

Hyaluronic Acid is a humectant — a substance that retains moisture — and it is capable of binding over one thousand times its weight in water. This substance is naturally found in many areas of the human body, including the skin and eyes. Hyaluronic acid helps skin stretch and flex and reduces skin wrinkles and lines. Hyaluronic acid is also proven to help wounds heal faster and can reduce scarring. Allergic reactions to hyaluronic acid are rare, so that means whether you have oily skin, sensitive, dry skin, or combination skin, you have the green light to use hyaluronic acid products.

Try SkinCeuticals H.A. (Hyaluronic Acid) Intensifier Serum 

Vitamin C

Vitamin C can help keep skin looking plump and firm. This is because it’s highly acidic when applied topically and can help to promote collagen production and reduce the appearance of ageing skin. It also contains a property that inhibits the skin’s melanin production levels, two of the culprits that can lead to dark spots and hyperpigmentation, making it an absolute hero at giving you a glowing, healthy complexion. It’s usually found in oil-based products, so may not be ideal for acne and blemish prone skin, but it’s great for pretty much all other skin types. 

Try REN Clean Skincare Glow Daily Vitamin C Gel Cream


If you’re looking for an alternative to retinol that can be used on more sensitive skin, bakuchiol is a good place to start. Bakuchiol is found in the seeds and leaves of the Indian Babchi plant and has been used in traditional Ayurvedic and Chinese medicine for centuries. It also has calming anti-inflammatory and healing antibacterial properties and is even safe for use when pregnant and breastfeeding. It’s a potent-yet-kind ingredient which the British Journal of Dermatology found was just as effective as retinol and significantly less irritating, which is great news for anyone looking for an alternative.

Try Medik8 The CSA Bakuchiol Edition Kit


Ceramides are fats or lipids that are found in skin cells and make up 30% to 40% of your outer skin layer, or epidermis. Ceramides are important for retaining your skin’s moisture and preventing the entry of germs into your body. If your skin’s ceramide content decreases, which often happens with age, it can become dehydrated. Skincare products with ceramides will help reinforce your skin’s barrier and increase hydration, giving you plumper, smoother, firmer-feeling skin with fewer visible lines and wrinkles, as well as fewer signs of sensitivity.

Try Advanced Nutrition Programme Skin Moisture IQ